• The Journal of Fisheries Business Administration
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• v.42 no.1
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• pp.97-112
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• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.101-113
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• 2010

The purpose of this study is to develop and evaluate the practical problem-based lesson plan for high school home economics class focusing on consumer choice of genetically modified(GM) food. The ADDIE instructional design model was applied. The first analysis step, practical problems were chosen based on the previous studies and the educational goal suggested in the 2007 revised curriculum. The next design and development steps, 4 hours of lesson plans were developed by reconstitution a chapter of Food Safety. Additional learning materials(17 student activity papers, 17 student reading materials, 3 teacher reading materials) were also developed. The implementation step, the lesson plans developed were applied to the S high school students in Bundang, Geyonggi-do. The last evaluation step, the perception change about GM food and the adequacy of teaching method were evaluated. As results, the studens' attitudes and minds towards the GM food were changed. The level of concern on GM food increased, and the ratio of students who would check whether GM food or not was increased. Also students showed high level of satisfaction on teaching method and materials.

• Food Science of Animal Resources
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• v.21 no.4
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• pp.349-357
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• 2001

The effects of dietary conjugated linoleic aicd on pork quality was investigated using sixty four pigs. CLA was synthesized by alkaline isomerization method with corn oil. Pigs were devided into 4 treatment groups(16 pigs/group) arid subjected to one of four treatment diets(0, 0.1, 0.2, and 0.3% CLA diets) for 2 weeks before slaughter. Pork loin and belly were collected from the animals(105∼110kg body weight) slaughtering at the commercial slaughter house. Pork loin and belly meat were aerobic packaged and then stored during 2. 5. 8. 11 and 13 days at 4$\^{C}$ refrigerator. Samples were analysed for meat color, texture and sensory characteristics. There were no diference in meat color(L*, a*, b*), texture and sensory property among control and CLA treatment (s), and no changes as the storage period passed. This results mean that feeding CLA to pork doesn't change the meat color and texture of the pork what consumers consider when they buy some meat. Especially, feeding CLA to pork didn't transform sensory property of the pork. We considered these result as no problem in the pig fed with CLA.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.169-178
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• 2020

The selection of a third-party logistics (3PL) provider is a critical process for shippers who want to receive competitive logistics service. However, studies analyzing the factors that influence the selection of 3PL provider from the viewpoint of shippers are insufficient. The present study aims to derive factors to be considered when selecting a 3PL provider by domestic shippers and to present the weights of each factor. The analysis results showed that among the major factors, the "operation factor" showed the highest importance, followed by "strategic factor", and "communication factor". The results of compound weights showed that "cost reduction" is the most important factor, followed by the "expertise of the provider", "inventory management ability", and "human resources management". The present study proposed the core factors that should be considered when selecting a 3PL provider from the shipper's viewpoint. This study also has an industrial implication from the viewpoint of 3PL providers because it provides the basic data for enhancing the shipper's satisfaction by reinforcing the factors that are considered important in by shippers. In future research, it is necessary to classify shippers by industry and analyze the differences in the factors that arise in selecting 3PL companies for each industry.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.511-521
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• 2020

The purpose of this study is to research the effects of the same brand item sold online at different prices. To that end, the exploratory study is focused on four factors that influence price dispersion online is suggested. First, the products are divided into utilitarian products and hedonic products in line with the product concept, and laptops, washing machines are included in the utility concept products. Also the backpacks and sneakers are included in the hedonic concept products. A total of 400 effective objectives were selected and analyzed for each concept products, 200 objectives. The research analysis revealed that the price dispersion is significant relationship with an average price, the highest price, the lowest price, the year of release, the number of retailers, and the number of reviews in case of the utility concept product. On the contrary, in case of hedonic concept products, average price, highest price, lowest price, year of release, retailer, and reviews and ratings is found to be positively related to price dispersion. Based on these results, theoretical and practical implications are discussed about the influence price dispersion on marketing.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.115-123
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• 2010

Because of development of information technology, moving picture can run various platforms. We should consider and apply users' attitude as well as production technique because convergence between mobile and media technology may be increased full-browsing service using mobile device. Previous research related to production technique in various platforms only focus on video quality and adjustment of screen size. However, besides of technical side, production techniques should be changed such as image production as well as image editing by point of view aesthetic. Mise-en-scene such as camera angle, composition, and lighting is changed due to HD image. Also image production should be changed to a suitable full-browsing service using mobile device. Therefore, we would explore a new suitable production techniques and image editing for smart phone. To propose production techniques for smart phone, we used E-learning production system, which are transition, editing technique for suitable converting system. Such as new attempts are leading to new paradigm and establishing their position by applying characteries such as openness, timeliness to mobile. Also it can be extended individual area and established as expression and play tool.

• Journal of Distribution Science
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• v.13 no.3
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• pp.51-60
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• 2015

Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

• The Korean Journal of Mycology
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• v.41 no.2
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• pp.91-96
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• 2013

Two strains Pleurotus eryngii 'Aeryni' and 'Na' carrying superior traits of a pileus and a earliness of harvest were selected to improve previously bred strains by single crosses. New hybrid, Aeryni 3 (Aeryni10 ${\times}$ Na5) showed superiority to other hybrids in yield, fruit body shape and days for harvest. The new strain, Aeryni 3 was harvested earlier than Keunneutari No. 2 by 2~3 days, and yielded 110.5 g/bottle (850 mL) which was 108% of that of Keunneutari No. 2. The ratio of diameter of pileus and stipe was 1.8 indicating that new stain will be likely low damage rate of fruit body during a distribution, and that was better than 2.1 of Keunneutari No. 2. A sensory test of taste of the new strain showed that 84.7% of evaluation panels selected "very good" while that of Keunneutari No. 2 was 55.5%. In purchasing intent test, 86.9% of panels will buy the new stain whereas 46.8% will buy Keunneutari No. 2 implicating that the new strain will likely be more marketability than previously bred strain.

• Proceedings of the Korean Society of Organic Agriculture Conference
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• 2009.12a
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• pp.282-282
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• 2009

환경오염에 대한 우려 및 안전농산물에 대한 소비자욕구 증대로 유기농산물 시장규모가 최근 3년간 2.8배 성장 추세이다. 친환경농산물 인증면적은 '00년 2,039 ha에서 '07년 122,882 ha로 급격히 증가하고 있으나 생태적 원리에 부합된 벼 재배기술이 부족하며 특히 무경운 논토양에 대한 경영분석 자료는 거의 없는 실정이다. 본 연구는 유기농업기술을 종합적으로 투입한 시범마을을 육성하기 위하여 하동군 양보면 예성마을 1ha를 대상으로 관행농업과 무경운 자운영 피복 벼 기계이앙을 실증하여 경제적인 효과를 검토하였다. 토양 관리를 위해 2007년 9월 10일에 자운영을 3 kg/10a 파종하여 겨울철 토양 생태계를 유지하였고 화학비료나 농약을 사용하지 않았다. 볍씨 소독은 마른 종자를 60 $^{\circ}C$에서 8분간 침지하는 열탕침법을 이용하였으며 논 물담기는 5월 28일경 15 cm 이상 깊게 하여 자운영이 잘 분해되도록 하였다. 기계이앙은 6월 10일경 표면 1 cm 이내의 물 깊이에서 식부장치를 최대한 깊게하고 주수는 주당 5-7주 정도로 실시하였으며 기계이앙 후에는 5일 정도 물을 담지 않고 그대로 두고 그 후 물을 10 cm 이상 깊게 하여 잡초발생을 억제하였다. 중간낙수는 7월 10일경 1회 처리하였고 수확기 낙수는 9월 23일 실시하였다. 무경운 처리구의 이앙전 토양 가밀도는 관행 1.30 g $cm^{-3}$ 비해 0.09 g $cm^{-3}$ 정도 가벼운 것으로 나타났고 공극률은 관행 50.8%에 비해 3.5% 높은 것으로 나타났으며 특히 수분률이 3.5% 높았다. 무경운 자운영 피복 기계이앙 처리구의 잡초발생 건물량은 7월 4일경 피 8.8 g $m^{-2}$, 여뀌 10.8 g $m^{-2}$ 이었으며 9월 18일에는 피 16.0 g $m^{-2}$, 여뀌 12.3 g $m^{-2}$였다. 수확기 관행처리구의 주당 이삭수는 16.7개, 수당립수는 101개, 천립중은 25.4 g, 등숙비율은 82.3%로 수량은 517 kg $10a^{-1}$ 였으며 무경운 자운영 피복 기계이앙은 주당 이삭수가 14.1개, 수당 립수는 103개, 천립중은 26.2 g, 등숙비율은 91.2%로 수량이 456 kg $10a^{-1}$였다. 무경운 자운영피복 벼 기계이앙은 기경작업이나 시비작업 등이 없으므로 노동력이 60% 절감되었으며 농가소득은 5% 증대되었다. 따라서 농업분야 저탄소 녹색성장과 관련하여 자연 생태계를 보전하면서 농가소득을 유지할 수 있는 방법으로 무경운 자운영 피복 벼 기계이앙이 효과적인 것으로 판단되었다.

• Journal of Animal Science and Technology
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• v.50 no.2
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• pp.227-236
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• 2008

The objective of this study was to evaluate the effect of dietary lycopene supplementation on meat quality in Longissimus Muscle of Korean native pigs. Meat samples were obtained from pigs which had been fed with finishing pig diets containing basal diets(C), 200 ppm lycopene (T1), 400 ppm lycopene (T2), and 800 ppm lycopene(T3). Longissimus muslce pH was not influenced by feeding lycopene. Total microbial counts of treatments were significantly lower than those of control at 0 day of storage (p<0.05). Counts of lactic acid bacteria and coliform of T2 and T3 were significantly lower than those of control and T1 at 0 day of storage(p<0.05). Regardless of packaging, microbial counts increased as the storage period increased(p<0.05). While water-holding capacity (WHC) values of the treatments were lower than those of control, cooking losses values of treatments were higher than those of control (p<0.05). Therefore, it can be concluded that Korean native pigs fed lycopene supplemented diets affect the microbial counts and meat quality (volatile basic nitrogen, WHC and cooking loss) compared with conventional ones. These results may show a fundamental data on production of Korean native pork.