• Journal of the Korea Convergence Society
• /
• v.13 no.4
• /
• pp.271-278
• /
• 2022

Carbonated drinks are a kind of drink that is popular in our daily lives and are sold mainly among young people. There are many brands of carbonated drinks currently on sale, and most of them emphasize the distinction of texture, and brand images and packages have further commercialized package design as a whole. It is necessary to increase the emotional experience of soda package design, which can increase the added value of the brand. Sensibility is the most common psychological experience in humans and is the subjective experience and feeling of things. By combining the emotional experience with the package design of carbonated drinks, it provides more emotional user experience while purchasing carbonated drinks, realizing diversification of product package designs and satisfying consumers' emotional needs. This paper first examines the package design of carbonated drinks, I hope it will be an implication if you increase the emotional experience of soda package design.

• The Journal of the Korea Contents Association
• /
• v.22 no.3
• /
• pp.369-379
• /
• 2022

With the deepening integration of technology and cultural industries, China's digital cultural industry has begun to rise. The digital culture industry has met new demands for cultural consumption and brought new experiences to consumers in the digital economy era. This paper uses the public data of 36 Chinese A-share listed companies in digital culture from 2018 to 2019 to construct a technical innovation efficiency evaluation index system for listed companies in China's digital cultural industry. Through the use of data envelopment analysis (DEA) method, the technical innovation efficiency of 36 listed companies in China's digital cultural industry was evaluated. The research results show that: (1) China's 36 listed companies have low technological innovation efficiency; (2) the allocation of R&D resources of listed companies is unreasonable; (3) there is a large difference in technological innovation efficiency among listed companies. Therefore, it is necessary to increase the efficiency of technology innovation of listed companies in China's digital culture industry by investing more R&D funds, distributing R&D resources, establishing effective dynamic incentive mechanism, promoting government-industrial-academic research.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.3
• /
• pp.464-480
• /
• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.11
• /
• pp.187-197
• /
• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.6
• /
• pp.319-328
• /
• 2019

One of the most important things for hospital managements is understanding the patients' needs. The aim of this study is to analyse the priorities of the factors influencing patients' choice for hospital with analytic hierarchy process (AHP), which can derive the relative importances of factors. With understanding the factors that influencing patients' choice for hospital, the proper methods to improve hospital reputation and health care quality could be determined. Among 12 factors, speciality of hospital, number of departments, staff kindness, doctor-patient communication, and patients' visit time were relatively more important and higher priority. Whereas, public transport accessibilities, hospital equipments, and parking lots were relatively less important and lower priority. These results could be used to improve hospital reputation and health care quality effectively. Therefore, the hospitals in Gwangju should consider the factors that influencing patients' choice and improve policies for hospital marketing strategies for better hospital reputations and health care quality.

• 한국벤처창업학회:학술대회논문집
• /
• 2023.11a
• /
• pp.101-105
• /
• 2023

대한민국은 2017년 이후 저출산·고령화사회로 진입하였고 생산가능인구가 감소함에 따라 노동생산성이 낮아지고 있으며, 여성의 경력단절 문제가 심각한 사회문제로 대두되고 있다. 정부에서는 여성가족부와 고용노동부가 함께 여성의 경력단절 예방과 해결을 위해 다양한 지원창업과 경제활동을 장려하고 있지만 현실에서의 재취업장벽과 열악한 노동환경, 일과 가정의 양립 문제 등으로 인해 경력단절 여성들 특히, 고스펙·고학력의 여성들은 취업이 아닌 창업을 선택하고 있으나 창업의 성공률은 그다지 높지 않아 다양한 대비책이 요구되는 실정이다. 여성 기업가는 창업부터 성장하기까지 수많은 위험요소에 노출되어 있으며 이러한 위험요소를 체계적으로 관리하고 극복하는 노하우를 쌓아 잘 활용하였을 때 경제활동의 핵심주축으로 성장할 수 있으며 창업이라는 혁신적이고 생산적인 활동으로 전환해 일자리 창출 및 기업의 혁신과 나아가서는 국가경제발전에 기여할 수 있는 토대가 될 수 있다. 본 연구의 목적은 여성의 기업가정신이 창업성과에 미치는 영향을 실증 분석하는데 있다. 경력단절여성 창업자를 대상으로 기업가정신이 창업성과에 미치는 영향과 회복탄력성이 조절효과를 갖는지 여부를 확인하고자 하였다. 여성기업가 특유의 소비자의 욕구를 세심하고 활동적으로 파악하여 생활밀착형 아이디어가 풍성면모와 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 진취적인 성향과 회복탄력성이 창업성과에 영향을 미칠 것이라는 상황에 초점을 두고 연구모형을 설정하였다. 이를 위해, 기업가정신의 구성요소를 '혁신성', '진취성', '위험감수성'을 독립변수로 구성하였고, 창업성과의 주요구성요소인 '재무성과', '비재무성과'를 종속변수로 설정하였다. 또한 회복탄력성을 조절변수로하는 연구모형을 상정하였고 이는 여성의 기업가정신과 창업성과의 관계에서 회복탄력성의 조절효과여부를 확인하여 여성의 기업가정신교육과 회복탄력성의 중요성을 밝히고 활성화를 목적으로 하고 있다. 본 연구는 여성의 기업가정신이 창업성과에 긍정적 영향을 미친다는 것을 규명했다는 점에서 시사점을 갖는다. 심각한 사회문제로 떠오르고 있는 여성의 경력단절 문제를 해소하기 위해 향후 중소벤처기업부 및 여성가족부, 고용노동부 등에서는 여성창업자를 대상으로 체계적인 기업가정신교육과 회복탄력성에 관한 교육을 시행할 것을 제언한다.

• Journal of Fashion Business
• /
• v.28 no.3
• /
• pp.16-33
• /
• 2024

This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.

• Archives of design research
• /
• v.17 no.2
• /
• pp.335-350
• /
• 2004

Design takes concrete form from the things which are not yet exist to the molded reality. Creation of value which is accompanied by the rational value could be possible only through the searching examination of the basic concept. All designs are under circumstances because the results and the character of the problems are different under the given conditions and circumstances which are the characteristic of the design. The aim of this study is searching for the differential design conce- pt which is the most appropriate and reasonable in the basic design process in which the phase of the analysis, synthesis and evaluation of the problem. First of all the pursuit value of the times and the change of the view point of value of the product design. How the pursuit value of times were searched and analyzed. Analyze the successful product design realization of the typical trend of the modern design which are 3-2. function-focused design, 3-3. emotion-centered design, 3-4. image communicative design through the metaphor, 3-5. environmental affinity design. On the base of the case analysis how to apply the differential design concept which is coming as a trend in the future society which are sustainable developing society was examined closely. The outcome through the analysis of the success cases are as follows, \circled1 the value of the spirit of the times should be emphasized as the design image, \circled2 environmental appropriateness should be taken into consideration as the first primary factor, \circled3 the realization of value of the fulfillment of differential consumer's needs, \circled4 lead to prolong the life cycle of the product, \circled5 promote the sustaining growth of enterprise, \circled6 user-centered product value should be the first consideration. \circled7 It is necessary to overcome the cultural andinguistic barriers and to reflect the metaphor which people remember well. \circled8 The application of human's true character should be decided beforehand. It is the commonness of values of times and customs. \circled9 The differentiated design concept which meets our mental satisfaction, not material one, will be required. In addition to this the creative and differentiated design concepts which are accompanied by the good design factor under the base of product could achieve the emotional consensus from the consumers. That is, the value of all designs should be estimated by the base of the humanism ' The human beings are the barometer of all things".ngs".uot;.

• Culinary science and hospitality research
• /
• v.9 no.4
• /
• pp.163-178
• /
• 2003

The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

• Korean journal of communication and information
• /
• v.36
• /
• pp.399-422
• /
• 2006

Whether to reduce the current 'screen quota' for domestic films in conjunction with the FTA discussions between Korea and the United States is one of the hotly debated issues in Korea. Using Toulmin's Argumentation Model, this study attempts to trace the use of data and warrants for each pro and con claims as portrayed in newspaper editorial columns and to find its rhetorical significance. A total of 67 editorial columns were collected from 9 nationwide news dailies in Korea for the purpose. The rhetorical analysis of those articles showed that the major warrants used in each pro and con opinion were absent of the potential issues of the opponents, which inherently fails to invite rebuttals from the opposite sides. This conceptual wall in each argumentation models implies an inactive conversation and subsequent absence of clash between the pro and con argumentation fields. It is thus suggested for opinion writers to find more adequate evidences to support the data and warrants to hold persuasive power of their respective claims, ultimately to enhance the public discourse among citizens.