• LP가스
• /
• v.22 no.1
• /
• pp.26-28
• /
• 2010

그동안 프로판업계에서 논란이 돼온 LPG충전소의 소비자 직판과 관련하여 법제처의 명확한 유권해석('09.12.14)이 내려졌다. 관련 내용을 게재한다. 지식경제부가 질의한 액화석유가스 충전사업자가 판매허가를 별도로 득하지 않고 판매행위를 할 수 있는지("액화석유가스의 안전관리 및 사업법" 제3조 등 관련)안건번호 09-0360에 대한 회신 (회신일자 2009.12.14)

• The Monthly Diabetes
• /
• s.257
• /
• pp.60-61
• /
• 2011

환자도 소비자이다. 또한 의료행위도 서비스 중의 하나이다. 하지만 다른 서비스업에 비하면 소비자인 환자가 중심이 되지 못하고 있는 실정이다. 물론 요즈음 많은 병원들이 더 나은 의료서비스를 제공하고자 노력하고 있지만, 아직 환자의 목소리가 반영됨을 실감하지 못한다. 앞으로 보다 나은 양질의 의료서비스가 정착되길 기대하며 불합리한 의료서비스를 개선하고자 환자의 의견을 들어보기 위해 <고발코너>를 마련했다.

• Proceedings of the Korea Database Society Conference
• /
• 1998.09a
• /
• pp.187-198
• /
• 1998

마케팅의 Fundamental\ulcorner 마케팅 : 제품구매와 관련된 소비자의 행위를 연구 마케팅의 역사 : Mass marketing $\longrightarrow$ Market segmentation $\longrightarrow$ Database marketing 소비자 이해와 관리를 위한 다양한 정보와 지식을 제공한다. DBM, Relationship marketing, Frequency marketing, Loyalty marketing, Program customer management, Direct marketing(중략)

• Korean Journal of Social Welfare
• /
• v.62 no.4
• /
• pp.79-102
• /
• 2010

This paper aims to analyse the recent changes in social welfare services from a relational perspective. Discourses of the privatization of welfare state, the welfare mix approach, and consumerism have provided frames for interpreting the changes in social services in Korea. The nature of social welfare services, being a "relational goods" requires its focus to be in its relational aspects: the relation between service user and service practitioner; the relation between service user and provider; the relation between service user and government; the relation between service practitioner and provider; the relation between service practitioner and government; and the relation between service provider and government. Analysis of such relations will explore their transformation toward formalness and equality in social welfare services. In conclude, the study reveals a process of modernization, defined as a transition from informal relations to formal contractual relations, based on one's rights, responsibilities and obligations. Previous relations, of paternalistic, arbitrary and hierarchical characteristics, can be seen as being substituted by more formal, institutionalized and equalized relations. In terms of service purchasing contract between service user and service provider and employment contract between service provider and service worker are recognized with the latter characteristics. This relational analysis leads a discussion concerning the creation of institutional basis of one's rights and responsibilities in the fields of social welfare services in Korea.

• Asia Marketing Journal
• /
• v.11 no.3
• /
• pp.1-29
• /
• 2009

The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered. As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers' norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model. The implication of this study is that service company or manager should consider service customer compatibility because focal customers are conscious that they face other customer's response.

• Journal of Distribution Research
• /
• v.7 no.1
• /
• pp.21-40
• /
• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Vending industry
• /
• v.7 no.2 s.20
• /
• pp.59-69
• /
• 2007

드디어 터질게 터졌다. 그동안 노래방 조명자판기를 가지고 불법 다단계 사업을 해 오던 B사대표 및 관계자가 경찰에 구속되며 각 매스컴에 보도가 잇따랐다. 소비자 피해 규모는 무려 1300여억 원에 이르는 대형사기로 자판기 사업에 대한 인식이 악화된다는 점에서 안타까운 일이 아닐 수 없다. 조용하다 싶으면 한건 씩 터지는 자판기 유사수신행위 및 불법 다단계를 근절시키는, 일이 산업계의 시급한 과제이다. 계속하여 자판기 사업에 대한 외부 불신이 쌓여 간다면 걷잡을 수 없는 지경에 이를 수도 있다. 과연 "돈 놓고 돈 먹기 식" 자판기 유사수신 행위 및 불법 다단계를 근절시킬 묘책은 없는 것인가.

• Journal of Korea Fair Competition Federation
• /
• no.128
• /
• pp.107-119
• /
• 2006

• Proceedings of the Korean DIstribution Association Conference
• /
• 2003.02a
• /
• pp.45-86
• /
• 2003

• Proceedings of KHEA Conference
• /
• 2007.06a
• /
• pp.60-60
• /
• 2007