• Journal of Digital Convergence
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• v.18 no.5
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• pp.127-138
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• 2020

This study investigated the patterns of transition of consumption patterns in Korean households in 2010 and 2017, and the impact of the life cycle on the transition of consumption patterns between the two time points. Using information on 4,717 households from the 2010 and 2017 data of the Korean Labor Panel Survey, we examined the effect of the family life cycle on changes in consumption patterns. The results of the latent transition analysis on the change in consumption type showed that the change in consumption type between the two points of time at the household level was relatively active. The logistic regression models reported that the transition of consumption type varies depending on the life cycle, such as changes in marital status, birth and independence of children. These results provide the implication that it is necessary to consider from the perspective of the family life course how the transition between their consumption types occurs when the government establishes consumption policies and companies set marketing target groups.

• Journal of the Korean Home Economics Association
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• v.33 no.3
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• pp.291-298
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• 1995

본 연구는 주거소비규범에서의 이탈과 관계된 변수들을 조사하고자 시도되었으며, 이러한 목적을 달성하기 위한 구체적인 연구과제는 다음과 같다. 1. 미국의 각기 다른 가구유형별(가족생활주기 측면에서 구성된) 주거소비규범이 존재하는가\ulcorner 2. 규범보다 높은수준의 주거소비와 관계된 변수는 무엇인가\ulcorner 규범보다 낮은 수준의 주거소비와 관계된 변수는 무엇인가\ulcorner 자료는 미국엣 실시된 1990년도 소비자지출 조사의 인터뷰대상에서 추출된 4,923개의 소비자단위로 연구과제를 해결하기 위해 ordinary least squares(OLS) 중회귀분석방법이 사용되었으며, 본 연구에서 주거소비규범은 다음과 같은 4가지 주거특성, 즉 방수, 주거유형, 침실당 사람수 및 주거소유유형으로 확인되었다. 분석결과, 가구유형 및 크기가 규범이 존재한다고 믿어지는 4가지 주거특성과 유의하게 관련되어 있었으며, 이는 이러한 특성에 대해 규범이 존재한다는 결론을 지지했다. 한편, 다른 많은 가구들이 그들의 가구유형규범과 크기규범에 일치하지 않는 주거에서 살고 있는 것으로 나타났는데, 이러한 이탈은 소득, 가장의 연령 및 성별과 같이 자원제약을 나타내는 변수와 관계되어 있었다. 본 연구의 결과는 왜 인구통계적 변수가 주거 및 다른 소비와 관계 되는지에 대한 이유를 설명할 수 있도록 하는 근거를 제시하고 있으며, 주거소비만족과 주거조정행동의 근거를 이해하는데 적용될 수 있을 것이다.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.439-452
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• 2018

This study aims to empirically structure the patterns of consumption and their effects on depression among the employed baby-boomers who were born in 1955 to in 1963. We used the 5th wave of Korea Retirement and Income Study(KReIS) in 2013 (n=2,585). The Latent Profile Analysis(LPA) estimated the empirical patterns of consumption and then a multiple regression analyzed the effect of consumption patterns on depression. The LPA results showed that the consumption patterns consist of four groups: Basic life-oriented class, Social life-oriented class, Home-based lifestyle class, and Advanced consumption-oriented class. The working baby boomers' depression was associated with their consumption patterns. Specifically, the social life-oriented class showed significantly lower depression than the basic life-oriented class and advanced consumption-oriented class. Other associates with higher levels of depression were found as lower education, having no spouse, lower self-rated health, higher levels of physical limitation, having a diagnosed disability, lower satisfaction with leisure activities, lower income, and lower subjective economic status in this study. Based on the results of this study, we propose the need for specialized financial intervention better for baby-boomers' retirement preparation in Korea.

• The KIPS Transactions:PartD
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• v.15D no.3
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• pp.421-428
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• 2008

Collaborative filtering is a popular technique used for the recommendation system, but its performance, especially the accuracy of recommendation, depends on how to define the reference group. This paper proposes a new contents recommendation scheme based on collaborative filtering technique whose reference groups are created by consumer's affection and consumption type in order to improve the accuracy of recommendation. In this paper, joy, sadness, anger, happiness, and relax are considered as the consumer's affection. And, low-utility / low-pleasure, low-utility / high-pleasure, high-utility / low-pleasure, and high-utility / high-pleasure are considered as the consumer's shopping types. Experimental results show that the proposed scheme improves the accuracy of recommendation compared to the recommendation scheme considering neither consumer's affection nor consumption type.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.305-331
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• 2011

This study analyzes the consumption patterns of the poor households. The first objective of this analysis is to show that the group living in poverty get not one consumption pattern but several types of consumption patterns. The second objective is to understand what factors effect the consumption patterns. This study use the data of Korea Welfare Panel Study in 2008 & 2009. In oder to achieve first goal, We conduct factor analysis and cluster analysis. And to achieve second goal, We conduct multinomial logistic Analysis. Major findings are as follows. First we find six patterns of consuming types of the poor households. They are education oriented consuming type, diet oriented type, social network oriented type, transportation-communication oriented type, health & medical oriented type, and housing expenditure oriented type. Second we find these consumption patterns are effected by not economic factors but socio-populational factors, especially by life cycle of members of household.

• Korean Journal of Social Welfare Studies
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• v.40 no.3
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• pp.327-348
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• 2009

The purpose of this study is to understand the diverse lifestyles of Korean older adults by analyzing the consumption pattern of older households and its determinants. The 9th wave of the Korea Labor and Income Panel Study(KLIPS) data was used for analysis. The twenty consumption items provided by the dataset was reduced to thirteen according to the consumption purpose inherent in the item. K-means cluster analysis and multinomial logistic regression was employed to categorize the consumption pattern of older households and to analyze the determinants. The results are as follows. The consumption pattern of Korean older adults was clustered into six distinctive groups named Breadwinner, Leisure-time pursuer, Friendly outgoes, Daily-life survivor, Illness sufferer and Shelter seeker. Breadwinner, Leisure-time pursuer and Friendly outgoes were lifestyles that earn and spend more compared to the other three. Nevertheless, they differed according to the family size, indicating that the parenting burden might have direct influence on the lifestyle of Korean older adults. Older adults without parenting burden and with high level of education and economic capacity were likely to show Friendly outgoes lifestyle. On the other hand, Daily-life survivor, Illness sufferer and Shelter seeker showed lower level of spending, indicating that for those lacking in economic capacity, urgent needs such as medical need or housing need dominates the lifestyle. The results call for adequate custom policies that best fit the needs of older adults.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.624-628
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• 2008

The purpose of this study is to investigate the "map of mind" or subjectivity regarding consumption behaviors of consumers in the digital environment. This study investigated the values and psychological and behavioral characteristics that motivate consumption for each types of consumers in digital environment. 76 Statements were selected from literature review and popular press articles that introduced consumption related phenomena. A total of 33 participants included experts on digital consumption and lay person, The results indicated that there are 6 groups representing Korean consumption patterns in digital environment: Digital Modernist, Digital Boomer, Digital Chic, Digital Ludens, Digital Conservative, and Digital Renaissance. This research is meaningful in that it provides a framework to view the diverse consumption behaviors in a more holistic rather than independent perspective, considering psychological aspects such as personal values and lifestyles.

• Journal of Advanced Technology Convergence
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• v.1 no.1
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• pp.25-31
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• 2022

This study is a descriptive survey study conducted with the aim of analyzing differences in consumption patterns according to the personality types of the Enneagram and providing basic data that can be used for advertising and branding based on it. 43 people who explained the purpose of the study and agreed to participate were conveniently recruited. The research tools were investigated online with the type of personality of the Enneagram of Joo (2003) and the consumption pattern of Jeon (2013). The data analysis utilizes statistical methods such as descriptive statistics, frequency analysis, and one-way ANOVA in the IBM SPSS Statistics 23 program. For consumption patterns 1, 2, 3, and 6, there were statistically significant differences between personality types 1, 2, 3, 5, 7, and 9 (p<.050). Through this study, it was confirmed that consumption patterns vary depending on the type of personality of the Enneagram. The results of this study are expected to provide basic data in establishing effective strategies for branding and advertising of the design that consumers want.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.413-422
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• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.53-65
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• 2013

In Korea recently the consumption of coffee has been drastically increased and majority of people who are more than $20^{th}$ are drinking more than a cup of coffee every day. Nowadays coffee a kind of essential items in modern urban society. As the popularity of the coffee is increasing, As the coffee consumption is growing, the studies on coffee also have been increased. Many of the studies on coffee were focused on the consumer attitudes, coffee shops and franchise coffee shops, and coffee components or ingredients. As the products of the coffee are becoming diverse, the consumers of coffee also becoming diverse. There was a study showing that coffee has variety of types, and that motivations and attitudes for coffee consumption are different depend on demographic statistics such as age and life styles. On this study main focus was life style and consumer's motivation on coffee consumption. For this study the survey was conducted on the people living in Seoul City and Kyengkido from March 1, 2013 to March 31, 2013. 600 questionnaires were distributed and 480 were collected and 470 were used for analysis of this study. The statistics program used in this study was SPSS. The method used in the analysis wee factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. In this study according to the factor analysis, the life styles were classified the following six categories ; wellbeing pursuit, taste pursuit, atmosphere pursuit, dine-out pursuit, instant pursuit, and economic value pursuit. The factors of coffee consumption motivation were 6; wellbeing consumption motivation, changing mood consumption motivation, social consumption motivation, habitual consumption motivation, and emotional consumption motivation. The demographic factors used in this study were age, marital status, occupation, educational background, residence, income, and eating-out expenses. The hypothesis used in this study were two. The first hypo-thesis was whether the coffee consumption was affected by the life styles. The second hypo-thesis was whether there was any statistical differences on the motivation of coffee consumption according to the characteristics of life style. The outcome of this study demonstrated that life styles had partial impact on coffee consumption motivations. According to the characteristics of the life style, except for the habitual consumption motivation, all the other factors showed statistical differences on coffee consumption motivations according the characteristics of life styles.