• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.42-44
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• 2003

'95년 하반기부터 시작된 경제위기를 맞이하면서 의류시장의 외형적 규모와 소비자들의 소비심리가 크게 위축되자, 국내 미시존 여성복 브랜드에서는 단품의 강화와 트랜드를 반영한 캐릭터성 보완의 두 가지 측면으로 시장구도를 형성하며 의류시장의 위기를 모면하려 노력한다. 그러나 IMF 이후, 베이직 상품의 판매비중이 늘어나게 되자 정장에 트랜드를 반영하기보다는 단품에 트랜드를 반영하려는 현상이 나타나게 되고, 대다수의 브랜드들이 기획비중을 줄이고 보완반응의 비중을 늘리면서 인기 브랜드의 인기 아이템에 대한 디자인 카피가 늘어나게 되면서, 브랜드의 차별화가 없어지는 공동화 현상이 심각하게 대두되게 되었다. (중략)

• 주류산업
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• v.27 no.4 s.94
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• pp.48-57
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• 2007

• Journal of Digital Convergence
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• v.15 no.6
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• pp.133-143
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• 2017

Data is the most important asset in the financial sector. On average, 71 percent of financial institutions generate competitive advantage over data analysis. In particular, in the card industry, the card transaction data is widely used in the development of merchant information, economic fluctuations, and information services by analyzing patterns of consumer behavior and preference trends of all customers. However, creation of new value through fusion of data is insufficient. This study introduces the analysis and forecasting of consumption trends of credit card companies which convergently analyzed the social data and the sales data of the company's own. BC Card developed an algorithm for linking card and social data with trend profiling, and developed a visualization system for analysis contents. In order to verify the performance, BC card analyzed the trends related to 'Six Pocket' and conducted th pilot marketing campaign. As a result, they increased marketing multiplier by 40~100%. This study has implications for creating a methodology and case for analyzing the convergence of structured and unstructured data analysis that have been done separately in the past. This will provide useful implications for future trends not only in card industry but also in other industries.

• Vending industry
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• v.5 no.2 s.14
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• pp.29-31
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• 2005

최근 유통분야의 웰빙 트랜드는 거부 할 수 없는 흐름이다. 정신적, 육체적으로 고급화된 소비를 지향하는 경향은 많은 산업분야에서 유행처럼 번지고 있다. 이런 마당에 자판기 역시 웰빙을 지향하는 트랜드에 관심을 안 가질 수없다. 최근 DK벤딩에서 전개 중인 '카존에어 24' 차량용 살균탈취자판기는 이러한 동향에 부합하는 제품으로 손색이 없다. 이 제품은 차량내의 나쁜 균들을 살균할 뿐만 아니라 냄새까지 없애줘 쾌적한 차량 내 환경을 제공해 준다. 출시되자마자 좋은 반응을 얻고 있어 올 하반기 시장의 히트상품으로의 부상이 예상되는 '카존에어 24'차량용 살균탈취자판기를 소개한다.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.184-192
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• 2007

A social trend can change market trend because it influences on consumer's lifestyle. Therefore the trend has been considered as an important factor for planning and producing new items. If a new trend occurred, its impact on market needs to be examined. Recently, well-being became top global issue and it caused many changes on packaged food products. This study focuses on measuring the impact of well-being trend on package design. The range of products for this research is limited to packaged food product selling in discount stores because it is main category to show well-being trend. Generally, good package design generates impulsive buying at the point of purchase. Colors on packages are critical point for good product design and they are also reflecting social trend to meet their consumers' psychological desires. After gathering basic information from market research, several colors had been selected and classified. For providing specific evidences result from the trend, the role of four major colors have been compared and analyzed. Finally, questionnaire had been handed out to trendy consumers to reach consensus on well-being color.

• Life and Agrochemicals
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• s.258
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• pp.41-43
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• 2010

현대 농업은 정부의 농정방향과 소비자의 소비 트랜드 변화에 적극 부응하는 맞춤형 농법이 필요합니다. 이도배영농조합원은 이미 GAP인증심사절차에 필요한 사전교육을 모두 이수한 상태입니다.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.161-167
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• 2016

Distribution channels are changing its industry paradigm from quantitative increase to qualitative improvement. In addition, it incorporates new characteristics and consumption tread of customers and the core value of service is developing focused around on online to offline (O2O) business model of omnichannel. In this respect, companies are integrating various distribution channels and in order to provide high content business service to customers, their interest in finding a new business strategy is increasing. Currently, most of the service being provided to customers are formed based on distribution structure centered around big companies and financial industry and the problems faced by small to medium and micro enterprises, which are expansion and improvement of channels, discovery of new distribution channels and finding O2O marketing strategy, can be said as very important task. Accordingly, this research purports to create added values which can serve as the driving force of growth of "creative economy" by improving distribution channels in which anyone who incorporates needs of smart consumers can enter into the smart commerce market and to further form sustainable win-win market that is strategic through business platforms for small to medium and micro enterprises therefrom.

• Korean Journal of Human Ecology
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• v.15 no.2
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• pp.261-274
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• 2006

The purpose of this study was to explore the well-being behaviors and the consciousness toward well-being trend. The well-being behaviors were composed of 4 dimensions such as regular exercise, purchase the organic agricultural products, use of the air cleaner, and diet for health. The consumer consciousness toward well-being trend was composed of 3 factors such as the marketing criticism, the pursuit of mental richness and orientation for rural life. Especially, the differences of well-being behavior and consumer consciousness toward well-being trend according to socio-demographic variables. The main results were as follows: 1. The well-being trend was extended every consumer, but consumers were not after well-being trends or goods. In addition to consumers thought that well-being trend was stoked by marketers. 2. The well-being behaviors and consumer consciousness were statistically different among groups by the socio-demographic variables.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.116-124
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• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Journal of Families and Better Life
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• v.24 no.1 s.79
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• pp.299-313
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• 2006

Male consumers, who had largely been overlooked in comparison to their female counterparts, are recently emerging as a major target of marketing. The five-day workweek system and shifts in the expectation of traditional sex roles have brought about this change. This study examined changes in consumption pattems of men and analyzed relevant trends and meanings. Advertisements were chosen as data for analyses in this study because they are the most fundamental tool to stimulate consumption and also because they are the media that convey the culture of the times in the most compressed form. One thousand four hundred and seven advertisements appeared in the 19 volumes of 'Gentlemen's Quarterly,' a men's magazine, that were published between March 2001 and October 2005. These advertisements were analyzed using both quantitative and qualitative methods. From the analyses of this study, six different kinds of trends were found. In each trend, important values sought after by men through consumption, and the meanings of consumption for male consumers were explained.