• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1145-1160
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• 2012

This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

• The Journal of the Acoustical Society of Korea
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• v.30 no.6
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• pp.337-343
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• 2011

With commencing trial 3D digital broadcasting, the studies on next generation digital broadcasting technology for coming UHDTV era is being actively progressing. In this paper, I propose surround audio formats for next-generation digital TV broadcasting, along with comparative study of major surround audio formats in use or under development. I did comparative study on current major competing surround formats such as Dolby True HD and DTS HD MA, along with NHK proposed 22.2 channel surround format for UHDTV system. Upon this comparative study and our housing situation consideration, I propose lossy compression 3D surround 7.1 channel surround format along with loosless 2.0 and 4.0 hi-fi format as next generation digital TV broadcasting standard. In lieu with this, I also propose transmitting binaural 2 channel audio data as sub-audio. It will give holographic sound experience when properly processed with individual HRTF (Head Related Transfer Function) with headphone. The table for data rate of each proposed audio format is also presented.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.217-229
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• 2018

This paper aims at applying the data mining such as decision tree, neural network, and logistic regression to an unsold apartment complex in Wirye new town and developing the model forecasting the result of initial sale contract by house unit. Raw data are divided into training data and test data. The order of predictability in training data is neural network, decision tree, and logistic regression. On the contrary, the results of test data show that logistic regression is the best model. This means that logistic regression has more data adaptability than neural network which is developed as the model optimized for training data. Determinants of initial sale are the location of floor, direction, the location of unit, the proximity of electricity and generator room, subscriber's residential region and the type of subscription. This suggests that using two models together is more effective in exploring determinants of initial sales. This paper contributes to the development of convergence field by expanding the scope of data mining.

• Journal of Dental Rehabilitation and Applied Science
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• v.33 no.4
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• pp.245-251
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• 2017

Since light curing composite resin was introduced in the 1960s, light curing process has been considered as an essential process. Herein, various light sources became available for the process. Quartz-tungsten-halogen (QTH) light curing units (LCUs) dominated the market until the 1990s, before the LED LCUs started replacing them in the 2000s. The LED, developed approximately 50 years ago, came into use in the dentistry field from the late 1990s, and the LED LCUs, with the 2000s. Since then, the LED LCUs have gone through many advancements to its current fourth generation. In accordance to such advancements of the LED light curing unit, the majority of light curing unit used today are LED LCUs. As much as its usage has increased, it is necessary that dental clinicians understand the characteristics of the device. The objective of this review report is to provide the history of the scientific development and describe the characteristics of the LED LCUs.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.405-415
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• 2011

The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

• Korea journal of population studies
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• v.29 no.1
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• pp.1-23
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• 2006

본 연구는 한국 기혼여성의 차별출산력 분석으로 인구학적 특성으로 연령, 초혼연령, 혼인상태 및 가족유형(가구구성)을 포함하구 사회경제적 특성으로 거주지역, 교육정도, 경제활동상태, 직업 및 주택 점유형태를 포함하였다. 통계청의 인구주택총조사를 원자료로 하여 인구 및 사회경제적 변인들이 출산력에 미친 영향을 파악하기 위하여 다변량 분석기법을 이용하였다. 초혼연령이 높아지면서 출산수준은 현저히 낮아졌으며, 배우자와 동거하는 기혼부인의 출생아수가 가장 많았으며, 이혼한 경우 가장 적었다. 자녀양육을 위한 부모의 도움을 받을 수 있는 3세대 이상 가족이 동거하는 가구의 경우 출산수준이 상대적으로 높았다. 그러나 최근 이혼이 급증하면서 유배우 상태가 빠르게 감소하구 1세대나 독신가구의 증가와 3세대 이상 가구의 감소는 앞으로의 출산수준을 더욱 빠르게 할 것이다. 사회경제적 특성별 차이에서도 유사한 현상을 발견할 수 있었다. 도시규모가 클수록, 학력수준이 높을수록, 전문사무직종에 근무할 경우, 그리고 전월세로 거주할 경우에 출산수준이 낮았다. 사회경제적 특성별 출생아수의 차이는 1980년에 가장 컸으며, 그 후 지속적으로 감소하고 있다. 더욱이 출산수준이 높은 농촌인구의 급감, 교육수준의 향상으로 교육간 차이의 감소 농어업직에 종사하는 기혼여성의 감소 등은 전체적인 출산수준을 빠르게 감소시키는 요인으로 작용하였다. 기혼부인의 특성별 출생아수의 차이는 여전히 뚜렷하였으나 그 차이는 점차 감소하고 있다. 또한, 출생아수가 많은 집단의 구성비가 빠르게 줄어드는 것을 감안하면 전체적인 출산수준의 감소는 더욱 빨라질 수 있다. 앞으로 2005년 인구주택총조사의 결과가 발표될 때 그 간의 특성별 출생아수의 차이와 인구구성비의 변화를 분석하면 대체출산수준에 근접한 1980년 이후 빠른 출산력의 감소원인을 이해하고 출산력의 장래 변화를 효과적으로 예측하는데 도움이 될 것이다.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.150-161
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• 2020

Generation Z(Gen Z), which is referred to people in their late teens to early 20s, becomes one of new major consumer groups in the society. More than 80 percent Gen Z use YouTube content as a main information channel. In this study, we investigate what kind of factors make Gen Z immersed when watching YouTube content. In the background study, we examined immersion and set the cognitive conditions of immersion as reality, fascination, control, and driving as a framework for analysis of case study. In the case study, we analyzed the most popular YouTube channels of each category among the Gen Z with the established framework and then identified 3 main factors: reality, 5 senses, and unpretentiousness and 8 characteristics of them. By conducting survey with Gen Z, we wanted to verify the validity of the characteristics and find out the difference among categories. Subjects answered on a five-point scale how the characteristics of each immersion factor corresponded to their favorite channels. As a result, seven characteristics: 1) familiarity of background, 2) reality of acting, 3)familiarity of material, 4)YouTubers' appearance and 5) voice, 6)multi-sensory, and 7)YouTuber's ability to resemble viewers influenced more than 50% of users' immersion. Although there was no significant difference among categories, the familiarity of the material and the five senses stimulus (YouTube's appearance, voice, audiovisual and surrogate taste) were the most important factors in the entertainment category.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.203-224
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• 2017

With the development of the IT industry and the growth of the cultural industry, the game industry is becoming an important industry. In this regard, the study seeks to differentiate the generation of video games based on technological characteristics from the perspective of technological innovation. SEGA, Nintendo, MicroSoft, SONY, and ATARI were chosen as research subjects. The survy was conducted from ATARI to 2017. The results of the study are expected to help develop the technology strategy of the future video game industry.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.2 no.1 s.2
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• pp.93-100
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• 2003

In this farer, An ADSRC(Advanced Dedicated Short Range Communication) packet communication system developed by ETRI is introduced. The ADSRC system has been developed to provide high-speed, short-range wireless racket communication in roadside environment for mobile office services. The requirements of the ADSRC system for mobile office services and the system design specification to meet them with regard to mobile of nce environment are discussed. The ADSRC packet communication systems consist of the MAC(Medium Access Control) Processor block the OFDM() modem block and the RF block. The MAC processor block handles medium access control. The OFDM modem transmits data packets at up to 24Mbps adaptively and recovers the data from RF block. The ADSRC packet communication system architecture is described.

• The Journal of Korean Institute of Next Generation Computing
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• v.14 no.5
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• pp.71-79
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• 2018

Recently, Korean traditional foods have been commercialized and exported to the world because they can be conveniently and easily ingested. In particular, it is necessary to study and develop recipe for representative foods with high preference in China and Japan which are geographically close to Korea. Therefore, this paper retrieves and collects recipes for representative foods of Korean traditional foods in China and Japan using country portal sites in China and Japan. The recipe collected for each country is constructed with a recipe database to analyze and visualize what materials are used for each type of recipe. The recipe analyzed by country will be used as basic data for commercializing Korean traditional food in China and Japan in the future.