• Korea lubricating oil industries association bulletin
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• no.18
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• pp.12-22
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• 1986

국내정유산업의 후방부문인 윤활유사업은 산업의 발전과 함께 국내 진출, 다국적석유기업에 의하여 원료 및 첨가제의 공급에 의한 단순생산과 마아케팅을 하여 국내시장을 지배하여 왔다. 또한 중화학공업의 발달과 함께 산업기계에 요구되는 윤활유제품도 다양화와 품질고급화로 시장구조가 점점 변화되고 있다. 국내윤활유총생산량중 65$\%$의 시장을 가지고 있는 고급윤활유시장은 4개 제조회사에 의하여 96$\%$의 시장을 유지하고 있다. 각 제조회사의 시장확대정책에 의하여 각대리점에 대한 유통경로의 관리가 중요 마아케팅전략음 되고 있는 실정이다. 제조회사의 대형 소비자에 대한 직매, 직영대리점, 일반대리점에 대한 유통기구중 많은 판매비중을 차지하고 있는 일반대리점에 대하여 4P를 기준하여 대리점측 입장에서 마아케팅 믹스를 분석하였다. 제조회사가 판매대리점에 취하는 마아케팅 전략중 직접적인 방법과 간접적인 방법이 시장관리에 나타나는 갈등정도를 가설로 설문지를 작성하여 6월 10일부터 6월 19일까지 경인지역은 조사원에 의한 직접방문과 지방은 등기우편에 의하여 50개 일반대리점에 송부하여 60$\%$의 회수율을 보였다. 응답자료를 통하여 제조회사의 직접적인 시장관리방법과 간접적인 시장관리방법을 사용시 일반대리점에 대한 갈등해소 정도를 상관분석을 통한 통계처리를 하였다. 본 연구결과는 다음과 같은 사실을 얻을수 있었다. 제조회사가 일반대리점에 실시하는 직접적 또는 간접적인 시장관리는 일반대리점에 대하여 갈등해소에 커다란 작용을 하지 못한다. 따라서 제조회사는 유통경로에 대한 전략을 첫째, 일반대리점과 직영대리점과의 시장에 대한 마찰해소 둘때, 대리점에 대한 안정적인 판매이윤제공 셋째, 계획적인 판매대리점간 시장경쟁조정 넷째, R & D 투자강화로 제조회사 차원에서 공동으로 산학협동하여 첨가제 및 상표의 국내개발을 이루어 제품가격인하로 장기적인 시장개발이 요청된다는 결론을 얻었다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.4
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• pp.915-922
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• 2017

Demand Response Market (DR Market) has risen as one of the key solutions to address the growth and fluctuation of electricity consumptions. In Korea, DR market has been in operation since 2014, where the focus has been mainly on large-scale loads. Small-scale DR market, however, is becoming increasingly important because small power consumers' contribution to the national power consumption has been increasing and because small loads tend to show large fluctuations. Furthermore, small-scale DR can improve social awareness on energy issues which can bring additional impacts. In this paper, we provide the findings from a small-scale consumer DR pilot. The pilot was conducted in the summer of 2016 on over 5,000 small-scale users in Korea, and smartphone applications were used in the pilot. The effectiveness of small-scale DR Market is analyzed and addressed, and the results indicate a promising future of small-scale DR Market.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.19-26
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• 2023

In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.103-109
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• 2020

As part of the sharing economy service, the present study is not only about the positive aspects of O2O services, but also about the consumer ethical perceptions of recent conflicts with existing business and labor markets, trust of platform, and service utility on consumer satisfaction and intention to recommend O2O services. To test hypotheses, data were collected and analyzed for 149 samples, focusing on the car sharing service, an example of the sharing economy service, which is becoming an issue. As a result, the ethical self-identity of the consumer, the trust of the platform, and the service utility, all affected the service satisfaction, whereas only the hedonic utility and trust of the platform had a positive effect on the intention to recommendation. This study is meaningful in that it examines the influence of service utility focusing on ethical consciousness and social perspective of consumers, rather than on the point of consumption such as ethical consumption position and trust of platform based on sharing economy service.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.61-71
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• 2019

Due to the limit of the time length of advertisement, facial expressions among the types of nonverbal communication are much more expressive and convincing to appeal to costumers. The purpose of this paper is not only to investigate how facial expressions are portrayed but also to examine how facial expressions convey emotion in TV advertisements. Research subjects are TV advertisements of and which had the wide range of popularity for customer known as one of the most touching commercials. The research method is Facial Action Coding System based on the theoretical perspective of a discrete emotions and designed to measure specific facial muscle movements. This research is to analyse the implications of facial expressions in the both TV ads by using FACS based on Psychology as well as anatomy. From the all the result of this, it is shown that the facial expressions portrayed with the conflict of emotional states and the dramatic emotional relief of the heroin could move more customers' emotions.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.648-651
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• 2011

중소유통업에 종사하는 대부분의 사람들은 평생 생계수단으로 동네 상권에 자리잡고 그간 외부의 큰 영향 없이 자생적인 영업을 수행해 왔다. 그러나 삶의 질 향상 등에 따른 소비자 욕구의 다양화, 사업 환경의 변화는 유통시장에도 많은 변화를 가져오게 되었다. 대기업 자분의 대형할인 마트가 우후죽순처럼 생겨나면서 전통재래시장 및 골목슈퍼 등은 생존의 위기에 직면하게 되었다. 이에 정부에서는 전통시장 및 골목상권 살리기에 많은 정책지원을 하고 있으나, 최근 골목상권에 대기업의 SSM(직영점, 가맹점 형태)이 생기면서 대기업과 중소상인 간 갈등과 지역적 마찰이 지속되고 있다. 이에 본 연구에서는 SSM과 경쟁을 위한 영세중소유통업체의 취약 요인들의 분석을 시도하였다.

• Journal of the Korean Society for Library and Information Science
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• v.39 no.4
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• pp.139-161
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• 2005

This study aims to suggest a strategic alliance between libraries and publishers in Korea. When it considers the linear distribution channel of current publications and the entity and a butterfly effect of knowledge communication crisis, the publishers as production agency and the library as consuming subject must search a strategic cooperative plans. In order to achieve this goal, the study analysed the four issues(fixed book prices, library infrastructure, book and library supply policy of government, legal deposit system) which is important.

• Monthly Duck's Village
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• v.62 no.8
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• pp.40-43
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• 2008

자유시장 경제를 신봉하는 사람들은 국가간 교역의 증대는 비교우위에 따른 무역의 증대를 의미하고 이것은 국가간 상호이익을 도모함으로써 세계적인 부를 증진시킨다고 주장한다. 세계화로 다른 나라의 다양한 물품을 우리나라 소비자들이 싼 값에 살 수 있고, 생산자도 세계의 넓은 시장에서 판매활동을 할 수 있으므로 세계적인 부를 증진시킨단 말은 일면 타당해 보인다. 그러나 후진국의 경제발전(특히 수입대체산업의 육성)에 악영향을 미칠 것이며, 선진국 경제에 후진국이 종속되는 결과를 낳을 것이라고 한다. 또한 세계화는 이익을 보는 계층과 손해를 보는 계층을 극명하게 나눠 놓음으로서 분쟁과 갈등을 증대시키는 면도 있다. 예를 들면 최근의 농산물시장의 개방에 따른 우리나라 농민들의 피해, 자본의 대량유입과 대량유출에 따른 외환위기의 위험성 등 개발도상국을 비롯한 중.후진국이 감수해야 할 지도 모르는 부담이 상당하다. 경제적인 종속 이외에도 사회적, 문화적인 종속을 우려하는 시각도 있다. 이러한 가운데 세계화를 주장하는 미국과 대립되는 상황이 나타나는데 이는 자국 문화를 수호하려는 정부의 노력으로 보인다.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.254-270
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• 2009

As consumers are becoming more conscious about food safety and high quality standards, they are getting more interested in influencing the food policy-making process. Triggered by FTA (Free Trade Agreement) ratification between the Republic of Korea and the U.S. in 2008, a sharp conflict was created in importing U.S. beef between the government of Republic of Korea and its people. Food selection is known as a complex mental process of consumers, which incorporates social and cultural values, personal tastes, and other psychological factors. This study utilized the concept of antinomy which was signified by Immanuel Kant in his thesis. The concept of antinomy indicates a contradiction between conclusions which seem equally logical, reasonable or necessary. This study is designed to investigate the changes in the amount of beef consumption among Korean consumers after the Republic of Korea resumed U.S. beef imports and the impact of a consumer's trust in the U.S. on his/her antinomic acceptance. Also, it examined the effects of antinomic acceptance and whether a consumer is a potential restaurateur or a general consumer on the changes in the amount of beef consumption.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.19-27
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• 2023

This paper is aimed at exploring a multi-racial, multi-ethnic, and multi-cultural trianglulation of Black, White, and Korean American race relations connected to a large-scale disturbance in the 1992 Los Angeles riots. The second generation Korean American Steph Cha's Your House Will Pay (2019) focuses on a social portrait of the racially marginalized beings as Korean immigrant merchants and African American native consumers. This family saga explores issues resulting from racial hierarchy, racialized stereotypes, and historical marginalization in the internalized sociometry of race and class inequality. This work grapples with issues involved in a sociocultural web of racial triangulation under the white dominant structure, and ensuing intergroup conflicts of social minorities in the economic geography of urban space. It opens up civil discussions for transracial, transethnic, and transcultural interactions and coexistence. It ultimately leads to extending young people's minds for a deep understanding of the socioecomonic landscape of racial matrix, and enhancing the cultural literacy for a better awareness of social empathy and the communal respect of life.