• Title/Summary/Keyword: 소비자학습모형

Search Result 19, Processing Time 0.026 seconds

Drivers for Trust and Continuous Usage Intention on OTP: Perceived Security, Security Awareness, and User Experience (OTP에 대한 신뢰 및 재사용의도의 결정요인: 인지된 보안성, 보안의식 및 사용자경험을 중심으로)

  • Yun, Hae-Jung;Jang, Jae-Bin;Lee, Choong-C.
    • Journal of the Korea Society of Computer and Information
    • /
    • v.15 no.12
    • /
    • pp.163-173
    • /
    • 2010
  • PKI(Public Key Infrastructure)-based information certification technology has some limitations to be universally applied to mobile banking services, using smart phones, since PKI is dependent on the specific kind of web browser, Internet Explorer. OTP(One Time Password) is considered to be a substitute or complementary service of PKI, but it still shows low acceptance rate. Therefore, in this research, we analyze why OTP has not been very popular, and provide useful implications of making OTP more extensively and frequently used in the mobile environment. Perceived security of OTP was set as a higher-order construct of integrity, confidentiality, authentication, and non-repudiation. Research findings show that security awareness and perceived security of OTP is positively associated, and the relationship between perceived security and trust on OTP is statistically significant. Also, trust is positively related to intention to use OTP continuously.

The study on the use of Web as a supprting tool for the education reformation - Forsing on the development of Web based instruction model for the elementary design instruction (교육개혁 지원도구로써의 웹의 활용에 관한 연구(4) - 초등학교 디자인 영역의 웹기반 학습 모형 개발을 중심으로)

  • 김형우;이현경;김종기
    • Proceedings of the Korea Society of Design Studies Conference
    • /
    • 1999.10a
    • /
    • pp.10-11
    • /
    • 1999
  • 초등학교의 디자인 교육은 생활 속에서 디자인 학습의 기본이 되는 조형적 요소와 원리를 발견할 수 있게 하고, 조형 감각을 높이며 창조적인 사고 능력을 기르는 디자인 소비자 교육이라는 데 그 의의가 있다. 그러나 현행 초등 미술교육은 회화 중심으로 운영되고 있으며, 디자인 학습에 필요한 참고자료나 참고작품, 디자인 이론 등의 제시가 매우 미흡한 실정이다.(중략)

  • PDF

Development of Practical Problem-Based Home Economics Teaching.Learning Process Plans by Blended Learning Strategy - Focusing on a Unit 'the Youth and Consumer Life' - (Blended Learning(BL) 전략을 활용한 실천적 문제 중심 가정과 교수 학습 과정안 개발 - '청소년과 소비생활' 단원을 중심으로 -)

  • Lee, Jin-Hee;Chae, Jung-Hyun
    • Journal of Korean Home Economics Education Association
    • /
    • v.20 no.4
    • /
    • pp.19-42
    • /
    • 2008
  • The purpose of this study was to develop practical problem-based home economics teaching.learning process plans about a unit 'the youth and consumer life' of middle school eighth-grade Technology and Home Economics by applying blended learning(BL) strategy. According to ADDIE instructional design model, this study was conducted in the following procedure: analysis, design/development, implementation, and evaluation. In the stage of design and development, the selected unit was converted into a practical problem-based unit, and practical problem-based teaching. learning process plans were designed in detail by using BL strategy. An online study room for practical problem-based home economics instruction grounded in BL strategy was prepared by using Edunet(http://community.edunet4u.net/${\sim}$consumer2). Eight-session lesson plans were mapped out, and study aids for students and materials for teachers were prepared. In the implementation stage, the first-session teaching plans that dealt with a minor question 'what preparations should be made to become a wise consumer' were utilized when instruction was provided to 115 eighth graders who were in three different province, and the other one was in a middle school in the city of Daejeon. The experimental teaching was implemented for two weeks in the following procedure: preliminary program, pre-online learning, main instruction and post- online learning. The preliminary program was carried out in a session in the classroom, and pre-online learning was provided before the main instruction was given in a session in the classroom. After the main instruction was completed, post-online learning was offered. In the evaluation stage, a survey was conducted on all the learners and teachers to find out their opinions and suggestions.

  • PDF

Analysis of Automobile Industry Trends and Demand Forecasting of Monthly Automobile Sales in Chin (중국 내 자동차 산업 동향과 월별 판매량 시계열분석)

  • Chenyang, Wang;Se Won, Lee
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.28 no.1
    • /
    • pp.35-48
    • /
    • 2023
  • In this study, we introduced the development status and the government policy of the Chinese automobile industry under the rapidly changing global economic environment. We conducted a consumer trend survey on automobile purchases by consumers in China. Despite the Chinese government's strong national emission control policy and stricter standards for manufacturing and selling internal combustion engine vehicles, 59.6% of respondents saying they would choose an internal combustion engine vehicle when purchasing a vehicle in the future for various reasons. It was confirmed that there is a significant gap between government policies and consumer perceptions. In addition, we have discovered the recent declining trend of automobile sales in China, and used the monthly sales volume from January 2010 to December 2020 as training set, and the sales volume from January 2021 to November 2022 as a test set. We proposed and evaluated a time-series model for predicting future automobile demand in China. Then, we showed the monthly sales forecast for 2023 when each model was applied.

Factors Influencing Consumers' Actual Behavior based on Different Degree of Product Information (제품정보제공수준에 따른 소비자 행동)

  • Chang, Hwal-Sik;Park, Kwang-Oh;Wu, Zheng
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.6
    • /
    • pp.175-187
    • /
    • 2010
  • E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.

The Development and Application of Practical Problem-based Lesson Plan on Consumer Choice of Genetically Modified Food - Focused on the 'Dietary Life' in High School Home Economics - (유전자변형식품 선택의 실천적문제중심 교수.학습 과정안 개발 및 적용 - 고등학교 식생활 영역 -)

  • Kang, Kyung-Hwa;Kim, Young-Nam
    • Journal of Korean Home Economics Education Association
    • /
    • v.22 no.2
    • /
    • pp.101-113
    • /
    • 2010
  • The purpose of this study is to develop and evaluate the practical problem-based lesson plan for high school home economics class focusing on consumer choice of genetically modified(GM) food. The ADDIE instructional design model was applied. The first analysis step, practical problems were chosen based on the previous studies and the educational goal suggested in the 2007 revised curriculum. The next design and development steps, 4 hours of lesson plans were developed by reconstitution a chapter of Food Safety. Additional learning materials(17 student activity papers, 17 student reading materials, 3 teacher reading materials) were also developed. The implementation step, the lesson plans developed were applied to the S high school students in Bundang, Geyonggi-do. The last evaluation step, the perception change about GM food and the adequacy of teaching method were evaluated. As results, the studens' attitudes and minds towards the GM food were changed. The level of concern on GM food increased, and the ratio of students who would check whether GM food or not was increased. Also students showed high level of satisfaction on teaching method and materials.

  • PDF

Study on Anomaly Detection Method of Improper Foods using Import Food Big data (수입식품 빅데이터를 이용한 부적합식품 탐지 시스템에 관한 연구)

  • Cho, Sanggoo;Choi, Gyunghyun
    • The Journal of Bigdata
    • /
    • v.3 no.2
    • /
    • pp.19-33
    • /
    • 2018
  • Owing to the increase of FTA, food trade, and versatile preferences of consumers, food import has increased at tremendous rate every year. While the inspection check of imported food accounts for about 20% of the total food import, the budget and manpower necessary for the government's import inspection control is reaching its limit. The sudden import food accidents can cause enormous social and economic losses. Therefore, predictive system to forecast the compliance of food import with its preemptive measures will greatly improve the efficiency and effectiveness of import safety control management. There has already been a huge data accumulated from the past. The processed foods account for 75% of the total food import in the import food sector. The analysis of big data and the application of analytical techniques are also used to extract meaningful information from a large amount of data. Unfortunately, not many studies have been done regarding analyzing the import food and its implication with understanding the big data of food import. In this context, this study applied a variety of classification algorithms in the field of machine learning and suggested a data preprocessing method through the generation of new derivative variables to improve the accuracy of the model. In addition, the present study compared the performance of the predictive classification algorithms with the general base classifier. The Gaussian Naïve Bayes prediction model among various base classifiers showed the best performance to detect and predict the nonconformity of imported food. In the future, it is expected that the application of the abnormality detection model using the Gaussian Naïve Bayes. The predictive model will reduce the burdens of the inspection of import food and increase the non-conformity rate, which will have a great effect on the efficiency of the food import safety control and the speed of import customs clearance.

Research on Factors Effecting on Learners' Satisfaction and Purchasing Intention of Educational Applications (학습자의 교육용 어플리케이션 활용 만족요인과 구매의도에 영향을 미치는 요인 연구)

  • Jang, Eun-Ji;Park, Yong-Suk;Lim, Keol
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.8
    • /
    • pp.471-483
    • /
    • 2012
  • The demand of using educational applications for 'smart' devices has recently increased. Accordingly, this study analyzed the satisfaction of educational applications and the factors which affect to purchase intention suggesting optimal development and use for the future. Based on searching for the theoretical background, the research model for the study was set: Appropriateness, interactivity, amusement and ubiquity were designated as independent variables, consumer satisfaction as parameter variable, and purchase intention as dependent variable. Through conducting structural equation modeling with the variables, the results showed that appropriateness, amusement and ubiquity had significant impacts on consumer satisfaction and purchase intention of educational applications. The results were expected to give suggestions as presenting guideline for educational application, improving mobile learning and vitalizing mobile contents.

Research on Developing Instructional Method for Consumer Education of Home Economics in the Middle School -Focusing on Problem Solving method- (가정과 교육에 있어서 소비자교육의 교수.학습방법에 관한 개발연구-문제해결 중심 학습모형개발을 중심으로-)

  • Park, Myung-Hee;Huh, Hyung;Park, Myung-Sook
    • Journal of Korean Home Economics Education Association
    • /
    • v.7 no.2
    • /
    • pp.91-101
    • /
    • 1995
  • The purposes of the study were to: (1) develop instructional method for consumer education of home economics in the middle school. (2) test the effectiveness of the developing instructional method focusing on the problem solving. In the method of the research, literature review related to the consumer education. models of teaching and characteristics of problem solving method were studied. Also, on the basis of theoretical evidence. the teaching plan focusing on problem solving method was developed. In addition, experimental research was done to find out the learning effectiveness on the developing instructional method of the study. This experimental research were made in the six classes of the three middle school in Seoul. For the statistical analysis of the study, frequency, mean and two way ANOVA(factorial design) were used. The results of this study were summarized as follows; (1) The developed instructional method of the study was more effective than the traditional lecture method. (2) The effects of the teaching-learning method were depended on the sex. The learning effects on the female students were higher than the male students. (3) The learning effects on the students were influenced by the sex and teaching method.

  • PDF

The Detection of Online Manipulated Reviews Using Machine Learning and GPT-3 (기계학습과 GPT3를 시용한 조작된 리뷰의 탐지)

  • Chernyaeva, Olga;Hong, Taeho
    • Journal of Intelligence and Information Systems
    • /
    • v.28 no.4
    • /
    • pp.347-364
    • /
    • 2022
  • Fraudulent companies or sellers strategically manipulate reviews to influence customers' purchase decisions; therefore, the reliability of reviews has become crucial for customer decision-making. Since customers increasingly rely on online reviews to search for more detailed information about products or services before purchasing, many researchers focus on detecting manipulated reviews. However, the main problem in detecting manipulated reviews is the difficulties with obtaining data with manipulated reviews to utilize machine learning techniques with sufficient data. Also, the number of manipulated reviews is insufficient compared with the number of non-manipulated reviews, so the class imbalance problem occurs. The class with fewer examples is under-represented and can hamper a model's accuracy, so machine learning methods suffer from the class imbalance problem and solving the class imbalance problem is important to build an accurate model for detecting manipulated reviews. Thus, we propose an OpenAI-based reviews generation model to solve the manipulated reviews imbalance problem, thereby enhancing the accuracy of manipulated reviews detection. In this research, we applied the novel autoregressive language model - GPT-3 to generate reviews based on manipulated reviews. Moreover, we found that applying GPT-3 model for oversampling manipulated reviews can recover a satisfactory portion of performance losses and shows better performance in classification (logit, decision tree, neural networks) than traditional oversampling models such as random oversampling and SMOTE.