• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.193-200
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• 2012

The purpose of this study was to investigate the consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width. The experimental materials developed for this study were a set of stimuli and necktie sensibility scales. The stimuli were 27 color pictures, in which the necktie width(narrow, medium, wide), stripe arrangement(horizontal, vertical, oblique), and stripe area-ratio(1:1, 1:2, 1:3) were manipulated. The 7-point scale was used for the consumere sensibility. Data were obtained from 270 men and women in their 20s and 30s living in Seoul, Gwangju, Daegu, Jinju, and Changwon on November 2011. For the data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; The factors of consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width consisted of five dimensions of attractiveness, grace, individuality, ability, and activity. The necktie width showed an independent effect on attractiveness and grace. The stripe arrangement showed an independent effect on attractiveness, grace, individuality, and ability. The stripe area-ratio showed an independent effect on grace. Also, interaction effects of the necktie width and stripe area-ratio on ability were found. The study results are highly expected to be used as valuable sources in plans for necktie products.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.416-424
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• 2011

This study aimed to look into the Korean food consumption behavior, satisfaction, and loyalty between segmented groups through Korean food market segmentation in accordance with brand personality. A survey was conducted to the Japanese residing in Korea and also Japanese tourists in Korea. For the statistic analysis, frequency analysis, factor analysis, anova, $x^2$ and cluster analysis were conducted with Hangul SPSSWIN 19.0. The results of an empirical analysis include the following. First, the brand personality of Korean food was deduced into the following five levels: sincerity, ruggedness, competence, sophistication, and excitement. As a result of stereotyping based on the above, it was classified into three groups involving an excitement pursuing group (18.7%), a sophistication pursuing group (59.7%), and a competence sincerity pursuing group (21.6%). Second, it was found that there was a significant difference in the demographic characteristics and Korean food consumption behavior between segmented groups. Third, there was a significant difference also in satisfaction with and loyalty to Korean food between segmented groups. Specifically, competence and sincerity pursuing groups were discovered to exhibit the highest satisfaction and loyalty when compared with any other of the groups. Accordingly, it would be necessary to conduct a Korean food marketing strategy appropriate for each segmented group.

• Archives of design research
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• v.11 no.3
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• pp.35-44
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• 1998

Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.146-155
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• 2008

As the residential culture of Korea is transformed from house oriented to apartment oriented residential environment these days, the bedroom closets are changing into the built-in furniture such as built-in closets. As the life style of consumers become richer and wealthy, the bedroom furniture is changing to respond for the forms, function, and design characteristics of the consumer's demand. Therefore, in this study, the characteristics of the built-in closets such as structure, function and material were studied to analyze the basic changes and compared the normal closet to the built-in closet to analyze the elements in terms of environment and convenience. Moreover, to develop forms and designs to fit various characteristics and differences of the consumers, various forms of consumer demand were analyzed. Therefore, this study intended to provide the basic information for providing the efficient form and structure that enables the use of internal space as the consumer wishes to change the design elements, and other spaces to fit the changed residential environment.

• Archives of design research
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• v.17 no.2
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• pp.363-372
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• 2004

In the new millenium of information and digital age, the vogue cycle has been gelling shorter and shorter and the individualistic and high quality preference of contemporary consumers drive the small quantity production by order. The traditional screen printing system can not hold the competitive edge anymore. In order to actively meet the demand of the fast evolving market, compete with other nations, and produce high value-added products, we need the new production system to meet the individual needs promptly. Mass production using the traditional screen printing system has the economic advantage of the production speed and cost. The digital textile printing system digitalizes the total process from the design to the printing and omits the separation and engraving. It is more suitable to produce the multiple item-small quantity and add more values to its products. It has also the advantage of less pollution problem.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.41-43
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• 2003

21세기를 들어서면서 우리나라에 있어서 캐릭터 관련 사업이 활성화되고 있다. 특히 아동의 정서적, 지적 발달을 위해서나 개성표현을 위해서 아동용 캐릭터 상품에 대한 소비자들의 관심이 전차 증가되고 있으며, 각종 아동용 캐릭터 상품이 생산, 유통되고 있으나. 아동용 캐릭터에 대한 감성 이미지 및 선호도에 관한 연구는 미비한 형편이다. 따라서 본 연구의 목적은 아동의 보호자인 어머니를 대상으로 아동내의용 캐릭터에 관한 선호도를 파악하고 선호되는 아동내의용 캐릭터의 감성 이미지를 파악함으로써 아동내의용 캐릭터 개발과 활용에 필요한 기초정보를 제공하는 것이다.

• 프린팅코리아
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• v.12 no.11
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• pp.66-69
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• 2013

오프셋 인쇄는 최적의 미디어인 종이와 만날 때 최고의 인쇄품질을 보장한다. 종이라는 미디어의 특성이 우수하기도 하지만 그 특성에 맞춰 인쇄기와 관련 시스템의 기술개발이 이뤄진 결과이기도 하다. 하지만 인쇄물 최종 소비자들의 기호가 확대되는 만큼, 종이 이외의 소재에 대한 욕구도 함께 증대되고 있다. 정형화된 패턴이 아닌 각 아이템별 특성과 개성을 살린 다양한 소재를 통해 구현된 인쇄물을 찾는 수요가 함께 커지는 것이다. 이는 인쇄물의 몸값을 높이는 유력한 수단이 되고 있으며, 소량다품종과 함께 디지털 인쇄 분야 중요 트렌드의 하나로 떠오르고 있다.

• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.41-41
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• 2003

하루가 다르게 점차 빨라지고 있는 유행주기와 동조성의 거부 즉 개성화추구현상이 두드러짐에 따라서 패션상품 및 화장품 구매행동도 변하고 있다. 따라서 본 연구는 시시각각 변화고 있는 소비자들의 소비태도와 유행추세에 따라 화장품 회사들의 다양한 판매촉진 전략 중에서 화장품 기획세트를 중심으로 심미적 가치관이 높고, 외모에 관심이 많은 20대 유행선도자들의 화장품 기획세트 구매동기와 구매태도, 구매반응, 구매실태를 알아본 후 본 연구를 바탕으로 화장품 기획세트 판매촉진의 효율적인 개발과 전략수립에 도움을 주고자 한다.

• Journal of Korea Game Society
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• v.1 no.1
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• pp.94-101
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• 2001

Although the latest break-through of mobile industry has limited customers' free time to PC games, today's advancement of wireless mobile communication made this trend move to more specialized and diversified games implemented into cellular phones. Therefore, this paper intends to provide information on mobile games and strategic skills to prove its relative effects.

• Journal of Distribution Research
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• v.1 no.1
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• pp.291-329
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• 1996

소비자 욕구의 다양화, 개성화 및 고도화와 생산체제의 소품종 다양생산체제에서 다품종소량생산체제로 물류환경의 변화가 급속히 진행되고 있다. 운송ㆍ보관ㆍ하역ㆍ포장ㆍ정보 등 각 기능별로 나누어져 있는 물류관련 용어는 업종별ㆍ물류단계별ㆍ기업별로 서로 다르게 사용되고 있어 업무의 효율을 저하시킬 뿐 아니라 단계별 물류과정을 체계적이고도 효율적으로 관리하는 데 막대한 지장을 주고 있다. 나아가 물류기기의 발주업체나 생산ㆍ공급업체에서도 각기 상이한 용어가 사용됨으로써 사후관리에도 어려움을 주고 있다.(중략)