• Title/Summary/Keyword: 소비자 리뷰

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Current status and prospects of the authentication of Angelica species (Angelica 속 식물의 종판별을 위한 연구현황 및 전망)

  • Gil, Jinsu;Park, Sang ik;Lee, Yi;Kim, Ho Bang;Kim, Seong-Cheol;Kim, Ok-Tae;Cha, Seon-Woo;Jung, Chan Sik;Um, Yurry
    • Journal of Plant Biotechnology
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    • v.43 no.2
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    • pp.151-156
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    • 2016
  • Medicinal plants resources are becoming important assets since their usages have been expanded to the development of functional foods for human health, natural cosmetics, and pharmaceutical industries. However, names are different from each country and their phylogenetic origins are not clear. These lead consumers to be confused. In particular, when they are morphologically similar and distributed as dried roots, it is extremely difficult to differentiate their origins even by specialists. Recently, molecular markers have been extensively applied to identify the origin of many crops. In this review, we tried to overview the current research achievements for the development of suitable 'origin identification' regarding to the differentiation of Angelica species. Furthermore, more advanced techniques including amplification genome based marker analyses are also discussed for their practical applications in the authentication of particular medicinal plant in Angelica species.

온라인 협동조합의 공생마케팅 전략-웹기반 사진앨범협동조합 (주)와이드스쿨 사례-

  • 김창호
    • Distribution Business Review
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    • no.3
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    • pp.155-170
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    • 2003
  • 본 연구는 기본적으로 온라인과 오프라인의 통합마케팅을 절명하고 이에 관한 경험적 사례를 개발하기 위한 목적으로 진행되었다. 앨범서비스 영역의 공생적 기반 위에 전개되는 온 -오프라인의 경험적 사례를 개발하고 바람직한 마케팅방향 방향을 제시하였다. 본 연구는 문헌연구와 사례연구를 병행하여 연구를 진행하였다. 사례는 인터넷 기반의 앨범서비스를 제공하기 위한 (주)와이드스쿨이다. 온-오프라인의 협력적 통합마케팅의 전략을 전개하기 위해서는 무엇보다도 온 -오프라인의 뚜렷한 목표를 절정하고 성장방향에 대한 비전을 공유하고 나아가 온 -오프라인의 사명을 감당하는 것이다. 즉, 실천적으로는 \circled1 항상 고객 (customer)기반의 의사결정을 이루며 \circled2 철저한 협력적 돕는 경쟁(competition) 의식과 \circled3 구성원 자신의 일에 대한 자신감(confidence)을 지니고 \circled4 실천을 위한 용기(courage)를 가지고 \circled4 혁신하여 변화(change)를 선도하는 것이다. 온라인(on line)으로 표현되는 인터넷환경은 모든 영역에 변화를 요구하고 있다. 온라인에 관한 연구는 크게 온라인시장의 경쟁(competition)에 관한 연구와, 온라인 소비자(consumer)에 관한 연구 그리고 온라인 시장 참가기업(company)에 관한 연구로 구분된다(이석규 ; 2001). 이중 기업에 관한 연구의 중심에는 e-biz의 수익모텔에 관한 연구가 주류를 이루고 았다(David et al, 1999) 특히 오프라인기업의 경우 어떠한 형태방법으로 온라인 환경에 부응하며 기존의 마케팅활동과 연계할 것인가는 매우 중요한 문제다. 즉 기존의 오프라인기업이 온라인도구변화에 적응하고 이를 전략적으로 활용하기 위해서는 무엇보다도 오프라인과 온라인의 통합에 관한 형태와 전략 등을 명확히 이해하고 적용하는 것이 중요하다. 개수가 감소하는 것과는 상당히 다른 분포이다. 따라서 우리의 관측 결과는 2001년 사자자리 유성우의 극대 시간 전후 2시간에 적어도 0등급 이하의 밝은 유성이 상대적으로 많이 발생하였을 것으로 해석된다. 이런 밝은 유성의 빈도는 유성우 특성 연구에 중요한 의미를 가진다. 그러나 표준성만을 이용해 결정된 유성 등급은 유성의 지속 시간에 대한 불확실성과 전천 카메라 감응도의 비선형성에 의한 불확실성을 내포하고 있음을 지적해 둔다.umn chromatography)를 사용하였고 일련의 정제 과정을 통하여 배양액 중의 L-lactic acid 정제 수율은 약 85% 정도로 나타났으며 HPLC로 분석한 결과 99.7%의 순도를 확인할 수 있었다.경향을 나타내며 유입휫수와 $Dst_{min}$ 사이에는 높은 상관관계(0.83)가 있었다. 둘째, 주상기간 중 자기폭풍의 크기가 클수록 플럭스 비 ($f_{max}/f_{ave}$는 대체로 증가하는 경향을 나타냈다. 그리고 75~113keV 에너지 채널에서의 $Dst_{min}$ 값과 플럭스 비의 상관계수는 0.74로서 가장 높았으며 나머지 에너지 채널 역시 비교적 높은 상관관계를 나타냈다. 셋째, 주상기간 중 총 에너지 유입률 지수와 $Dst_{min}$ 사이에 높은 상관관계가 확인되었다. 특히 환전류를 구성하는 주요 입자의 에너지 영역(75~l13keV)에서 가장 높은(0.80) 상관계수를 기록했다. 넷째, 회복기 중에 일어나는 입자들의 유입은 자기폭풍의 지속시간을 연장시키는 경향을 보이며 큰 자기폭풍일수록 현저했다. 주상에서 관측된 이러한 특성은 서브스톰 확장기 활동이 자기폭풍의 발달과 밀접한 관계가 있음을 시사한다.se that were all low in two aspects, named "the Nonsignificant group".

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Does Online Social Network Contribute to WOM Effect on Product Sales? (온라인 소셜네트워크의 제품판매 관련 구전효과에 대한 기여도 분석)

  • Lee, Ju-Yoon;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.85-105
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    • 2012
  • In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.

User Perception about O2O Order·Delivery App Using Topic Modeling and Revised IPA (토픽 모델링과 수정된 IPA를 활용한 O2O 주문·배달 앱에 대한 사용자 인식 연구)

  • Yun, Haejung;An, Jaeyoung;Park, Sang Cheol
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.253-271
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    • 2021
  • Due to the spread of COVID-19, the use of O2O order·delivery applications are becoming very common. Unlike the past, where customers could choose the desired transaction method and channel, these days, where customers' choices are very limited, it is urgent to consider the concept of shadow labor which has been hindered by the convenience and the benefits of order·delivery app. To this end, in this study, the service quality factors perceived by users of O2O order·delivery app and their shadow work attributes were identified, and priorities according to their relative importance and satisfaction level were suggested. In order to fulfill research objectives, first, after collecting user reviews for an O2O order·delivery app, the subject words were derived using topic modeling. Research variables were selected by linking 11 keywords with the concepts of previous studies on service quality of mobile apps and those about shadow labor. Eight variables of usefulness, ease of use, stability, design quality, personalization, responsiveness, update, and presence were selected. Based on 32 measurement items from the variables, a revised IPA was conducted, and finally, 'keep', 'concentrate', 'low priority', or 'overkill' service quality factors are revealed.

The Antecedents of Consumer's Perceived Value and Repurchase Intention in the O2O Food Delivery Service Value Chain (O2O 음식배달서비스에서 있어서의 소비자의 지각된 가치와 재구매 의도에 대한 선행요인 연구)

  • Wenzhou Zheng;Anurag Agarwal;Kwangtae Park
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.1-23
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    • 2023
  • In this study, we try to discover some success factors, for the entire value chain of the O2O food delivery industry in China, from ordering to delivery. We study the influence of three aspects of the value chain, namely, (1) the mobile platform, (2) the restaurant and food and (3) the delivery service, on the perceived value and repurchase intention of customers. Using structural equation modeling, we develop a structural research model with seven sets of hypotheses relating various independent variable constructs (platform, restaurant, and delivery) and dependent constructs (perceived value and repurchase intention). We find that usefulness of mobile app, the food condition and the availability of offline restaurants were significant antecedents for perceived value and repurchase intention. In addition, fair pricing was a significant antecedent for repurchase intention.

Potential Contamination Sources on Fresh Produce Associated with Food Safety

  • Choi, Jungmin;Lee, Sang In;Rackerby, Bryna;Moppert, Ian;McGorrin, Robert;Ha, Sang-Do;Park, Si Hong
    • Journal of Food Hygiene and Safety
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    • v.34 no.1
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    • pp.1-12
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    • 2019
  • The health benefits associated with consumption of fresh produce have been clearly demonstrated and encouraged by international nutrition and health authorities. However, since fresh produce is usually minimally processed, increased consumption of fresh fruits and vegetables has also led to a simultaneous escalation of foodborne illness cases. According to the report by the World Health Organization (WHO), 1 in 10 people suffer from foodborne diseases and 420,000 die every year globally. In comparison to other processed foods, fresh produce can be easily contaminated by various routes at different points in the supply chain from farm to fork. This review is focused on the identification and characterization of possible sources of foodborne illnesses from chemical, biological, and physical hazards and the applicable methodologies to detect potential contaminants. Agro-chemicals (pesticides, fungicides and herbicides), natural toxins (mycotoxins and plant toxins), and heavy metals (mercury and cadmium) are the main sources of chemical hazards, which can be detected by several methods including chromatography and nano-techniques based on nanostructured materials such as noble metal nanoparticles (NMPs), quantum dots (QDs) and magnetic nanoparticles or nanotube. However, the diversity of chemical structures complicates the establishment of one standard method to differentiate the variety of chemical compounds. In addition, fresh fruits and vegetables contain high nutrient contents and moisture, which promote the growth of unwanted microorganisms including bacterial pathogens (Salmonella, E. coli O157: H7, Shigella, Listeria monocytogenes, and Bacillus cereus) and non-bacterial pathogens (norovirus and parasites). In order to detect specific pathogens in fresh produce, methods based on molecular biology such as PCR and immunology are commonly used. Finally, physical hazards including contamination by glass, metal, and gravel in food can cause serious injuries to customers. In order to decrease physical hazards, vision systems such as X-ray inspection have been adopted to detect physical contaminants in food, while exceptional handling skills by food production employees are required to prevent additional contamination.

Target-Aspect-Sentiment Joint Detection with CNN Auxiliary Loss for Aspect-Based Sentiment Analysis (CNN 보조 손실을 이용한 차원 기반 감성 분석)

  • Jeon, Min Jin;Hwang, Ji Won;Kim, Jong Woo
    • Journal of Intelligence and Information Systems
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    • v.27 no.4
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    • pp.1-22
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    • 2021
  • Aspect Based Sentiment Analysis (ABSA), which analyzes sentiment based on aspects that appear in the text, is drawing attention because it can be used in various business industries. ABSA is a study that analyzes sentiment by aspects for multiple aspects that a text has. It is being studied in various forms depending on the purpose, such as analyzing all targets or just aspects and sentiments. Here, the aspect refers to the property of a target, and the target refers to the text that causes the sentiment. For example, for restaurant reviews, you could set the aspect into food taste, food price, quality of service, mood of the restaurant, etc. Also, if there is a review that says, "The pasta was delicious, but the salad was not," the words "steak" and "salad," which are directly mentioned in the sentence, become the "target." So far, in ABSA, most studies have analyzed sentiment only based on aspects or targets. However, even with the same aspects or targets, sentiment analysis may be inaccurate. Instances would be when aspects or sentiment are divided or when sentiment exists without a target. For example, sentences like, "Pizza and the salad were good, but the steak was disappointing." Although the aspect of this sentence is limited to "food," conflicting sentiments coexist. In addition, in the case of sentences such as "Shrimp was delicious, but the price was extravagant," although the target here is "shrimp," there are opposite sentiments coexisting that are dependent on the aspect. Finally, in sentences like "The food arrived too late and is cold now." there is no target (NULL), but it transmits a negative sentiment toward the aspect "service." Like this, failure to consider both aspects and targets - when sentiment or aspect is divided or when sentiment exists without a target - creates a dual dependency problem. To address this problem, this research analyzes sentiment by considering both aspects and targets (Target-Aspect-Sentiment Detection, hereby TASD). This study detected the limitations of existing research in the field of TASD: local contexts are not fully captured, and the number of epochs and batch size dramatically lowers the F1-score. The current model excels in spotting overall context and relations between each word. However, it struggles with phrases in the local context and is relatively slow when learning. Therefore, this study tries to improve the model's performance. To achieve the objective of this research, we additionally used auxiliary loss in aspect-sentiment classification by constructing CNN(Convolutional Neural Network) layers parallel to existing models. If existing models have analyzed aspect-sentiment through BERT encoding, Pooler, and Linear layers, this research added CNN layer-adaptive average pooling to existing models, and learning was progressed by adding additional loss values for aspect-sentiment to existing loss. In other words, when learning, the auxiliary loss, computed through CNN layers, allowed the local context to be captured more fitted. After learning, the model is designed to do aspect-sentiment analysis through the existing method. To evaluate the performance of this model, two datasets, SemEval-2015 task 12 and SemEval-2016 task 5, were used and the f1-score increased compared to the existing models. When the batch was 8 and epoch was 5, the difference was largest between the F1-score of existing models and this study with 29 and 45, respectively. Even when batch and epoch were adjusted, the F1-scores were higher than the existing models. It can be said that even when the batch and epoch numbers were small, they can be learned effectively compared to the existing models. Therefore, it can be useful in situations where resources are limited. Through this study, aspect-based sentiments can be more accurately analyzed. Through various uses in business, such as development or establishing marketing strategies, both consumers and sellers will be able to make efficient decisions. In addition, it is believed that the model can be fully learned and utilized by small businesses, those that do not have much data, given that they use a pre-training model and recorded a relatively high F1-score even with limited resources.