• Title/Summary/Keyword: 소비가치 유형

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Effects of Hilly Pasture Types on Performances and Nutrient Availability in Breeding Korean Black Goats (산지 초지 유형이 번식 흑염소의 생산성 및 영양소 이용율에 미치는 영향)

  • HwangBo, Soon;Choi, Sun-Ho;Kim, Sang-Woo;Kim, Young-Keun;Sang, Byung-Don;Kwon, Doo-Jung;Jo, Ik-Hwan;Choi, Jae-Gook
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.27 no.1
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    • pp.57-66
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    • 2007
  • This study was conducted not only to evaluate the feed value for forests and organically produced-agricultural byproducts, but also to determine effects of different hilly pasture types on feed intake, nutrient digestibility and nitrogen retention in Korean black goats. Forty black goats were employed in the feeding trial and they were separated into four treatments (forages grown in chemical fertilizer, organic forages, native plants and browses) with 10 goats for each treatment. Furthermore, 12 goats, for nutrient digestibility trial, were allotted to few treatments of three goats per treatment with a randomized complete block design. Total body weight gain and average daily gain were significantly (p<0.05) decreased in the order of forages grown in chemical fertilizer, organic forages, native plants and browses throughout the trial. Dry matter intake (DM), digestible DMI, DM digestibility and nitrogen retention were highest in forages treatment grown in chemical fertilizer (p<0.05). From the above results, Organic Korean black goats fed forest byproducts as forage source and domestic organically produced-agricultural byproducts as supplemental diets were somewhat lowered in their performance. However, it showed high stability in the sustainable farming of organic Korean black goats. As the result, the consumption of organic Korean black goats might be more desirable for medicinal use rather than fur meat as a table food. The way to increase the low performance of organic Korean black goats for supplemental diets might be the additional supply of lacking nutrients for supplemental diets

A study on the buying behavior of meal kits according to the lifestyle of the MZ generation (MZ세대 라이프스타일에 따른 밀키트 구매 행태 연구)

  • Ahn, Doe-Kyoung;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.367-373
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    • 2022
  • The purpose of this study is to derive the factors for purchasing a meal kit in their 20s and 30s and analyze the purchasing behavior from which factors they want to buy a meal kit in each lifestyle type. The first methodology of this study is inducing 7 factors derived from previous research on purchasing a meal kit. The second is the in-depth interview on 3 male and 3 female participants with clear purchasing criteria. As a result of the study, meal kit buyers in their 20s-30s evaluated the importance of purchasing factors in the order of quality, convenience, and taste on average in the survey. In in-depth interviews, more than half answered that they could be satisfied with the experience of using the meal kit at least freshness met. In conclusion, MZ generation meal kit consumers have a high rate of pursuing rational consumption. This study is valuable in understanding the priorities of the MZ generation's meal kit purchasing attributes and examining lifestyle type's purchasing behaviors.

A Study on Relationship among Restaurant Brand Image, Service Quality, Price Acceptability, and Revisit Intention (레스토랑의 브랜드 이미지와 서비스품질ㆍ가격수용성ㆍ재 방문의도와의 관계)

  • 김형순;유경민
    • Culinary science and hospitality research
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    • v.9 no.4
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    • pp.163-178
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    • 2003
  • The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

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Interpretation of C.C.L.Hirschfeld's Theory of Garden Art in Contemporary Meaning and Its Significance (히르시펠트(C.C.L.Hirschfeld) 정원예술론의 의미와 가치의 현대적 해석)

  • Zoh, Kyung-Jin
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.32 no.3
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    • pp.58-68
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    • 2014
  • Christian Cay Lorenz Hirschfeld is often regarded as 'a father of landscape garden art.' He was an aesthetics professor and garden theoretician in the $18^{th}$ century. He put forth the most comprehensive garden theory book in five volumes between 1779 and 1785. His book, Theorie der Gartenkunst, was translated and widely circulated in his contemporary. The book, which dealt with diverse aspects of garden art such as history, design, material, and type, urged to promote the prevalence of landscape garden in European continents as well as in Germany. However, there have scarcely been discourses in the Hirschfeld's garden theory. This essay aims to review Hirschfeld's garden thoughts in his book critically and to reinterpret some issues in the contemporary landscape theory and practice. Hirschfeldian theory was the product of $18^{th}$ century German Enlightenment and romanticism. At that time, Nature was regarded as divine realm. There was a German affinity with natural world. The spread of reading culture and the fashion of travel literature were another background of the success of his garden literature. Several issues in Hirschfeld garden theory will discussed here. First, privileging garden art was the most significant contribution in his theory. He emphasized that garden art was the most advanced art form among all art genres. Second, garden art was grounded on the mimesis of nature. The ambiguous relationship between nature and art still existed in garden making. However, garden art can be flourished when utilizing the potency of nature in itself. Third, there was the association between the image and the idea in experiencing the garden. Some garden scenes stimulated the related emotional responses such as cheerful and merry, softly melancholic, romantic, solemn etc. Fourth, the movement was the essential aspect of garden art. Motion and emotion are come together in garden experience. To represent the landscape garden style in suitable way, the sketch or image seems to be preferable than the plans and views. Finally, garden art was composing of not only the physical space but also the spirit of place. He maintained the garden art as hortus moralis should be a social metaphor. Hirschfeldian garden theory has often been criticized as the lack of practical power and the old fashioned idea. However, his theory influenced on formulating the idea of public park in $19^{th}$ century. Moreover, there are still some visionary aspects of his theory such as the reevaluation of garden art, the emphasis of locality and the introduction of Mittelweg idea. Recently, gardening culture are prevalent in various realms of art and life. Hirschfeld's garden theory as humanistic landscape theory can provide us some insights in the contemporary practices.

기능성 식이섬유 소재의 생산기술

  • 김종태
    • Proceedings of the Korean Journal of Food and Nutrition Conference
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    • 2000.05a
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    • pp.5-7
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    • 2000
  • 국내에서의 식이섬유의 이용은 대부분 저분자량의 수용성 식이섬유를 이용한 음료형태가 주류를 이루고 있으며, 밀기울, 귀리, 옥수수 껍질 등으로 부터 얻는 불용성 식이섬유는 제과 및 제빵등에 이용되어 오고 있다. 수용성 식이섬유는 혈중 콜레스테롤을 저하시키며, 불용성 식이섬유는 변비예방과 장기능 증진효과가 탁월한 것으로 알려져 있다. 그러므로, 대장암과 변비같은 장질환 환자가 날로 증가하고 있는 상황에서 국내산 미이용 자원으로부터 불용성 식이섬유의 기능성 향상과 활용기술을 개발하는 것은 식품산업적 가치가 크다고 할 수 있다. 또한, 국내에서 소비되고 있는 폴리덱스트로스와 올리고당과 같은 기능성 당류의 대부분이 외국에서 수입하여 국내에 보급되고 있기 때문에 큰 외화지출이 되고 있다. 따라서 본고에서는 국내산 미곡 부산물인 밀기울 식이섬유 세포벽의 불용성 구조를 수용성으로 변화시킬 수 있는 변형기술과 얻어진 수용성 식이섬유 소재의 특성을 소개하고자 한다. 즉, 밀기울 세포벽의 수용화를 위한 가공처리는 압출성형 공정에 의하여 실시하였으며, 수용화가 수반되는 압출성형 조건에 따른 식이섬유 소재의 이화학적 특성과 수용화가 일어난 세포벽 성분의 분해기작에 대한 연구결과를 정리하였다. 그리고, 현행 올리고당과 식이섬유의 산업적 생산공정에서 문제점으로 대두되고 있는 효소처리, 산성하에서의 감압가열, 고점도 원료물질의 이송, 생물공학적 공정제어, 반응시간, 잔여 효소의 불활성화 및 재활용, 제조원가 상승 등과 같은 것을 해결하거나 개선할 수 있는 효율적인 압출반응공정의 조건과 생산된 소재 glucooligosaccharide, fructooligosaccharide, galactooligosaccharide 등의 특성에 대하여 논하여 보기로 한다.경우가 많지 않다. 또한 그 발생 경위나 원인요소에 대해서는 일반에게 공개되지 않고 있어, 우리가 실천하여 식중독을 예방할 수 있는 정보가 함께 제시되지 못하는 형편이다. 따라서 본 고에서는 최근 수년간 외국에서 학교급식을 비롯한 집단급식 등에서 발생한 식중독 사례를 중심으로 고찰, 분석하였다. 이로부터 식중독 발생에 기여한 주요 원인을 찾아내고 여기서 얻어지는 교훈을 토대로 식중독 발생을 예방 및 최소화할 수 있는 실천적 대처 방안을 모색해 보고자 한다.중의 E. coli O157:H7이 연관되어있다는 보고도 있다. 목장 방문시 원유를 마신 어린이에서 HUS가 유발하였고, 균분리 결과, 농장의 소와 어린이에서 유사한 E. coli O157:H7이 분리된 바 있다. 본 연자들은 베로톡신 유형, plasmid profiles, RFLP 분석, phage type을 기초로하여 소에서 분리된 E. coli O157:H7이 사람유래주와 매우 유사함을 확인하였다.mm 및 2-6mm 난포에서의 101개(67.8%) 및 47개(50.0%) 보다 매우 낮게 나타났다. 전체 회수 난포란수도 4등급이 59.1%(149/252)로써 1, 2, 3등급의 0.4% (1/252), 7.6%(19/252) 및 32.9%(83/252)보다 높게 나타났다. 1회 평균 회수 난포란은 $\leq$2mm 난포에서 4.8$\pm$3.7개로써 2-6mm(3.0$\pm$3.4개) 및 $\geq$6mm (0.3$\pm$0.6개)보다 높았으며, 1회당 평균 8.1$\pm$5.1개의 난포란을 회수하였다. investigation can be separated into sa

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The effect of customer participation on encounter satisfaction: moderating of participation and commitment velocity (고객참여의 접점만족에 미치는 영향: 참여속도와 몰입속도의 조절효과 검증)

  • Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.81-96
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    • 2019
  • Because the service is characterized by simultaneous production and consumption, the customer must participate directly in the delivery and production process of the service. For this reason, the variable Customer Participation has aggregated many empirical results in the service marketing field. Recent research on customer participation has focused on the relationship marketing, and is empirically identifying the relevance of customer participation and relative value of relationship marketing. These findings indicate that customer participation should be understood in a relationship between customers and service firms. Using commitment velocity and customer participation velocity considering dynamic of the relationship, this study aims to re-examine the relationship between customer participation and encounter satisfaction which is the foundation of relationship formation. Multiple regression analysis and hierarchical regression analysis are used as research methods. The study found that customer participation has a direct positive effect on encounter satisfaction, and that commitment velocity and customer participation velocity also have a significant effect on encounter satisfaction. However, all assumptions that were expected to moderate the impact of customer participation on encounter satisfaction were rejected. Although the study failed to identify the moderating role, it was clear about the impact on the encounter satisfaction of commitment velocity and customer participation velocity. Applying them to a wider variety of service types provided an opportunity to identify the value of the study, and to broaden the scope of the study suing these variables.

The Analysis on the Structural Relation of Brand Image, Brand Reliability, Brand Loyalty and Purchase Intention of Sports Product Customers who contacted the Sports Product Collectors' Introduction (스포츠 상품 수집가의 스포츠 제품 소개를 접한 소비자의 브랜드 이미지, 신뢰도, 충성도, 구매의도간의 구조관계 분석)

  • Lee, Young-Jun;Oh, Kyung-A
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.3
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    • pp.840-852
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    • 2019
  • The influences of sporting shoe brands wants to exert on consumers in the sports shoe market has been tried in many forms, and its effectiveness has also been proven. A variety of marketing strategies are being proven by each brand that they consider to be worth using. However, marketing strategies using sports shoe collectors have never been empirically proven in their influence. This is because the collecting behaviors shown in the traditional sports shoe market is very low in comprehension. This study was initiated by critical thought that determined a new marketing strategy was needed in the sports shoe market, which is considered to be somewhat limited, and is aimed at setting and demonstrating the path to influence in establishing a marketing strategy using sports shoe collectors. To achieve the purposes of this study, 231 consumers who were exposed to stimuli for describing the products of a hypothetical sports shoe collectors were used. For data analysis, frequency analysis, reliability analysis, correlation analysis, and confirmative factors analysis and structural equation method using PASW 21.0 and AMOS 20.0 were used. Based on the results derived from this study, we have found a new path to a new marketing strategy based on the expertise held by sports shoe collectors in the sports shoe market, which we hope will serve as one of the new growth engines for the sluggish sports shoe market in Korea.

A Study on the MOT of Household Telecommunication Services: The Effects of MOT Experience and Service Quality on Product Evaluations across Different Phases of the Product Life Cycle (국내 가구기반 통신서비스의 고객접점에 관한 연구: PLC단계별 접점경험과 서비스품질의 상대적 영향)

  • Son, Minhee;Han, Kyesook;Lim, Hyoyeol
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.91-124
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    • 2009
  • With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

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A Study on Dietary Behavior of Chinese Consumers Segmented by Dietary Lifestyle (중국 현지 소비자들의 식생활 라이프스타일 세분화에 따른 식행동 연구)

  • Oh, Ji Eun;Yoon, Hei-Ryeo
    • Journal of the Korean Society of Food Culture
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    • v.32 no.5
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    • pp.383-393
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    • 2017
  • This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.