• Title/Summary/Keyword: 소셜이슈

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A Study on Social Issues and Consumption Behavior Using Big Data (빅데이터를 활용한 사회적 이슈와 소비행동 연구)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.377-389
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    • 2019
  • This study conducted social network big data analysis to investigate consumer's perception of Japanese sporting goods related to Japanese boycott and to extract problems and variables by recognition. Social network big data analysis was conducted in two areas, "Japanese boycott" and "Japanese sporting goods". Months of data were collected and investigated. If you specify the research method, you will identify the issues of the times - keyword setting using social network analysis - clustering using CONCOR analysis using TEXTOM and Ucinet 6 programs - variable selection through expert meetings - questionnaire preparation and answering - and validity of questionnaire Reliability Verification - It consists of hypothesis verification using the structural model equation. Based on the results of using the big data of social networks, four variables of relevant characteristics, nationality, attitude, and consumption behavior were extracted. A total of 30 questions and 292 questionnaires were used for final hypothesis verification. As a result of the analysis, first, the boycott-related characteristics showed a positive relationship with nationality. Specifically, all of the characteristics related to boycotts (necessary boycott, sense of boycott, and perceived boycott benefits were positively related to nationality. In addition, nationality was found to have a positive relationship with consumption behavior.

Network analysis on the diffusion of negative issue related with the government's COVID-19 measures in a crisis situation (위기상황에서 정부의 코로나 19 대책 관련 부정적 이슈의 확산 네트워크 분석)

  • Hong, Juhyun;Cha, Heewon
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.109-116
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    • 2022
  • This study conducted YouTube network analysis on YouTube video related with prevention of COVID-19 and COVID-19 vaccine to explores how government's policy is spread via social media in the condition of COVID-19. As a result of network analysis on the Mask chaos, A surge in confirmed cases, supply of vaccine, the influence of media like YTN and KBS is large, their view count is high. Government highlights to inform correct information actively to face negative massage and misinformation. The media has to fact check on the misinformation and disinformation.

Issue summarization scheme based on real-time SNS trend analysis (실시간 SNS 트렌드 분석에 기반한 이슈 요약 기법)

  • Kim, Daeyong;Kim, Daehoon;Hwang, Eenjun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.1096-1097
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    • 2013
  • 최근 Twitter를 비롯한 소셜 네트워크 서비스의 급속한 확산으로 인해, 많은 수의 SNS 메시지가 실시간으로 생성되고 있다. 이러한 SNS 상의 모든 글을 읽어보는 것은 현실적으로 불가능하며, 여러 포탈 사이트에서 제공되는 실시간 검색어 순위만으로는 상세 내용을 직관적으로 파악하기 어렵다. 따라서, 이러한 SNS상의 글을 실시간으로 분석하여 최신의 트렌드를 찾고 이와 연관된 내용을 분류 및 요약할 수 있다면, 사용자에게 유용한 최신 정보를 생성하여 제공할 수 있다. 본 논문에서는 Tweet 들을 분석하여 얻은 트렌드 키워드를 기반으로 관련된 Tweet 들을 주제 별로 분류한 후, 각 주제 별로 세부 내용을 요약해서 제공하는 기법을 제안한다. 제안하는 기법은 실시간으로 생성되는 Tweet 내에서 최근 화제가 된 트렌드 및 연관 키워드를 추출해낸다. 그 후, 해당 키워드가 출현한 Tweet 내에서 핵심 키워드를 찾고, 이를 기반으로 Tweet 들을 각각의 주제별로 분류하고 각 주제를 '이슈'로 정의한다. 마지막으로, 특정한 이슈에 해당되는 Tweet들을 분석하여 각 이슈 별로 키워드 리스트 및 단문 형식으로 요약된 줄거리를 생성한다. 제안된 기법을 바탕으로 프로토타입 시스템을 구현하고, 다양한 실험을 통하여 이슈 검출 기법의 유용성 면에서 성능을 평가한다.

A Study on Flaming Phenomena in Social Network: Content Analysis of Major Issues in Seoul Mayor Reelection in 2011 (소셜 네트워크 상에서의 플레밍(Flaming) 현상과 공론장의 가능성 - 2011년 서울시장 선거 이슈 분석 -)

  • Jho, Whasun;Kim, Jeongyeon
    • Informatization Policy
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    • v.20 no.2
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    • pp.73-90
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    • 2013
  • Rational debate and public conversation in the public sphere of social network are crucial conditions for realizing deliberative democracy. However, negative communication can occur online more frequently than in the real space, and mutually hostile messages are appearing. In the electoral process, citizens combining for particular candidates have made personal attacks against, abused and slandered the opposing candidates. Then, how and to what degree has the flaming behavior been appearing in the elections? Are there influencers to propagate the flaming behavior? And how flaming are these influencers, compared to internet users? This research focuses on the flaming behavior which occurred during the reelection for Seoul Mayor, in order to diagnose the role of social network as an online public sphere. This study analyzes the spreading degree of flaming messages depending on each issue, and the differences of messages between influencers and normal users. There was frequent flaming behaviors to distribute biased information which criticized, laughed at and maliciously attacked individual candidates. Moreover, influencers who advanced leading opinions, displayed a higher flaming degree than normal users.

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The Network Analysis of the Diffusion on the Disaster Issue Via SNS based on Types of Information, Issue Contractiveness and Diffusion (재난 발생 시 SNS를 통해 확산된 재난 이슈 네트워크 분석: 유튜브의 정보 종류 및 이슈의 집중도·확산성을 중심으로)

  • Hong, Ju-Hyun
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.138-147
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    • 2018
  • The network analysis is done to explore what kind if issues are diffused about earthquake and the role of social media. The types of disaster information is classified into formal and informal. The role of actor is classified based on the concentrativeness and the diffusion of issue. Youttube is functioned as a formal channel and an informal channel when disaster happened. In case of government's video, issue contractiveness is high but the diffusion is low. In case of media's video, issue contractiveness and the diffusion are all high. In case of individual channel, issue contractiveness is low, but diffusion is high. In disaster, youtube is a tool to respread the disaster issue. Government needs to try diffusion of government's news actively in disaster.

A study on association analysis among nodes in information diffusion and mobility pattern for mobile social networks (모바일 소셜 네트워크 환경에서 이동 패턴과 정보 유포 연관성 분석 연구)

  • Ryu, Jegwang;Yong, Sung-Bong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.90-92
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    • 2017
  • Due to the popularity of social networks and the development of technology in mobile networking, the mobile social networks (MSNs) provide opportunities for the spread of information between mobile devices. As a result, understanding the information diffusion in the emerging MSNs is a critical issue. Many research studies have addressed diffusion minimization, which is a problem of how to find the proper initial k users who can effectively propagate as widely as possible in the minimum amount of time, similar to influence maximization. We address a study on association analysis among nodes in information diffusion and mobility pattern for mobile social networks. Experiments in our study were conducted in the Opportunistic Network Environment (ONE) simulator using GPS trace of mobile node, to show that the study results in MSNs. We also demonstrate that our experiments outperform other existing algorithms with various communication range and ratio of k influential nodes.

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Analyzing the Issue Life Cycle by Mapping Inter-Period Issues (기간별 이슈 매핑을 통한 이슈 생명주기 분석 방법론)

  • Lim, Myungsu;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.25-41
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    • 2014
  • Recently, the number of social media users has increased rapidly because of the prevalence of smart devices. As a result, the amount of real-time data has been increasing exponentially, which, in turn, is generating more interest in using such data to create added value. For instance, several attempts are being made to analyze the relevant search keywords that are frequently used on new portal sites and the words that are regularly mentioned on various social media in order to identify social issues. The technique of "topic analysis" is employed in order to identify topics and themes from a large amount of text documents. As one of the most prevalent applications of topic analysis, the technique of issue tracking investigates changes in the social issues that are identified through topic analysis. Currently, traditional issue tracking is conducted by identifying the main topics of documents that cover an entire period at the same time and analyzing the occurrence of each topic by the period of occurrence. However, this traditional issue tracking approach has two limitations. First, when a new period is included, topic analysis must be repeated for all the documents of the entire period, rather than being conducted only on the new documents of the added period. This creates practical limitations in the form of significant time and cost burdens. Therefore, this traditional approach is difficult to apply in most applications that need to perform an analysis on the additional period. Second, the issue is not only generated and terminated constantly, but also one issue can sometimes be distributed into several issues or multiple issues can be integrated into one single issue. In other words, each issue is characterized by a life cycle that consists of the stages of creation, transition (merging and segmentation), and termination. The existing issue tracking methods do not address the connection and effect relationship between these issues. The purpose of this study is to overcome the two limitations of the existing issue tracking method, one being the limitation regarding the analysis method and the other being the limitation involving the lack of consideration of the changeability of the issues. Let us assume that we perform multiple topic analysis for each multiple period. Then it is essential to map issues of different periods in order to trace trend of issues. However, it is not easy to discover connection between issues of different periods because the issues derived for each period mutually contain heterogeneity. In this study, to overcome these limitations without having to analyze the entire period's documents simultaneously, the analysis can be performed independently for each period. In addition, we performed issue mapping to link the identified issues of each period. An integrated approach on each details period was presented, and the issue flow of the entire integrated period was depicted in this study. Thus, as the entire process of the issue life cycle, including the stages of creation, transition (merging and segmentation), and extinction, is identified and examined systematically, the changeability of the issues was analyzed in this study. The proposed methodology is highly efficient in terms of time and cost, as it sufficiently considered the changeability of the issues. Further, the results of this study can be used to adapt the methodology to a practical situation. By applying the proposed methodology to actual Internet news, the potential practical applications of the proposed methodology are analyzed. Consequently, the proposed methodology was able to extend the period of the analysis and it could follow the course of progress of each issue's life cycle. Further, this methodology can facilitate a clearer understanding of complex social phenomena using topic analysis.

Risk Issue Analysis of Disaster Vulnerable Groups -Focusing on Cases of Children and Pregnant Women (재난취약계층의 위험이슈분석 -어린이, 임산부 사례를 중심으로-)

  • Kim, Shin Hye;Kwon, Seol A
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.291-303
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    • 2021
  • In the modern society, the number of people in disaster vulnerable groups is rapidly increasing such as the elderly, the disabled, foreigners, and children. The common characteristics of the groups vulnerable to disasters are that they live in residence types that are exposed to disasters because they are impoverished and if they are exposed to disasters, recovery is a slow process. The purpose of this study is to identify the new risk issues by performing risk issue analysis on the targets of disaster vulnerable group and provide base data for the development of the policies. For the research method, this study centered on the cases of children and pregnant women out of the disaster vulnerable groups and focused on the issue data of social media throughout the past 10 years ('10~'19) and performed social network analysis. As a result, first, the development of the issue showed relevance in the occurrence of specific cases. Second, the awareness about the types, targets, and management method of crisis management was analyzed. Third, an analysis was performed on the sentiment words that considered the solution measures of risk issues or the characteristics of the targets and it was analyzed that there were word that triggered negative emotions. Therefore, it is anticipated for the base data to be used for the government and also for the local government to build an effective crisis management system of the rapidly changing disaster environment on the basis of the sentiment analysis performed on the people of the nation as well as public awareness.

Social Category based Recommendation Method (소셜 카테고리를 이용한 추천 방법)

  • Yoo, So-Yeop;Jeong, Ok-Ran
    • Journal of Internet Computing and Services
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    • v.15 no.5
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    • pp.73-82
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    • 2014
  • SNS becomes a recent issue, and many researches in various kinds of field are being done by taking advantage of it. Especially, there are many researches existed on the system that finds user's interest and makes recommendation based on multiple social data generated on the SNS. User's interest is not only revealed from the user's writing but also from the user's relationship with friends. This study proposes a recommendation method that extracts user's interest by using social relationship and its categorization applies it to the recommendation. In this way, it can recommend user's interest with category based on the writings by the user and furthermore it can apply the user's relationship with his/her friends for more accurate recommendation. In addition, if necessary, the recommendation can be made by extracting any interest shared between the user and specific friends. Through experiments, we show that our method using social category can produce satisfactory result.

Dynamic image transmission mode change mechanism according to the data usage in social networking services (소셜 네트워킹 서비스에서 데이터 사용량에 따른 동적 이미지 전송 모드 변경 메카니즘)

  • Hwang, Gilsoo;Lim, Mingyu
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.352-355
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    • 2016
  • 스마트폰의 대중화, 카메라 기술력의 향상 등으로 인해 소셜 네트워킹 서비스 내에서는 고화질 이미지 콘텐츠에 대한 수요가 증가하고 있다. 하지만 모바일 기반의 서비스에서는 데이터 소비라는 이슈와 직면하게 되고, 이에 본 연구는 통신 프레임워크를 통해 세 가지 이미지 전송모드를 제공함으로써 데이터 사용량에 따른 동적 이미지 전송모드 변경 방법을 고안하게 되었다. 정해준 기준 값과 데이터 잔여량을 비교함으로써, 원본이미지, 썸네일 이미지, 파일링크의 세 가지 전송모드 중 적절한 모드를 선택하도록 하였다. 이에 사용자는 충분한 데이터를 가지고 있을 시 고화질의 이미지 콘텐츠를 제공 받을 수 있으며, 데이터 잔여량이 얼마 남지 않았을 때는 데이터 소비를 최소화함으로써 데이터 고갈을 예방할 수 있게 된다.