• Korean Association of Arts Management
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• no.49
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• pp.37-63
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• 2019

This study aims to find out how the photographing affects the satisfaction of visitor experience in the art gallery. We surveyed the visitors who visited the exhibition hall. In order to see if the selfie photographs positively affect the visitor satisfaction level, one-way ANOVA was conducted and the mediating effect of the flow and the moderating effect of narcissistic tendency and involvement was examined. As a result of study, First, in the relationship between photography and satisfaction, the group who took a photo but did not take a self-shot showed higher satisfaction than the group who did not take a photo and self-shot in the exhibition area. This result shows that photographing the art work in the exhibition hall gives experience-based satisfaction to the visitors, but self-shot does not show positive effect on the satisfaction. Second, the hypothesis that the flow degree will play a mediating role of the visitor's experience-based satisfaction in the relationship between art work photo-shot and self-shot type in exhibition hall was rejected. Third, the positive effect of involvement was shown only in the groups that did not take self-shot but took pictures in the exhibition hall. This shows that the satisfaction of the self-shot visitor is not affected by the degree of involvement of art. The results of this study are expected to help determine the policy for permission to take photographs in art galleries.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.1063-1074
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• 2021

Selfie behavior, the act of taking a picture of oneself and distributing it on social media, has become increasingly popular. Researching how to communicate with others in a social context and express hoped-for self through selfies is essential for studying consumers in the digital age. This study investigates the effects of reflected appraisals on selfie expectations and selfie behaviors. Additionally, the interaction effect of hoped-for self on the relationships between reflected appraisals and selfie expectations was tested. A web-based survey was conducted on consumers above the age of 20 who have engaged in selfie behavior in the past month. A total of 495 responses were collected from a panel of online survey firms. The survey results were analyzed using confirmatory factor analysis by AMOS 21.0 and bootstrap analysis by SPSS Macro process Model 4 and 7. Results indicated that reflected appraisals influenced selfie behavior, which was fully mediated by selfie expectations. Furthermore, the effect of reflected appraisals on selfie behavior was moderated by hoped-for self. The results will serve as a theoretical basis for understanding the psychological expectations in which selfie behavior is formed in a social context and can be applied in psychotherapy and marketing in practice.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.510-524
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• 2021

Selfie practices on social media can result in negative body image for men. The current study investigated the dual body image pathway model for the relationship between selfie practices on social media and body satisfaction, with internalization as a mediator. Structural equation modeling analyses supported our research model when studying 446 young Korean male Instagram users. The results indicated that selfie editing behavior, but not selfie browsing behavior, significantly predicted an increased internalization of a body ideal. The positive associations between internalization, muscularity dissatisfaction, and body fat dissatisfaction were confirmed. Additionally, the indirect effects of selfie editing behavior on muscularity and body fat dissatisfaction due to internalization were significant. The study confirmed the detrimental effects of selfie behavior on body satisfaction for male social media users. The results provided valuable information that selfie editing may be a risky behavior since it can result in developing muscularity and body fat dissatisfaction. Theoretical contributions and practical implications were discussed. Future research should address the age and cultural differences that may elucidate the impacts of selfie practices on men's body image concerns.

• The Research Journal of the Costume Culture
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• v.30 no.5
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• pp.766-778
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• 2022

Image-oriented information is becoming increasingly important on social networking services (SNS); the background of this trend is the popularity of selfies. Currently, camera applications using augmented reality (AR) and artificial intelligence (AI) technologies are gaining traction. An AR camera app is a smartphone application that converts selfies into various interesting forms using filters. In this study, we investigated the change of keywords according to the time flow of selfies in Goolgle News articles through semantic network analysis. Additionally, we examined the effects of using an AR camera app on appearance satisfaction and self-esteem when taking a selfie. Semantic network analysis revealed that in 2013, postings of specific people were the most prominent selfie-related keywords. In 2019, keywords appeared regarding the launch of a new smartphone with a rear-facing camera for selfies; in 2020, keywords related to communication through selfies appeared. As a result of examining the effect of the degree of use of the AR camera app on appearance satisfaction, it was found that the higher the degree of use, the higher the user's interest in appearance. As a result of examining the effect of the degree of use of the AR camera app on self-esteem, it was found that the higher the degree of use, the higher the user's negative self-esteem.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.701-711
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• 2017

This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.102-111
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• 2020

This research examined the effects of Narcissism as socio-psychological factor and physical features such as BMI on the selfie behavior. The participants of the study were SNS users aged 20-29 years recruited in Daegu and surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Two groups with high other-dependent Narcissism showed higher levels of Cosmetic surgery management and clothing management compared to other groups. Among 4 clusters divided by BMI, the lower the BMI, the higher the level of appearance management behavior except for body management. Other-dependent Narcissism and BMI have been shown to have a significant effect on selfie behavior in the relationship of Narcissism, BMI and selfie behavior. In the relationship between appearance management behavior and selfie behavior, only beauty treatment management influenced selfie improvement behavior, and all appearance management behaviors affected selfie complement behavior. Fashion brands should use the relationship between Narcissism, appearance management behavior and selfie behavior in planning selfie related events on SNS as well as consider active collaboration with cosmetics brands. It is necessary to investigate selfie behavior from a more diverse perspective by expanding future research targets and diversify related variables.