• Journal of Digital Convergence
• /
• v.15 no.5
• /
• pp.381-390
• /
• 2017

Lifestyle is an important variable to understand consumer behavior because it is a lifestyle that is common to all members of society or some members of society. so In this study, the survey has been performed on adult mobile game users over the age of 20 in Korea and China to evaluate the correlation between lifestyle and will of continuous use of game by mobile game users, and the hierarchical multiple regression analysis has been performed on the collected data by using the statistical package program SPSS 20.0. There were total 212 respondents with the gender ratio of 50:50, and 107 respondents were Korean, and 105 respondents were Chinese. As a result of study, first, regardless of lifestyle, more male and more Chinese respondents showed higher will of continuous use. Second, among mobile game user lifestyles, the challenge-oriented, trend-oriented, conservative, and ostentatious lifestyles could become significant causal variables for the will of continuous use of game. Yet, the influence of such lifestyle was not correlated with individual genders or nationalities. The result of this study will be provided as the basic data to establish the strategic solution for companies and government policies for entrance into the mobile game market of China in the future.

• Korean Journal of Social Welfare
• /
• v.62 no.1
• /
• pp.367-389
• /
• 2010

The purpose of this study is to find out perception types of service practitioners working for intellectually disabled adults on the relationships with their service users who use residential and domiciliary care services. For this purpose, this study adopted two research methods: Q-methodology and survey. This study found out three major types of practitioners' perception on the relationships with their service users. The first is the type of superficial orientation for equal relationship. The second is the type of reflective recognition on the driven relationships by practitioners. The third is that of compassionate at the advocacy for service users. In the result of survey in which respondents are practitioners working in residential care homes, small group homes and community service centers, 48.2% of respondents show the first type, 40.5% the second, 11.1% the third. Recently, in the area of personal social service for the intellectually disabled people, the importance of service users' participation and self-determination in the process of service provision is gaining higher concerns. In this context, making change on relationships between service workers and users is raised as important issue. In this environment, the results of this study could be useful to develop equal and supporting relationships.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.322-332
• /
• 2013

This study investigated the awareness and purchase status of the private dental insurance. Self-reported survey was conducted with patients over the age of twenties who visited dental institutions located in Seoul Metropolitan City and Gyeonggi Province. The demographic and health related characteristics of respondents were analyzed, and logistic regression was conducted to examine factors affecting the awareness and purchase of private dental insurance. Because only four years had been passed since the introduction of private dental insurance, the awareness and purchase rate was found to be low. However, the number of people considering subscription due to the economic burden of dental care service was relatively high. Factors affecting awareness were satisfaction of the national health insurance, purchase of private health insurance and private dental insurance, self-perceived dental health status, and smoking. The variables affecting purchase of dental insurance were age, awareness, purchase of private health insurance, smoking, number of visits to dental institution. Because qualitative and quantitative change would be made in the dental care utilization due to the rapidly growing dental insurance subscribers, further studies regarding the trend of purchase rate of private dental insurance and the effect of dental insurance on use of dental institution are needed.

• Journal of Digital Convergence
• /
• v.19 no.10
• /
• pp.275-285
• /
• 2021

The purpose of this study is to empirically identify the process of technology acceptance of the metaverse, a virtual world-based platform that has attracted attention due to the 4th industrial revolution and the COVID-19 pandemic. The technology acceptance model (TAM) was used to identify factors affecting the use of the metaverse platforms and to analyze the causal relationship among these factors. For research, a survey was conducted on ordinary adult men and women and was analyzed using a structural equation model. The study found that perceived pleasure, interactivity, self-efficacy, and social influence had a positive effect on perceived ease-of-use. Interactivity and social influence had a statistically significant effect on perceived usefulness. The relationship between perceived ease-of-use and perceived usefulness was not statistically significant, but both perceived ease-of-use and perceived usefulness had a significant effect on positively forming attitudes toward metaverse. Lastly, favorable attitudes toward the metaverse platform had a positive effect on the intention to continue using it. Through this study, it was possible to identify the factors affecting the intention to use the metaverse and to confirm the causal relationship between the factors. A deeper understanding of users may be obtained in future if the research subject can be expanded and investigated with various factors.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.207-217
• /
• 2019

The purpose of this study is to examine the physical and psychological effects of lifelong physical activity and the role of leader capacity, to provide practical basic data on intangible benefits and to suggest ways to activate the value of lifelong physical education. This study was conducted from September 1, 2018 to September 30, 2018, with a total of 206 questionnaires centering on men and women participating in sports in Jeollanam do. The two-step approach proposed by Anderson & Gerbing (1988) was used to examine the structural relationships between physical benefits, social benefits, mental benefits, self efficacy benefits, leisure cultural benefits, physical effects, mental effects, Respectively. The conclusions of this study are summarized as follows. First, physical and leisure cultural benefits have a positive(+) direct effect on leader capacity. Second, self-efficacy benefits, physical benefits, and leisure cultural benefits have positive direct effects on physical effects. Third, self-efficacy and leisure culture benefits have a direct positive effect on mental effects. Fourth, leadership competence plays a mediating role in the relationship between leisure cultural benefits and physical effects. In addition, it has a mediating role in the relationship between leisure cultural benefits and mental effects. In order to maximize the quantitative expansion and qualitative improvement of living sports and to enhance intangible value of participants in sports for all, the private capital investment such as the training of competent leaders, the development of various programs, and the investment support in the public sector, We hope that the role of the new welfare service delivery system shared with welfare will be provided.

• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.3
• /
• pp.35-45
• /
• 2011

Due to people's internet use growth and proliferation of ubiquitous technology, the internet addiction is becoming a social issue. However, the current adults' self-diagnosis measure about internet addiction, the K-scale, is a normal diagnostic method, which it does not consider user characteristics. In this research, we will propose a new internet addiction diagnostic method based on users' non-duty internet activities by using some questionnaire items to collect users' basic internet patterns used on duty related or non-duty related web sites. Since we simply ask for the basic internet usage pattern to each user who does not like to check frankly questionnaire items in the K-scale, the proposed method can find some hidden internet addicts compared to the K-scale with the SPSS statistical analysis tool.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.1
• /
• pp.33-50
• /
• 2008

The purpose of this study is to provide for efficient health information service which doctors may use for their better medical practice and scientific research. 177 doctors were surveyed from December 3 to December 21th in 2007. This study mentioned activities of information need and use that were evaluated by information gathering methods used, information source, frequency of use, and degree of satisfaction toward library services. Doctors showed that they need information mainly to know the recent research results in their interesting subject field and to treat a patient. Doctors trended to obtain information through internet search because easy access and easy use, accuracy and up to dateness of information use. Doctors trended to seek information mainly through library, but they showed relatively low frequency of library use because they do not know how to use it.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2002.05a
• /
• pp.395-399
• /
• 2002

The UK mobile market continues to grow as much as 73 percent of UK adults had a mobile telephone in August 2001. As a result of increasing competition, market shares of 4 operators, Vodafone, BTCellnet, One2One, Orange, in the UK mobile market become to be balanced. This paper examined driving factors for increasing competition and balancing market in the UK mobile market. In the Korean mobile market, leading operators' market share continues to be bigger than new entrants. Users have been decreased opportunity selecting operators by M&A. This paper discussed the policy options for the effective competition in the Korean mobile market based on the case of the UK mobile market.

• The Journal of the Korea Contents Association
• /
• v.20 no.4
• /
• pp.305-314
• /
• 2020

Mobile environment is relatively free from time and space constraints, and has unique characteristics such as not applying physical and social vulnerability because of it's non-face-to-face channel. Since such spatial and temporal speciality is likely to appear in a different form from psychological action and action in a general face-to-face environment, it is necessary to conduct an empirical study based on the results of the existing research that has been studied as major psychological variables of action in mobile environment. However, advance research have not been conducted in earnest on the vulnerability and anxiety of the consumers in a new environment called mobile finance. so this study intends to establish the basis through empirical research. As a result, women among traditional vulnerable groups perceived themselves to be vulnerable in mobile financial environments than men and felt fear of crime strongly. In addition, the vulnerability of mobile financial crime did not have a significant direct effect on mobile financial use, but it was confirmed that mobile crime fear was mediated completely and had an indirect effect on mobile financial use.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.12 s.159
• /
• pp.1747-1758
• /
• 2006

Rapid development of the information technology has influenced on the changes in every sector of human environments. One prominent change in retail market is an increase of electronic stores, which has prompted practical and research interest in the product and store attributes that include consumer to purchase products from the electronic shopping. Therefore many marketers are paying much attention to the criteria of evaluating clothing and web service on internet shopping malls. The purpose of this study is to examine differences of clothing and web service criteria of consumer groups (High-Involvement & High-Ability, Low-Involvement & High-Ability, High-Involvement & Low-Ability, and Low-Involvement & Low-Ability) who are classified into consumer involvement and internet use ability. The subjects of this study were 305 people aged between 19 and 39s, living in Seoul and Gyeonggi-do area, and having experiences in buying products on the internet shopping. Statistical analyses used for this study were the frequency, percentage, factor analysis, ANOVA and Duncan test. The results of this study were as follows: Regarded on the criteria of evaluating clothing, the low different groups had significant differences in the esthetic, the quality performance and the extrinsic criterion. Both HIHA group and HILA group showed the similar results. They considered every criterion of evaluating clothing more important, compared with other groups. Regarded on the criteria of evaluating web service related to the low different groups, there were significant differences in the factors related to the shopping mall reliance, the product, the satisfaction after purchase, and the promotion and policy criterion. Both HIHA group and HILA group showed the similar results as well. They considered every criterion of evaluating web service more important, compared with other groups. In conclusion, HI groups perceive relatively more dangerous factors which can be occurred during internet shopping. Therefore, internet shopping malls need to provide clothing that can satisfy the HI groups as well as make efforts to remove the dangerous factors on the internet.