• Journal of Families and Better Life
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• v.15 no.4
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• pp.81-102
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• 1997

This study intended to investigate factors shaping the styles for comsumers to express their dissatisfaction after comsuming goods(cloth and household appliance) and services(public and health) In particular this study examined what kinds of characteristics were crucial to distinguish three styles of consumers' and public complaints. The characteristics of consumer to be considered in this study included consumer knowledge consumer attitude consumer and several socio-economic characteristics. The sample used in this study were consumers whose age was grater than 20 years old living near Seoul in 1996. Discriminant analysis was conducted to investigate what factors discriminate the style of complaint. This study found that several consumer characteristics were sigificant in explaining different styles for consumers to response their dissatisfactions. The effects of consumer characteristics were more significant in explaining the complaining styles derived from public and health services rather than goods. Overall consumer attitude consumer knowledge and the degree of satisfaction of services were discriminant variables in explaining the styles of consumer complaint. Both consumer knowledge and budgeting skill were significant in explaining complaint styles to response dissatisfaction derived from consuming clothing while both consumer education and time constraint were significant in shaping the kinds of complaining styles derived from consuming household appliances.

• Digital Contents
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• no.10 s.137
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• pp.32-39
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• 2004

요즘 디지털 컨버전스(융∙복합화)는 대세다. 프린터복합기뿐이 아니다. 다양한 엔터테인먼트 기능의 첨단‘컨버전스(Convergence) 단말기’들이 전성시대를 이루고 있다. MP3플레이어 업체들은 잇따라‘보는’기능을 제품에 접목시키고 있는 반면, 휴대폰 업계는 디지털카메라에 MP3, 게임, 방송시청 기능까지 장착하는 등‘기능별 짝짓기’에 한창이다. 단순 단말기에서 다양한 디지털 기능이 녹아들고 있는 것. 특히 작은 손바닥만한 단말기 속에 앞으로 내가 꿈꾸는 모든 것을 펼칠 수 있는 시대가 불과 1년도 남지 않았다는 사실은 소비자들을 흥분시키기에 충분하다. 이에 빠르게 변화되고 있는 휴대용 멀티미디어기기의 발전 방향을 살펴본다.

• Venture DIGEST
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• s.104
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• pp.48-49
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• 2007

벤처기업은 격변기마다 예상하지 못한 곳에서 돌출되는 위기를 잘 넘겨야 한다. 그렇지 않으면 불과 수개월 또는 수년을 넘기지 못한 채 자취도 없이 사라지는 일이 다반사다. 특히 세계화로 인해 전 지구적으로 정보와 인적교류가 빠른 현대에서 반짝이는 기술 하나로 치열한 생존경쟁의 파고를 넘기는 쉽지 않다. 세계적인 벤처기업으로 성장하기 위해서는 업계경쟁이 집중되는 미래의 전쟁터를 예측하고 소비자들의 기호까지 파악하는 예지력과 선견지명을 가져야한다. 또 결정적으로 중요한 고비마다 생사를 건 큰 변화의 결정을 내려야 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1784-1792
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• 2007

This study set out to identify the problems with hat labels and to search for improvement measures by examining and analyzing consumers' practice of managing their hats. It also intended to provide accurate and enough information about how to keep and wash hats and thus help consumers use their hats for a long period. In an attempt to investigate how consumers wash and manage their hats, a survey was carried out to 395 individuals in their twenties and over who owned hats living in urban areas including Seoul, and were quota sampled according to age and gender. The survey period is March to April 2007. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, and one-way ANOVA. The findings were as followed. First, the respondents were in the average level of perceiving and practicing the washing methods of their hats. The female respondents who had more experiences with laundering than the males knew and practiced the washing methods for hats better than males. Second, compared to other clothing items, hat wearers were more likely to pay careful attention to their hats by putting their hats in a laundry net and applying a laundry detergent for wool fabrics when using a washing machine or washing their hats with their own hands. And third, most of the hat wearers were aware of the importance of hat labels and showed a lower level of trust in them than other clothing items. The suppliers need to offer accurate and practical labels in order to regain the consumers' trust. Many consumers had some difficulties figuring out the size system of hats. In particular, the male consumers had a low level of perception of labels, which implies that there should be specific efforts to educate them about general labels.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.307-313
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• 1999

This study investigated material the type(sewn-in stamped-on etc) of the label and its placement(location on the product) on children's clothing in order to survey consumer complaints to suggest the improvement. The data were collected from label-producing companies by surveying children's clothing displayed at department store as well as by questionnaire to 205 consumers who were mothers of preschool children. The results were as follows : 1. 100% polyester was the most used raw material for brand labels and nylon was for care labels. 2. Most brand labels were one piece labels and located inside the back of neck line by sewn-in either on the top on each sides or on all four sides, Care labels were usually sewn-in on the inside of left-side seam line. The texture of care label was softer than that of brand label and two pieces of care labels were widely used, 3. 67.3% of consumers complained of its stiffness while 36.1% of consumers complained of rough surface and edge 85.4% of consumers complained of an itch caused by brand labels and claimed to detach labels. For care labels 36.6% expressed displeasure of stiffness of labels while 39% complained of annoyance due to too many pieces of labels. 4. Major suggestions from the consumers were change of raw materials and relocation of brand labels. For the care labels changes of material form and type of labels were suggested and one piece of label and smaller size were preferable.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.503-506
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• 2015

Ever since Samsung Electronics has released its first Galaxy Note series, it has been releasing a new different Galaxy model every year and now Galaxy Note 4 has been released in 2015. The consumers' interest in 'Phablet' has been growing since the release of Galaxy Note 1, and the market share rate for Phablet, which was only about 2 % out of the entire mobile phone market in 2013, has grown to 10% within just a year. This thesis analyzed the response of consumers about the Phablet, and expected the future of the Phablet market. Consumer behavior analysis was conducted through a questionnaire.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.169-178
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• 2013

How do Korean and Chinese consumers to use counterfeit behavior? Began to research the question. Among consumers in Korea and China, Counterfeiting Usage and counterfeit attitude, counterfeit satisfaction and dissatisfaction factors were investigated. Differences in perception and for each what was confirmed. The results of this study are as follows. First, it showed significant difference for the Korean and Chinese consumers prefer to counterfeit brand, high preference, Louis Vuitton for consumers, while consumers in China also showed high preference for Chanel. Second, Korean and Chinese consumers prefer to counterfeit brand clothing and shoes there was a significant difference. In particular, The North Face brand of high preference, while Korean consumers, Chinese consumers a higher preference for the Converse brand. Third, the Korean consumer counterfeit compared to the Chinese consumer attitudes to higher moral awareness is interpreted. Fourth, South Korea and China all counterfeit consumer satisfaction factors showed the highest response rate of the price will be cheaper. Finally, South Korea and China all counterfeit consumer dissatisfaction factors showed the highest response rate of quality is not good enough. Future through an in-depth understanding of Korea and China of counterfeit consumer behavior, these findings will be useful to formulate a campaign strategy, to reduce the use of counterfeit.

• Journal of the Korean Society of Food Science and Nutrition
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• v.38 no.11
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• pp.1625-1632
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• 2009

This study investigated consumer awareness on imported food safety management. The questionnaire explored status for confirmation as imported foods, consideration factors when imported foods were marketed, ways for finding imported food safety information, people responsible for problems in imported foods safety management, and imported food safety management items. Answers to 1065 questionnaires were analyzed using S-Plus 8.0. The principal results were as follows: 35.7% of respondents always confirmed whether it was imported food. The most important imported foods marketed is children food. 55.1% of respondents think inspectors have responsibility for problems of imported foods safety management. The most important factor for improvement of safety is reinforcement of quarantine. The providing of restricted information only after security problem occurs was the reason for non-satisfaction of safety information.

• Journal of Families and Better Life
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• v.32 no.2
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• pp.99-116
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• 2014

Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

• Culinary science and hospitality research
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• v.21 no.6
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• pp.312-330
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• 2015

Domestic coffee franchise market in South Korea has been rapidly growing along with developing the global coffee franchises as well as entering domestic franchise companies into the beverage market. Competitions in the markets are getting more accelerated and local franchises and owner-operated coffee shops are losing their market shares gradually as a result. Local franchises and owner-operated coffee shops in Daegu, however, are notable in that they are maintaining the competitiveness in the markets. This is a unique phenomenon, which deserves to be analyzed to identify the successful attributes as a case study. Important Performance Analysis (IPA) method has been employed for analyzing and its gap(i.e., difference between importance and performance) analysis shows that the price and quantity of coffee are the most important differentiating attributes of local and owner-operated coffee franchises in Daegu.