• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.705-717
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• 2009

본 연구의 목적은 미국 여대생의 자의식, 물질주의성향, 충동구매와 과시적 소비성향간의 관계에 관하여 조사하는데 있다. 상징적 자기완성이론을 이론적 근거로 하여 가설을 설계하였으며, 설문지 조사법을 이용하여 자료를 수집하였다. 편의표본추출법을 적용하여 미국 중서부지역의 한 대학교의 여대생 315명을 연구대상으로 설문조사를 하였으며, 최종적으로 296명의 응답을 연구결과분석에 이용하였다. Stepwise 회귀분석을 통한 분석 결과 공적 자의식은 물질주의성향과 충동구매성향 및 과시소비성향에 정적 영향을 미치는 것으로 나타났으며, 사적 자의식은 과시소비성향에 부적 영향을 미치는 것으로 나타났다. 또한, 단순회귀분석을 통한 분석 결과 물질주의성향과 충동구매성향 및 과시적 소비 성향 간에 정적인 관계가 있는 것으로 나타났다. 본 연구는 자의식, 물질주의성향, 충동구매와 과시소비 성향간의 관계 메커니즘을 증명해 보임으로써, 사회 심리학적 소비자 행동연구에 이론적 틀을 제시하였다. 또한, 본 연구결과는 미국 여대생을 표적 시장으로 하는 기업이 표적소비자의 소비행동과 심리를 이해하는데 중요한 자료로 이용될 것으로 기대된다.

• Korea Petroleum Association Journal
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• no.6 s.40
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• pp.73-78
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• 1984

산유국들의 수출 정유공장 가동시기가 임박함으로서 오랫동안 소비지정제주의를 석유정책의 기본으로 고수해 온 소비국들은 경제적 효율성이라는 측면에서 보수적인 소비지정제주의를 재검토해야할 시기를 맞고 있다. 원유정제와 제품수입을 적시에 유동성 있게 조화시켜 소비지정제의 유리성을 충분히 발휘해야 할 것으로 생각된다. 이 자료는 일본에서 발행되는 순간「석유정책」지 84년 5월 5일호에 게재된 "소비지정제방식과 안정공급"을 전문 번역한 것이다. (편집자주)

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.761-769
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• 2006

한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.91-97
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• 2019

The movie Lolita is directed by the famous director Stanley Kubrick in the United Kingdom in 1962. Due to the movie theme, it produced a great social dispute at that year. Lolita was Stanley Kubrick's first independently produced film. It tells the story of the abnormal love between Professor Humbert from Europe and his stepdaughter Lolita. Throughout the film, it shocked people by feeling honourable and aesthetic although the theme is about commit incest. The director also completely shown the social reality of the United States in a black humor irony method. By the meantime, the lush tragic feature of the film also strongly infects the audience. Current studies on the movie Lolita mainly focus on the following aspects: firstly, the black humor techniques of director Kubrick's movies, secondly, the parody techniques of the movie, and thirdly, the differences between the original novel Lolita and the adapted movie. In the American society where consumerism constitutes the mainstream, instead of sticking to traditional moral concepts, people pursue material enjoyment. Based on the consumerism theory, this paper analyzes the social reality revealed by the movie Lolita, presents such typical characteristics of the consumerist society as hedonism and broken family relations, and explains how the consumerist society leads to Lolita's tragic life.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.79-90
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• 2004

The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.67-83
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• 2015

The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

• International Area Studies Review
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• v.14 no.2
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• pp.133-158
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• 2010

This study investigate the impacts of chinese consumers' animosity and ethnocentrism on trust and purchase intention to made-in Korea product. This study's results are as follows. First, chinese consumers' animosity and ethnocentrism positively correlate one another. Second, chinese consumers' animosity negatively affect their trust and purchase intention to 'made-in Korea' products. Third, chinese consumers' ethnocentrism don't have any impact on their trust and purchase intention to 'made-in Korea' products. And lastly the trust to 'made-in Korea' products positively affect purchase intention. These findings have practical implications for the Korean firms and marketers marketing in China.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.61-84
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• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1562-1570
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• 2004

The main purpose of this study was to investigate the elements which influence the symbolic consumption in clothing. Materialism and agent of socialization have been studied and the affect of these two are also developed. The theoretical study and survey methods were used. The survey was administered to 426 women in their twenties living in Seoul and Kyungki region. SPSS packages were applied to find out the results of ANOVA Duncans multiple range tests, means, standard deviation, factor analysis, and regression analysis. The major findings of this study could be summerized as follows; First, the subordinate parts of symbolic consumption was divided into these three parts; fashion oriented consumption, brand oriented consumption, hedonic consumption. The average of hedonic consumption was higher than other subordinate parts of symbolic consumption. Second, symbolic consumption was seemed to have the differences according to materialism and its subfactors. The higher materialism indicated, the higher symbolic consumption was. Third, symbolic consumption was proven to have the differences according to agent of socialization such as reference group and mass media. The higher the influence of the reference group and mass media was, the higher symbolic consumption was. Fourth, according to the results of the regression analysis examing the relative influences of variables affecting symbolic consumption in clothing, the influence of the reference group was the most important variable. The influence of mass media and materialism was related positively to the symbolic consumption.

• Proceedings of the KHMA Conference
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• 2011.11a
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• pp.286-286
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• 2011