• Information Systems Review
• /
• v.24 no.1
• /
• pp.1-19
• /
• 2022

Social media-based communication has become crucial part of our personal and official lives. Therefore, it is no surprise that social media sentiment analysis has emerged an important way of detecting potential customers' sentiment trends for all kinds of companies. However, social media sentiment analysis suffers from huge number of sentiment features obtained in the process of conducting the sentiment analysis. In this sense, this study proposes a novel method by using Bayesian Network. In this model MBFS (Markov Blanket-based Feature Selection) is used to reduce the number of sentiment features. To show the validity of our proposed model, we utilized online review data from Yelp, a famous social media about restaurant, bars, beauty salons evaluation and recommendation. We used a number of benchmarking feature selection methods like correlation-based feature selection, information gain, and gain ratio. A number of machine learning classifiers were also used for our validation tasks, like TAN, NBN, Sons & Spouses BN (Bayesian Network), Augmented Markov Blanket. Furthermore, we conducted Bayesian Network-based what-if analysis to see how the knowledge map between target node and related explanatory nodes could yield meaningful glimpse into what is going on in sentiments underlying the target dataset.

• Journal of the Korean Data and Information Science Society
• /
• v.26 no.5
• /
• pp.1047-1059
• /
• 2015

This study will predict risk factors associated with cigarettes in Korea by analyzing the social big data collected from the internet such as blogs, cafes, and SNSes in Korea, using data mining techniques. The key analysis results are as follows. First, when "raising cigarette price"is mentioned online, the negative group (i.e., the proportion of people holding negative views about smoking) increased from 58.6% to 74.8%, and when "lung cancer" is mentioned, it increased to 73.1%. Second, with regard to cigarettes in general, the positive group (i.e., the proportion of people holding positive views about smoking) decreased by 5.6% after the raising of cigarette prices, while the negative group increased by 6.1%. Third, when policies related to "FCTC, raising cigarette price, non-smoking laws, smoking regulations, non-smoking ads, and nonsmoking business" are more frequently mentioned online, the positive group tended to decrease. Finally, when "non-smoking drugs, non-smoking patches, and non-smoking gums" are more frequently mentioned online, the positive group tended to decrease. However, when "electronic cigarettes and supplements" are more frequently mentioned online, the positive group increased.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.1
• /
• pp.326-337
• /
• 2020

This study examined the public interest in high school Korean language instruction and the universal design for learning (UDL) using the social big data analysis method. The observations from 10,339 search results led to the conclusion that public interest in UDL was significantly lower than that of high school Korean language instruction. The results of the Big Data Association analysis showed that 17.22% of the terms were found to be related to "curriculum." In addition, a survey was conducted on a total of 330 high school students to examine how their teachers apply UDL in the classroom. High school students perceived computers as the most frequently used technology tool in daily classes (38.79%). Teacher-led lectures (52.12%) were the most frequently observed method of instruction. Compared to the second-year and third-year students, the first-year students appreciated the usage of technology tools and various instruction mediums more frequently (ps<.05). Students were relatively more positive in their response to the query on the provision of multiple means of representation. Consequently, the lesson contents became easier to understand for students with the availability of various study methods and materials. The first-year students were generally more positive towards teachers' incorporation of UDL.

• 한국체육학회지인문사회과학편
• /
• v.56 no.2
• /
• pp.303-320
• /
• 2017

This paper seeks to better understand the focal issues and persons related to Rio Olympic soccer games through social data science and analytics. This study collected its data from online news articles and comments specific to KOR during the Olympic football games. In order to investigate the public interests for each game and target persons, this study performed the co-occurrence words analysis. Then after, the study applied the NodeXL software to perform its visualization of the results. Through this application and process, the study found several major issues during the Rio Olympic men's football game including the following: the match between KOR and PIJ, KOR player Heungmin Son, commentator Young-Pyo Lee, sportscaster Woo-Jong Jo. The study also showed the general public opinion expressed positive words towards the South Korean national football team during the Rio Olympics, though there existed negative words as well. Furthermore the study revealed positive attitude towards the commentators and casters. In conclusion, the way to increase the public's interest in big sporting events can be achieved by providing the following: contents that include various professional sports analysis, a capable domain expert with thorough preparation, a commentator and/or caster with artistic sense as well as well-spoken, explanatory power and so on. Multidisciplinary research combined with sports science, social science, information technology and media can contribute to a wide range of theoretical studies and practical developments within the sports industry.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.8
• /
• pp.335-343
• /
• 2016

Many users actively create and share digital contents in a variety of social media platforms. Social media users have become accustomed to posting or uploading their daily routines, and generating their contents by imitating others' contents or by creating their own unique contents on the basis of their creativity. Thus, this paper explores the relationship between individual creativity, imitation and creative behavior in using social media. In addition, the study demonstrates the moderating effect of individual characteristics such as age and educational level on the relationship between creativity and imitation. We conducted a three-month survey of 564 individuals using social media services and the results were used for hypotheses testing. The study results are summarized as follows. Firstly, creativity has a significant and positive impact on imitation, but not a direct impact on creative behavior. Secondly, the moderating effect of individual characteristics between creativity and imitation is not statistically significant. Based on these findings, this study presents practical and academic implications of the research.

• Journal of Korea Multimedia Society
• /
• v.15 no.7
• /
• pp.910-919
• /
• 2012

We have observed huge success in social network services like Facebook and Twitter, and many researchers have done their analysis on these services. As massive data observed by users is produced on Twitter, many researchers have been conducting research to detect an event on Twitter. Some of them developed a system to detect the earthquakes or to find the local festivals. However, they did not consider the credibility of location information on Twitter although their systems were using the location information. In this paper, we analyze the credibility of the profile location and the correlation between the spatial attributes on Twitter as the preliminary research of the event detection system on Twitter. We analyzed 0.5 million Twitter users in Korea and 2.8 million users around the world. 49.73% of the users in Korea and 90.64% of the users in the world posted tweets in their profile locations. This paper will be helpful to understand the credibility of the spatial attributes on Twitter when the researchers develop an application using them.

• Journal of Cadastre & Land InformatiX
• /
• v.49 no.1
• /
• pp.113-121
• /
• 2019

The fourth industrial revolution technology focused on the fusion of infrastructure and various advanced technologies related city. Therefore, technical cooperation in various fields of research is essential. In order to activating the fourth industrial revolution technologies, it is necessary to research the state of technology in various fields. Consequently, this paper aims to analysis of domestic and foreign research trends on technology to the fourth industrial revolution using SNA and text mining for web site. We collected text, date data of research paper and report in web site for five years, that is, from January 1st in 2014 to December 31st in 2018. Next, we have deduced the major keywords in public data through analyzing the morphemes. Then we have analyzed the core and related keyword lists through an SNA. In Korea, the focus is on R&D and legal/institutional solution in relation to the fourth industrial revolution technology. On the other hand, in the case of foreign, there was focus on practical technologies for urban services in detail aspects.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2015.01a
• /
• pp.321-324
• /
• 2015

본 논문에서는 SNS에 존재하는 특정 제품과 브랜드 또는 기업에 대한 평가, 의견, 느낌, 사용 후기 등의 소비자 생각을 수집하여 기업에서 향후 신제품 개발이나 시장 진출 및 확대 등의 경영활동에 활용할 수 있도록 SNS 빅데이터를 문석하고, 이를 활용하여 보다 소집단화 되고 개인화 되어가는 Micro-Trend 중심의 마케팅 활동을 할 수 있는 Micro-Targeting 관련 분석 정보를 제공 모델링하는 것을 제안한다. 본 연구에서는 SNS 데이터의 수집, 저장, 분석에 대한 내용을 다루고 있으며, 특히 마이크로타겟팅을 위한 정보를 머하웃(Mahout)의 유클리드 거리 기반의 유사도와 K-평균 군집 알고리즘을 활용하여 구현하고자 하였다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2018.01a
• /
• pp.191-192
• /
• 2018

우리나라는 소상공인 및 자영업에 대한 비중이 매우 높은 가운데, 대형마트 및 SSM(Super Super Market), 편의점 등 기업형 유통 판매점의 확대로 인해서 위기감이 심화되고 있다. 본 논문에서는 다양한 사람들이 무의식적으로 생성해내는 빅데이터의 특성과 많은 유동인구흐름이 많은 전통시장의 특성을 빅데이터로 분석하여 마케팅 정보까지 제공하여 전통시장에서 유익하게 사용될 수 있는 시스템을 제안한다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2012.06b
• /
• pp.13-15
• /
• 2012

최근 모바일 인터넷과 소셜미디어 등장으로 데이터가 폭발적으로 증가하고 있으며, 이를 활용하여 정치 사회 경제 등 제반 이슈와 연계된 분석 예측의 중요성이 날로 증가하고 있다. 특히 모바일 기기의 이동성 위치기반 실시간 등의 특징은 재난안전 관리에 유용한 수단이 되고 있으며, 재난발생시 비상정보 획득 및 공유의 매체로 활용되고 있다. 본 논문은 인터넷에 존재하는 재난관련 언론보도, 민원, 제보 등의 비정형 데이터를 분석하여 재난전조(前兆)를 사전에 파악하고 위험요소를 제거하는 체계에 대해 소개하고 이 체계를 효과적으로 운영하기 위해 도입되어야 할 정보기술과 발전방안을 제안한다.