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http://dx.doi.org/10.5762/KAIS.2021.22.6.514

Exploratory Analysis of Consumer Responses to Korea-China Mobile Payment Service using Keyword Analysis -Focus on Kakao Pay and Alipay-  

Ke, Jung (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University)
Yoon, Donghwa (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University)
Ahn, Jinhyun (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.6, 2021 , pp. 514-523 More about this Journal
Abstract
Recently, the proliferation of mobile simple payment services has been increasingly affecting people's lives. In addition, the increase in research from both China and Korea shows that the continuous development of simple mobile payment services will be very important in the future. The blog posts mentioning Kakao Pay and Alipay were collected, and keyword analysis was performed to investigate differences in consumers' responses to Kakao Pay and Alipay on social media. The frequency of keywords for each part of speech and the frequency of co-occurred words mentioned in one sentence were analyzed. Specifically, common words that appear in both Kakao Pay and Alipay blogs were extracted. The cooccurred words were analyzed to examine how different reactions were made on the same subject. As a result of the analysis, there were concerns among consumers about the trust of Kakao Pay and Alipay's benefits. For a mobile payment service to become competitive, it is necessary to add various additional services or solve security problems.
Keywords
Kakao Pay; Alipay; Mobile Payment Service; Social Media; Co-Word Analysis; Mapping Analysis;
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Times Cited By KSCI : 1  (Citation Analysis)
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