• Asia Marketing Journal
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• v.6 no.3
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• pp.59-81
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• 2004

Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.245-252
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• 2009

The electrical power industry has been recognized as a natural monopoly industry for its technological and industrial characteristics. However, a competitive market system has been introduced to that industry in Europe, North America and Australia to overcome the inefficiencies originated from the monopolistic system for decades. In Korea, the power industry is expected to be placed in a competitive market system within several years after separation and privatization of vertically integrated industry in progress. Hence, there is a need for a research on the increase of customer value in that industry, however, existing studies have little dealt with that problem and there is no research on the price policy to consider churn and retention of customers. Therefore, this study provides a methodology for increasing customer loyalty and lifetime value by presenting the lowest pricing plan which leads to diminishing customers' cost. It is verified through an empirical examination that firms can enhance customer loyalty using a price element in that industry and maximize their profit by finding out customers whose lifetime values would increase.

• Journal of the Korean Geographical Society
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• v.33 no.1
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• pp.41-56
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• 1998

The main purpose of this study is to delimit the boundary of central business district and to describe the internal structure of CBD in Seoul. To delimit the CBD boundary, we used the locational matrices of main CBD functions, which were ofganized through fieldworks. CBD functions are classified into 20 categories. They are retail sales, corporation managements, administration managements, business, and unclassified services, customer(personal)services, and manufacturings. The core area of CBD in Seoul is at Chongro and Chung Gu area that shows the locational consistency comparing to 1970s. Although the boundary is slightly expanded into west, south and east, the extent of horizontal expansion in CBD can be negligible comparing to the remarkable growth of Korean economy after 1970s. The reasons why CBD showed little expansion can be found out from the process of restructuring in Seoul metropolitan area, such as the growth of subcenters, decentralization of central functions, construction of highrise buildings, redevelopment in central area and so on. Internal structure of Seoul's CBD shows 5 specialized functional subdistricts. They are CBD core area, subdistrict of department and office functions, retail sales, customer services and light manufacturings.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.761-770
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• 2012

The purposes of the study is builded upon previous researches to investigate the relationship among store's physical environment, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 659 consumers of korea and china department stores, then used to conduct an empirical analysis. The results showed: First, the significant relationship were partially found among store's physical environment, emotional responses and behavior intention, design factor, social factor of store' physical environment both influence shoppers' positive emotions, indirectly influence shoppers' behavior intention through positive emotions, and social factor influence shoppers' negative emotions, indirectly influence shoppers' behavior intention through negative emotions. Second, the results also showed that they are different between korea and the china customer. Therefor, this study has provided a variety of theoretical and practical implications for global retailers to set up marketing strategies.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.267-274
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• 2011

The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.286-295
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• 2008

The purpose of this paper is to demonstrate the relationships between brand satisfaction and store loyalty by examining the role of brand trust, store satisfaction and store trust in determining store loyalty in retail service firms. The results of the study are as follows: First, in case of relation exchange consumers, which are characterized by cooperative actions and mutual adjustment of both buyer and seller, brand satisfaction has a positive influence on brand trust, brand trust has a positive influence on store trust, and then store trust a strong positive influence on store loyalty. That is, store loyalty can be build up by combined benefits both brand trust and store trust in relation exchange consumers. Second, in another case of transaction exchange consumer, which are discrete buyer-seller exchange of commodity or performance with minimal personal relationships and no anticipation or obligation of future exchange, brand satisfaction has a positive influence on store satisfaction, and then store satisfaction has a direct influence on store loyalty. So, retailers have to developing strong brands which could help ensure both satisfaction and loyalty.

• Journal of Distribution Research
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• v.13 no.2
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• pp.59-78
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• 2008

The purpose of this study is to investigate the effect of vendor perceived equity on the performance of retailer-vendor relationship. The empirical study of 386 vendors identified the following results. First, retailers' ethical management positively influenced on vendors' perception on procedural justice and interactional equity, whereas boundary personnel's ethical management positively influenced only on interactional equity. Second, distributive equity was positively influenced by procedural equity and interactional equity. Third, the performance of retailer-vendor relationship was directly affected by distributive equity and interactional equity, whereas procedural equity indirectly influenced on the relationship via distributive equity.

• Spatial Information Research
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• v.11 no.2
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• pp.171-184
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• 2003

Lots of application systems are developed for applying business GIS in marketing or strategic planning of the company, recently. Almost of the systems require statistics for some areas(trade areas or sales areas) as the important information of decision support. As far as now, trade areas are defined for individual stores using know-how of the specialists, but there is no well-defined method for defining of trade areas of the specific business domains or trade areas of the customers. In this study, we have applied the spatial data mining methods to the point features in GIS, evaluated the results of each methods, and discussed the feasibility of defining of trade areas. From the results of this study, we have concluded that the defining of trade areas from point features, such as franchisees of credit card company or memberships of retail chain store, and that the DENCLUE(DENsity-based CLUstEring) method is the best suitable spatial data mining algorithm for this purpose.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.221-229
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• 2015

In this paper, it should be established what influence to customer satisfaction by advertisement and promotion, store management and quality of products of large discount stores, and in order to present the structural relation model. In order to establish it empirically, this study proposed a structured alternative model by conducting a survey to customers live in metropolitan areas who use biggest discount store, through the SPSSWIN 18.0 and AMOS 18.0. This analysis shows a number of points, first, customers were aware of having meaningful impact on store management to products quality. Through broad and clean store represents confidence appears to have a products quality. Second, the store management were shown to have a meaningful impact on customer satisfaction. Cleanliness and atmosphere of store, convenience of parking facilities, and transportation convenience of their roles in customer satisfaction seem to believe. Third, advertising and promotion is shown to not affected meaningful impact on stores management, products quality and customer satisfaction.

• Advanced Industrial SCIence
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• v.2 no.1
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• pp.21-38
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• 2023

An attempt has been made in this article to discuss the fundamentals of technical analysis of the stock market. A retail investor or trader may not have the wherewithal to source that kind of information. Technical analysis requires a candlestick chart only. Most of the brokers in India provide charting solutions as well. Studying the price action of a security or commodity or Forex generally indicates a price pattern. Prices react at certain levels and widely known as support and resistance levels. Since whatever is happening with the price of the security is considered to be a part of a pattern or cycle which has already played out sometime in the past, these studies help a keen technical analyst to identify with certain probability, the future movement of the price. Study of the candlestick patterns, price action, volumes and indicators offer the opportunities to identify a high probability trade with probable target and a stop loss. A trader or investor can take high probability trade or position and control only her losses.