• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.143-151
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• 2019

Grit, defined as "perseverance and passion for long-term goals", is a known personality trait that successfully predicts high performance in various fields. In spite of extant evidence of the effectiveness of grit, research has not yet clarified the relationship between grit and conscientiousness, a highly correlated personality trait. In this study(N = 355), we examined the effect of grit and conscientiousness on academic achievement, mediated by self-determination motivation. As a result, grit and conscientiousness both predicted academic performance, and intrinsic motivation mediated these relationships. However, conscientiousness no longer related with motivation and academic achievement when grit was controlled for, whereas grit maintained its relationship with motivation and achievement even when conscientiousness was controlled. This result indicates that although the two psychological concepts overlap to some extent, grit has a unique motivational and behavioral effect that distinguishes it from conscientiousness. The present study expands the current understanding of grit with its comparison between grit and conscientiousness. We suggest future research ought refine the grit scale to establish its discriminant validity.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.225-234
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• 2005

온라인 쇼핑에 있어서 여성 고객의 서비스 품질 인식과 신뢰 문제는 중요한 이슈이다. 본 연구는 신뢰를 선의, 성실성, 능력의 관점에서, 그리고 서비스 품질을 유형성, 신빙성, 반응성, 확신성, 공감성의 관점에서 다차원적으로 접근하여 연구 가설과 모형을 설정하고 그 원인-결과 관계를 실증적으로 분석한다. 분석 결과, 확신성과 공감성 차원의 서비스 품질이 선의/성실성 차원의 신뢰에 영향을 주는 것으로 나타났다. 그리고 능력 차원의 신뢰에 영향을 미치는 것은 5개 서비스 품질 차원 중 오직 확신성뿐인 것으로 드러났다. 또한 고객 충성도에 실질적인 영향을 미치는 것은 확신성 차원의 서비스 품질과 능력 차원의 신뢰이라는 것이 확인되었다. 여성 고객이 인터넷 상점에 대해 충성도를 갖게 되는 이유가 그 인터넷 상점의 선의/성실성 때문이기보다는 능력 때문이라는 점은 온라인 기업들에게 시사하는 바가 크다. 더욱이 온라인 기업들은 서비스 품질, 구체적으로는 여성 고객의 확신성 인식을 제고하면 이것이 자사의 능력을 고객에게 입증하는 방법이 될 수 있고, 결과적으로 여성 고객의 재구매 의사나 우호적인 구전을 이끌어 낼 수 효과적인 방법이 될 수 있다는 점을 주목할 필요가 있다.

• Journal of Gifted/Talented Education
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• v.27 no.1
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• pp.1-16
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• 2017

This study aimed to analyze the relationships between Big five personality (openness to experience, conscientiousness, extraversion, agreeableness, neuroticism), self-regulation learning, and achievement in children in a gifted education program. 95 students in a gifted education program participated in this study. A hypothetical model proposed openness to experience, conscientiousness, extraversion, agreeableness, neuroticism as independent variables, and self-regulation learning and achievement with gifted education as dependent variables. Stepwise regression analysis indicated that openness to experience, conscientiousness, and agreeableness significantly predicted self-regulation learning. Also, neuroticism, selfregulation learning, and extraversion significantly impacted achievement with gifted education. openness to experience, conscientiousness, and agreeableness showed that complete mediating effects through self-regulation learning to achievement. A foundation for improving learning strategies in a successful gifted education program can be constructed on the basis of the results of this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.219-227
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• 2017

The purpose of this study is to verify the mediating effects of self-efficacy in correlation between conscientiousness and neuroticism among the Big Five personality traits and stress coping strategies. The following two study questions were formulated. Study Question 1: What is the correlation between the Big Five personality traits, stress coping strategies, and self-efficacy Study Question 2: Among the Big Five personality traits, conscientiousness and neuroticism are selected as clinically very meaningful variables that represent mental health in undergraduates. If so, does self-efficacy play a mediating role in the correlation between conscientiousness and neuroticism and stress coping strategies To verify the two study questions, the Big Five personality traits, stress coping strategies scale, and self-efficacy scale were measured for a sample of 462 freshmen attending D University located in Chungcheong. First, according to the results of correlation analysis, neuroticism and self-efficacy showed a negative correlation, and conscientiousness showed a positive correlation. Regarding the Big Five personality traits and stress coping strategies, conscientiousness showed a negative correlation with avoidance-orientation among stress coping strategies. Neuroticism showed a negative correlation with social support and problem solving-orientation among stress coping strategies. Second, according to the results of analyzing the mediating effects of self-efficacy through hierarchical regression analysis, self-efficacy exerted partial mediating effects only in correlation between neuroticism and avoidance-orientation. This study is significant in its anticipation of undergraduates' stress coping, personality factors can be usefully employed as psychological constructs, and particularly, when an undergraduate reveals the neuroticism factor, which is one of the predictors for mental health, and the tendencies of avoidance among stress coping strategies, educational interventions for self-efficacy are needed to reduce their mental stress.

• Nuclear industry
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• v.10 no.10 s.92
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• pp.23-26
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• 1990

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.395-417
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• 2015

The first aim of this study was to explore the roles of personality variables on work motivation and job satisfaction. The second purpose was to setup a path model, in which the personality variables would impact on work motivation and job satisfaction. The third purpose of the current study was to examine medation effects of work motivation between personality variables and job satisfaction. In total, 280 older employees who worked in the various fields participated at this study. The reuslts of hierachial regression analysis found that agreeableness, conscientiousness, and interanl locus of control positively predicted on work motivation. The results indicated that openness to experience and neuroticism negatively influenced on work motivation. Also, we found that agreeableness, conscientiousness, and self-esteem positively predicted on job satisfaction. The resutls of path analysis showed that work motvation mediated the relationship between agreeableness, conscientiousness, and interanl locus of control and job satisfaction, respectively. Finally, implicaions of the results, limitations of this study, and directions of future research were discussed.

• Industry Promotion Research
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• v.8 no.3
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• pp.221-230
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• 2023

With the continuous development of higher education, the academic satisfaction of college students has become one of the important indicators to evaluate the quality of education and student development. Therefore, this study aims to explore the role of gender in academic attitude, sincerity, and academic satisfaction of college students in China. The subject of the study was selected by using the purposive sampling method, and data were collected using the survey method. 400 questionnaires were distributed to college students in Guangzhou, China, and 388 questionnaires were used for the final analysis. For statistical analysis, SPSS PC+ Win. ver. 26.0 and SPSS PROCESS macro ver. 4.2 were used, and frequency analysis, reliability analysis, correlation analysis, and conditional indirect effect analysis were performed. The research results are as follows. First, academic attitude had a significant positive correlation with sincerity, gender, and academic satisfaction. Second, gender moderated the intermediary role of academic attitude on academic satisfaction through sincerity. This study indicated that different strategies are needed according to gender to improve academic satisfaction using academic attitude and sincerity of college students. Based on the results, plans to improve the academic satisfaction of college students were suggested.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.394-403
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• 2016

This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.115-116
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• 2023

본 연구는 메타버스 플랫폼에서 사용자 간의 커뮤니티 사회성을 형성해 가는 과정에서 성격의 5요인이 미치는 영향에 대하여 살펴보고 상호 간에 유의미한 특성을 살펴보고자 한다. 성격 5요인의 특성으로는 신경성, 외향성, 우호성, 성실성, 개방성의 다섯 가지 요소가 있으며 이는 메타버스 가상공간에서 사용자 간의 통합 및 경쟁, 게임과 같은 시스템을 통하여 사회 형성에 많은 영향을 미칠 것이다. 성격 5요인과 반대적 성격 5요인은 메타버스 사용에서 개인의 성격을 강화하거나 약화시킬 수 있고 사용시간, 참여율, 만족도 면에서도 다른 결과를 보여줄 것이다. 소통을 중요시하는 메타버스에서 사용자의 성격에 따른 섬세한 콘텐츠 제시는 분명 더 나은 콘텐츠로 시장에 경쟁력이 있을 것이다. 본 논문에서는 메타버스의 사용이 개인의 성격에 미치는 영향을 이해하는 데 도움이 될 것이며, 메타버스 내에서 사용자 성격 5요인 성향을 정립하고 이를 통해 차세대 플랫폼 구축 및 개발에 도움이 되고자 한다.