• Title/Summary/Keyword: 소매 소비자

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Case Study of Big Data-Based Agri-food Recommendation System According to Types of Customers (빅데이터 기반 소비자 유형별 농식품 추천시스템 구축 사례)

  • Moon, Junghoon;Jang, Ikhoon;Choe, Young Chan;Kim, Jin Gyo;Bock, Gene
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.5
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    • pp.903-913
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    • 2015
  • The Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries launched a public data portal service in January 2015. The service provides customized information for consumers through an agri-food recommendation system built-in portal service. The recommendation system has fallowing characteristics. First, the system can increase recommendation accuracy by using a wide variety of agri-food related data, including SNS opinion mining, consumer's purchase data, climate data, and wholesale price data. Second, the system uses segmentation method based on consumer's lifestyle and megatrends factors to overcome the cold start problem. Third, the system recommends agri-foods to users reflecting various preference contextual factors by using recommendation algorithm, dirichlet-multinomial distribution. In addition, the system provides diverse information related to recommended agri-foods to increase interest in agri-food of service users.

TAR and M-TAR Error Correction Models for Asymmetric Gasoline Price in Korea (TAR와 M-TAR 오차수정모형을 이용한 국내 휘발유가격의 비대칭성 분석)

  • Lee, Yang Seob
    • Environmental and Resource Economics Review
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    • v.17 no.4
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    • pp.813-843
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    • 2008
  • This paper investigates the presence of long-run and short-run price asymmetries in weekly gasoline prices from January 1997 to July 2008. In accordance with distribution channels, wholesale and retail stages are analyzed separately. An approach based on TAR and M-TAR cointegration tests, which entail matching asymmetric ECMs, is employed. For wholesale prices, asymmetries in the links with crude oil prices and exchange rates are found for both ECMs in the long-run and short-run. Exchange rates appear to play more significant role than crude oil prices in explaining the short-run price asymmetry. The rise in crude oil prices or exchange rates has statistically significant major impact on the increase of wholesale prices on the second week, not immediately as expected in the concept of 'rockets and feathers'. And asymmetrically, the fall does not have any statistically significant effect on the same period. The finding seems to be somewhat unusual. However, for retail prices, asymmetry m connection with wholesale prices is only revealed in the long-run. A symmetric price adjustment can be assumed in the short-run. Contrary to the long-run asymmetry found in the wholesale stage, in the retail stage, the speed of adjustment for negative deviations toward long-run equilibrium is faster than for positive ones, which is a phenomenon not favorable to consumers.

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The Honam Region제s Evolutions in the 1990s: Convergence or Divergence\ulcorner (1990년대 호남지역경제의 전개과정: 지역경제의 수렴 또는 확산\ulcorner)

  • 정준호
    • Journal of the Economic Geographical Society of Korea
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    • v.4 no.2
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    • pp.57-77
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    • 2001
  • The Honam region has been recognized as one of the most lagging regions in Korea. Drawing upon some decompositions oi Gross Regional Domestic Product(GRDP) per head and labor productivity, the overall trend of inequalities in Korea has been revealed and the trajectory of the Honam region's economic change has been identified by examining how the region's economic performance changed relative to that of Korea in the 1990s. There are some findings. First of all, Korea is characterized by strong divergence in the development of its region economies, in terms o\ulcorner per capita GRDP, which relies upon productivity differentials rather than differences in employment rates. Second, the Honam region has displayed poor economic performances in terms of GRDP per head except for Jeonnam. Third, the dramatic fall in cumulative population growth relative to the national average has been an important factor in the Jeonnam's overwhelming economic performance measured by per capita GRDP. Fourth, the decline in the relative productivity of the Honam region is mostly explained by falling relative regional productivity growth in construction, transport and manufacturing, although it should be noted that the latter sector has made positive contribution to raising relative regional productivity of Jeonnam. Fifth, overall the shift in employment to service sector, especially to social, personal, public, health, education, other services other than distribution, hotels, catering has tended to support relative regional productivities, along with the positive contribution being made oi agriculture, forestry and fishing to relative regional productivity growth in the Honam region.

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Analysis on the Choice of the Store to Buy Seafood by the General Consumers in Korea Using the Consumers' Store Choice Behavior Theory (점포 선택 이론을 이용한 우리나라 일반 소비자의 수산물 구매 시 대형소매점 선택 요인에 대한 분석)

  • Chang, Hong-Seock
    • The Journal of Fisheries Business Administration
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    • v.40 no.1
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    • pp.113-132
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    • 2009
  • The purpose of this study is to derive the factors for the general consumers to choose the store to buy seafood. Survey on 414 general consumers by questionnaires was conducted to find out the factors for them to choose the stores in the traditional market and large supermarket, and through the analysis on the results the factors for general consumers to choose large supermarkets were derived when they buy seafood and at the same time the degree of its importance was analyzed. The results of the survey showed that the general consumers chose large supermarkets to buy seafood despite the fact that they recognized the seafood prices are lower in the traditional markets than in the large supermarkets. Particularly, the results of analyzing the sixteen criteria for choosing the store in which to buy seafood were grouped into four: the 'assortment of goods and high quality', 'service', 'price and promotion' and 'convenient accessibility.' The results of examining the order of priority based on the four factors showed that the 'assortment of diverse seafood and high quality' was found to be given the first priority, followed by 'convenient accessibility' and 'prices and promotion factors', with 'service' being statistically insignificant. Based on these results, Monroe (1975)'s consumers' store choice process is summarized as follows. Before buying seafood, the consumers who use large supermarkets have the desire for buying seafood and then judge the properties of the store which they will use. In this process, consumers were satisfying their needs in large supermarkets in the criteria of 'assortment of diverse seafood and high quality', convenient accessibility', and 'prices and promotion factors' which were found to be statistically significant in this research. Accordingly, the general consumers choose to buy seafood in large supermarkets rather than in the traditional markets. The general consumers were more satisfied with using large supermarkets than using traditional markets, so after they have initially bought seafood in the large supermarkets, they habitually buy seafood in the large supermarkets without going through Monroe (1975)'s 'eight stage process for the store choice.' When such habitual store choice behavior continues for a long time, it results in becoming structural.

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Building-up Strategies for Competitiveness of Specialty Stores Distribution Channels in the Cosmetics Industry (화장품 전문점 유통경로의 경쟁력 강화방안)

  • 김상덕;박정아;조현진
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.05a
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    • pp.71-92
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    • 2003
  • Specialty stores, which have been major channels of Korean cosmetic industry, are bringing out a lot of problems in current distribution channel systems because of its repeated depression of sales. Especially, inefficiency in distribution channel systems is caused by cannibalistic price-off competition between specialty stores, too many launchings of new products, excessive sales promotion, absence or surplus of stock, and so on. Using qualitative methods such as in-depth interview and group discussion, the authors attempt In diagnose fundamental problems of the cosmetic specialty store distribution channels in three viewpoints; achievement of goals, marketing flows in channels, and relationship management. In addition, this paper suggests core strategies for building up the competitiveness of both of the maker and the retailer, The competitive strategies are mainly about securing profitability of retailers, smoothening of marketing flows in channels, and building-up trustful relationships between distribution channel members.

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Relationships between Brand Satisfaction and Store Loyalty in Retail Service Firm: The Causal Role among Store Satisfaction, Brand Trust and Store Trust (소매 서비스 기업에서 브랜드만족과 점포충성도 관계: 점포만족, 브랜드신뢰 및 점포신뢰의 인과적 역할)

  • Park, Seung-Whan;Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.286-295
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    • 2008
  • The purpose of this paper is to demonstrate the relationships between brand satisfaction and store loyalty by examining the role of brand trust, store satisfaction and store trust in determining store loyalty in retail service firms. The results of the study are as follows: First, in case of relation exchange consumers, which are characterized by cooperative actions and mutual adjustment of both buyer and seller, brand satisfaction has a positive influence on brand trust, brand trust has a positive influence on store trust, and then store trust a strong positive influence on store loyalty. That is, store loyalty can be build up by combined benefits both brand trust and store trust in relation exchange consumers. Second, in another case of transaction exchange consumer, which are discrete buyer-seller exchange of commodity or performance with minimal personal relationships and no anticipation or obligation of future exchange, brand satisfaction has a positive influence on store satisfaction, and then store satisfaction has a direct influence on store loyalty. So, retailers have to developing strong brands which could help ensure both satisfaction and loyalty.

A Store Clinic for Distribution Improvement (유통개선을 위한 스토어 클리닉 -귀금속점포를 중심으로-)

  • 이인철
    • Archives of design research
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    • v.13 no.1
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    • pp.227-235
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    • 2000
  • From environmental point of view, the foreign exchange crisis has motivated the Government to make the positive promoting policy for holding the foreign currency, leading to a series of small companies' bankruptcy due to foreign distribution companies' advance into our country, creating a new consuming culture. Though inaugurations have been vividly in progress in the aftermath of recession, reduced staffs and arranged layoff, their way gives priority to the reduced frame of the existing method rather tham the development or improvement of a new distribution. It is difficult to attain the sales goal unless a marketing analysis is not properly made, due to store managers' lack in expertism of management. In view of culture, the change of retail stores is imperative at the point that the type of consumers' purchase is rapidly changing and a more positive business system is needed. preventing an opportunistic loss of management through the analysis of outcome such as consumer management, sales management and account management by using computers. In view of design. the display in sale is to interpret products more charmingly, and should make interpretation accurately by selecting an important theme. For this, taking the store for valuables for instance. the progress on the effective foundation and store dinic business by presenting the design blue print can be made, and the strategy coping with the foreign distribution market's rush into Korea can be established. through the advanced store management.

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A Study on Network Competition Under Congestion (네트워크 혼잡이 있는 경우의 네트워크 경쟁효과 분석)

  • Jung, Choong-Young
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.1B
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    • pp.24-33
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    • 2009
  • This paper considers network competition where the subscribers experience network congestion when they use the network and the network providers determine the network price and capacity. This paper discusses the impact of the network competition on social welfare. Network provider determines the price and capacity considering this characteristics of this sensitivity to network congestion where the subscriber has different preference about the congestion. This paper shows that network provider who wants to serve the intolerable customers (who is very sensitive to the congestion) offers higher price and capacity. However, this provider prepares lower capacity than socially optimal capacity. This is because the network provider seeks to earn more profits from additional subscriber while it is desirable to invest the capacity to give the entire subscribers a non-congestion network in the view of social welfare.

Defining of Trade Area using Spatial Data Mining Technique in Business GIS (비지니스 GIS에서 공간 데이터마이닝(Spatial Data Mining)기법을 이용한 상권추출)

  • 이병길
    • Spatial Information Research
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    • v.11 no.2
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    • pp.171-184
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    • 2003
  • Lots of application systems are developed for applying business GIS in marketing or strategic planning of the company, recently. Almost of the systems require statistics for some areas(trade areas or sales areas) as the important information of decision support. As far as now, trade areas are defined for individual stores using know-how of the specialists, but there is no well-defined method for defining of trade areas of the specific business domains or trade areas of the customers. In this study, we have applied the spatial data mining methods to the point features in GIS, evaluated the results of each methods, and discussed the feasibility of defining of trade areas. From the results of this study, we have concluded that the defining of trade areas from point features, such as franchisees of credit card company or memberships of retail chain store, and that the DENCLUE(DENsity-based CLUstEring) method is the best suitable spatial data mining algorithm for this purpose.

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The Influence of Consumer Characteristics' on Store Patronage Intention (패션소매점 애고의도에 미치는 소비자 특성에 관한 연구)

  • Nam, Mi-Woo
    • Fashion & Textile Research Journal
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    • v.7 no.5
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    • pp.509-518
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    • 2005
  • In recent years retail competition has intensified, generally as a consequence of technologies, more sophisticated management practices and industry consolidation. An understanding of current customers' loyalty intentions and their determinants is an important basis for the identification of optimal retailer actions. The focus of this study is to examine the links between patronage intention and the effects of various antecedents of current customers' store loyalty intentions in fashion store. 340 female universities students living in Seoul were analyzed by utilizing multiple regressions to investigate the predictability of each of the 4 different sets of variables(consumer value, source of information, clothing benefits, importance of store attributes) on four patronage intentions of apparel shopping(discount store, speciality store, conventional market, Fashion shopping mall). Four factors were significant in predicting conventional market patronage intention. Brand had a negative coefficient, while price, social affiliation, store fashion service/promotion had positive coefficients. Fashion shopping mall were predicted by five factors:brand had a negative coefficient, while media, social affiliation, price, uniqueness had positive coefficients. For specialty store, four factors were significant: brand had a negative coefficient, while store fashion service/promotion, personal sources, uniqueness had positive coefficients. Four factors were significant in predicting discount store patronage intention :price, store fashion service/promotion, social affiliation, variety of price & product had positive coefficients. Despite the relatively low $r^2s$, all four variables appeared to have, to some degree, predictability of choosing among four different types of store for apparel shopping. Based on the results, patronage intention profiles for four retail stores were developed. Marketing implications are discussed.