• Archives of design research
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• v.16 no.2
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• pp.57-66
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• 2003

In order to develop color image, color simulation based on data processing techniques has been developed and applied to data interpretation tools or product design supporting systems. It has been a commonmethod to use image key words to search for data and provide color coordination samples that determine computer combination in computerized support systems until recently. However, this method does not reflect system designers and users taste or preference on making final choices of color coordination samples because the database was designed based on an assumption of standardized group that was established database from large scaled image evaluation research. In this study, we suggest a color coordination simulator that supports designer's final decision-making procedure on sample groups through the simulation of various color combination. The simulator allows communications with the system to explore a designer's color combination taste and preference, and provides a user for an efficient environment to judge the optimum result. The color coordination simulator was designed based upon Dual mapping model derived from a designer's thought process, and four steps of operations longrightarrowdefining color concept longrightarrowmaking color sample groupslongrightarrow simulation-determining ranking among final combination samples - will be assisting color design process.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.102-110
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• 2008

The purpose of this study is to find out the characteristics of color preference(interior color preference and general. color preference) and preferred color scheme of the youth and the elderly. This is to proffer basic data for the color planning of the youth and the elderly. The color preference study was carried out with 50 color chips and preferred color scheme study was carried out with 25 interior color scheme. The research was conducted with the youth 50 sample and the elderly 51 sample. The analysis used spss program. The results of this study are as follows;1) In general color perference, most of the youth preferred PB and GY, and the elderly preferred RP. According to tone, two groups preferred pale, bright and vivid tone. 2) In interior color perference, most of the youth preferred GY and Y, and the elderly preferred PB and YR. According to tone, two groups preferred pale tone. Compared with general color perference and interior color perference, the youth had the similarity in preference profile, but the elderly didn', there was the outstanding difference in the perference of B, PB, P and RP. 3) In the preference of interior scheme, two groups preferred GY-analogous harmony1, G-analogous harmony1 and RP-analogous harmony1. According to age, the youth preferred Y-analogous harmony2 and PB-analogous harmony1, and the elderly preferred YR-analogous harmony1 and RP-complementary harmony1. On the whole, two groups more preferred analogous harmony than complementary harmony, and preferred type1(tone difference is slight). But there was the significant difference in analogous harmony of cool color.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.69-77
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• 2011

The purpose of this study was to identify the analysis of men's wear color preference between Korean and Chinese college women. The experimental materials developed for this study were a set of stimulus and response scales. The 24 color pictures and 5-point scales were used for evaluation of preference. Data were obtained from 120 Korean college women living in Kyeongnam, Korea and 120 Chinese college women living in Shandog, China on October and November 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows. Korean and Chinese college women, shirts hue, tie hue, and shirts/tie tone showed an independent effect on men's wear color preference. Interaction effects of Korean and Chinese college women and shirts hue, Korean and Chinese college women and tie hue, suit hue and shirts hue, shirts hue and shirts/tie tone, and tie hue and shirts/tie tone were found. These results suggested that men's wear color preference can be affected by Korean and Chinese college women, suit hue, shirts hue, tie hue, and shirts/tie tone.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.15-26
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• 2004

The purpose of this research was to compare the preference of tone on tone coloration of traditional Korean dress by Korean and American women college students. The respondents were asked to evaluate 48 stimuli of the traditional Korean skirt and jacket with different tone of color. It could be supposed that the different evaluation were caused by their different cultural backgrounds. The results of research can be summarized as follows. As to the red colors, Korean students preferred vivid and light tone coloration, and disliked dull and dark tone coloration, the same tone coloration. but American students preferred usually the same tone coloration and preferred coloration of 4 tone skirts and vivid jacket, dull and dark tone coloration. As to the yellow colors, Korean students preferred dull and dark tone coloration and disliked the same tone coloration. American students preferred vivid and light tone coloration and disliked dull tone coloration as dull jacket and skirt. As to the green colors, Korean students preferred dull and dark tone coloration and disliked the same tone coloration. American students preferred dull and dark tone coloration and preferred the same tone coloration.

• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.147-157
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• 2006

The purpose of this study is to fond out the characteristics of color perception and preferred color scheme of the aged who becomes color weak due to yellowed eye sight. For this, this study was composed of two steps. First, an experimental simulation on aged vision using Spectrophotometer(CM-2600d, Minolta) attached Y-2 filter as a quasi lenses of the aged eye. The color data of 120 color chips of the aged vision was measured and analyzed to grasp the characteristics of color perception of the age. Then, a questionnaire survey was carried out with color chips and 8 interior color schemes. They participated in a questionnaire survey of the level of identification among the color chips of 11 tones of R, G, PB, as well as a survey of the preference color schemes. The result of this study are as follow; 1) The range of color perception on hue narrowed into YR, Y, GY, G. Especially, the aged have failed perception of B${\cdot}$PB${\cdot}$P${\cdot}$RP(short wave length of light) by yellowed eye sight. 2) The level of identification among the color chips of 11 tones of R,G,PB are different by each color. But Very Pale, Pale, Strong, Vivid are fractionated similarly in almost color. 3) In the preference of interior color scheme of the aged, preference color harmony scheme Is the complementary color scheme that is easy for identification, rather than analogous color scheme. The preferred dominant color is warm color rather than cool color.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1478-1480
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• 2011

경제가 발전할수록 디자인의 중요성이 높아지고 있으며 디자인을 이루는 여러 요소들 가운데 색이 차지하고 있는 비중은 매우 높다. 하지만 일반인은 조화로운 색을 선택하는데 어려움을 겪고 있다. 이를 위해 기존의 연구들은 다양한 색상 추천 방법을 제안하고 있지만 개인이 어떠한 배색을 더 선호하는 가에 관한 사용자 선호도는 고려되지 않는 경우가 대부분이다. 이에 본 연구에서는 협업필터링의 유사도 측정 방법을 컬러조화 추천 방법에 적용함으로써 사용자의 성향을 고려한 맞춤형 색 조화 추천 방안을 제안한다. 제안하는 방법은 색상별로 선호하는 색 조화 간의 유사도를 가중치로 사용하기 때문에 새로운 사용자의 선호도 예측 및 추천이 가능하며 이를 통해 향후 색과 조화를 선정하는 기본 적인 자료로 활용할 수 있으며 저장된 선호도는 유사한 성향을 지닌 사용자의 선호도 예측 및 각종 제품 마케팅 등에 적용이 가능하다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.74-78
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• 2002

소비의 패턴이 이성소비에서 감성소비로 전환되면서 오감이 중요한 마케팅 요소로 등장하고 있다. 특히 시각적 요소는 인간이 사물을 인지하는데 있어서 83%정도의 영향력을 발휘하기 때문에 매우 중요하게 고려된다. 따라서 본 연구는 Color Code를 토대로 사용자의 성격을 분류하고 동시에 사용자가 선호하는 색상을 이용하여 색채배색을 제안하는 방법을 설명하고 있는데 성격을 RED, BLUE, WHITE, YELLOW의 4개의 컬러코드로 분류하기 위해서 ‘The Hartman Color Code Personality Profil’을 이용하였다. 조사결과 사용자의 컬러코드 중 가장 많은 코드는 BLUE코드였으며 선호도도 가장 높았다. 이러한 BLUE 코드의 특징 중 색채와 대응할 수 있는 감성어휘를 중심으로 색채배색안을 제시하고 이를 주택상품의 컬러마케팅에 이용하고자 하는 것이 본 연구의 목표이다.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.631-643
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• 2005

The purpose of this research is to compare, according to tone variation of a red jacket, the preference of female college students from Korea and the U.S. for coloration in the traditional Korean dress. The results of the research can be summarized as follows: As to a vivid skirt according to tone variation of red jacket, students of both countries showed the different view in the preference for coloration of vivid red skirt and vivid. dark red jacket, and vivid orange skirt and dull red jacket, and vivid yellow skirt and light dull red jacket, and vivid violet skirt and dull red jacket. As to the light skirt according to tone variation of red jacket, student of both countries showed the different view in the preference for coloration of light red skirt and light red jacket, and light orange skirt and light red jacket. As to the dull skirt according to tone variation of red jacket, student of both countries showed the different view in the preference for coloration of dull red skirt and vivid light dull dark red jacket, and dull yellow skirt and light dull red jacket, and dull yellow skirt and light dull red jacket, and dull green skirt and dull red jacket, and dull violet skirt and vivid light dull dark red jacket. As to the dark skirt according to tone variation of red jacket, student of both countries showed the different view in the preference for coloration of dark red skirt and dull dark red jacket, and dark orange skirt and vivid light dull red jacket, and dark yellow skirt and dull red jacket. As to the neutral skirt according to tone variation of red jacket, student of both countries showed the different view in the preference for coloration of white skirt and vivid red jacket, and dark gray skirt and light red jacket.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.125-138
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• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.