• Title/Summary/Keyword: 소비 가치

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Consumption Attribute Value Estimation of Digital Music Contents Service by Conjoint Analysis (컨조인트 분석을 통한 디지털 음악콘텐츠 서비스의 소비 속성별 가치 추정)

  • Shin, Dong-Myoung;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.924-934
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    • 2014
  • In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

An Assessment of Environmental Carrying Capacity and Ecosystem Service Value in the Daegu Metropolitan Area (대구광역권의 환경용량 및 생태계용역가치 평가)

  • Jung, Sung-Gwan;Lee, Woo-Sung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.12 no.4
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    • pp.18-33
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    • 2009
  • The purpose of this study is to analyze the effect that consumption patterns of human affect the ecosystem using analysis of ecological footprint(EF) and assessment of ecosystem service value in Daegu Metropolitan Area. The data for analysis were constructed from statistical yearbook of each city and average of public land price on land category. According to the EF analysis on city, total EF of Goryeong was showed the highest by 3.3052gha in 2007. However, total EF of Daegu was assessed the lowest by 2.0134gha among 8 cities. In the results of ecological deficit, 7 cities except Gunwi were assessed by condition of ecological deficit and had exceeded environmental capacity until 2007. Specially, it was analyzed that Daegu may need additional area more than about 30 times to maintain the present consumption patterns. On the one side, the results of analysis of ecosystem service value in Daegu were assessed that citizens of Daegu have borrowed about 1,078.6 million wons to ecosystem per year and one person.

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홈쇼핑으로 의류제품을 구매한 여성 소비자의 특성

  • 손부현;최종명
    • Proceedings of the Costume Culture Conference
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    • 2003.04a
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    • pp.101-102
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    • 2003
  • 최근 소비자들은 쾌적한 삶의 추구와 가족 중심적 사고로 여가와 레저를 중시하고 물리적 가치보다 정보가치와 시간가치를 더욱 중요시하여 쇼핑에서도 편익성을 추구하는 경향이다. 이와 함께 국내의 소비생활 양식이 서구형으로 변화하고, 교육기회의 증가, 신용사회의 정착, 정보화 사회의 출현 등 홈쇼핑 시장의 성숙조건이 갖추어져 있어 홈쇼핑에 대한 수요는 더욱 증가할 것으로 기대된다. 이에 본 연구는 홈쇼핑으로 의류제품을 구매하는 소비자의 특성을 파악하여 홈쇼핑 활성화에 다소 도움을 주기 위하여 실시되었다. (중략)

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A Study on the Estimation of Social Value for the Public Goods (공공재의 사회적가치 추정 방안에 관한 연구)

  • 정환삼;김현준
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 1998.05a
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    • pp.191-198
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    • 1998
  • 본 연구는 공공재의 사회적가치 추정에 있어, 다가오는 21세기 정보ㆍ통신의 시대 도래와 함께 그 중요성이 더욱 증대될 전력을 대상으로 사회적가치 평가를 공급지장비라는 척도로 삼고, 그 속성과 추정방법에 대한 조사연구를 수행하였다. 공급지장비의 크기는 공급지장 크기와 지속시간, 발생시점, 발생빈도, 사전경고 여부, 소비자속성의 함수로, 추정방법은 크게 간접추정법, 시장정보조사법, 가상상황평가법으로 구분하였고, 이들 방법의 유용성을 필요 자료량, 자료 처리비, 입증성 등에 대해 비교하였다.

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The Effect of Self-gift Motivation on Perceived Value and Self-gift Intention of Performing Arts (자기선물 동기가 공연관람의 인지된 가치 및 자기선물 의향에 미치는 영향)

  • Won, Jie Young;Jung, Chang Mo;Shin, Hyun Sang
    • Korean Association of Arts Management
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    • no.55
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    • pp.39-73
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    • 2020
  • The recent rapid increase in single-person households has had a significant impact on the art performance market as well as the overall consumption trend. With the proportion of one-person viewers in the form of viewing the performance nearly half, the new term "Hongongjok" is widely used. Representing the trends of 'one-person consumption' and 'consumption for me' is the concept of 'self-gift' that consumes special for myself. This study introduced the concept of self-gift as a framework for understanding a new group of performance viewers who lavishly investing in consumption for one's sake. It also demonstrated how self-gift motivation affects the perceived value and the intention of self-gift. As a result of the analysis, the motivation for reward, therapeutic personal disappointment, and therapeutic negative mood reduction of the self-gift had a significant effect on the intention of self-gift through the perceived value of classical music performances. In addition, it was also revealed through the multi-group analysis that there was a significant difference in the effect of self-gift motivation factors between a single viewer and two or more accompanying viewers. This study contributes to the fact that the art performance industry can be provided the first theoretical basis for understanding these customer groups in order to respond to the consumption trend for one-person viewers. It also offered practical implications for revitalizing the stagnant classical music performance market by framing the art performance as a self-gift.

Exploration into the Determinants of Household Consumption: Liquidity Constraint and Family Characteristics (횡단면 자료를 이용한 가구소비 결정요인에 관한 연구 - 유동성 제약과 가구별 특성을 중심으로 -)

  • Hur, Seok-Kyun
    • KDI Journal of Economic Policy
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    • v.27 no.1
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    • pp.1-38
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    • 2005
  • Our paper aims to estimate a household consumption function in the presence of liquidity constraints as well as household characteristics. Empirical findings from a Korean cross-sectional data (National Survey of Household Income and Expenditure) reveal that several family characteristics, such as household size, number of working members, children in school, and educational level and age of the household head, turn out to be critical determinants of household consumption. Especially, the influence of household size on consumption decision is shown to be highly significant, not only indirectly through its impact on household income, but also directly by affecting the household's preference for consumption itself. While, the other family characteristics primarily influences household income. Our paper distinguishes itself from existing literature in that it greatly improves the explanatory power of the estimated household consumption function by measuring the degree of the liquidity constraint rather than simply identifying its presence. Based on the assumption that the present value of human capital is a function of household characteristics, the degree of the liquidity constraint is represented by the underestimated portion of the human capital. Such a method of implementing the liquidity constraint is useful in treating various types of assets according to their liquidity. Finally, our estimated household consumption function is applied to decompose cross-sectional variances of consumption inequality. The analysis confirms that the overall alleviation in liquidity constraints in Korea after the 1997 currency crisis reduced consumption inequality despite the worsening of income inequality and changes in the demographic composition of family characteristics during the same period.

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A Review and Outlook of Researches on Comsumption Culture (소비문화에 관한 연구의 현황과 전망)

  • 송인숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.2
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    • pp.39-56
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    • 2002
  • The purpose of this study was to review criticallu the current slates of researches in the area of consumer culture and to suggest several ways in which it can be improved. After analyzing 87 articles in major journals which have published during the 1980s, 1990s, the major findings are as follows: First, the articles in this field has increased sharply in latter half of 1990s. Second, the subjects of these researches can be divided into three. They are general consumption culture(including consumption value), abnormal consumer behavior(including overconsumption, addictive buying and conspicuous consumption) and pro-environmental consumer behavior. Third, the adolescents is most frequently researched. Fourth, same as other areas the major methodology is positivistic one which focuses the survey analysis to investigate the relationships of many variables. Implications are also discussed with respect to future research.