• Title/Summary/Keyword: 소비자 가치

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Plan of Jewelry Product Application Using Jewelry CAD and RP Equipment (주얼리CAD와 RP 장비를 이용한 주얼리제작 활용방안)

  • Kim, Moon-Bae
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.66-73
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    • 2007
  • The Jewelry-relation industry is being placed in the crises which are serious with depression of domestic market, design development and a major force absence also high labor cost charge. The consumers have the value of the price preparation maximum and product differentiation which they want. The Jewelry CAD and RP equipment shorten cost of production enterprise which depended hand-metal work provided for the various design and a rapid new product. But until now, it was necessary to the original work of best condition casting vacuum cycle as difficult with direct casting of synthetic resin from RP equipment. I intend to imply significance about through the CAD and RP equipment application result with it analyses, after jewelry CAD and RP work applicable to direct casting will be possible and able to through the casting vacuum cycle produce the product which is suitable in the original production. Through the this paper jewelry secures a quality improvement of the product and discrimination characteristic being various competitive power of design and provide a new base in product production.

A Study on the Consumer Dissatisfaction and Complaining Behavior by Consumer Value (소비자의 수단적 가치에 따른 의복구매 불만족 및 불평행동의 비교)

  • 유태순
    • Journal of the Korean Society of Costume
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    • v.33
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    • pp.175-188
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    • 1997
  • the main purpose of this study was to inves-tigate the consumer dissatisfaction and com-plaining behavior in purchase and use by con-sumer value. The subjects participated this study were 204 female students. They were classified into 3 groups by important degree of instrumental value which is one of the 2 value categories that divided by the Rokeach. In order to assess consumer dissatishaction in purchase and use of clothing by those groups. The Clothing Purchase Dissatisfaction Inventory was used and The Consumer Complaining Behavior Inventory was adapted to asses consumer complaining behavior. The Clothing Purchase Dissatisfaction Inventory has 4 subscales(Price related factor Produt and Quality related factor Information and Service related factor Purchase decision-mak-ing related factor)and The Consumer Complaining behavior Inventory consisted in 3 subscales(Do nothing Private complaining Public complaining) Using SAS package in order to examine Clothing Purchase Dissatisfaction Inventory scores anaslysis of variance (MANOVA) was excuted And turkety test a kind of post-hoc multiple comparisons methods was adapted to compare Clothing Purchase Dissatisfaction In-ventory scores of each groups. in order to in-vestigate consumer complaining behavior by each groups and grade major pocket money a month the mean purchse price of clothing a month x2-test Frequency Percent were executed. Conclusion eached in this study are as fol-low: 1. Each group had differences in price re-lated factor Product nad Quality related fac-tor Information and Service related factor ex-cept Purchase decision -making related factor Groups which made much of value tend to dis-satisfy in price related facor Product and Quality related factor Information and Service related factor. 2. Group that made much of value had more high scores in private complaining complainto third party and the middle group had more high scores in private complaining . Group made little of value tended to do nothing. 3. Grade major pocket money a monty the mean purchase price of clothing a month didn't have difference signficantly in consumer behavior. but major had difference on private complaining.

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초고진공 펌프개발 -크라이오 펌프와 진공 브레이징의 이해-

  • Yu, Jae-Gyeong;Gang, Min-Jeong
    • Proceedings of the Korean Vacuum Society Conference
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    • 2010.08a
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    • pp.13-13
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    • 2010
  • 개요- 반도체 시장의 확대 및 소자의 고집적화와 장비의 초정밀화 등 고정도 생산성을 요구하는 현대 진공산업 시장에서는 정밀한 제품을 대량으로 생산할 수 있도록 지원할 수 있는 대용량 장비의 수요가 급증하고 있다. 서론- 하루가 다르게 발전하는 기술 경쟁 사회에서는 보다 성능이 좋은 제품을 다른 국가 또는 다른 업체와 차별화된 기술적 우위를 선점해야 한다. 본문-이에따라, 고신뢰도, 고생산성이 요구되는 진공산업 시장에 발맞추기 위한 일환으로 크라이오 펌프의 재생시간을 단축시켜 생산성 향상을 높이고, 기존의 제품에서 소비자가 느꼈던 진동을 최소로 줄일 수 있도록 저진동 제품의 설계를 통한 고객 만족의 제품을 개발함과 동시에, 맥동관 냉동기의 기술상업화를 꾀한 극저온기술 영역의 발전을 함께 도모하고자 한다. 현재까지는 국내의 일부 정부출연 연구소와 학교, 일부 특수산업 분야에서만 크라이오 펌프를 사용하고 있으나, 상업적인 설계 및 생산은 완전히 전무한 상태이다. 이는 진공시장의 잠재적인 성장을 고려할 때 국산화가 시급한 상황이다. 이러한, 상황을 고려하여 현재 기계연구원과 우성진공, 국민대학교가 맥동관 냉동기를 접목시킨 급속재생형 저진동 크라이오 펌프를 지난 2008년부터 산학연 협동으로 개발 진행 중에 있다. 크라이오 펌프의 핵심 기술은 냉동기의 효율에 있다고 볼 수 있으며, 이러한 냉동기의 효과를 높이기 위하여, 제작 공정에 진공 브레이징을 사용하여, 열교환기와 교환기 내의 충진재들과의 정확한 간극을 유지하면서 접합을 할 수 있는 환경요건을 지속적인 실험을 통해 지식을 습득하고 있다. 진공 브레이징은 외관을 아름답고 정교하게 접합할 수 있으므로, 추후 상품으로의 가치를 높일 수 있으며, 서로 다른 이종금속 간의 접합이 가능하여 열교환기의 무산소동과 스테인레스 튜브와의 접합을 가능하게 할 수 있었다. 진공브레이징에 쓰이는 모재는 여러가지가 있으며, 접합의 환경 또한 일반 용접보다 다양하므로 여러번의 실험을 통한다면, 성능은 우수하면서 외관으로 손색이 없는 개발품이 나올수 있겠다는 의견이 모아지고 있는 중이다. 본론- 아직까지는 미국의 CTI사나 일본의 ULVAC 등의 크라이오 펌프의 선진 기업에 비해 기술력이 많이 부족하기는 하지만, 아직 많은 부분이 미개발된 분야이고, 향후 후발국과의 차별을 두어 선진기술을 확보하기 위해서는 기존의 방식을 단순히 따라하는 것이 아닌 남들과 다른 원천기술의 확보가 더 필요하며, 이를 위해 부단한 노력과 시행착오를 거쳐 맥동관 냉동기형 크라이오 펌프라는 기술을 확보할 예정이다.

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Analysis on 3G Mobile Spectrum Charges by International Comparison (국제간 비교를 통한 3세대 이동통신 주파수 할당대가 분석)

  • Kim, Tae-Sung;Kim, Min-Jeong;Jun, Hyo-Jung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.11B
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    • pp.1261-1271
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    • 2009
  • Emergence of new mobile communication services has generated new demand for spectrum. Because spectrum is a scarce public resource, demand for spectrum would exceed supply. As the demand for spectrum grows, the spectrum management policy becomes one of the most important issues in mobile telecommunications industry. Huge license charges for spectrum usage may obstruct the growth of mobile telecommunications industry. We analyze spectrum charges by international comparison for the case of 3G mobile telecommunication spectrum assignment. There are mainly two types of methods in spectrum assignment of 3G service, one is the auction and the other is the beauty contest. This article aims to analyze factors which influence on spectrum charges and to study the characteristic of spectrum charges of some selected countries. This study suggests the multiple regression model about spectrum charges.

Research for Propensity of a Senior Group through Analysis about Mobile Usage Status (휴대폰 사용현황분석을 통한 시니어그룹의 성향 탐구)

  • Won, Sun-Jin;Sung, Jung-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.65-73
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    • 2008
  • In this study, we have looked into the cellular phone consumption behavior of seniors who are 50-65 years old because of the prediction that senior cellular phone market will be expanded. Therefore, we made up a questionnaire which is based on theoretical study about silver consumer and marketing, and we also analyzed main features and differences of senior and active senior after split by lifestyle analysis. Through the analysis result, we found out the practical approaching way for the items that seniors' dissatisfaction was high and inquired whether it's possible turning into interface's direct input system or not. As a result, we discovered the change of a pattern of behavior by the increase of seniors's experience, differences of consumption behavior factors by lifestyle, and the possibility of market value of new interface.

Product Design Research of Indirect Ceramic Lamp -Focus on Stand Form- (간접 도자 조명등 제품디자인 연구개발 -스탠드형 중심으로-)

  • Kang, Heung-Seok
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.211-219
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    • 2011
  • The illumination has a meaning of making surroundings brighter. Also, the illumination is a piece of equipment designed to decorate interior space. But the cover materials and designs of the lamp are not variously, in comparison with those of advanced nations. Consequently, this research introduces new styles of the indirect ceramic lamp. The soil is used for making covers of lamps to differ from existing similar lamps. Also, designs of traditional Korean image are used in the part of the cover. The structural part of new illuminating system will be introduced as well. The ceramic lamp with high quality will help to develop a new interior product and it will suffice the demand class who prefers quality goods. With the ceramic covered lamps, the growth of ceramic industrial development will be expected.

Research on the New Consumer Market Trend by Social Big data Analysis -Focusing on the 'alone consumption' association- (소셜 빅데이터 분석에 의한 신 소비시장 트렌드 연구 - '나홀로 소비' 연관어를 중심으로 -)

  • Choo, Jin-Ki
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.367-376
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    • 2020
  • According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.

Market Segmentation of Online and Off-Line Cosmetics Consumers according to Benefits Sought (추구혜택에 의한 온라인-오프라인 화장품 소비자의 시장세분화 연구)

  • Lee, Myoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.7
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    • pp.1034-1045
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    • 2008
  • The objectives of this study were to group female consumer types according to cosmetics benefits sought at online and off-line cosmetic shopping malls, and to investigate the differences in consumer values, cosmetic purchase behaviors, and demographic variables according to the consumer types. Subjects were 451 females residing in Seoul, of whom 212 were online shoppers and 239 were off-line shoppers. Five dimensions of cosmetics benefits sought were derived by factor analysis. These were functionality, economy, brand, fashion, and practicality. The female consumers were classified into four benefits sought types by cluster analysis of the five dimensions: T.1 'practicality sought type', T.2 'economy sought type', T.3 'brand function sought type', and T.4 'economic function sought type'. Economy sought consumers purchased cosmetics much more from online shopping malls than from off-line. The cosmetics expenses of practicality sought online consumers were low and many of them were in their 20's and middle-class. Economy sought online consumers preferred domestic brand, their cosmetics expenses were low, and many of them were career women. Practicality sought off-line consumers were high in independent value. Economy sought off-line consumers were low in independent value and social approval value, preferred domestic brand, and distributed more in college students than in career women. Brand function sought off-line consumers purchased cosmetics at department store and regarded social approval value as important. Economic function sought off-line consumers were distributed in middle-class and in diverse age range.

The Development of Smart Jacket Incorporating MP3 functionality for Commercial Use (MP3 기능 스마트 재킷의 상용화 모형 개발)

  • Cho, Hyun-Seung;Kim, Jin-Hyung;Park, Sun-Min;Ryu, Jae-Hun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.377-383
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    • 2006
  • The purpose of this research is to develop a design model of a smart jacket incorporating MP3 functionality for commercial use, as one of the digital lines of textile to apply If technology. In order to conduct this study, the previous studies were analyzed and usability and wearability tests were conducted using five prototype design models of smart wear with MP3 functionality. Accordingly, the smart jacket incorporating MP3 functionality for commercial use, for which user-centered interface, usability and wearability were completed, was developed by optimizing the design and location of the input interface, control module, the path of wires and earphone etc., based on textile wire and keypad. The smart jacket targets the female dress market from late-teens to early twenties. It will be a high value commodity considers all aspects of recent fashion trends, consumers' emotional satisfaction and the value of digital wear.

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A Study on the Development Strategies and Measuring Consumer′s Willingness to Pay for the Quality-Certificated Environmental-Friend Products - Focused on Rice, Lettuce, and Bean Curd at Cheonan-city (품질인증 친환경농산물의 소비자가치 추정 및 유통정책 방향에 관한 연구 - 천안지역의 쌀, 상추, 두부를 중심으로 -)

  • Jung, Chan-Wung;Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.2
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    • pp.23-42
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    • 2003
  • The study must have standpoints for the stable market construction of the Environmental-Friendly agricultural products of the quality-certificated which has rapidly grown due to a discussion of the environment and agriculture, income increase and the interests on foods stability. The survey was conducted through face-to-face interview of 200 adults who are in their twenties or more in Cheonan-city. In this research, the Environmental-Friendly agriculture was a clean agriculture not using a fertilizer or chemicals and the agriculture which protects the environment by preventing the environmental pollution. In the analyses of the consumer's willingness to pay, the rice showed 69,851 won, and a lettuce and bean-curd showed 947 won and 1.412 won respectively. In terms of current issues of the policy, to establish the stable circulation structure and consumption strategy, there must be a clearness raise of the Quality Authentication (QA) Mark. To raise the trust through quality authentication, there must be transparency raise of information by distribution stages and the thorough post management of the official institutes. Also, to persue the competitive product differentiation, there must be the settlement of the product brand on the market, development of the new production technology and a classification of consumers by incomes. Finally to construct stable distribution and price system, there must be active participation of the local agricultural cooperatives in the distribution of the Environmental-Friendly agricultural products of the quality-certificated and the understanding of the proper price of the consumer market and flexible strategy of the price change.

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