• Journal of Digital Contents Society
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• v.11 no.3
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• pp.307-314
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• 2010

The demand for cyber education in Korea is constantly increasing and the need for research on online lecture on contents design that increases the learning effect is rising. In this research, the online lecture contents about the technical information type provided by Korea Cyber University was understood and we researched about the most preferred lecture type and the most effective lecture type in learning among the 1,173 students in Korea Cyber University who participated in this online survey. Also, we analyzed if the students' preference for the lecture type depended on their experience on that lecture type and we studied the students' claims postulated on the interface design of the lecture contents. The most preferred lecture type among students was e-Stream+flash and they answered that multi-media type lectures were the most effective lectures in learning. The majority of the students preferred lecture contents that they have experienced before and preferred the menu on the left side of the page in interface design. Not only the completeness, but the applications in design in lecture contents are also an important factor in online lectures. As the demand for cyber education in Korea is increasing, content design that can increase the academic performance should be further researched.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.263-270
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• 2011

The importance of effective delivery of information in the mobile web is increasing in Korea, due to the growing number of smart-phone users. In this study, I took a look at the characteristics of mobile devices and the mobile web, and after researching Korea's portal websites' mobile web designs, we figured out the users' preferences of mobile web designs through surveys and interviews. To provide compressed information on a small screen, it is ideal for significant contents to show up in the state that does not require scrolling. Users preferred compact and neat designs, and menus that were made with icons that are easy to touch with fingers, in the mobile web. When receiving delivered information, users preferred not only texts but texts that were provided together with photograph images. If usability evaluations and examination of preferences are achieved together, I think it will serve as a mobile web guideline that enables efficient delivery of information in the mobile web.

• The Korean Journal of Food And Nutrition
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• v.11 no.2
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• pp.200-210
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• 1998

This study was conducted to find out the actual condition of dining-out and the preferences of restaurant and food according to age groups and sex distinction in Pusan area. The survey was conducted on 564 peoples who live or work, including students aged more than 4th grade in elementary school in Pusan area. The results of the questionnaires are as follows ; The reasons of prefferring restaurant were in order of "delicious taste", "comfortable atmosphere" and "economical price", and of no prefferring restaurant were in order on "untasty", "unsanitary" and "unkind employees". Female and student group were more in the items of unexperinced food than male and older group. The menu of preferring were in order of "sliced raw fish", "pizza", "bulgogi", and of no preferring were in order of "dog soup", "gopchang jengol", "ox tail soup" male and older group showed a relatively highest preference for "traditional food", however, female and younger(student group and young group) showed a relatively highest preference for "fast foods". The reasons of prefferring food were in order of "delicious taste", "something like" and "abundance of nutrition", and of no prefferring food were in order of "untasty", "hatred food" and "doesn't suit constitution". Male and older group showed a relatively highest preference for "abundance of nutrition", however, female and younger showed a relatively highest preference for "foreign food". But, the results of the preferences of restaurant and food were different according to sex distinction and age groups.ot;, however, female and younger showed a relatively highest preference for "foreign food". But, the results of the preferences of restaurant and food were different according to sex distinction and age groups.ge groups.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.156-167
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• 2012

The purpose of this study is to examine the structural elements of HMR in Korea foods and explore the way HMR products using Korean foods can be developed at this time of increased interest. Through an investigation of its importance by attributes and their partial values, hypothetical HMR products using Korean foods were estimated. In order to develop the optimal HMR goods of Korean food, a preference survey was conducted after selecting 9 profiles using conjoint analysis with orthogonal design, and 4 holdout sets were generated and used for cross-validity authorization and reliability of the model. The results of this study showed that customers put cooking levels, menu price, and the location of purchase into importance when selecting HMR products of Korean foods. They preferred to eat the products after sufficiently heating them and buy the products sold online and through home shopping programs, with the price range of 10,000 won and over. It was concluded that more customers can be attracted if a variety of HMR products using Korean foods which can be prepared readily anywhere and at any time are developed.

• Journal of the Korean Society of Food Science and Nutrition
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• v.35 no.4
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• pp.448-455
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• 2006

The purpose of this study was to examine the fast food consumption patterns of secondary school students in Busan. Secondary school students in Busan area were asked in a survey about their perception and attitudes towards fast food (n=968, response rate: 92%). Most respondents answered that they consume fast food once a month because it is fast, easily accessible and tasty. Although they perceived fast food as unhealthy and less nutritious, they were less aware of its effect on their eating patterns: a clear indication of their limited knowledge on dietary impact. The more knowledgeable respondents were about nutrition and health, the less likely they were to choose fast food over other meals. However, respondents who had little or no knowledge about the nutritional factors of fast food accounted for 43.1%. Our study suggests that development of effective nutrition and health education is crucial to adolescent population. This study will enable educators to plan more effective strategies for improving the dietary knowledge of the adolescent population.

• The Korean Journal of Food And Nutrition
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• v.25 no.4
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• pp.980-989
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• 2012

This study examined 389 customers visiting restaurants located in the Guemo mountain resort who filled out self-administered questionnaires. The results showed that 60% of the participants dined out monthly. The 30 to 40-year-old age group did so the most frequently, dining out one to two times weekly. For men, the favorite menu item was the sanchejeongsik along side traditional liquor and for women was the samgaetang. By age, the 20, 30, and 60-year-olds selected samgaetang as their favorite, the 40-year-olds selected traditional liquor, and the 50-year-olds selected the sanchejungsik. The reasons for selecting the dishes were because participants previously enjoyed them or considered the dishes healthy, regardless of sex or age. Participants suggested that the sanchejeongsik and samgaetang be promoted for tourism, without significant differences between gender. The current findings suggest that the quality of certain local menu such as sanchejungsik and samgaetang could be improved to become more nutritious for future customers. Also, traditional Korean liquor may become even more popular with visitors to the Guemo mountain resort if paired with simple menu items such as jeon or muk.

• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.12
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• pp.1660-1666
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• 2008

The purpose of the study was to investigate the basic data that could make out a menu reflected by students' preference to increase the intake of vegetable food through the cooking method of favorite vegetables. For the investigation, 585 middle school students in Seoul and Ansan area were surveyed. In the preference of food items, the meat food was more preferred to the vegetable food. Also, the reasons that students do not eat vegetable provided were 'bad taste' and 'unfavorite vegetable'. The preference analysis for vegetable showed that stem and leaf vegetables, root vegetables and fruits & vegetables were in the order of perilla leaver, celery and cabbage, sweet potato, potato, and dried radish cube and tomato, sweet pumpkin and cucumber, respectively. The preference was three kinds of vegetables that were more delicious than frequently eaten in home. The preference analysis for cooking method of vegetables showed that stem and leaf vegetables, root vegetables and fruits & vegetables were in the order of boiled rice, soup/stew, and salads, boiled rice, fried food and salads, salad, soups/stew and raw seasoned vegetables, respectively. Therefore, this study was conducted in order to increase the vegetable intake. According to the results of this study, it should be needed to develop menus integrating vegetables and its cooking methods that students preferred and disliked are needed.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.581-592
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• 2011

In this research, a study on a shopping web site design for elderly users is performed in order for them to purchase silver products easily. Issues discussed in this study are the menu design in the product-searching stage, the method of image placement and the method of instruction offering in the product-selecting stage, and the way of payment in the purchasing stage of products. Firstly, the present conditions of domestic shopping web sites for silver products were investigated and the evaluation models were designed and developed. With these developed models, a test group of 61 elderly users were given a task of searching for and purchasing a blood pressure gauge (sphygmomanameter). Afterwards, a comprehensive survey and an in-depth interview on their preferences concerning the web site design proposed. Based on the results of the preference study, a convenient and comfortable shopping web site design for elderly users is proposed when they purchase silver products through internet.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.111-131
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• 1999

본 연구는 인터넷 쇼핑시이트의 웹디지인 구성형식에 띠른 소비자의 쇼핑 프로세스의 차이점을 밝히고, 인터넷 쇼핑 사이트에 대한 소비자 만족도와 그 차원을 규명하고, 인터넷 편의성, 만족도 및 구매의도와의 관계를 조사하였다. 본 연구는 설문지조사법과 관찰법을 이용히여 인터넷을 사용하는 소비자로, 남여 대학생 101명을 편의추출히여 조사를 실시하였고, 자료분석방법으로는 기술통계, paired t-test, 요인분석, 회귀분석을 실시하였다. 연구 결과 첫째, 대부분의 응답자들이 인터넷사용과 인터넷 쇼핑에 어려움을 느끼지 않았으며, 인터넷 정보의 질은 소비자들이 기대수준에 미치지 못하는 것으로 나타났다. 또한 상품정보 제공 시 사진과 설명을 동시에 사용하는 것을 선호하고 상품 홈페이지 구성의 중요도 중 속도와 정보의 질을 중요시 여기는 것으로 나타났다. 둘째, 인터넷 쇼핑 프로세스의 관찰 결과 처음 쇼핑을 시도할 경우 인석하기 쉬운 기능키나 단어로 된 메뉴를 이용하는 경우가 대부분이며, 쇼핑 과정은 대부분 10번의 클릭으로 이루어졌고, 쇼핑과정 동안 쇼핑에 재미를 느끼지 못하는 경우도 많았으며 마음에 들지 않거나 선호하는 상품이 없는 경우 쇼핑을 중단하는 것이 대부분이었다. 그리고 매장구성은 텍스트보다는 그림을 선호하는 경우가 많았다. 셋째, 인터넷 쇼핑에 대한 소비자 만족요소 중에 '직접 가지 않아도 되는 것'과 '시간, 장소에 구애받지 않는다'는 항목에 대한 만족도가 높게 나타났으나 상품의 구색이나 가격, 유통업자 및 상품의 신뢰도 요인에 대한 만족도가 낮게 나타났으며 만족/불만족 요인으로는 주문처리의 정확성/다양성, 인터넷 쇼핑의 편의성, 상품의 다양성/신뢰성, 주문 방법의 편의/경제성, 쇼핑 방법의 용이성의 5가지 요인으로 나타났다. 넷째, 인터넷 편의성은 소비자 만족에 영향을 미치지 않는 것으로 나타났으나, 인터넷 쇼핑의 만족은 구매의도에 영향을 주는 것으로 나타났다. 쇼핑의 만족도가 높을수록 구매의도가 높은 것으로 나타났고, 상품의 다양성/신뢰성 요인에 대한 만족도가 높을수록 구매의도가 가장 높아지는 것으로 조사되었다. 인터넷 쇼핑 사이트에서 소비자들은 전형적인 의복구매행동과 유사하거나 오히려 더 많은 정보와 서비스롤 요구하는 것으로 나타났다. 직접 보지 못하고 구매해야 한다는 데 대한 두려움과 거부감을 많이 나타내고 쇼핑 시 즐거움에 대한 중요도도 높게 나타났다.

• Design Convergence Study
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• v.14 no.5
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• pp.47-56
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• 2015

People often use haptic experience as a basis for their preference decisions and value judgments, assuming that haptic experience with a product results from the properties of the products. However, research has suggested that unplanned haptic experience, which does not arise from the properties of the product itself, can also influence people's preference and value evaluation (Ackerman, Nocera, & Bargh, 2010). In this study, in order to verify (1) if such unplanned or accidental haptic experience changes user's cognitive tendency and (2) if accidental haptic experience leads to misattribution of the cause of haptic experience, two hypotheses were suggested and empirically investigated. Participants of the experiment were exposed to certain products on a display of a tablet PC and asked to decide on the maximum price they were willing to pay for each product. The products displayed on the screen were made up of either soft material or hard material. Results of the experiment revealed that accidental haptic experience had an effect on participants' value evaluation of products via altering their cognitive inclinations. Possible applicability of accidental haptic experiences that occur in various situations were discussed.