• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.268-279
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• 2019

This study applied the Q methodology to the graduate students of the department of food service management in Seoul to grasp the subjective perception of customers using the big blur phenomenon and the introduction of the kiosk. As a result of the analysis, five types were derived. (N = 6): Fast payment and various order preference types, the second type (N = 6): Earning and discount benefits preference type, the third type (N = 3): Simple order preference type, The fourth type (N = 2): Employee service preference type, and the fifth type (N = 3): Safety payment preference type. In the future, the research on the Big Blur phenomenon of eating out company will be refined through more detailed Q methodological questions with analytical techniques based on extensive literature and empirical studies, and to analyze the various opinions of respondents more concretely and objectively.

• Korean journal of applied entomology
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• v.60 no.1
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• pp.63-70
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• 2021

Two-spotted spider mite (TSSM), Tetranychus urticae Koch (Acari: Tetranychidae) is one of the major pests in apple orchards. TSSM was known to show different population dynamics depending on apple cultivars. We tested the host plant preference and fitness of TSSM on the leaves of 3 apple cultivars, Fuji, Tsugaru, and Hongro. TSSM showed higher behavioral preference to Fuji than Tsugaru and Hongro, and showed a higher fecundity in Fuji. The immature development of this mite was the shortest in Fuji and longest in Hongro. Total fecundities were not significantly different among cultivars, but daily fecundity was higher and longevity was lower in Fuji. Hongro was the less preferred cultivar for TSSM, and showed the lowest fitness by life table parameters. These results could explain the possible mechanisms of differential population dynamics among apple cultivars. Further study including diverse apple cultivars currently available in Korea could help to deploy time- and cultivar- specific IPM tactics.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.62-69
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• 2015

This study examined the effects of the level of narrativity of a culture content on the level of preference of a related culture content. The culture contents were categorized into novels, cartoons and TV programs according to the content type, and into dramas, comedies, and actions by the contents genre because previous studies found a high level of narrativity in novels and dramas. Based on the survey data on the movie preference, the following were found. First, when people prefer novels with high-level narrativity, rather than TV programs, which have low-level narrativity in a certain genre, they prefer watching movies in the same genre. Second, this relationship is even more reinforced when the genre of the original of the movie is drama, which has high-level narrativity, rather than comedies or actions, which have low-level narrativity. Narrativity plays an important role in the movie preference, especially when it comes to movie originals.

• Food Science and Preservation
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• v.10 no.2
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• pp.169-174
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• 2003

This study is to estimate consumers' value of the functional processing diet rice using the multi bounded discrete choice CVM. The results is shown that householders are willing to pay 2,637won/kg, 2,983won/kg and 3,428won/kg(definitely, sure, not sure) for buying the the functional processing diet rice. Results also show that the estimate of the aggregated buying value of the functional processing diet rice is approximately 2,239 billion won in the definitely scenario in Seoul province. The marketing strategy of the functional processing diet rice is divided by the on line and off line marketing.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.173-178
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• 2023

스타트업이 초기 시장진출의 진입장벽을 극복하고, 신제품의 시장 진출 이후에 경쟁력을 잃어 실패하고 마는 데스밸리(DeathValley)를 극복해내기 위해서는 시장 진입 및 시장에서의 지속가능한 성장을 위한 다양한 마케팅 역량이 중요하다고 할 수 있으며, 스타트업이 실패하는 주된 원인에 대한 조사 결과 시장이 원하지 않는 제품을 개발하는 것이 주된 이유로 조사됨에 따라 고객의 요구에 부합하도록 상품을 만다는 것에 대한 중요성이 더욱 대두되고 있다. 다만 상대적으로 대기업이나 중소기업에 비해 자본력과 지속성에 약점을 갖고 있는 스타트업에 있어서는 마케팅에 어려움을 겪고 있고 있다. 본 연구는 이러한 문제를 해결하기 위해 스타트업 제품선택속성이 제품 선호도에 어떠한 영향을 주고 구매의도 및 구전의도까지 연결이 되는지를 확인하여 스타트업이 제품 개발 시 소비자의 수요에 부합한 제품을 개발하고, 효과적인 마케팅 전략을 도출할 수 있도록 기초자료를 제시하는데 목적을 두었다. 본 연구의 주요 내용은 첫째, 선행연구를 통해 제품 구입 시 영향을 미치는 선택 속성을 가격, 디자인, 편의성, 기능으로 구성하여 각각의 제품 선택 속성이 제품 선호도에 미치는 영향에 대한 연구를 진행했으며, 둘째, 선호도가 구매의도에 미치는 영향과 선호도가 구전의도에 미치는 영향에 대한 연구를 진행했다. 본 연구결과를 통해 제품 선택 속성과 제품 선호도, 구매의도 및 구매의도 간의 연관성을 파악할 수 있으며, 이에 따라 제품 선호도, 구매의도 및 구전의도에 영향을 미치는 제품 선택 속성에 대한 중요성을 제시할 수 있다. 아울러, 본 연구결과는 스타트업이 소비자의 구매행동을 이해 및 예측한 제품을 개발하고 이를 반영한 마케팅 전략을 수립함에 있어 적용할 수 있는 기초자료를 제공하고, 이를 통해 문제 해결 실행 대안을 제시하는 것에 그 의미가 있다.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2006.11a
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• pp.143-143
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• 2006

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2004.11a
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• pp.57.1-57.1
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• 2004

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2005.06a
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• pp.541-542
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• 2005

• Korean journal of applied entomology
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• v.15 no.4 s.29
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• pp.179-184
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• 1976

Laboratory experiments were conducted to clarity the early-spline host·selectivity by the small brown planthopper(SBPH), Laodelphax striatellus Fallen, and green rice Leafhopper(GLH), Nephotettix cincticeps Uhle., on the bailey (the variety Suweon #18) and water foxtail (Alopeculus aequadis Sosbol). The host selectivity was evaluated on the bases of feeding and ovipositional perferences of the insects on the plants and their biological effects on the plants. The nymphs of SBPH much more preferred barley for feeding than water forxtail, while the nymphs of GLH relatively prefered water foxtail. There was no significant difference in ovipositional preference by SBPH among the test plants, and ovipositional preference by GLH Ivas significantly lower on barley and water foxtail than on rice. Nymphal growth an4 adult emergence of SBPH were significantly faster and higher on barley than on water foxtail. No adult emergence of GLH was observed on barley, and adult emergence was still quite lower even on water foxtail. The adult of SBPH fed on barley showed longer longevity aad higher fecundity than that of SBPH from water foxtail and rice. The adult GLH fed ell water foxtail shorted relatively shorter longevity and to)ver fecundity than that of GLH on rice. In conculsion, barley seems to be more adequate for spring host of SBPH than water foxtail, but barley may not be quite adequate for spring host of GLH. At presont moment, GLH seems rather to primarily select the water foxtail than barley as a spring host, even if the water foxtail is not so adequate for development of GLH.