• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.153-165
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• 2018

There must be a balanced development of both conglomerates and small and mid-sized companies in order to secure constant economic growth and competitive edge of South Korea. Accordingly, high expectations are being placed on win-win growth and joint overseas expansion of conglomerates and small and mid-sized companies. This study seeks efficient ways to promote joint overseas expansion of major retailers and small and mid-sized companies considering the distinctiveness of home shopping by conducting interviews about joint overseas expansion of home shopping companies and small and mid-sized consumer goods companies in South Korea. To do this, interviews were conducted with three home shopping companies and three consumer goods SMEs operating in overseas markets. The results are as follows. Home shopping companies contribute to opening up overseas markets for small and mid-sized consumer goods companies, and allows them to make use of business and marketing competencies that they lack. Home shopping companies also produce visual materials or provide language translations, and help draw up documents for customs clearance in trading. They also form market development teams and provide information about the overseas markets. However, since the actual benefits from joint overseas expansion are minor for home shopping companies, there is a need for a strategy for win-win growth of both parties in the long run. To this end, it is necessary to provide substantial benefits to encourage joint overseas expansion. Ultimately, balanced development between home shopping companies and small- and medium-sized consumer goods companies should be promoted.

• International Commerce and Information Review
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• v.17 no.2
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• pp.123-150
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• 2015

The present study examined the moderating influences of firm type(B2B, B2C) on the relationships between SMEs' utilization of government export assistance programs, firm capabilities(marketing & technology capabilities) and export performances(financial and strategic performances). The results of regression analyses on 247 B2B and 137 B2C cases showed that the positive influence of utilization of export assistance programs on financial performance was greater for B2B than for B2C SMEs. This construct, however, had no influence on strategic performance for neither B2B nor B2C cases. Further, both marketing and technology capabilities have positive influences on each of financial and strategic performances. Marketing capability, however, had a greater influence on financial performance for B2C than for B2B SMEs. Technology capability had a greater influence on financial performance for B2B than for B2C SMEs. Implications, limitations, and future studies were also discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.199-210
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• 2015

This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.121-134
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• 2015

This study empirically analyzed the effects of international entrepreneurial proclivity of exporting small and medium enterprises on corporate capability and export performance according to product type of industrial and consumer goods. International entrepreneurial proclivity of exporting small and medium enterprises consists of risk-taking, proactiveness, and innovativeness, and corporate capability consists of technological capability and product differentiation capability. Risk-taking, innovativeness, and proactiveness had a significant impact on technological capability in case of industrial goods, and in case of consumer goods, only risk-taking and innovativeness had significant impact. Product differentiation capability of consumer goods was significantly influenced by the order of innovativeness, proactiveness, and risk-taking while only innovativeness had a negative impact on industrial goods. When the impact of corporate capability on export performance was examined, only technological capability had a significant impact on both financial and strategic performance in case of industrial goods while both technological capability and product differentiation capability had significant impact in case of consumer goods. After examining the direct impact of international entrepreneurial proclivity on financial performance, it was found that financial performance in the case of industrial goods was significantly influenced by the order of proactiveness and risk-taking, and in the case of consumer goods by the order of innovativeness and proactiveness. However, the impact of international entrepreneurial proclivity on strategic performance showed different results. In case of industrial goods, only risk-taking had a significant impact on strategic performance while in the case of consumer goods it was significantly influenced by the order of innovativeness, proactivenesspro, and risk-taking. The direct impact of international entrepreneurial proclivity on export performance was different in case of financial and strategic performance, and there was difference regarding product type as well. It suggests that different approach is needed according to product type in order to increase export performance since the impact of international entrepreneurial proclivity on corporate capability, the impact of corporate capability on export performance, and the impact of international entrepreneurial proclivity on export performance were all different according to product type.

• Korean Architects
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• no.6 s.314
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• pp.120-121
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• 1995

중소기업진흥공단에서는 중소기업이 생산하는 소비재 뿐 아니라 중간재와 부품류도 판매하며, 공장과 소비자를 직접 연결함으로써 싸고 질 좋은 물건을 공급하게 될 전용백화점 건립을 위한 설계경기를 실시, 이미지가 독창적이고 내부공간의 기능성을 잘 살린 점을 평가받은 범건축(강기세)안을 지난 3월 31일 당선작으로 선정, 발표했다. 지명설계로 치뤄진 이번 설계경기에는 총5개 사무소가 참여했으며, 우수작으로 예건축(박춘명)안이 선정됐다.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.203-210
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• 2020

본 연구에서는 대표적인 국내 중소·중견기업 육성사업인 "World Class 300 프로젝트" 수혜기업을 대상으로 R&D 지원사업의 성과를 측정하고자 한다. 특히, 수혜기업을 산업군(소재·부품·장비·모듈·소비재 기업)별로 세분화해 R&D 지원사업이 산업군별 특성에 따라 어떻게 차별화되는지에 대해 실증분석하였다. 분석은 2011년부터 2017년까지 World Class 300 프로젝트에 선정된 총 272개 기업을 대상으로 수행되었으며, 패널회귀 방법론을 통해 얻은 분석결과는 R&D 지원이 산업군에 따라 기업의 성과(당기순이익)에 상이한 영향을 미치는 것으로 확인되었다. 소재, 부품, 장비 기업 표본에서는 성과에 통계적으로 유의한 영향을 미치지 못했고, 모듈 기업 표본에서는 성과에 부정적인 관계가 있는 것으로 나타났으나, 소비재 기업 표본에서는 성과에 긍정적인 영향을 미친 것으로 분석되었다. 본 연구는 향후 R&D 지원효과를 극대화하기 위해서는 산업군별 특성에 맞는 차별화된 지원정책의 기획·집행이 필요하다는 점에서 기존 연구들과의 차별성을 확보할 수 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.107-120
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• 2015

This study compares own-brand exporting SMEs' utilization of various government-run exporting service programs that provided support in searching for overseas distributors, in overseas market research, and in marketing support. Researchers measure how important firms found each of these components of the program, as well as firms' satisfaction with these services, based on the type of product exported (industrial vs. consumer goods) and the level of economic development of the host countries (developed, newly industrialized, and developing.) A total of 245 own-brand exporting SMEs were surveyed and analyzed in this study. Results indicated that KOTRA was the most frequently used organization by the sample SMEs, regardless of the product type and the economic level of host countries. Industrial-goods exporting SMEs found support in searching for overseas distributors more important than consumer-goods exporting SMEs. SMEs exporting to developed countries considered overseas market research and marketing support and searching for overseas distributor programs more important than SMEs exporting to NIE or developing countries. In addition, industrial-goods exporting SMEs were more satisfied with the overseas market research and marketing support and searching for overseas distributor programs than consumer-goods exporting SMEs. However, there were no differences in satisfaction among firms based on the level of economic development of host countries. Several cases of significant correlations between the importance of and satisfaction with the utilization of government exporting service programs were found.

• Proceedings of the Korean Information Science Society Conference
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• 1999.10c
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• pp.552-554
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• 1999

인터넷 상거래가 활성화되면서 기업들은 인터넷과 접목하여 자사의 이익을 극대화 하는 방안을 모색하고 있다. 소비재를 생산하는 기업 및 중간 상인들은 일명 "쇼핑몰"을 구축하여 기업 홍보와 더불어 제품 판매를 시행하고 있으며 특정 기업은 상당한 가치 창출을 한 것으로 알려져 있으나, 자본재를 생산하고 거래하는 기업에서는 인터넷의 가능성에 대한 확신의 부족으로 투자를 꺼리고 있는 실정이다. 본 연구에서는 자본재 제품에 대한 정보를 구축.검색하는 제품몰을 개발하여 자본재를 생산하는 중소기업체들에게 인터넷 사업의 기회를 제공하고, 구축된 제품 정보 데이터베이스를 이용하여 제품간 유사성을 바탕으로 제품 검색자(바이어)에게 제품 정보를 제공하고자 한다. 이 연구의 결과로써, 기업은 자사의 제품에 대한 사양.특징.기술력 등을 인터넷을 통해 홍보하고 타사의 유사제품에 대한 정보를 제공받음으로써 제품 경쟁력 제고에 도움이 되며, 바이어는 전체적인 제품을 하나의 사이트에서 검색함으로써 정보 검색에 따른 시간을 절약하고 원하는 제품 정보와 함께 유사제품 정보를 제공받음으로써 제품 구매 판단을 위한 유익한 정보 제공을 기대한다. 제공을 기대한다.

• Archives of design research
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• v.13 no.3
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• pp.153-167
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• 2000

This paper is designed to make a research into the process of the formation and introduction of design management system necessary for the strategic utilization of design at a management love on the part of domestic small business. This paper is limited to the study of the general problems ralated to the design management of the domestic small business companies producing consumer goods. 1 made an examination of the necessity of the introduction of design management and of the necessity of design development in connection with the administrative features of small business, identifying the actual condition of design by the small business and discussing the actual situation of design management and tasks to tackle. lastly, 1 made a suggestion of the process, whose aim lies In the inside establishment of the design management system deemed desirable for the domestic companies. 1 have come to the following conclusions. First, small business should make use of design development so as to keep their competitiveness and to enhance their administrative features. Second,. design can serve as a means for making a speedy response in the companies'differentiation strategies arid strategies for markets with a lot of opportunities. Third, the utilization of design at an administrative love on the part of the small business works in the light of enterprise communications, organizations, business and marketing and so on. Fourth, the majority of small business are weak when it comes to organization, manpower and environment in relation to design. So it is necessary to introduce and construct the design management system. Fifth, the managers of the small business should first of all take a strong interest in and have a renewed understanding of the importance of design. I made a suggestion that the small business should carry out a process constructing the design-management system based on the design organization and manpower, but stopped short of confirming my suggestion in a corroborative way.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.121-133
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• 2020

This study aims to measure the result of R&D support projects on the beneficiary companies of the World Class 300 project, a representative domestic middle market enterprise incubation project. In particular, beneficiary companies were classified into industry groups(materials, components, equipment, modules, consumer goods) and the empirical study was conducted on how the result of R&D support project was differentiated by each industry group's characteristics. The analysis was performed on 272 companies selected as WC300 project during 2011 to 2017. The result of Panel regression Analysis confirmed that R&D support project had divergent influences on the performance (net profit) of companies depending on which industry group they belong. The samples of materials, components, equipment companies turned out not to have statistical significance. The samples of modules companies showed negative correlations, while those of consumer goods was observed to have positive correlations. This study demonstrates that it is essential to plan and implement policies suited to the characteristics of each industry groups to maximize the effect of R&D support projects henceforward.