• The monthly packaging world
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• s.270
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• pp.88-99
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• 2015

본 고는 한국상품문화디자인학회 제40호 논문집에서 발췌한 것으로 학회의 동의 아래 게재함을 밝힌다. 최근 무역환경 변화에 따라 경쟁력이 열악한 국내 농산물 시장은 혼란이 가중되고 있으며, 시장이 세분화되고 고객의 욕구가 다양해지며 농산물 제품도 품질, 기능, 가격 등의 경쟁력만으로는 더 이상 시장에서 경쟁력을 확보할 수 없다. 급속도로 변화하는 사회 환경과 시장 변화에서 소비자의 구매 욕구를 충족시키고 기존 농산물과 차별화된 독창성을 부각시키기 위해 농산물 마케팅이 중요 과제로 연구되고 있다. 또한 농업 마케팅 분야에서 포장디자인이 소비자의 구매 욕구를 유발시키는 중요한 요소로 부각되며 제품 경쟁력을 확보하는데 필수적이라는 인식이 광범위하게 확산되고 있다. 본 연구에서는 농업 생산물 중계란 포장디자인 개발을 중심으로 소비자가 기억할 수 있는 브랜드네이밍, 구매 욕구를 유발시킬 수 있는 포장디자인 콘셉트를 제시하고자 한다. 특히 온라인 판매용으로 개발되는 계란 포장디자인은 브랜드네이밍이 매우 중요하며 유통과정에서 제품의 운반, 보호를 위한 기능까지도 고려하여 하기 때문에 조형성, 기능성, 심미성, 합목적성으로 제작, 설계된 디자인 방안을 제언하고자 한다.

• Management & Information Systems Review
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• v.36 no.2
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• pp.59-79
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• 2017

The purpose of this study is to verify the relationship between consumer 's self - determination psychological needs (autonomy, competence, and relevance) related to fair trade and brand equity related to fair trade products through empirical analysis. It is meaningful that it is linked to strategic brand management based on consumer need satisfaction. As a result of empirical analysis of this study, Fair Trade attitude plays an important role in the relationship between self - determination psychological desire and brand equity. Especially, Consumer need Satisfaction with competence was found to be a strategically important construct. Based on the results of this study, it is expected to provide important implications for future strategic management of brand equity related to Fair Trade products.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.187-191
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• 2022

최근 기초화장품 트렌드로 클린 화장품, 비건 화장품 등이 브랜드별로 새롭게 출시되고 시장내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품들이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 본 연구는 이러한 변화에 있어 소비자의 라이프스타일과 소비가치의 상관관계가 영향이 있을 것으로 보고 이를 분석하고자 한다. 또한 ESG가 강조되는 사회 분위기 속에 클린 화장품 또는 비건 화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있는지도 알아보고자 한다. 따라서 기초 화장품을 사용하는 소비자들을 대상으로 라이프스타일과 자기표현욕구가 비건화장품 구매의도에 미치는 영향 및 소비가치를 매개변수로 하여 라이프스타일과 자기표현욕구와 구매의도 간의 영향을 살펴하고자 한다. 독립변수는 라이프스타일의 하위변수인 외모관리 지향형, 질적건강추구형으로 구분하였고, 자기표현욕구를 사용하였다. 설문조사는 대학생, 직장인, 주부등 20대부터 40대까지 연령층을 대상으로 진행하여 실증분석에 사용할 예정이다. SPSS v22.0을 사용하여 3단계 매개모형을 기반으로 회기분석할 예정이다.

• The monthly packaging world
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• s.94
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• pp.118-121
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.104-105
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• 2000

제품을 디자인함에 있어 정확하고, 신속한 소비자 욕구에 대한 조사는 디자이너의 키치 못지 않게 제품의 성패를 좌우하는 주요한 요소이다. 특히, 각종 매체의 발달이 가져온 정보경제시대의 소비자 욕구변화나, 소비시장의 변화양상은 급속히 그 주기를 좁혀가고 있어 수집된 시장정보의 신속한 제품화는 그 어느때보다 더 절실하게 요구되어지고 있다.(중략)

• Archives of design research
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• v.15 no.2
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• pp.205-212
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• 2002

With the abundance of material goods, modern consumers prefer consumable goods suitable to their tastes. Therefore, since the consumers'emotions cannot be satisfied only by the product's function, quality and price, the technique of developing goods satisfying the need or seed of consumers is required. As a solution, emotional engineering technology is being studied. The goods selected in this study is an aromatic case for car, This is a product which is appeared upon achieving economic abundanoe. It is practical goods for satisfying the requirement of consumers of a 'comfortable'automobile interior environment. Therefore, the emotional image that consumers have of the products is extracted by the emotional engineering method. In turn, the suggestion of a design direction that satisfies the consumers is possible.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.163-173
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• 2006

It is frequent to develop the fashion product through predict purchasing needs of consumers in Textile and Fashion Industry. If failed in its prediction, that is, if consumers would not purchase the product, there comes some problems that big sale is inevitable or stock increase tremendously. Otherwise, Quick Response System allows that the company observe the consumer's needs consistently and design products and establish manufacture schedule rapidly so that they could prohibit the products unnecessarily stocked. Consumer's preference is collected and analyzed through the data generated by POS system, and this is provided to the related manufacturer through network in realtime, so that the manufactures could merchandise, produce and provide the products according to the consumer's need. Thus, this study developed POS system-education program, that is, the merchandising of apparel product, product by prediction, retailer, purchase behavior, reduction in stock inventory and product lead time, cooperative system between apparel company and retailer, and conformation to the consumer's needs are included in this program, through binding the new technology in textile and fashion industry for the purpose of Quick Response system.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.125-138
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• 2022

This study has examined the effect of cognitive resource on purchase intention of scarcity products according to the level of need for cognitive closure. In order to find out the effect on purchase intention for products that are presented a shopping environment is supposed, where various timing of consumer promotion reward exist, and where consumers can easily access and experience a lot of cognitive changes. the effect of how these two influences are adjusted according to the level of need for cognitive closure (NFCC). The study divide into two experiments. Research analyzes the behavioral differences of consumers for scarcity message products according to cognitive resource level with a moderating effect of NFCC. As a result of the study, Research according to the level of cognitive resource, when applied scarcity message product showed a negative effect of the cognitive resource (self-regulating resource) depletion level on the purchase intention of high-involvement product with scarcity message (Hypothesis 1). Consumers' purchase intention for limited products was higher at the non-depleted level than at the cognitive resource depletion level, and this difference was found statistically significant. Next, as a result of examining the difference according to the level of NFCC, the difference in the influence of cognitive resource level on purchase intention of scarcity products was found to be statistically significant where the NFCC was low (Hypothesis 2).

• Management & Information Systems Review
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• v.38 no.1
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• pp.23-41
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• 2019

Smart Factory is different from existing factory automation in that it aims to produce personalized products with minimum time and cost through ICT. However, previous researches, not from consumers but from product suppliers, have focused on technology trends and technology application methods. In order for Smart Factory to be successful, it must go beyond supplier-focus to meet the needs of consumers. In this study, we surveyed the purchase intention of the personalized product manufactured by smart factory. Influencing factors of purchase intention were drawn as consumers' need for uniqueness, innovativeness, need for touch, and privacy concern, based on previous research. As results of data analysis, it was confirmed that respondents were willing to purchase personalized products, and that consumers' need for uniqueness, innovativeness, and need for touch had a significant impact on purchase intention of personalized products. Our findings can be summarized as follows. First, Consumers' need for uniqueness was found to have positive effects(${\beta}=0.168$) on purchase intention of personalized products. The desire to differentiate themselves from others will be reflected in their personalized products. Therefore, consumers with a higher desire for uniqueness tend to be more willing to purchase personalized products. Second, consumer innovativeness was found to have positive effects(${\beta}=0.233$) on purchase intention of personalized products. Personalized shoes suggested in this study is a new type of personalized product that is manufactured by the latest information and communication technologies such as multi-function robots and 3D printing. Therefore, consumers seeking innovative new experiences are more willing to purchase personalized products. Third, need for touch was found to have positive effects(${\beta}=0.299$) on purchase intention of personalized products. In a smart factory environment, prosuming participation is given to consumers. If consumers participate in the product development process and reflect their requirements on the product, they are expected to increase their purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to have no significantly related to purchase intention of personalized products. This is interpreted as a willingness to tolerate the risk of exposing personal information such as home address, telephone number, body size, and preference for consumers who feel highly useful in personalized products.

• KOREAN POULTRY JOURNAL
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• v.34 no.5 s.391
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• pp.70-71
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• 2002

산란계의 난각질은 완전 식품인 계란의 품질을 보전하는데 매우 중요할 뿐만 아니라, 소비자에게 보여지는 품질을 위해서도 대단히 중요하게 다루어져야 한다. 특히, 갈수록 까다로워지는 소비자의 욕구에 부응하여 계란의 소비를 촉진시킴으로서 지속적으로 양계산업이 발전되도록 하기 위해서는 소비자가 좋아하여 찾는 난각질을 만들어야 한다.