• Management & Information Systems Review
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• v.33 no.4
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• pp.119-135
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• 2014

This study examines influences of personality and grateful disposition on psychological well-being in service encounter. The results follower like these. First, extroversion, conscientiousness, and grateful disposition have positive effects on psychological well-being, and neuroticism has a negative effect. Second, psychological well-being has a positive effect on prosocial behavior. Lastly, we compared the effects personality and grateful disposition on psychological well-being, and neuroticism has the most effects on psychological well-being and followed by grateful disposition and extroversion. It means grateful disposition can enhances psychological well-being as such personality.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.127-133
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• 2016

The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.268-277
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• 2008

The Purpose of this study is to explore the personality dispositions of crime Youth. Subjects in this Study are 148(High School Students) and 150(Juvenile Reformatory). Instrument used in this study is Korean-Version Eysenck Personality Questionnaires standardized by Hyun-Soo Lee(2004) and were administered to two groups respectively. Procedures for processing data were used t-test and sought the statistical differences between two groups.

• Proceedings of the Korean Institute of Industrial Safety Conference
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• 2000.06a
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• pp.270-275
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• 2000

본 연구는 다변량 통계분석을 이용하여 자동차사고성향에 대한 공통적인 특성을 찾아내고 그것이 심리적 성격특성과 관련이 있는가를 분석하고자 수행되었다. 이를 위하여 학생집단, 일반인집단 그리고 운전기사집단의 성격적 특성과 자동차사고경험 혹은 그 가능성을 비교 검토하였다. KG식 일반생활질문지에 의한 설문분석결과에 따르면 사고친화성향에 따라 2개의 집단으로 분류하는 것이 타당하다고 판단되었고, 수량화분석에 의해서도 집단을 구분할수 있었지만 일반인과 운전자 집단간에는 차이가 있었다.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.25-59
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• 2010

The purpose of this study is to investigate the relationship between personality type and reading tendency in order to investigate the possibility of bibliotherapy based on different personality types. The study mainly focused on three aspects of personality types - converge type, emotional type, instinctual type - and student's reading tendency. For this study, data was collected through surveys with 815 students in a K university located in Seoul Metropolitan area. The study revealed that the reading tendencies are different from three personality types. Based on the results of this study, new bibliotherapy programs according to various personality types are expected to be developed.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.199-210
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• 2016

This study was conducted to examine the mediation effect of narcissistic personality traits and schizophrenic personality traits on the relationship between smartphone addiction and relational aggression of middle school girls. Data from 378 girls in Kyungki and Chungchoeng areas were analyzed. Main results were as follows. First, smartphone addiction showed significant positive correlations with narcissistic personality traits, schizophrenic personality traits and relational aggression. Both personality traits also showed positive relationship with relational aggression. Second, narcissistic personality traits fully mediated the relationship between smartphone addiction and reactive relational aggression. Third, schizophrenic personality traits partially mediated the relationship between smartphone addiction and relational aggression. Finally, clinical implications for adolescent girls at high risk of smartphone addiction and suggestions for future studies were discussed.

• Journal of Korean Library and Information Science Society
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• v.42 no.4
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• pp.69-88
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• 2011

The purpose of this study is to investigate the relationship between personality type and reading tendency of the youth who are main users in a public library and are in a very important period of character formation, and thereby to find out the possibility of bibliotherapy based on the personality type. For this study, data was collected through surveys with 538 students(324 senior years in elementary school students and 259 middle school students). This study reveals that the reading tendencies are closely related with individual, social and cultural adaptation of the youth. Based on the results of this study, a reading education method according to the personality type is expected to be developed.

• Cartoon and Animation Studies
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• s.25
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• pp.203-225
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• 2011

This study investigated hypothesized relationships between three personality traits, as defined by PEN model (Psychoticism, Extraversion and Neuroticism), and individual media dependency. The basic idea of the study was that individuals' goals are related to active media use, and the goals will be different based on differences in individuals' personality types. In addition, this study attempted to find whether there are gender difference in constructing media dependency relations with the media. The study was conducted online and the total number of participants was 337 (158 male and 179 female). Correlation analyses indicated no relationship between the extraversion and any of the IMD media use categories. Lower levels of psychoticism were related to a greater likelihood of utilizing the media in an effort to obtain self understanding and having fun more than higher levels of psychoticism. Individuals with higher levels of neuroticism were significantly more likely to depend on the media for achieving self understanding than those with lower levels of neuroticism. When the variable of participant gender was controlled for, there were different patterns of the relationships between personality types and IMD goals. This study showed that to varying degrees certain personality types are related to the goals individuals seek to fulfill with the media use. The implications of the study were discussed.

• Informatization Policy
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• v.31 no.2
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• pp.105-132
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• 2024

This study seeks to investigate the factors influencing the utilization of online contents subscription services. In this study, the current number of online contents services subscribed to is set as the dependent variable. The independent variables include conspicuous product purchasing tendencies, personality types, experience with online contents consumption, and digital literacy. The research results indicate that digital literacy, agreeableness, and sociability among personality traits, as well as experience with online contents consumption, significantly impact the use of online contents subscription services. However, conspicuous product purchasing tendencies and personality traits such as openness and extroversion did not have a significant effect on the utilization of online contents subscription services.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.856-869
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• 2011

The purpose of this study is to provide implications for LOHAS(Lifestyle of Health and Sustainability) consumption growth. The study investigated the relationships between shopping value, LOHAS consciousness and LOHAS consumption. The finding of this study revealed that both hedonic and utilitarian shopping values had a positive effect on LOHAS consciousness and LOHAS consumption. We also found that the representative hedonic and utilitarian products(electronics) had the positive relationship between the both hedonic and utilitarian shopping values and LOHAS consumption. Furthermore, the representative hedonic LOHAS products(cosmetics) showed a positive relationship between hedonic shopping values and LOHAS consumption. However the representative utilitarian LOHAS product(detergent) did not show a relationship between utilitarian shopping values and LOHAS consumption. These findings are expected to provide marketing implications for LOHAS consumption growth. To improve consumers' LOHAS consumption, it is essential to focus on strengthening the hedonic value of the consumers, highlighting LOHAS consciousness. LOHAS consumption may improve the pride of consumers and increase the pleasure of the consumers. Additionally, it is necessary that publicity and education justify consumer behavior such that LOHAS consumption is socially responsible and it is a mature and exemplary action of citizens obligations to society.