• Title/Summary/Keyword: 소비공간

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The study on the consumer behavior pattern in digital environment (디지털 환경에서의 소비자 유형 구분과 그 특성에 대한 탐색 -디지털 라이프스타일에 대한 코드의 발견-)

  • Whang, Sang-Min;Kim, Jee-Yeon;Ryu, Ki-Tae
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.624-628
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    • 2008
  • The purpose of this study is to investigate the "map of mind" or subjectivity regarding consumption behaviors of consumers in the digital environment. This study investigated the values and psychological and behavioral characteristics that motivate consumption for each types of consumers in digital environment. 76 Statements were selected from literature review and popular press articles that introduced consumption related phenomena. A total of 33 participants included experts on digital consumption and lay person, The results indicated that there are 6 groups representing Korean consumption patterns in digital environment: Digital Modernist, Digital Boomer, Digital Chic, Digital Ludens, Digital Conservative, and Digital Renaissance. This research is meaningful in that it provides a framework to view the diverse consumption behaviors in a more holistic rather than independent perspective, considering psychological aspects such as personal values and lifestyles.

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An analysis of consumption behavior and consumption problem according to the digital convergence (디지털 융복합에 따른 소비행동과 소비문제)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.149-156
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    • 2016
  • The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

A Study on Space Design Process and Strategy as Experiential Marketing Tool - Focused on Tokyo Prada by Herzog De Moron - (체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구 - 헤르죠그 디모론의 도쿄 프라다 매장을 중심으로 -)

  • Jeon, You-Chang;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.51-60
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    • 2009
  • In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

Awareness of Contents Scene as a Cultural Empathy of Cities: A case of 'Contents Tourism' (도시의 문화적 공감대로서 콘텐츠씬의 인식: 콘텐츠 투어리즘 사례를 중심으로)

  • Jang, Wonho;Chung, Suhee
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.2
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    • pp.123-140
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    • 2019
  • Empathy is the ability to feel, understand, and respond to the emotions of others from the standpoint of others. Recently, 'sympathy' has emerged as an important issue not only in emotional empathy in relation to individuals but also in 'social empathy', which sees sympathy as a basic principle for maintaining society. This study focuses on the issue of empathy as a new driving force for modern society and focused on 'urban scene' as a spatial application for cultural empathy in the city. Urban scenes approach the city as a space of consumption, classify it according to its inherent attributes, and analyze its characteristics. This study approaches the existing urban scene theory in terms of empathy. In addition, as a way to consume city images reflected on contents, a concrete example of 'contents tourism'is examined, and a 'contents scene' is proposed as a new urban scene and its meaning and possibility are presented.

Signaling Method for Spatial Adjacency Matrix of UWV media in MPEG Media Transport Environment (MPEG Media Transport 환경 내 UWV 미디어 공간 인접 행렬 시그널링 방안)

  • Kim, Junsik;Kang, Dongjin;Lee, Euisang;Kim, Kyuheon
    • Journal of Broadcast Engineering
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    • v.23 no.2
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    • pp.261-273
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    • 2018
  • As progress on image processing, computer vision and display technologies aroused market's interests on generation and consumption of various types of media, interests on UWV media are also increasing. In context of consumption of UWV media, to effectively manage load of servers and resources of end terminal devices and provide user-derived services, technology which enables users to select and consume interested regions of media seems to be needed. Here, this paper proposes a method for description and transmission of spatial relationships among media, which composes UWV, by expanding MPEG-CI and Layout signaling to enable users' selective consumption of UWV media.

An Empirical Analysis on the Technical Efficiency from the Perspective of Space Closeness in Apparel Textile Industry of Busan (부산지역 섬유·패션기업의 공간근접성에 따른 효율성 분석)

  • Joo, Soo-Hyeon;Lee, Sun-Young;Kim, Young-Jae
    • International Area Studies Review
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    • v.12 no.3
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    • pp.341-365
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    • 2008
  • This paper investigates the properties and relative importance of Apparel Textile industry of Busan in terms of both the number of employees and the value-added, and then analyzes the relative technical efficiencies from the perspectives of space closeness such as consumption market, suppliers, living standards and clustering environments using the DEA model. The main outcomes are as follows. The Apparel Textile industry is still a key industry in Busan with relatively high intensity and high LQ (greater than one) in spite of the recent decrease between 2000 and 2005 both in the number of employees and the value-added. Those firms with consumption market showed higher efficiency in all kinds of efficiencies than the firms without the market, and further relatively higher efficiency than the firms with suppliers. In addition, the firms located in the higher living standards also showed higher values of efficiency compared with the firms in lower living standards. The policy implication from the results is that the strategic and selective investment should be made according to the relative efficiency and thus the traditional industry should be transformed to the high value added one with additional investment to utilize the scale efficiency.

Empirical research on the influence of spatial competition in the distribution industry on consumer behaviors in South Korea (유통업태간 경쟁구도가 소비행태에 미치는 영향에 관한 실증연구)

  • Lee, Sudong;Kim, Woohyoung
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.107-128
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    • 2013
  • When Korea's retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer's purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer's purchasing behaviors depending on the changes in the market environment. The purpose of this research is to present a policy to invigorate consumer-oriented traditional markets by analyzing the consumption behavior among major retail channels at a point when competition among retail channels is becoming intensified. In order to examine the effect of the spatial competitive landscape among major retail channels on consumption behavior, an empirical analysis was conducted with 613 consumers in 6 cities nationwide, using the multiple regression model. This research identified three main areas of factors. The analysis result indicates that the physical factor (time required to go to the traditional market), socioeconomic factors (the number of vehicles owned and average monthly income), and competitive factors (intensity of competition in spatial locations and average monthly spending in supermarkets) have significant influence on consumption patterns of consumers. The findings present that the Korean government should go ahead with policies aimed to revitalize traditional markets, keeping in mind the factors that influence the consumption patterns of customers based on these results. We propose that the policy supporting traditional markets need to be a customized-strategy, considering traditional market's characteristic.

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Power Saving Real-time Routing Scheme in Wireless Network (무선망에서 소비 전력을 고려한 실시간 라우팅 기법)

  • 최종무;김재훈
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.04a
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    • pp.133-135
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    • 2002
  • 무선 통신의 발전으로 사용자가 휴대용 장치를 사용하여, 그들의 물리적인 위치에 상관없이 통신을 할 수 있는 이동 컴퓨팅이라는 새로운 패러다임이 생겨났다. 이러한 이등 컴퓨팅은 비연결성, 낮은 대역, 높은 대역의 가변성, 이질망의 연결, 보안성, 저 전력, 적은 저장 공간 등의 제약성을 가지고 있다. 본 논문에서는 이러한 제약 중 하나인 저 전력성을 극복하기 위하여 두 노드간의 거리에 따른 전력을 다르게 하는 방식인 전력 조절 기범(Power Adaption Scheme)에 기법에 실시간성을 고려하였다. 기존의 방식에서 전력 소비를 줄이기 위해 중간에 거쳐야 할 노드의 수가 증가하는 만큼 전송 시간이 늘어나기 때문에 시간 제약을 갖는 응용에 적절하지 못하다. 본 논문에서는 실시간성을 갖는 데이터 전송에서 소비전력을 최소화하는 라우팅 기법을 제시하였고 성능을 비교하였다.

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Design of Power Automatic Management System for Energy Saving (에너지 절감을 위한 전원자동관리 시스템 설계)

  • Sung, Jin-Woo;Lee, Young-Joo;Jang, Ji-Hoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.954-957
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    • 2010
  • 슈퍼컴퓨터 시스템의 성능과 보유 용량이 증가함에 따라 전력소비, 전산실 냉각, 시스템 설치 공간, 유지비용 등의 여러 가지 문제가 대두되고 있다. 이러한 문제의 시작은 슈퍼컴퓨터의 성능증가에 따라 전력밀도가 증가하는 것과 관계가 있다. 그래서 제조사에서는 저전력 서버, 고효율 서버를 위하여 많은 노력을 기울이고 있다. 또한, 시스템 관리측면에서도 시스템 가상화, 통합화를 통하여 서버의 수를 줄여서 전력소비를 줄이는 방안도 나오고 있다. 본 논문에서는 24시간 365일 서비스를 하는 시스템을 위하여 시스템을 사용하지 않는 시간에는 전원을 끄고 작업이 시작되면 다시 서버에 전원을 공급하여 살리는 기능을 자동적으로 하는 전원자동관리 시스템(Power Automatic Management System, PAMS)을 설계하였다. PAMS는 서버 전력소비에서 70%를 차지하는 대기전력을 절감하는 효과를 기대할수 있다.

An Efficient Data Fusion Mechanism on Wireless Sensor Networks (센서네트워크 환경에서 효율적인 데이터 퓨전 기법)

  • Choi, Kyung;Park, Kyung-Ran;Chae, Ki-Joon;Park, Jong-Jun;Joo, Seong-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.04a
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    • pp.1260-1263
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    • 2009
  • 제한된 배터리를 가지는 센서 네트워크의 수명을 길게 하기 위하여 에너지 소비를 줄이고 효율성을 높이는 다양한 방법이 제안되었다. 센서 노드에서의 데이터 전송은 가장 큰 에너지 소비 활동이 되기 때문에, 데이터가 전송되는 양을 줄여서 에너지 소비를 줄일 수 있는 방법이 한 부분으로 연구되고 있다. 본 논문에서는 이와 같은 특징을 반영하고, 시간적 연관성만을 고려한 데이터 퓨전 기법인 TiNA(Temporal coherency-aware in-Network Aggregation)를 기반으로 시간, 공간적 연관성을 동시에 고려하여 데이터 퓨전을 하는 효율적인 데이터 퓨전(Data Fusion) 기법을 제안하였다.