• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.5
• /
• pp.151-168
• /
• 2022

Nowadays companies are required to achieve social goals beyond maximizing shareholder profits. Accordingly, it is important to pursue both the economic and social goals of a company at the same time. Thus the importance of hybrid organizations is increasing theoretically and practically. In particular, since hybrid organizations essentially have the complexity of pursuing both economic and social purposes, the institutional demands of various stakeholders surrounding hybrid organizations are also conflicting. Several previous studies have considered how hybrid organizations respond to these conflicting institutional demands, but most studies are limited to studying at a specific point in time. As a result, there was a limit to analyzing the dynamics in response to conflicting institutional demands as the hybrid organization expanded its business. This study predicted that the hybrid organization would take selective coupling with conflicting institutional demands and that the process of responding to institutional demands would change according to the organization's growth. In this study, we had a case study about Noul and Enuma, social ventures that operate relatively advanced business models with outstanding results in innovation and technology. As a result, social ventures show a selective coupling for conflicting institutional demands, and the selective coupling process changes as their business model are advanced. Specifically, in the early stages of the business, it appears to respond to economic and social demands at the same time with a single business model. When the business is advanced, two or more business models are operated, some of which respond to economic needs and some of which respond to social needs. In the early stages of business, social ventures respond to economic and social demands with a single business model to gain legitimacy and survive in the institutional demands. But when they enter the business growth period, they try to separate business models which respond to economic and social values because they pursue sustainable growth and challenge large-scale missions. Overall, this study attempted to contribute to an in-depth understanding of hybrid organizations by identifying that the method of responding to conflicting institutional demands varies depending on the growth process of social ventures.

• Information Systems Review
• /
• v.12 no.1
• /
• pp.1-22
• /
• 2010

Demands onenterprise applications are changing drastically in terms of service and value. Currently enterprises have started to view these applications as service systems, as they combine technology with organizational networks designed to deliver services that satisfy the needs of customers and marketing operations. Social networking is playing a crucial role in this direction and provides organizations with the critical data that enable to build strong relationships with their customers and partners. Enterprises have started using this concept, by integrating social networking services with their enterprise applications such as CRM. In this paper, we combine an open source social networking engine with a CRM (Customer Relationship Management) application to constitute a social CRM system. This can bring the customers closer to the enterprise and facilitate better communication with them. Social Networking Analysis constructs were used to analyze the effectiveness of service system. In the current competitive and economically challenging conditions, salespeople needs to quickly and effectively establish meaningful communication with customers. Our approach can address this issue, by handling the changing customer demands in minimal time, and increases service quality and business value.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.411-427
• /
• 2014

The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

• Journal of Advanced Navigation Technology
• /
• v.14 no.5
• /
• pp.737-744
• /
• 2010

A Social Network Service(SNS) is the best attracting internet business model and serviced in the several countries. The Facebook is the most popular SNS in a foreign country and the Cyworld is most popular one in Korea. In this paper, after investing and analyzing the existing Social Network Services, I present a new OpenU Social Network Service based on Web 2.0 concepts. This is a next generation internet platform which can be communicated with real-time chatting and share d data and talked during seeing data by collaboration functions OpenU's main characteristics and functions by screen design and implementations are explained. And also OpenU's excellence by comparing with other SNSs system is presented.

• Journal of Service Research and Studies
• /
• v.1 no.1
• /
• pp.29-48
• /
• 2011

Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

• Journal of Intelligence and Information Systems
• /
• v.27 no.1
• /
• pp.129-149
• /
• 2021

Recently, interest in social robots that can socially interact with humans is increasing. Thanks to the development of ICT technology, social robots have become easier to provide personalized services and emotional connection to individuals, and the role of social robots is drawing attention as a means to solve modern social problems and the resulting decline in the quality of individual lives. Along with the interest in social robots, the spread of social robots is also increasing significantly. Many companies are introducing robot products to the market to target various target markets, but so far there is no clear trend leading the market. Accordingly, there are more and more attempts to differentiate robots through the design of social robots. In particular, anthropomorphism has been studied importantly in social robot design, and many approaches have been attempted to anthropomorphize social robots to produce positive effects. However, there is a lack of research that systematically describes the mechanism by which anthropomorphism for social robots is formed. Most of the existing studies have focused on verifying the positive effects of the anthropomorphism of social robots on consumers. In addition, the formation of anthropomorphism of social robots may vary depending on the individual's motivation or temperament, but there are not many studies examining this. A vague understanding of anthropomorphism makes it difficult to derive design optimal points for shaping the anthropomorphism of social robots. The purpose of this study is to verify the mechanism by which the anthropomorphism of social robots is formed. This study confirmed the effect of the human-likeness of social robots(Within-subjects) and the construal level of consumers(Between-subjects) on the formation of anthropomorphism through an experimental study of 3×2 mixed design. Research hypotheses on the mechanism by which anthropomorphism is formed were presented, and the hypotheses were verified by analyzing data from a sample of 206 people. The first hypothesis in this study is that the higher the human-likeness of the robot, the higher the level of anthropomorphism for the robot. Hypothesis 1 was supported by a one-way repeated measures ANOVA and a post hoc test. The second hypothesis in this study is that depending on the construal level of consumers, the effect of human-likeness on the level of anthropomorphism will be different. First, this study predicts that the difference in the level of anthropomorphism as human-likeness increases will be greater under high construal condition than under low construal condition.Second, If the robot has no human-likeness, there will be no difference in the level of anthropomorphism according to the construal level. Thirdly,If the robot has low human-likeness, the low construal level condition will make the robot more anthropomorphic than the high construal level condition. Finally, If the robot has high human-likeness, the high construal levelcondition will make the robot more anthropomorphic than the low construal level condition. We performed two-way repeated measures ANOVA to test these hypotheses, and confirmed that the interaction effect of human-likeness and construal level was significant. Further analysis to specifically confirm interaction effect has also provided results in support of our hypotheses. The analysis shows that the human-likeness of the robot increases the level of anthropomorphism of social robots, and the effect of human-likeness on anthropomorphism varies depending on the construal level of consumers. This study has implications in that it explains the mechanism by which anthropomorphism is formed by considering the human-likeness, which is the design attribute of social robots, and the construal level of consumers, which is the way of thinking of individuals. We expect to use the findings of this study as the basis for design optimization for the formation of anthropomorphism in social robots.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2015.07a
• /
• pp.187-190
• /
• 2015

현재를 '빅데이터' 시대라 부른다. '빅데이터', 그 용어가 주는 의미대로 우리가 처리해야 할 데이터가 매우 많다는 것을 의미 하며, 과거의 데이터 정제 기술로 유의미한 정보로 가공하려면 상당한 자원이 필요하다. 현재, 장비의 고성능화 등으로 가능성이 검증되고 있고, 일부 비즈니스에 활용되는 단계이나 여전히 혼돈의 문제가 존재하며, 이러한 문제의 해결책으로 제시되는 것 중의 하나가 바로 '소셜 큐레이션'이라 할 수 있다. 본 개발 서비스1)는 시청자들이 방송 콘텐츠를 소유하고 공유하고자 하는 욕구를 반영하여, 실시간으로 TV를 보면서 방송 프로그램을 캡처하고 공유할 수 있게 한다. 방송콘텐츠에 관한 '소셜 큐레이션' 서비스이며, 이는 각 사용자들이 캡처하여 생성한 수많은 콘텐츠 중에서 사용자들이 원하는 콘텐츠를 사용자들의 사회적인 관계를 이용하여 선별적으로 제공할 수 있도록 구성한 것이다. 본 논문에서는 서비스의 개발 방향과 시스템 구성 등을 설명한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2014.11a
• /
• pp.182-185
• /
• 2014

현재를 '빅데이터' 시대라 부른다. '빅데이터', 그 용어가 주는 의미대로 우리가 처리해야 할 데이터가 많다는 것을 의미하며, 과거의 데이터 정제 기술로는 유의미한 정보로 가공하기에는 상당한 노력이 필요하다는 것을 암시하고 있다. 현재 장비의 고성능화 등으로 가능성이 검증되고 있고 일부 비즈니스에 활용되는 단계이나, 여전히 혼돈의 문제가 존재하며, 이러한 문제의 해결책으로 제시되는 것 중의 하나가 바로 '소셜 큐레이션'이라 할 수 있다. 본 'TVzzik' 서비스는 시청자들이 방송 콘텐츠를 소유하고 공유하고자 하는 욕구를 반영하여, 실시간으로 TV를 보면서 방송 프로그램을 캡처하고 공유할 수 있게 한다. 방송콘텐츠에 관한 '소셜 큐레이션' 서비스이며, 이는 각 사용자들이 캡처하여 생성한 수많은 콘텐츠 중에서 사용자들이 원하는 콘텐츠를 사용자들의 사회적인 관계를 이용하여 선별적으로 제공할 수 있도록 구성한 것이다. 본 논문에서는 'TVzzik' 서비스의 개발 방향과 시스템 구성 등을 설명한다.

• The Journal of Society for e-Business Studies
• /
• v.18 no.3
• /
• pp.93-105
• /
• 2013

Much Interest has focused on social network services such as Facebook and Twitter. Previous research conducted on social network often emphasized the architecture of the social network that is the existence of path between any objects on network and the centrality of the object in the network. However, studies on the semantic association in the network are rare. Studies on searching semantic associations between entities are necessary for future business enhancements. In this research, the ontology based social network analysis is performed. A new method to search and rank relation sequences that consist of several relations between entities is proposed. In addition, several heuristics to measure the strength of the relation sequences are proposed. To evaluate the proposed method, an experiment was performed. A group of social relationships among the university and organizations are constructed. Some social connections are searched using the proposed ranking method. The proposed method is expected to be used to search the association among entities in ontology based knowledge base.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.73-85
• /
• 2013

This study examines the online social capital of local press using the website and social media. Moreover, the paper respectively visualizes web feature as Web 1.0 and social feature analysis as Web 2.0 by applying correspondence analysis. For data, the study analyzes 10 representative local press in Yeungnam areas. To collect the data, two coders coded web features from the websites and we employed NodeXL, an open-source software tool, for social media data. The results reveal that local websites expend online social capital using social media account. Especially, the social features of local presses attach importance to Twitter as the main press keep the well-balance use among all platforms.