• Journal of the Korean housing association
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• v.11 no.4
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• pp.23-33
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• 2000

Up until the mid-90s, the housing market of Korea has been supplier-oriented with the constant shortage of housing supply. But today, with the surplus of supply over demand and ever-increasing competitiveness in the housing market, understanding consumers needs have become one of the keys to successful business. Consumers overall living standard have increased and they are now looking for better living environment. As a matter of course, there have been much studies focusing on the evaluation factors and consumers preferences of the living environment, somewhat overlooking the asset value of a residential property. Consumers see their house in terms of both a living space and an asset. Therefore, it is these two values altogether that influences the buying decision process of consumers. This study seeks to stress on the importance of the fact that it is both the living environment and asset value of a house that are considered in the buyers valuation of residential property. And the study suggests that influencing factors of housing attributes in the decision-making process of buyers be sub-categorized into two broad groups, value as a living space and value as an asset. This is to serve both the researcher in the academic field and marketers for better understanding of consumers needs and influencing factors of buyers valuation of housings vis-a-vis market.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.296-300
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• 2004

As a building aged, overall performance considering structural safety, equipment safety and fire safety is lowering gradually. Since the building performance and the overall value of the building change as time elapse, exact safety performance of the building should be evaluated not only maintaining the building efficiently and also preventing disputes between buyer and seller of the building. We suggest major elements for assessing building's safety performance through surveying literatures, interviewing experts, reviewing existing assessment models, The assessment elements proposed here ate comprised of structural safety, equipment safety, fire safety, fire protection and fire escape, etc. This study helps to make a safety performance assessment criteria for a building.

• Bulletin of Food Technology
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• v.9 no.2
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• pp.133-139
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• 1996

최근 6할이상의 주부들이 가공식품 혹은 반가공식품을 이용하고 있으며 그 이유는 이용의 간편성, 조리가 간단하고 합리지향적인 구매행위가 가능한 점으로 꼽을 수 있다. 특히, 일본의 경우 노년인구층의 급증으로 인한 부드러운 식품소재의 이용성이 크게 늘어나고 있는 추세에서, 강하지않고 부드러운 향미 및 질감, 먹기쉬운 간편성등과 영양기능성이 강조된 제품개발이 활발히 이루어지고 있다. 따라서, 가공식품을 개발하려는 목적위에 소비자의 연령층에 대응하고, 보다 고도의 기능특성(영양성, 안전성, 경제성등)을 결합시킨 개념들이 도입되고 있다. 단백질은 가공식품의 물성을 결정하는 성분으로써 우유, 계란, 대두 및 밀가루단백질들을 이용하여 물성개량을 위한 잠정적 식품첨가물로 이용가치가 높다. 주로 구상단백질로 구성이 되어 있는 우유의 유청단백질을 특수한 처리에 의해 가용성 선상응집체(Soluble linear aggregate)로 가공한 유청단백질(Process whey protein)은 원래의 미변성 유청단백질에 비해 증강된 기능특성(표 1)을 지니고 있다. 지난 10년간 유청의 유용성에 대한 인식이 증가된 것은 물론 막기술이나, 이온 교환기술을 이용한 유청가공기술이 점진적으로 발달해왔다. 유청의 원재료는 물론이고 가공적성을 이해함으로써, 산 안전성, 겔화, 막형성, 기포형성, 유화액형성 등의 수많은 식품학적 기능특성들이 제고될 수 있다. 따라서, 식품에 응용될 수 있는 이들 기능특성들을 다듬어, 유청단백질을 특별한 목적용 제품으로 개발할 수 있도록 넓은 범위의 정보를 제공하는 것이 중요하다. 이에 유청단백질의 제조 및 가공을 제고하고, 식품에 광범위하게 응용할 수 있는 유청단백질의 다양한 식품학적 기능특성을 논의하고자 한다.

• Fashion & Textile Research Journal
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• v.8 no.5
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• pp.545-551
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• 2006

The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.229-236
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• 2007

Many researchers have focused on consumers' clothes purchase behavior, These researches could not reflect the characteristics of the single consumers' clothes purchase behavior. In addition, little has been written on the single consumer. The purposes of this study are to identify the concept and psychologic characteristics of single consumer and investigate the effects of single consumers' psychologic characteristic and susceptibility to interpersonal influence on clothes shopping pursuing value. Also, It was analyzed how single consumer' pursuing values are different based on the type of single motivation. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 300 single in Pusan and Ulsan. In total, 274 were returned and 14 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, self-efficacy, informative and normative influence were positively related to utilitarian pursuing value employee satisfaction. Also, self-efficacy, variety seeking, innovativeness and informative influence had a positive effect on hedonic pursuing value. Second, voluntary single and nonvoluntary single group had different perceptions about self-efficacy, variety seeking, innovativeness, informative influence, and hedonic pursuing value.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.127-133
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• 2002

본 연구는 두 가지 선물상황(생일, 크리스마스)과 선물수용자(가족, 친구)에서 성별에 따라 선물 속성지각에 차이가 있는지를 밝히고자 하였다. 질문지를 이용하여 미국 남녀 비자 97명을 대상으로 자료수집 하였으며, 자료분석을 위해 MANOVA(Multivariate Analysis of Variable)를 실행하였다. 분석결과, 가족과 친구를 위한 생일선물상황에서 성에 따라 쾌락적 속성(독특한, 유행하는, 재미있는)의 중요성 지각에 차이를 보여 여성이 남성보다 선물의 쾌락적 속성을 더 중요하게 지각하였다. 또한 가족과 친구를 위한 크리스마스 선물상황에서도 성별에 따라 쾌락적 속성에 차이를 보여 여성이 남성보다 가족을 위한 선물로써 독특한, 유행하는 속성을 더 중요하게 지각하고, 친구를 위한 선물은 독특한, 재미있는 속성이 더 중요하게 지각되었다. 그러나 실용적 속성(내구성있는, 실용적인, 비싸지 않은)에서는 두 가지 상황의 가족과 친구를 위한 선물지각에 대해 성별에 따라 유의한 차이를 보이지 않았다. 따라서 본 연구결과. 소비자들은 선물구매상황에서 일반제품과 달리 쾌락적 가치를 더욱 중요하게 인식하고 있으며, 성별에 따라 선물 상황과 수용자에 대한 선물의 쾌락적 속성지각에 차이를 나타냄으로써 성별에 따른 차별화된 선물상품개발 및 이미지 포지셔닝 전략을 통해 효과적 마케팅 관리가 이루어져야 할 것이다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.411-422
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• 2002

비교구매는 e-Marketplace의 매출에 큰 영향력을 미치고 있으나 운영 수익은 대부분 광고에 의존한다. 하지만 인터넷 광고의 수익률은 열악한 상태이며, 종량제 기반 광고 방법의 확대로 소비자에게 덜 알려진 판매자의 제품 정보 노출 기회는 더욱 줄어들고 있다. 따라서 비교구매 사업자의 광고 수익을 높이면서 판매자 입장에서는 예산 및 제약 조건 범위 내에서 광고 노출의 효율성을 최적화하는 방법 및 시스템에 대한 연구가 필요하다. 본 연구에서는 비교도전을 이용한 비교광고 방법을 제안하고 그 실행 방법으로 판매자의 비교 도전 계획 모델을 사용하는 e-Marketplace기반 비교구매 사업자의 비교광고 시스템을 설계하고 구현하였다. 비교도전 계획 모델은 경쟁사(Competitor), 경쟁 제품(Product) 그리고 제품의 사양(Specification)에 대한 수준별 도전 정책을 적용하며, 양 사의 제품 사양 속성값들 간의 기능적 거리를 양적 수치화하여 판매자 제품이 경쟁사 제품에 가장 유사하지만 우세한(Similar but Superior) 쌍들에 대한 비교광고 포트폴리오를 구성함을 목적으로 한다. 비교도전 계획 시스템은 비교가치의 생성과 최적화의 단계로 이뤄진다 주요 5개 PC제조사의 데스크탑 제품자료를 사용하여 프로토타입을 구축하였으며, 타 비교광고 방법과 대비한 성능 평가를 수행하였다. 또한 e-Marketplace기반 비교구매 사업자의 비교도전에 의한 비교광고 표시 방법을 예시하였다.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.487-498
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• 2011

The purpose of this study was to classify the lifestyles of 20's and 30's male consumers, identify the differences among the lifestyle groups, and analyze clothing values and buying behaviors according to the lifestyle types. The results of the study were as follows. First, as a result of cluster analysis to classify the lifestyles of 20's and 30's male consumers, 4 groups were identified as "adventurous and self-accomplishing type", "positive and socially active type", "active and trend seeking type", and "practical and information-oriented type". Second, 4 factors of Utilitarian Value were classified as "symbolism", "diversity of wearing purpose", "convenience of management", and "physical activeness". Third, 4 factors of Hedonic Value were extracted as "pursuit for confidence", "pursuit for sexual sensitivity", "pursuit for trend", and "pursuit for personality". Fourth, upon analyzing the differences of clothing values based on lifestyles, 4 groups considered the most important value as the pursuit of sexual sensibility. Fifth, the male consumers in 20's and 30's purchased to express individuality and made their own decision on buying the casual wear. Based on these results, adventurous and self-actualizing type and active and trend seeking type were 518 of 684 and represented male consumer in 20's and 30's.

• Knowledge Management Research
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• v.18 no.1
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• pp.159-176
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• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

• Journal of Information Management
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• v.39 no.3
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• pp.143-161
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• 2008

As the need for immediate access to the required information has increased in today's busy daily life, information service providers' capability of providing service whenever and wherever possible has become a critical element of improving service quality. Naturally, the demand and supply for mobile information service has rapidly increased since it is an ultimate option of satisfying information needs without temporal and special constraints. This paper examines the issues of system implementation and information service provision using mobile communication network and mobile handset as a tool of information access. First, it examines overall conditions of mobile information service environment, and then explores the general components required for the implementation of mobile information service, including contents, network, platform, and use environment.