• Title/Summary/Keyword: 성향분석

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Estimation of Driving Behavior Characteristics through Self-Reported-Based Driving Propensity (자기보고 기반 운전성향을 통한 주행행태 특성 추정 연구)

  • Sooncheon Hwang;Dongmin Lee
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.23 no.1
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    • pp.26-41
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    • 2024
  • To ensure safer road conditions, understanding the human factors influencing driving behavior is crucial. However, there are many difficulties in deriving the characteristics of individual human factors that affect actual driving behaviors. Therefore, this study analyzes self-reported dangerous-driving propensities in order to explore potential correlations with drivers' behaviors. The goal is to propose a method for assessing driving tendencies based on varying traffic scenarios. The study employed a questionnaire to gauge participants' propensity to drive dangerously, utilizing a simulator to analyze their driving behaviors. The aim is to determine any notable connections between dangerous-driving propensity and specific driving behaviors. Results indicate that individuals exhibiting a high propensity for reckless driving, as identified by the Korean DBQ, tend to drive at higher speeds and display more aggressive acceleration patterns. These findings contribute to a potential method for assessing reckless driving drivers.

The Differences in APM, Perfectionism, and Stress Between the Scientifically Gifted and the Regular Students (과학영재와 일반학생의 지능, 완벽주의 성향 및 스트레스)

  • Kim, So-Ah;Park, Sang-Woo
    • Journal of Gifted/Talented Education
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    • v.17 no.1
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    • pp.173-191
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    • 2007
  • The purpose of this study is to find the difference in APM. perfectionistic tendencies, and stress between the scientifically gifted and the regular students. As a result, The scientifically gifted students showed higher in APM score. The scientifically gifted students showed higher in perfectionistic tendencies but no significant differences was found. On the contrary, the regular students showed significantly higher in stress. This research analyzed the hypothesis that the gifted students would receive higher score in perfectionism and the stress.

A study on measuring the personality for emotion modeling based on physiological recordings (생체신호기반 감정 모델링을 위한 개인성향 측정 방법)

  • Lee, Saebyeok;Lim, Heuiseok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.1215-1217
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    • 2012
  • 기계가 인간의 감정을 인식하기 위해서는 인간의 감정을 정량적으로 측정할 수 있는 모델이 있어야 한다. 하지만, 인간의 감정은 그 사람이 살아온 환경과 그 사람의 기질에 따라서 같은 자극에 노출되어도 사람마다 느끼는 것이 다르다. 따라서 기계가 인간의 감정을 사람의 기질을 포함하는 개인성향 기반의 감정 모델이 필요하다. 본 논문에서는 감정 모델링을 위해 BAS/BIS 가 제안한 개인 성향을 EEG 기반으로 측정 해보고 각 감정 유발 자극 별로 전두엽에서 발생하는 전위를 분석한 결과 각 성향 별로 대뇌 반응이 다르게 나왔다. 이는 인지적 감정이 전이될 때, 성향별로 대뇌에서 다르게 반응 한다는 것을 의미한다.

Identification of User Behaviors Consuming Internet Services by Traffic Observation (트래픽 관찰을 통한 인터넷 서비스 소비성향의 식별)

  • Lee, Taek;In, Hoh Peter
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.449-450
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    • 2009
  • 사용자의 인터넷 소비성향을 파악하고 그에 적응적인 인프라 리소스를 제공하는 일은 네트워크 설계/관리자나 인터넷 서비스 공급자(ISP)들에게는 주요 관심사이다. 이러한 분석은 한정된 네트워크 자원을 보다 적절한 지점에 효율적인 방식으로 투자하도록 도와준다. 본 논문은 각종 인터넷 서비스를 활용하는 사용자들의 서비스(각종 인터넷 어플리케이션) 소비성향을 네트워크 트래픽 관찰만으로 파악할 수 있는 성향분류 척도를 제안한다. 아울러 베이지안 분류기를 사용하여 제안 척도를 활용한 사용자 성향 분류 방법을 함께 제시한다.

한국사회 이념측정의 재구성

  • Yun, Seong-Lee;Lee, Min-Gyu
    • Korean Journal of Legislative Studies
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    • v.17 no.3
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    • pp.63-82
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    • 2011
  • 한국사회 이념갈등을 다룬 대부분의 연구들은 이념갈등의 본질은 대북문제에 있으며, 이를 제외한 다른 정치사회적 이슈들에 대해서는 진보와 보수 간의 유의미한 차이가 없다고 밝히고 있다. 그러나 우리사회 현실을 볼 때 진보와 보수세력은 정치, 경제, 사회, 문화 등의 대부분의 이슈에 이해 첨예한 대립 관계를 형성하고 있다. 본 연구는 이에 대한 해답을 찾고자 한다. 본 연구에서는 이념측정의 방법과 분석틀에 있어 새로운 방법론을 제시한다. 우선 본 연구에서는 자기평가적 주관적 이념성향 대신 인간의 본성과 도덕성에 대한 태도, 사회개혁과 사회권위에 대한 입장 등으로 구성된 이념성향을 측정하였다. 또한 정책에 대한 입장이 개인의 이념성향을 결정하는 것이 아니라, 이념성향이 먼저 결정되며, 거기에 따라 정책에 대한 개인의 인식이나 입장이 나타나는 것이 논리적으로 타당하다고 본다.

A study of the influence of investment tendency on the color marketing of securities company's brand (증권회사 브랜드에 있어 투자자의 투자성향과 기업의 컬러마케팅의 인과관계 분석 연구)

  • Lee, Sang-Hoon;Kim, Jun-Kyo
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.599-612
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    • 2008
  • Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

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Online Purchase Intentions for Product Categories -The Functions of Internet Motivations and Online Buying Tendencies- (상품 범주별 온라인 구매도 -인터넷 동기와 온라인 구매성향 기능-)

  • Kim, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.890-901
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    • 2008
  • This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

Observation of the pattern of changes in the ideological orientation of the Korean National Assembly: Application of an automated method of text scaling (한국 국회의 이념성향 변화에 대한 패턴 탐색: 자동화된 텍스트 스케일링 방법의 적용)

  • Kim, Jeong-Yeon
    • Informatization Policy
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    • v.28 no.3
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    • pp.73-94
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    • 2021
  • This study aimed to analyze the minutes of the Legislation and Judiciary Committee, one of the standing committees of the Korean National Assembly, by applying the WORDFISH algorithm of automated text analysis to estimate the pattern of changes in the ideological orientation of the members of Korea's political elite. The results of the analysis showed that the Legislation and Judiciary Committee generally undergoes changes in ideological orientation around the time of a major administrative change, especially during the period preceding a change up to the time of its implementation. Compared with the United States, where changes in the ideological orientation of the political elite occur simultaneously based on parties, changes in that of the political elite at the Korean National Assembly tend to occur in response to a certain transitional point in time or a change in the ruling government. What is especially noteworthy in terms of the ideological orientation reflected in the minutes of the Legislative Judiciary Committee is that the microscopic effect tends to disappear when the macroscopic effect occurs and, conversely, that the microscopic effect emerges once the macroscopic effect has disappeared. In other words, changes in the ideological orientation of the political elite appear to indicate the effect of a particular legislator's individual characteristics when no effect is observed during a given term or year of the National Assembly, whereas they revealed the effect of a given time itself when no effects related with the individual characteristics of a legislator are discerned.

A Study on acceptance of multi-national product according to Korean consumer's purchasing tendency: Focusing on high involvement product (한국소비자의 구매성향에 따른 복합원산지제품 수용에 관한 연구: 고관여제품을 중심으로)

  • Kang, Inwon;Son, Jeyoung;Kim, Yeaji;Lee, Hyejin
    • International Area Studies Review
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    • v.22 no.4
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    • pp.123-143
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    • 2018
  • Many studies on the acceptance of multi-national products have made academic contributions by offering various implications. However, there have been relatively few studies on the attitudes and behaviors of multi-national products depending on the purchasing tendency of consumers. The purpose of this study is to investigate how acceptance process of multi-national product, which is high involvement, appears by sorting consumers' purchasing tendency into rational consumption tendency, brand pursuit tendency, and consciousness of other people. Also, in order to supplement the measurement method of existing research, this study sought to analyze the acceptance behavior of consumers more precisely by classifying the situation before and after exposures of multi-national origin information on products. For this, 266 consumers were surveyed and statistical analysis was conducted through structural equation modeling. As a result of the research model, it was found that consciousness of other people has a significant effect on susceptibility and antipathy of multi-national product. In addition, antipathy against multi-national products has more powerful effect than susceptibility.

The Relationship Between Gratitude Disposition and Psychological Well-BeingofUniversity Students: TheMediation Effect of Self-esteem (대학생의 감사성향과 심리적 안녕감의 관계 :자아존중감의 매개효과)

  • Choi, Jung-Myung;Kim, Sun-Mee
    • Journal of the Health Care and Life Science
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    • v.8 no.2
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    • pp.173-179
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    • 2020
  • The purpose of this study is to verify whether the relationship between gratitude disposition and psychological well-being of college students shows a mediating effect of self-esteem The final 211 copies of the data were used in the analysis for the study, which was collected as students attending the university located in Group C. The data were statistically processed using SPSS 21.0 and the hierarchical regression analysis was performed to analyze the collected data. The results of the study are summarized as follows: Looking at the impact of the first-phase gratitude disposition on self-esteem, it was found that gratitude disposition was significant to self-esteem. Looking at the impact of the second-phase gratitude disposition on psychological well-being, gratitude disposition was significant to psychological well-being. Since the three-stage gratitude disposition was significant to psychological well-being, self-esteem can be seen to have partial medias. The results of this study confirmed that gratitude disposition was necessary as psychological resources to promote psychological well-being of university students, and self-esteem had a mediating effect. It is hoped that this research result will be used as a basis for the development of programs to improve gratitude disposition and self-esteem in order to promote the psychological well-being of college students.