• Management & Information Systems Review
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• v.30 no.4
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• pp.511-537
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• 2011

The start-up program of service company is able to give the positive effect to the job creation and growth but actually the rate of success for start-up program in service industry low and thus the effective support program is required. Recently, it is required that entrepreneurial spirit for success of start-up program in service industry. We examined entrepreneurial spirit between participation motivation in service industry. The results are as follows. As a result of survey for education program participant, it was found that 4 causes of Entrepreneurial Spirit such as innovation thought, market-oriented thought and art-oriented thought, management thought are all significant and especially, the effect of management thought showed somewhat high level in entrepreneurial spirit. Hereafter, this study may help to guide the motivation of preliminary entrepreneurs as food & beverage, restaurant business, retailer, other service industry.

• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.303-311
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• 2022

Recently the telemedicine platform firms which have been temporarily permitted since COVID-19 outbreak have increasingly provided online prescription drugs delivery, causing concerns among incumbent providers of medicine, some of whom began to take aggressive actions again them. In this study, using game theoretic market entry - deterrence model, we show that although the incumbent medicine provider can effectively deter entry by the telemedicine platform firms by its preemptive action, accommodation could be a optimal action when telemedicine platform firms already have penetrated the market with their being permitted to do business due to the COVID-19. However, for the incumbent to cooperate for the successful change in the retail market for medicines, policies like placing a ceiling on the maximum number of taking prescriptions by the pharmacists a day in the telemedince platform network, providing favorable exposure of community pharmacists on the telemedicine platform user interface, and allowing community pharmacies to participate as shareholders of the telemedicine platform firms in its initial public opening of capital, are suggested.

• Journal of the Korea Society of Computer and Information
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• v.15 no.11
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• pp.225-231
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• 2010

Transaction value of business-to-business(B2B) is composed of various factors for groups and time series. In this paper, we use the panel data for finding various variables and using this we analyse the factors that is major influence to transaction value of business-to-business. For analysis we looked at transaction value of business-to-business of 7 groups such as manufacturing industry, electric, gas and piped water industry, construction industry, retail & wholesale trade, traffic industry, publish, image; broad-casting & telecommunication and information service industry, etc. In our analysis we looked at the transaction value of business-to-business during the period from 2005.01 to 2009.12. We examined the data in relation to the transaction value of cyber shopping mall, company bond, composite stock price index, transaction value of credit card, loaned rate of interest in deposit bank, rate of exchange looking at the factors which determine the transaction value of business-to-business, evidence was produced supporting the hypothesis that there is a significant positive relationship between the transaction value of cyber shopping mall, composite stock price index and loaned rate of interest in deposit bank, rate of exchange. The company bond is negative relationship, transaction value of credit card is positive relationship and they are not significant variables in terms of the transaction value of business-to-business.

• Journal of Service Research and Studies
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• v.9 no.4
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• pp.81-95
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• 2019

The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.211-216
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• 2018

This study was intended to analyze the effects of the selection of excellent design product by the KIDP(Korea Institute of Design Promotion) on the business performance of the company focused on the start-up with relatively low competitiveness. According to the statistics of KIDP in 2013, a design accounted for 27.53% of the factors affecting the sales of products and a design was the most important factor among the factors affecting the sales of products for the small sized company in terms of the scale of company. In addition, looking at the trend by industry in the data collected for this study, the technology-based industry showed a relatively higher growth rate than the retail industry and other industries. In this study, the author surveyed 186 companies of the companies that recognized the importance of design in difficult management conditions and received excellent design product certificate from KIDP(2013, 2014 and 2015) and empirically verified whether there was any difference in business performance between the start-ups with a business history of less than 7 years and the ongoing firms with a business history of more than 7 years. To evaluate the value of design, we used analytical method of measuring related values by comparison between groups. In addition, we also analyzed the difference in business performance(sales) between manufacturing companies, where the role of design was relatively large, and non-manufacturing companies among companies that received the excellent design product certificate. We have established a study hypothesis that the selection of excellent design product by the KIDP would have more positive effect on the business performance(sales) of the start-up compared to the ongoing firm, and conducted an empirical analysis by comparing both the year before and the year after the selected year. As a result, we found that the selection of excellent design product by the KIDP has a positive effect on the business performance of the start-up, and the selection of excellent design product has a significant effect on the difference in business performance between manufacturing and non-manufacturing companies. This study was conducted in the hope that the government actively supports the design-related policies so that the selection of excellent design product become an important indicator of the business performance of the start-up, and thus the design management will be a way to enhance the competitiveness of the start-up.

• The Inventors News
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• no.54
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• pp.1-16
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• 2007

한국여성경제단체연합, 여성경제계 위해 공식 출범/발행인 칼럼/'마드리드 출원제도' 적극 활용 상표 침해 줄여라/일본 특허출원 심사기간 단축된다/기업.연구소 신입사원75%, 특허 관련 지식 전무/'주몽'이계인 씨 산자부 홍보대사 위촉/특허등록세, 신청 다음날 내도 된다/특허청, 6시그마 공공부문 혁신 주도/아듀 2006 한국여성발명협회 결산/자문위원 칼럼/로봇시장에도 브랜드 선점 열풍/농산물도 발명특허 상표 등록 시대/도소매업도 서비스업으로 출원 가능/기름대신 물 사용한 자동차, 항공기 현실화/반도체 배선 기술 특허 출원 상승세/자동차는 모바일 엔터네이너/'적외선 감지기술' 우리 생활속으로/서울반도체.바론테크, 일본 특허분쟁 승소/하나TV, 특허권 침해 피소/삼성전자, 분쟁.경쟁 대응위해 특허조직 통합/신한다이아몬드 일본 MDI 특허분쟁 승소/미니인터뷰/나노기술 응용한 디스플레이 특허출원 급증/미국의 두 배인 '휴면 특허', 대책 마련 시급/특허법원 "사용횟수 적다고 상표취소 못해"/종자번식 유전자 변형식물도 특허출원 가능/변리사 1차 시험 합격자 대폭 축소/역사 속의 발명품/하루 10분 발명교실/특허Q&A/신년인터뷰/화장하는 방법도 특허 받는다/'취업에서 결혼까지' 올인원 시스템 화제/아이디어 착상 및 발명 기법/아줌마의 힘이 발휘될 때까지 발명 또 발명/버뱅크의 식물 품종 개량/미국 청년, 몸짱 선탠용 티셔츠 발명/스위스, 국가경쟁력 1위의 비밀/저지방식,'유방암' 제발 위험 감소/서울대, 세계최초 암캐 복제 성공/국가 R&D 특허조사, 전체 R&D 부처로 확대/전국 초.중생 발명 글짓기.만화현상 공모전/특허청, 공공부문 성과주의 대통령상/한국여성발명협회 회원사 발명품 가이드

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.143-166
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• 2000

본 연구는 전자상거래의 여러 유형 중에서 최근 논의의 필요성이 더욱 부각되고 있는 인터넷상의 양방향 소매업을 기업과 소비자간 전자상거래를 중심으로 하여 문헌조사를 통해 인터넷 쇼핑몰의 사이트특성 요인과 인터넷 쇼핑몰의 고객 만족, 고객신뢰, 고객관계몰입에 대해 살펴보았고, 실제 종합 인터넷 쇼핑몰에서 엔터테인먼트제품을 구매한 경험이 있는 고객들을 대상으로 하여 설문조사를 실시하여, 인터넷 쇼핑몰 사이트 특성의 각 차원이 고객만족에 미치는 영향을 연구하고자 하였다. 그 결과 제품제시를 제외한 모든 요인들 즉, 시스템 성능, 보장, 고객배려는 인터넷 쇼핑몰 고객만족에 영향을 미침을 실증분석 결과 알 수 있었다. 또한 인터넷 쇼핑몰 고객특성 중 다양성 추구성향이나 소비자혁신성은 쇼핑몰 고객의 만족에 영향을 미치지 않지만, 자기실현성과 정보지향성은 인터넷 쇼핑몰의 고객만 족을 향상시키는 유의적인 결과를 확인할 수 있었다. 그리고 인터넷 쇼핑몰의 사이트 특성 이 신뢰에 미치는 영향을 살펴본 결과 고객배려를 제외한 모든 변수가 유의적이지 않은 것 으로 나타났는데 이는 쇼핑몰의 사이트특성은 만족을 매개로 하여 인터넷 쇼핑몰에 대한 전반적인 신뢰에 영향을 주는 것으로 보는 것이 더욱 타당하다고 할 수 있을 것이다. 또한 기대한 가설과 일치하게 만족과 신뢰는 몰입에 유의적인 영향을 미치는 것으로 실증분석 결과 나타났다 이미 포화상태에 들어간 인터넷 쇼핑몰에서 진정으로 새로운 고객을 창출 하고 고객을 지속적으로 유지하고자 하는 노력은 관계마케팅의 개념을 실제 쇼핑몰에서 적 용 시켜야 할 것이며 고객만족, 고객신뢰 및 고객관계몰입은 이러한 마케팅 노력의 핵심 개념임을 실증분석결과를 통해 확인할 수 있었다.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.175-189
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• 2013

This study was aimed at finding the effects of consumer experience related to experience providers of apparel companies on brand loyalty. The participants of this study included experienced SPA fashion brand shopping female consumers who are between the ages of 20 to 50 residing in Seoul. A total of 285 questionnaires were used for the survey of this study. Methods of data analysis included. The result of this study revealed the 9 factors of experience providers in apparel companies: co-branding, advertising, visual/verbal identity & signage, design & quality, physical environment, people, emotional environment, websites, and sales promotion. The 5 factors of consumer experiences were behavioral experience, relational experience, affective experience, intellectual experience, and sensory experience. The experience providers of the apparel company had a significant impact on consumer experience of SPA, such as behavioral experience, sensory experience, affective experience, intellectual experience and relational experience. Of all, consumer experience of SPA as well as behavioral, sensory and affective experiences had a positive impact on brand loyalty. In conclusion, experience providers, at the disposal of the apparel company, are tactical implementation components for creating consumer experience. Therefore, the marketing strategy of apparel companies should be focused on eliciting affirmative responses from consumers.

• Environmental and Resource Economics Review
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• v.27 no.2
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• pp.215-231
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• 2018

It is expected that the korean power retail market will be reorganized someday. Thus, this study analyzes the changes in consumers' utility level when new companies enter the retail market and offer various bundled services. For the analysis, the utility function of the consumers was estimated using the conjoint choice method. The results of the analysis can be summarized in two-folds. First, consumer will still prefer KEPCO in electricity sales. Therefore, difficulties can be expected when new companies enter the power retail market. Second, consumers do not favor bundled services in the electricity market also. Bundled services would not provide as much as utility each service provide separately.