• Title/Summary/Keyword: 소비 행위

Search Result 178, Processing Time 0.037 seconds

Development of Bottom-up model for Residential Energy Consumption by Use (생활행위 분류에 의한 가정부문 용도별 에너지소비 분석모형 개발)

  • Lim, Ki Choo
    • Journal of Energy Engineering
    • /
    • v.22 no.1
    • /
    • pp.38-43
    • /
    • 2013
  • There was a dire need to compile data about energy consumption data by use to analyze residential energy consumption patterns relating to changes in lifestyles, or changes in life behavior. Accordingly, bottom-up model for residential energy consumption by residential use was developed by life behavior classification in an attempt to analyze energy consumption. This paper multiplied each appliance's running times by each appliance by life behavior and built a residential bottoms-up model to figure out the energy consumption of each household. The uses by life behavior were broken down into lighting, heating, cooling, entertainment, obtaining information, hygiene, and cooking.

Cultural Capital and Expanded Musical Consumption -From What to How (문화자본과 확장된 '문화소비' -무엇을 소비하는가에서 어떻게 소비하는가로)

  • Kim, Eun-Mee;Kwon, Kyung-Eun
    • Korean journal of communication and information
    • /
    • v.69
    • /
    • pp.111-138
    • /
    • 2015
  • The purpose of this study is to suggest that cultural consumption practices are changing with social and media changes and re-conceptualize 'cultural consumption' beyond attendance or exposure to high culture genres. We look at four types of musical consumption - news reading, posting a review, amateur participation, interaction with others - as expanded musical consumption. We expect expanded musical consumption to be closely associated with cultural capital than with attendances at musical events since high-culture events gets popularized, musical information abundant and cultural interaction easier. We explore the question of the relationship between inherited cultural capital and cultural consumption using recent survey data. More evident are positive relationships between cultural capital and production than attendance.

  • PDF

The Influence of Green Product Quality and Green Consumer Behavior on Customer Satisfaction and Customer Loyalty (그린제품 품질과 그린소비 행위가 고객만족과 고객충성도에 미치는 영향)

  • Lee, Sung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.6
    • /
    • pp.37-46
    • /
    • 2015
  • This study investigates the relationships among product quality, consumer behavior, customer satisfaction, and customer loyalty on environmental viewpoint. For the empirical study it has been attempted to collect data by using a questionnaire including 18 questions. The respondents who had experienced using green or environmental products were 212 college students. In my research 167 valid cases are selected for a data analysis by SPSS based hierarchical regression analysis technique. The results show that green product quality had significant impacts on customer satisfaction and customer loyalty, and cost factor of green consuming behavior had moderating effects between customer satisfaction and customer loyalty. Empirical results imply that green product quality contributes to customer satisfaction and customer loyalty. Additionally, green consumer behavior on customer satisfaction increase customer loyalty.

  • PDF

전자상거래에서 소비자 구매행위에 미치는 영향요인에 관한 연구

  • 김성언;나선영
    • Proceedings of the Korea Society for Industrial Systems Conference
    • /
    • 1999.12a
    • /
    • pp.613-622
    • /
    • 1999
  • 본 연구에서는 전자상거래에서 소비자 구매행위에 영향을 미치는 요인이 무엇인지에 대하여분석을 하였다. 전자상거래는 거래활동의 주체에 따라 기업내 거래, 기업간거래, 기업과 소비자간거래 등으로 분류할 수 있는데, 기업과 소비자간의 전자상거래가 활성화되기 위해서는 먼저 전자상거래에서 소비자의 구매행위에 미치는 영향요인에 관한 분석이 이루어져야 한다. 따라서 본 연구에서는 기업과 소비자간의 전자상거래 관점에서 소비자들이 전자상거래에서 제품이나 서비스 구매시 영향을 미치는 요인들이 무엇인지 설문조사를 통해 얻어진 자료를 토대로 실증분석을 하여 관련성을 검증하였다

  • PDF

Modelling for Improvement of Rational Consumption Decision Ability by Decision-Tree (Decision-Tree를 이용한 합리적 소비 의사결정능력 신장을 위한 모델 구안)

  • 김영록;마대성;김정랑
    • Proceedings of the Korea Multimedia Society Conference
    • /
    • 2002.05d
    • /
    • pp.710-714
    • /
    • 2002
  • 학생은 미래뿐만 아니라 현재의 소비자로서 합리적인 의사결정을 통한 소비문화가 요구된다. 하지만 학생의 소비문화와 학교의 소비교육, 가정교육은 문제점을 안고 있다. 학생들은 물건의 필요성이나 용도, 금전상황, 가정상황 등을 전체적으로 고려하여 구매하기보다는 비계획적이고, 즉흥적이다. 학교에서는 교사들이 학생의 소비행위를 한 눈에 파악하여 교육적으로 피드백하기가 쉽지 않다. 가정에서는 학생들의 소비행위에 대한 의사소통의 길이 부족하다. 이에 본 연구는 소비의사결정 5단계와 Decision-Tree의 교육적인 면을 고려하여 합리적 소비 의사결정을 위한 6단계(문제정의, 정보탐색, 대안평가, 가치확립, 구매경험, 구매평가)를 새롭게 제안하고, 소비교실, 용돈 의사결정, 설문모듈을 통해 6단계를 체험하는 시스템을 설계하였다. 제안한 모델은 교사와 학생, 학부모 모두가 참여하여 학생의 계획적이고 합리적인 소비 의사결정 능력을 신장시키는데 도움을 줄 것이다.

  • PDF

A Study on Information Consumption Behavior Structure of Rural Residents in Changchun, China (중국 장춘시 농촌주민의 정보소비 행동구조에 관한 연구)

  • Liu, Hui-Shu;Jung, Gi-Young;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
    • /
    • v.11 no.1
    • /
    • pp.9-16
    • /
    • 2020
  • This study aims to deeply analyze the information consumption behavior structure of rural residents in Changchun, China. and further improve the information consumption level of rural residents. Questionnaire survey and statistical analysis were used in this study. First, Through in-depth interview and open questionnaire collection and compilation of measurement questions. Secondly, residents in 15 rural areas around Changchun were selected for the survey, Finally, SPSS23.0 was used for exploratory factor analysis of recovered data, and Mplus7.4 was used for confirmatory factor analysis. The results show that the structure of information consumption behavior of rural residents in Changchun includes three dimensions of information demand, information literacy and payment ability, which is corresponding to the previous studies on information consumption behavior structure's demand power, purchasing power and information quality. This study has certain empirical validity.

Analysis and Application of Power Consumption Patterns for Changing the Power Consumption Behaviors (전력소비행위 변화를 위한 전력소비패턴 분석 및 적용)

  • Jang, MinSeok;Nam, KwangWoo;Lee, YonSik
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.25 no.4
    • /
    • pp.603-610
    • /
    • 2021
  • In this paper, we extract the user's power consumption patterns, and model the optimal consumption patterns by applying the user's environment and emotion. Based on the comparative analysis of these two patterns, we present an efficient power consumption method through changes in the user's power consumption behavior. To extract significant consumption patterns, vector standardization and binary data transformation methods are used, and learning about the ensemble's ensemble with k-means clustering is applied, and applying the support factor according to the value of k. The optimal power consumption pattern model is generated by applying forced and emotion-based control based on the learning results for ensemble aggregates with relatively low average consumption. Through experiments, we validate that it can be applied to a variety of windows through the number or size adjustment of clusters to enable forced and emotion-based control according to the user's intentions by identifying the correlation between the number of clusters and the consistency ratios.

디지털시대의 소비자행위

  • Seol, Bong-Sik
    • Digital Contents
    • /
    • no.6 s.109
    • /
    • pp.90-99
    • /
    • 2002
  • 디지털시대의 소비자행위는 디지털과 온라인에 의한 새로운 유통구조의 생성으로 인해 소비자의 행위도 그 패턴이 변화되고 있다. 즉, 소비의 패러다임이 변하고 있다는 것이다. 그러한 시점에 즈음하여 소비자의 새로운 행위패턴에 대하여 알아보고자 한다.

  • PDF

A Study on the Production-Consumption Behavior of Digital Game: Based on Semiotic Analysis of the Labortainment Game (디지털 게임의 '생산적 소비' 행위에 관한 연구 : 레이버테인먼트 게임의 기호학적 분석을 중심으로)

  • Kim, Eun-Jung
    • Journal of Korea Game Society
    • /
    • v.10 no.6
    • /
    • pp.79-87
    • /
    • 2010
  • Through the development of digital technology digital game is becoming a fusion of work and play. The aim of this article is to define the concept of labortainment game that playing the game as a consumer is connected with work to create new value-added economic production and to ascertain the characteristics of labortainment game through a semiotic approach. Digital Game has evolved into a more advanced from which accumulated game data is used as something of value in itself for facilitating collaboration as well as entertainment value of games. Labortainment game fills game developer's hidden desire through using the game data produced by the collective amusements for external service.

Empirical Evidence of the Interdependence of Retirement and Pre- and Post-retirement Consumption (은퇴 결정과 은퇴 전·후 소비의 상호작용)

  • An, Chong-Bum;Jeon, Seung-Hoon
    • Journal of Labour Economics
    • /
    • v.27 no.3
    • /
    • pp.1-23
    • /
    • 2004
  • To investigate the interdependence of the decisions on when to retire and how much consume before and after retirement, we compare the pre- (or post-) retirement consumption conditioned on the retirement decision with pre- (or post-) retirement consumption regardless of retirement decision by using the Korea Labor and Income Panel Study(KLIPS). We employ the two-stage switching regression for the econometric method to investigate the interdependence of two decisions of retirement and pre- or post retirement consumption. Then we test the existence of the interdependence in terms of the significance of the estimated selection biases which appear in the pre- (post-) retirement consumption equations for early and late retirees. In those equations, we also compare the income elasticity of the consumption of the early retirees with that of the late retirees. The empirical results show that there is negative selection bias in early retirees' consumption. These results imply that due to the early retirement decision early retirees would have consumed less than they actually have. The income elasticities of the consumption of the early retirees is smaller than that of the late retirees in pre- (or post-) retirement consumption equation. This result shows that relatively longer retirement period due 10 the early retirement affect the pre-retirement consumption. early retirees' marginal propensity to consume should be lower than that of the late retirees.

  • PDF