• Informatization Policy
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• v.26 no.1
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• pp.3-24
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• 2019

This study examined the trends and issues of social media campaign studies from three aspects-campaign strategy, institutional environment regulating the social media, and political effect. Then, this study performed an empirical analysis on the case of the 20th general election in order to discuss the political effect, which has been analyzed the least. Specifically, this study empirically examined the trends of candidates' participation in the twitter campaign, the partial mobilization and voter response, and the platform effect on the election results. The study examined all of the candidates' twitter accounts and traffic and found the following results.-first, the number of participants in the twitter campaign increased significantly compared to the 19th general election, and the campaign was dominated by only two political parties that had more power to mobilize resources; second, it was clearly identified that twitter is a partisan media. where specifically, those in the mainstream of the Democratic Party mobilized much more supporters; and lastly, the twitter campaign has a positive impact on the increase in the rate of votes and chances of winning the election. Particularly, the number of followers and the duration of activities were found statistically meaningful, proving that promotion of networking and social capital is more important in election campaigns.

• Journal of KIISE
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• v.43 no.1
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• pp.96-105
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• 2016

Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.

• Journal of Advanced Navigation Technology
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• v.14 no.5
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• pp.737-744
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• 2010

A Social Network Service(SNS) is the best attracting internet business model and serviced in the several countries. The Facebook is the most popular SNS in a foreign country and the Cyworld is most popular one in Korea. In this paper, after investing and analyzing the existing Social Network Services, I present a new OpenU Social Network Service based on Web 2.0 concepts. This is a next generation internet platform which can be communicated with real-time chatting and share d data and talked during seeing data by collaboration functions OpenU's main characteristics and functions by screen design and implementations are explained. And also OpenU's excellence by comparing with other SNSs system is presented.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.6
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• pp.1471-1477
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• 2012

Social Network has common functions such as acting as primary platforms smoothing the sharing and distribution by combination with various contents. Hence, questionnaire has been conducted to users of all of Twitter, Facebook and KakaoStory, and the factors affected by each service are presented by statistical analyses of the survey and the results are resolved by dividing them into complete and instrumental social capital. This study will be able to provide a standard for users to select Social Network according to their purposes and contribute to development of new Social Network or improvement of existing ones.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.503-505
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• 2021

정보통신 기술(ICT)의 발달로 이루어진 4 차 산업혁명으로 '빅데이터'의 시대가 도래하고 있다. 소셜 네트워크 서비스(SNS), 사물인터넷(IOT), 인공지능(AI) 등 다양한 장소에서 다양한 형태로 데이터들이 쌓이고 있다. 그중 MBTI 성격유형 검사를 통한 다양한 분석 시스템이 많아지고 있다. 사람들은 재미를 위해 자신의 성향을 입력하고 정해진 MBTI 검사 기준을 통해 결과를 받는다. 이러한 개개인의 성향 데이터를 모으면 거대한 빅데이터 플랫폼을 만들 수 있을 것이라 기대한다. 이에 본 논문은 구체적인 방안을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.73-85
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• 2013

This study examines the online social capital of local press using the website and social media. Moreover, the paper respectively visualizes web feature as Web 1.0 and social feature analysis as Web 2.0 by applying correspondence analysis. For data, the study analyzes 10 representative local press in Yeungnam areas. To collect the data, two coders coded web features from the websites and we employed NodeXL, an open-source software tool, for social media data. The results reveal that local websites expend online social capital using social media account. Especially, the social features of local presses attach importance to Twitter as the main press keep the well-balance use among all platforms.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.558-561
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• 2010

컨텍스트폰은 사용자의 주변 상황을 실시간으로 수집하고 시각화하는 휴대전화이며 인간의 여섯 번째 감각 도구로써 신체의 일부가 되고 있다. 이에 따라 사용자에 특화된 상황 인지 기능을 지원하는 모바일 플랫폼 기술이 많이 연구되고 있다. 하지만 모바일 기기간의 상호작용이 아니라 사용자간의 소셜 인터랙션을 지원하는 모바일 플랫폼 연구는 미비하며 감정 등의 고수준 정보는 지원하지 않는다. 따라서 본 논문에서는 감정을 포함한 다양한 정보들을 지원하는 컨텍스트폰 플랫폼을 이용하여 사용자간의 감정을 공유 할 수 있는 컨텍스트폰에 대해 기술한다. 또한 사용자의 감정을 인식하기 위해 컨텍스트폰 플랫폼은 휴대전화 카메라를 이용하여 사용자의 얼굴이미지를 수집하고 감정인식기로 전달한다. 감정인식기는 사용자의 얼굴을 특징추출하여 패턴인식에 적용되는 분류분석 알고리즘을 통해 사용자의 감정을 알아내고 컨텍스트 서버를 매개체로 사용자간 감정을 전달하며 모바일 화면에 시각화한다.

• Journal of the Korea Society of Computer and Information
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• v.24 no.12
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• pp.85-92
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• 2019

Companies can identify user groups or consumption trends by collecting and analyzing opinions of many users on special subjects or their products as well as utilize them as various purposes such as predicting some specific trends or marketing strategies. Therefore current analyzing tools of social media have come into use as a means to measure the performances of social media marketing through network's statistical analysis. However these tools require expensive computing and network resources including burden of costs for building up and operating complex software platforms and much operating know-how. Hence, small companies or private business operators have difficulty in utilizing those social media data effectively. This paper proposes a framework applied into developing analysis system of social media. The framework could be set up and operate the system to extract necessary social media's data. Also to design the system, this study suggests a meta-model of proposed framework and to guarantee completeness and consistency, a formal specification of meta-model by using Z language is suggested. Finally, we could verify the clearness of framework's design by performing Z model checking of formal specification's output through Z-EVES tool.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.39-50
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• 2014

Today people use a smartphone as a tool for enjoying personal hobbies or entertaining contents as well as communication media. Most of the traditional game-specific platforms have transferred to smartphones equipped with social network games that integrate games with human relationships. As average life span of most games has been shortened gradually, game companies should be ready to develop new games to meet user needs. In this study we investigate the acceptance of social games, enjoyable by users and their friends linked in social networks. Since user behavior of social games may show cultural differences by country, we perform a comparative study on acceptance of social games between Korean and Chinese users. The structural relationships among factors affecting social game adoption have been analyzed focusing on differences between Korean and Chinese. We analyze similarities and differences of adoption mechanism in two countries and present some practical implications for related industry.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.74-85
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• 2019

This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.