• Disaster Prevention Review
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• v.15 no.2
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• pp.124-125
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• 2013

• Korea Information Processing Society Review
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• v.18 no.6
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• pp.16-29
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• 2011

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.366-369
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• 2008

현재 우리나라의 오픈마켓은 저가 구조로 수익과 성장에 한계를 맞고 있지만 이미 외국에서는 소셜 네트워크를 중심으로 소셜 쇼핑이 소비자 주도의 쇼핑몰로 인기를 얻고 있으며 새로운 쇼핑몰 형태로 각광받고 있다. 소셜쇼핑은 블로그나 커뮤니티와 같은 사회적 네트워킹 서비스를 기반으로 어떤 특정 인터넷 쇼핑몰에 구애됨 없이 다양한 상품을 각 개인이 퍼 오거나 게시하고 이에 대한 상품평과 사용후기를 개인 블로그나 커뮤니티에 올리거나 올리게 하여 거래가 일어나도록 하는 전자상거래 방식이다. 소셜 쇼핑은 사람/정보/쇼핑 검색이 가능하고 블로그나 커뮤니티를 통한 정보 공유가 가능하며 타 판매 사이트로부터 쇼핑 구매도 가능하다. 소셜 쇼핑은 또 하나의 플랫폼을 제공하며 다양한 판매자, 소비자, 광고주 등과 제휴가 가능하고 네트워킹이 가능하기 때문에 변화하는 소비자들의 특성을 반영하고 수익의 한계를 돌파하기 위한 진정한 web 2.0 쇼핑형태로써 발전 가능성이 크다.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.233-247
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• 2020

The video content platform, which is a social media, is used as a means of producing various contents with high immersion, ease of use, and low production conditions. However, existing social media-related studies were insufficient to examine differences in existing information attributes despite the differences in platform types. Therefore, this study intends to examine the relationship between existing media and social media information attributes. The research model was analyzed by surveying 213 video content users. As a result of the research model analysis, information playability, information timeliness, and information provider reliability had a significant effect on information usefulness. However, information vividness, information accuracy, information neutrality, and professionalism of information providers did not have a significant effect. Through this study, the difference between video content and existing media or social media was found, and it was found that a reliable information provider should provide pleasant content at the right time. In addition, through the understanding of the information processing process of video content, which is a key player in the growth of social media, we believe that it will be very helpful in producing quality content.

• 한국벤처창업학회:학술대회논문집
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• 2017.08a
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• pp.49-54
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• 2017

웹 기술의 발전과 스마트폰 이용자 수의 증가는 소비자와 기업 간의 관계를 혁신적으로 변화시키고 있다. 기업이나 공공기관들은 고객들과 커뮤니케이션 효과를 극대화 하기 위해 새로운 크로스미디어 플랫폼으로 등장한 소셜미디어를 적극적으로 활용하고 있다. 블로그, 페이스북, 인스타그램 등 더욱 다양하지고 변화의 속도가 빨라지는 소셜미디어 트렌드 속에서 기업들은 채널의 특성에 따라 어떠한 콘텐츠가 소비자에게 만족과 구매에 중요한 영향을 미치는지 체계적인 분석과 운영전략이 필요한 실정이다. 본 연구에서는 기업 마케팅의 활용 관점에서 블로그와 SNS 채널 특징에 따라 콘텐츠 유형의 만족도를 비교 분석하고, 이용자의 개인 특성에 따라 채널별로 어떠한 차이가 있는지에 관한 전략적 틀과 시사점을 제시하고자 한다. 이를 위해 소비자와 판매자 간의 커뮤니케이션 방법에 따라 소셜미디어 콘텐츠를 홍보성, 정보성, 소통성 유형으로 구분하여 블로그 페이스북, 인스타그램의 소셜미디어 채널별로 소비자 만족도를 조사하고자 한다. 또한, 인터넷 이용자의 개인 특성에 따라 선호하는 SNS 콘텐츠 유형이 다를 수 있음에 착안하여 SNS를 이용하는 사용자의 특성을 네 가지 형태로 분류하고 특성에 따른 만족도의 영향관계를 분석하였다. 본 연구 결과를 통해 다양한 소셜미디어 채널을 활용하고자 하는 기업들에게 효율적인 SNS 마케팅 전략구축 방안과 인터넷 이용자 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.3-18
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• 2016

This research, through video-based communication in a social video platform environment, studied the influence of the relationship between a video-watching subject and other watchers to that of the user's positive emotion and sense of community. Based on prior psychological theories called Social Impact Theory and Self-Monitoring Theory, the research built an actual video-based social video platform environment in order to verify an alternative utilizing new means of interaction based on videos. The result shows that under video-watching settings, user feels greater positive emotion and sense of community when the screen shows other people's reaction live and when him or her self's face is shown together, compared to when they are not shown. Also, based on the ANOVA analysis, the percentage of increase in positive emotion was greater when the two conditions mentioned above were provided synchronously compared to when they were not. The result of the research is expected to yield insights about a new form of social video platform.

• Journal of Korea Multimedia Society
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• v.16 no.12
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• pp.1482-1494
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• 2013

As the result of this research, the user platform, which reflects the latest interface technology, supports the ideal interface environment in a future city through using the data from social media. The goal of this research is constructing the user interface platform to approach to the data in an easier and practical condition of the interface environment smart space of the future intelligent city for user. It constructs the main module to organize the platform. Interface user platform modules, which were all based on visualization of service, are constructed by visualization agents, visualization social networks, visualization icons, visualization services, visual data, visual maps and visual classes. In this research, by the variety of services including delivering information, to find the interface environment for the proper interface technology, this research suggests "Interface User Platform" as the result.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.5
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• pp.133-141
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• 2008

Social Web is turning current Web into social platform for knowing people and sharing information. This paper takes major social tagging systems as examples, namely delicious, flickr and youtube, to analyze the social phenomena in the Social Web in order to identify the way of mediating and linking social data. A simple Tag Ontology (TO) is proposed to integrate different social tagging data and mediate and link with other related social metadata. Through several machine learning for tagging data, tag groups and similar user groups are extracted, and then used to learn the tagging ontology. A recommender system adopting the tag ontology is also suggested as an applying field.

• Smart Media Journal
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• v.3 no.3
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• pp.20-25
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• 2014

This research proposes a concept of multi-aspect Social IoT platform that enables human, machine and service to communicate smoothly among them, as well as a means of an automatic process for transforming exiting domain knowledge representation to generic ontology representation used in the platform. Current research focuses on building a machine-based service interoperability using sensor ontology and device ontology. However, to the best of our knowledge, the research on building a semantic model reflecting multi-aspects among human, machine, and service seems to be very insufficient. Therefor, in the research we first build a multi-aspect ontology schema to transform the representation used in each domain as a part of IoT into ontology-based representation, and then develop an automatic process of generating multi-aspect IoT ontology from the domain knowledge based on the schema.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.6
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• pp.207-213
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• 2012

With development of IT technology, B2C Social Commerce makes the change from closed type of transaction to the form of an open trading. Also by dramatically reducing the intermediate distribution and removing distribution costs, it provides goods at unbeatable prices to consumers. Depending on the flow of the times, the business-to-business struggles with the difficulty of PRM management and fast promotion of new products. Therefore, it is required B2B Social Commerce, new platform that can collect distribution and consumption firms in one place which is similar to B2C Social Commerce. Unlike the case of B2C social commerce, B2B Social Commerce should have an essential element, Installment payment system to pay over the period without purchase in accordance with the payment paid as a lump sum. B2B Social Commerce model which is introduced in this study will provide the solution of B2B transaction problems, opening up new markets and bring the expansion of the electronic market.