• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.45-57
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• 2014

This study examines subjects' eye movement pattern and surveys their attitudes to the exposed advertisements on the Facebook. Different from the F-shaped pattern of the typical Web pages, users' eye movements on the Facebook have shown a rough H-shape. Even though a large number of users have shown F-shaped pattern on the ordinary Web pages in order to skip the contents of a Web, subjects' eye-movement pattern on the Facebook has H -shaped pattern due to the unique User Interface (UI) of the Facebook. With the right side and vertical arrangement of ads on the Facebook, users skip the page with having a large H-shaped pattern. In addition, this study set four AOIs(Area of Interest) that are advertising sections comprised on the Facebook Web page and measured fixation length within the AOIs then surveyed subjects' attitudes about the exposed ads. Through the experiment and survey, this study offers the optimum advertising position that can attract Facebook users' attention. As the result of experiment and survey, the second ad has the subjects' highest attitude to advertising and fourth ad is the next effectiveness and first and third ad followed. This study highlights the key implications to provide better user experiences(UX) and marketing strategies to users who are the consumers of companies and organizations which have a plan to put their advertising on the Facebook.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.527-538
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• 2014

The demand prediction is a critical issue for the film industry. As the social media, such as Twitter and Facebook, gains momentum of late, considerable efforts are being dedicated to prediction and analysis of hit movies based on unstructured text data. For prediction of trends found in commercially successful films, the correlations between the amount of data and hit movies may be analyzed by estimating the data variation by period while opinion mining that assigns sentiment polarity score to data may be employed. However, it is not possible to understand why the audience chooses a certain movie or which attribute of a movie is preferred by using such a quantitative approach. This has limited the efforts to identify factors driving a movie's commercial success. In this regard, this study aims to investigate a movie's attributes that reflect the interests of the audience. This would be done by extracting topic keywords that represent the contents of Twits through frequency measurement based on the collected Twitter data while analyzing responses displayed by the audience. The objective is to propose factors driving a movie's commercial success.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1418-1420
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• 2012

스마트 미디어 기기의 보급으로 많은 교육용 어플리케이션이 개발되고 있으며, SNS를 교육적 접근으로 활용한 학습모델의 사례들이 늘어나고 있는 추세이다. 현대 정보화 사회에서 요구되는 학습자 중심의 구성주의 교육 패러다임에 초점을 맞춰 학습자 스스로 학습콘텐츠를 구성하며 자기주도적 학습을 하기 위한 시스템 개발을 위해 본 논문에서는 소셜러닝 기반의 학습자 중심형 학습콘텐츠 개발도구의 설계방법에 대해 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.37-38
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• 2019

최근 인터넷 기반의 웹 2.0의 시작으로 정보나 콘텐츠를 누구나 이용할 수 있는 인터넷환경이 제공되었다. 특히 소셜미디어를 통해 빠르게 공통관심사를 공유할 수 있는 커뮤니티를 구성하고 있으며, 온라인에서의 공동체는 개인의 정체성과 집단적 정체성을 교차하는 영역을 이루고 있다. 이러한 온라인 공동체에서 팬덤은 참여가 높고 사적 수준에서 결속력이 강한 공동체를 형성하는 집단이라고 할 수 있다. 본 연구는 이러한 문화 현상에서 유대관계가 강하게 형성된 '팬덤'이라는 이용자를 대상으로 이용동기 요인과 이에 따른 스타와의 상호작용을 통해 형성되는 커뮤니티의 충성도에 어떠한 영향을 미치는가를 알아보고자 한다. 커뮤니티 사례의 내용분석을 통해 팬덤의 일반화된 이용동기에 관해 살펴봄으로써 커뮤니티의 사용자 측면에서 시사점을 제시하고자 하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.07a
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• pp.210-212
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• 2012

하이브리드 스마트 홈 클라우드 플랫폼/서비스 기술은 가정 내 외 클라우드와 연계하여 실시간으로 수정되는 다양한 콘텐츠, 응용 프로그램, 스마트 가전, 개인 생활 정보들을 융합 관리 함으로써 멀티미디어, 어플리케이션, 스마트 가전 등을 통하여 다양한 스마트 융복합 서비스를 제공해 줄 수 있는 기술이다. 이에 본 논문은 데이터의 프라이버시, 안정성, 보안성, 종속화등 Public Cloud에 대한 거부반응을 해소하기 위해 개인 또는 흠단위로 스마트 콘텐츠를 서로 공유할수 있는 댁내 Private 클라우드와 다양한 스마트 홈 서비스를 제공하는 사업자 및 소셜 그룹간의 공유가 가능한 댁 외 Public 클라우드와 연계하여, 실시간으로 수집되는 다양한 콘텐츠, 용용 프로그램, 스마트 가전, 개인 생활 정보들을 통합 관리하고, 서비스 가상화 기술을 이용하여 다양한 경량화 스마트 가전(Thin/Zero Client)에 동시 적용 가능한 "하이브리드 홈 클라우드 단말 서버 플랫폼 기술을 연구하였다.

• Journal of Internet Computing and Services
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• v.17 no.6
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• pp.153-158
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• 2016

As the number of social network users increases, the information on event such as social issues and disasters receiving attention in each region is promptly posted by the bucket through social media site in real time, and its social ripple effect becomes huge. This study proposes a detection method of events that draw attention from users in specific region at specific time by using twitter data with regional information. In order to collect Twitter data, we use Twitter Streaming API. After collecting data, We implemented event detection system by analyze the frequency of a keyword which contained in a twit in a particular time and clustering the keywords that describes same event by exploiting keywords' co-occurrence graph. Finally, we evaluates the validity of our method through experiments.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.137-145
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• 2010

Humans are social existences who connect with others and live together. Communication between human has evolved into diverse formats and contents beyond time and space. Social Network Service builds social relationship based on web and its users increase rapidly in a global environment due to the user-friendly web circumstances, easy access and wide-spread supply of the smart phones. One of the aspect that is taking the center of Social Network Service is a Social Game. Social Games are based on web that has simple rules to play in fictional time and space background. This research is to analyze the relationship between social game, Social Network and user behavior through the Social Games Farm Villand Cafe World.This paper, firstly, is going to observe the characteristics of people who participate in the two social games 'Farm Ville' and 'Cafe World'. It, then, attempts to analyze individual and social human desires depicted in the games. In the social games, personal perception is revealed through an image of "possession", while one's social activity is displayed by an image of "consumption."

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.01a
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• pp.51-52
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• 2017

요우커를 중심으로 한 한류 열풍은 연예인, 미디어 콘텐츠 시장을 넘어서 한국산 제품에도 큰 영향을 미치고 있다. 특히, 화장품을 비롯한 뷰티 관련 제품은 가장 대표적인 시장으로 주목 받고 있다. 본 논문에서는 공공데이터 및 소셜 웹 데이터를 이용하여 화장품 관련 기업의 비즈니스를 위한 뷰티 트렌드 분석 서비스를 제안한다. 소셜 웹 데이터는 국내외 뷰티 시장에 대한 제품인지도를 중심으로 분석되며, 공공데이터는 국내에서 유통되는 화장품에 대한 안정성을 중심으로 분석한다.

• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.307-322
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• 2021

This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.91-97
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• 2010

Recently, Internet users have an interest about Social Media Service in Web2.0 environment. We suggest the orchestra service as social media service to meet user satisfactions in changed web environment. We accept a concept of the MMMD (Multiple Media Multiple Devices). In other words, Internet users listen to the music not only one device but multiple devices. Each one of multiple devices can play a sound source under earmark instruments for providing users with actual feeling like an orchestra. To meet the purpose, we define 3 steps. First, we separate the sound source based on instrument information. Second, we exact the suitable sound source for play orchestra. In final step, the sound source transmits to each suitable playing device. We named the 3 step for AET process. Beside we suggest synchronization method using rest point in the MIDI file for control sound sources. Using the AET process and synchronization method we provide the orchestra service for meet user's satisfactions to users.