• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.10
• /
• pp.107-116
• /
• 2019

The defense industry has recently been developed for boosting exports of weapon systems. The survey and analysis of the quality level are required to form a relevant policy for expanding the defense industry. Evaluation indices and modeling of the quality level for manufacturers are used to examine the status of internal quality management and quality management system in order to enhance the overall quality level and establish a quality policy in the field of military supplies. There were some restrictions to apply all aspects of the quality level in the previous model. This paper deals with the research and analysis of other types of model for evaluating the quality level, including the model used in the defense field. By enhancing the close link between procedure indices and performance indices, the research and analysis could be conducted objectively and intuitively. The developed and improved model and indices will be used in the next survey of the quality level for manufacturers of military supplies. The survey results will be used to establish effective government quality management policy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.5
• /
• pp.1-16
• /
• 2023

Due to imbalances in supply and demand within the labor market, start-ups have emerged as crucial players in the generation of high-quality employment opportunities, particularly in stagnant job markets. In response to this trend, governments are allocating substantial financial and human resources to initiatives that support start-up development. This has led to an increasing rate of engagement in start-up ventures across diverse age groups, not limited to younger individuals. Start-ups are enterprises focused on the commercialization of innovative ideas with the aim of achieving profitability in the marketplace. Research concerning the successful market integration of new products and the attainment of sustainable growth is pivotal. Such research is instrumental not only for the success of start-ups but also for realizing the broader social functions and contributions that these enterprises can offer. Previous research has often examined new product market-entry strategies, often referred to as new product marketing, particularly for large companies and SMEs. However, there is a gap in studies focusing on prototype marketing strategies specific to start-ups. Thus, this study aims to examine the impact of Pre-announcing marketing strategies on the market attention garnered by start-ups with low recognition and limited infrastructure, and how such attention contributes to their sustainable growth. Specifically, the study aims to uncover the causal relationship between information attributes like relevance, vividness, and novelty in building customer relationships, and their impact on purchase intentions influenced by performance expectations and hedonic motivations. In terms of Pre-announcing information attributes, relevance, vividness, and novelty positively influence performance expectations and hedonic motivations as outlined in the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). These factors, in turn, positively impact the purchase intention for pre-announced new products from start-ups. These findings are expected to provide both theory and practical insights into the factors influencing market entry through the use of Pre-announcing marketing strategies for start-up new products.

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.165-182
• /
• 2019

This study investigated the consumer acceptance process of the fourth industrial revolution new product to be introduced into the market in the future. The 4th Industrial Revolution new products are technological advances compared to the existing ones. The technology acceptance model that was used in the past has been modified to reflect variables like the social effects of the 4th Industrial Revolution, expected experience, and perceived risk. Modified models were proposed and verified. Six representative new products of the 4th Industrial Revolution were selected and examined by 40 respondents, and the hypotheses were verified using programs such as SPSS and AMOS. And conclusions and implications are as follows. First, the innovativeness of the fourth industrial revolution new products influences positive evaluation factors such as expected experience and perceived usefulness and it also affect positively to the perceived risk. In addition, the expected experience of the fourth industrial revolution new products has a great effect on the perceived usefulness and social influence, but it didn't affect to the perceived risk. Like the results of the TAM model, purchase intention of the fourth industrial revolution new products are strongly influenced by perceived usefulness. Finally, the perceived risk of the new product of the 4th Industrial Revolution had no statistically significant effect on the purchase intention, and the social influence of the 4th Industrial Revolution had a significant effect on the purchase intention. In general, respondents are highly aware of the social impact of the Fourth Industrial Revolution and seem to be very positive in this respect.

• Current Industrial and Technological Trends in Aerospace
• /
• v.5 no.1
• /
• pp.104-111
• /
• 2007

내충돌성(crashworthiness)은 항공기 추락시 탑승객을 보호할 수 있는 항공기와 그 내부 시스템 및 구성품의 성능으로 정의할 수 있다. 민간 항공 분야에서 내충돌성에 대한 체계적인 연구가 시작된 것은 1980년대로서 90년대에 이르러서야 감항 기준으로서 완성되게 된다. 항공기의 안전성과 관련된 주요 설계 요건들이 이미 50-60년대에 기본적인 틀을 갖추었다는 점을 감안하면 내충돌성과 관련된 설계 요구조건은 상대적으로 새로 운 설계 개념으로 생각할 수 있다. 본 논문에서는 회전익 항공기를 중심으로 내충돌성 확보를 위해 고려해야 할 사항을 살펴보고, 현재 민간 회전익 항공기에 적용되고 있는 주요한 내충돌성 설계기준을 소개하도록 한다.

• The Journal of the Korea Contents Association
• /
• v.21 no.7
• /
• pp.386-403
• /
• 2021

Preannouncing a new product to its target audiences has been more and more prevalent in a wealth of industries, particularly industries that attach great importance to the speed of entry. Grounded in market signaling theory, the current research advances a theoretical model that takes full cognizance of the relation between preannounced information about an upcoming product and individual customers' behavioral intentions as well as significant moderating effects of prior product knowledge and new product innovativeness. In response, a web-based survey is conducted for data collection and the structural equation model is utilized for data analysis. Results of this study demonstrate that preannounced new product information attributes (i.e., quantity, clarity) may positively influence consumers' attitudes, in turn, lead to a favorable purchase intention. Moreover, the moderating effects of product knowledge and product innovativeness are also confirmed. Specifically, product knowledge moderates the quantity-attitude relation positively and moderates the clarity-attitude relation negatively, whereas product innovativeness does opposite. Both implications and limitations are also described.

• Proceedings of the KAIS Fall Conference
• /
• 2009.12a
• /
• pp.908-911
• /
• 2009

본 연구의 목적은 중소 창업기업 최고 경영자(CEO)의 전략적 지향성이 회사 성과에 미치는 영향을 조사하는데 있다. 본 연구에서는 CEO의 3가지 다른 차원의 전략적 지향성(고객, 경쟁자, 기술지향)을 살펴보았다. 과거 전략지향성과 성과 간의 연구는 이들 간의 직접적인 관계를 분석하였다. 본 연구는 전략적 지향성이 어떠한 기업 활동에 영향을 미쳐 기업 성과로 이어지는지 중간 매개 변수에 대한 분석을 하고자 한다. 연구결과, CEO의 고객지향성 및 기술지향성은 신제품 개발 과정의 사전기획 역량과 기능 간 협력을 향상시키고, 종업원의 조직 몰입도를 향상시킨다. 반면, CEO의 경쟁자 지향성은 사전기획 역량과 기능 간 협력 향상에 기여하지 못할 뿐만 아니라, 오히려 종업원의 조직몰입에 부정적인 영향을 미치는 것으로 분석되었다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.11
• /
• pp.226-232
• /
• 2020

The Stage-Gate is a market-oriented model that aims to launch new products on the market. Therefore, it can be appropriately introduced and applied to the operation and management of NSSCP, which is undergoing demonstration projects for Daegu and Siheung. In addition, smart cities have the characteristics of convergence and complex among various innovative technologies. When the Stage-Gate is introduced, the performance can be managed centering on the outcomes for each research institution. Therefore, the NSSCP is applying the Stage-Gate for the first time among national R&D projects to improve the quality of the research results and to demonstrate and commercialize them successfully. This paper reviews the operation results of the 1st and 2nd years when the State-Gate was introduced and analyzes the opinions of an R&D management agency, research institutes, and gate reviewers to present the supplementary and improvements for applying to the evaluation process for the next year. When operating the Stage-Gate by optimizing the situation for each project and being wary of inefficiencies caused by the rigid operation, it is expected that flexible evaluation for each outcome will be possible according to the convergence characteristics of smart cities.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.9
• /
• pp.45-52
• /
• 2020

In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.11
• /
• pp.3373-3383
• /
• 2009

The aim of the current study is to look at the mediating effects of structural features (i.e. decentralization, formalization, and specialization) on the relationship between product variety and the performance of product family. This study investigates the impact of decentralization and formalization for platform and derivative projects separately and in the context of the performance of the product family as a whole, as opposed to individual projects. In addition to relationships between people and groups, the current study considers physical element of an organization such as geographical location in which business tasks are conducted. The current study focuses on spatial differentiation which refers to the number of different sites or locations operated by an organization. Based on a cross-industry sample of 103 Korean manufacturers, this study examines the role of organizational structure features in which firms successfully increase product variety. The study examines that formalization in platform projects and decentralization in derivative projects enhance high variety firms' product family performance. The study finds significant mediating effect of spatial proximity on the relationship between product variety and product family performance.

• Asia Marketing Journal
• /
• v.2 no.1
• /
• pp.27-41
• /
• 2000

본 연구는 서비스산업인 호텔기업을 대상으로 특 1 급, 특 2 급, 1 급 호텔의 시장지향성이 관리자와 종업원들간에 어떻게 지각되고, 호텔등급별로 시장지향성은 차이가 있으며, 호텔등급별로 시장지향성이 사업성과에 미치는 영향력은 차이가 있는가를 알아보고자 이에 관련된 연구과제를 설정하고 실증분석 하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 호텔등급별로 관리자와 종업원들은 특 1 급 호텔의 경우 경쟁자의 가격구조에 대한 반응(Moi3)(p<.01)과 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 특 2 급 호텔의 경우 고객여론 조사 정도(Mog2) (p<.05), 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 제품/서비스 개발 노력이 고객욕구와 일치하는 가의 정기적 점검 (Mor2)(p<.05)., 1 급 호텔의 경우 비공식적 수단에 의한 호텔산업 정보 수집 정도(Mog3) (p<.05), 사업계획이 시장조사보다는 기술발전에 따라 이루어지는 정도(Mor3)(p<.05) 등의 시장지향성 항목에 대해서 유의적인 지각 차이를 보이는 것으로 나타났다. 둘째, 특 1 급 호텔의 시장지향성이 특 2 급, 1 급 호텔의 시장지향성보다 높은 것으로 나타나 특 2 급, 1 급 호텔은 특 1 급 호텔을 전략적 벤치마킹의 대상으로 설정할 필요성이 있는 것으로 나타났다. 셋째, 호텔등급 별로 시장지향성이 성과에 미치는 영향력(R²)을 분석한 결과, 특 1 급과 특 2 급 호텔이 1 급 호텔에 비하여 유의적으로 높은 것으로 나타났다. 한편 특 1 급과 특 2 급 호텔은 통계적으로 유의적인 차이는 없었으나 특 1 급 호텔의 시장지향성이 더 높은 것으로 나타났다.