• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.154-162
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• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Journal of Industrial Convergence
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• v.20 no.2
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• pp.79-85
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• 2022

In order to promote active sales growth in the rapidly changing modern society's makeup market, it is now time to analyze makeup colors closely in line with current trends. Therefore, in this study, professional women from Gwangju Metropolitan City and Jeollanam-do were treated and analyzed with the statistical SPSS 21.0 package program for colors such as makeup base, eyebrow, lip, and cheek, and the reasons for their preference. As a result of the study, yellow makeup base, black eyebrow, red lip, and red cheek color were preferred. This study will be provided as basic data for the development of various makeup patterns and novel makeup color items, and it is believed that it will contribute directly or indirectly to increased sales while gaining an edge in the modern makeup market.

• Fashion Information and Technology
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• v.2
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• pp.3-13
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• 2005

• Proceedings of the IEEK Conference
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• 2003.07d
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• pp.1479-1482
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• 2003

MPEG-21 Part 7(Digital Item Adaptation)은 멀티미디어컨텐츠를 사용자 환경 및 사용자 특성에 적응 적으로 활용/소비하기 위한 표준이다. 본 논문에서는, 영상컨텐츠의 적응적 컬러 재생에 관련하여 MPEG-21 DIA 내에서 표준화가 진행중인 조명환경 기술자(Descriptor)와 컬러 선호성 기술자를 소개하고 이들의 활용에 관해 논한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.110-111
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• 2001

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.9-18
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• 2013

In order to measure the parameters of consumers' preferred image quality, this research suggests image quality assessment factors; dynamic range, color, and contrast. They have both physical image quality factors and psychological characteristics from the previous researches. We found out the specific ranges of preferred image quality metrics. As a result, Digital Zone System meant for dynamic range generally shows 6~10 stop ranges in portrait, nightscape, and landscape. Total RGB mean values represent in portrait (67.2~215.2), nightscape (46~142), and landscape (52~185). Portrait total RGB averages have the widest range, landscape, and nightscape, respectively. Total scene contrast ranges show in portrait (196~589), nightscape (131~575), and landscape (104~767). Especially in portrait, skin tone RGB mean values are in ZONE V as the exposure standard, but practically image consumers' preferred skin tone level is in ZONE IV. Also, total scene versus main subject contrast ratio represents 1:1.2; therefore, we conclude that image consumers prefer the out-of-focus effect in portrait. Throughout this research, we can measure the preferred image quality metrics ranges. Also, we expect the practical and specific dynamic range, color, and contrast information of preferred image quality to positively influence product development.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.1 no.2
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• pp.44-49
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• 2002

• Proceedings of the Technology Innovation Conference
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• 2003.02a
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• pp.81-100
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• 2003

최근 이동통신기술이 급속히 발달함에 따라 국내는 물론 전세계 이동통신업계는 제 3세대 이동통신서비스의 성공여부에 많은 관심을 쏟고 있다. 지금까지의 이동통신산업의 성장이 빠른 기술개발에 의존한 기술추동적(technology-push) 성격을 지녔다면, 이동통신시장이 포화상태에 근접하고 있는 최근에는 서비스 및 장비 양면에서의 경쟁이 치열해 짐으로써 소비자의 기술에 대한 선택이 더욱 중요해짐에 따라 수요견인적(demand-pull) 기술혁신이 예상된다. 따라서, 이동통신서비스의 확대에 따른 특정기술에 대한 소비자의 선호에 대한 올바른 판단이 향후 산업의 기술진화방향을 예측하는데 핵심적인 역할을 할 것으로 생각된다. 현재 이동통신기술의 진보의 키워드는 '멀티미디어화'이다 향후 VOD (Video On Demand) 등 비디오 스트리밍(video streaming) 기술을 이용한 동영상 서비스, 화상전화, 타 디지털기기(예를 들어 PDA, 디지털 카메라 등)와의 융합 등의 서비스가 본격화되고 차세대 이동통신망의 구축이 가시화됨에 따라 이동통신의 멀티미디어 기능은 더욱 주목받게 될 것이다. 따라서 이동전화 단말기 창의 컬러화는 이러한 이동통신기술의 새로운 패러다임을 떠받치고 있는 가장 중요한 이정표로서의 의미를 지니고 있다. 본 연구에서는 표시1창의 컬러화로 실현되는 기술혁신요소에 대해서 소비자가 부여하는 가치를 분석하고자 한다. 하지만, 컬러 단말기의 보급이 초기단계에 머무르고 있는 연구시점의 특성상 현시자료가 가용하지 않았기 때문에, 소비자에게 가상의 품질특성을 지닌 제품 조합을 제시하고 이에 대해 소비자가 순위를 매기게 함으로써 소비자의 선호를 측정하는 컨조인트(conjoint) 방법론을 사용하였으며, 소비자의 진술선호(stated preference)에 기초하여 이동통신단말기의 개별 특성에 대한 부분가치와 보상잉여를 측정하였다. 또한, 이를 통해 창의 컬러화로 인해 기대되는 초과이윤의 가능성 등 경제적인 효과들을 정량적으로 분석하고, 브랜드 가치 등 기존의 단말기 경쟁력 요소들과의 비교를 통하여 컬러화가 가져다 줄 경쟁요소들을 추정함으로서, 기술확산 메커니즘을 확인하고자 한다.

• Journal of the Korea Computer Graphics Society
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• v.19 no.1
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• pp.1-9
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• 2013

Color plays a fundamental and important role in various areas, it has become important to choose colors which fits the purpose and also harmonious. The goal of this study is to reduce the difficulties of choosing the color and get the colors with high satisfaction when users want to choose multiple colors. To do this, we extracted and analysed a large number of colors in color database. And We designed an interface applied to high preference color combination rule. We also evaluated the usability and user satisfaction of the interface. The results showed that the functionality of the developed interface is more useful and is more satisfied than that of the conventional interface.