• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.270-277
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• 2007

가상공간에서 사용자들은 온라인 커뮤니티(Online Community)로 관계(Relationship)를 맺고, 같은 관심사를 가지고 공감대를 형성하는 일이 하나의 디지털문화로 형성되었다. 이러한 가상공간에서 자신을 대변할 수 있는 또 다른 나, 즉 아바타(Avatar)에 대한 선호가 증가하고 있으며, 사용목적에 따른 사용자 감성의 반영으로 아바타 디자인이 다양한 형태로 발전하고 있다. 아바타의 근원은 분신(分身) 화신(化身)을 뜻하는 산스크리스트어 '아바따라(avataara)'에서 유래되었으며, 인터넷시대가 열리면서 3차원이나 가상현실게임 또는 웹에서의 채팅 등을 즐길 때 사용자를 대신하는 그래픽 아이콘으로 표상되면서 인터넷 상에서 자신을 대표하는 분신으로 정의되고 있다. 본 연구의 목적은 인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 것으로서, 이 연구를 통해 아바타 디자인의 시각적 표현요소에 효과적으로 활용될 수 요인을 찾고자 하였다. 분석을 위해 인터넷 공동체 집단을 미니홈피/블로그, 채팅, 게임으로 구분하였으며, 아바타 이용자들이 이와 같은 커뮤니티를 이용할 때 어떤 목적에 따라 사용하고 있으며, 그들이 아바타를 선택할 때 어떤 유형별 특성이 나타나는가를 실증하고자 하였다. 이것은 아바타 이용자들이 자신이 표현하려는 아바타 이미지와의 관계를 파악함으로써 가상세계에서 표출하는 아바타 사용 목적에 맞는 유형을 설명할 수 있을 것이다. 따라서 아바타 이용자의 특성을 파악하여 그들의 감성을 반영하는 디자인 전략을 세울 수 있다. 연구방법은 아바타의 개념과 유형분류, 그리고 미니홈피/블로그, 게임, 채팅의 이론적 논의 및 근거제시를 위한 문헌연구를 하였으며, 아바타 이용목적에 따른 유형별 특성을 심도 있게 파악하기 위해 질적연구(Qualitative)로서 표적집단면접(Focus Group Interview)을 실시하였으며, 그에 따른 내용분석과 표현분석을 하였다. 그리고 이것을 보다 객관적으로 검증(verification)하기 위해 양적연구(Quantitative)를 병행하였다. 조사대상은 아바타를 이용해 본 경험이 있는 384명의 학생들이며, 성별 연령별에 따른 분류를 통해 각 조사대상자별 특징을 발견하고자 하였다. 조사를 통해 미니홈피/블로그, 채팅, 게임의 서비스 공간에서 보여 지는 각각의 특성에 맞게 아바타 이용자들은 자신이 표현하려는 아바타의 유형에서 선호의 차이를 나타내고 있음을 알 수 있었다. 결과적으로 아바타사용자의 인터넷 매체 이용목적에 따른 유형별 특성을 파악할 수 있었으며, 향후 사이트(site)의 특성에 따라 사용자의 감성선호를 고려한 아바타 디자인 전략과 그 모델(Design model)을 제시할 수 있을 것이다.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.149-152
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• 2005

콘텐츠 융합을 통한 오락과 커뮤니케이션의 대표적인 매체이자 사회적 구성물로 발전해 온 게임산업은 다양한 주제와 다양한 시각의 접근으로 폭넓은 연령층과 여성유저의 참여 확대 현황을 보이고, 이러한 현황은 캐주얼게임과 여성선호게임의 성장을 가져왔다. 이에 따라 유저들의 요구사항은 더욱 다양해지고 있고 이러한 게임개발을 위해 시각적 표현은 더욱 중요한 자리를 차지하게 된다. 캐주얼게임과 여성선호게임들의 성공요인들을 통해 그 중에서 시각적인 표현요소들의 중요성과 영향력, 그리고 앞으로의 개발방향에 대하여 제시한다.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.1-17
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• 2002

The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.

• Journal of the Korean Society for information Management
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• v.26 no.3
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• pp.279-294
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• 2009

This research evaluated Information Application Mechanism based on university student's preference. In other words, the research content is analyzing what is the most effective learning method for lectures. To obtain this research objective I've done some research in theoretical research and pervious research related to informational mechanism. I also analyzed the degree of understanding in learning-efficiency with students based on lectures using various information mechanisms. For the data gathering I've surveyed 82 students living in Busan, and used the survey sheets to gather data, I made the survey sheet with nominal and interval parts to make the analyzement of data easier. The research result is down below. First, It shows that the students with higher understanding in IT preferred lectures with "PPT"s. Second, The "PPT" preference group thought that the "PPT" teaching method is more effective than other methods. Third, The "WRT" preference group thought that the "WRT" teaching method is more effective than other methods. Forth, Both groups gave each method a 3.08 and 2.95 as a total mean value out on a 1-5 scale showing not much difference. However this research has a research limitation like other researches. In other words, there can be some distortion of information when using the interview method to gather data. The researches from now on will need to organize groups by information mechanisms and research the learning-efficiency with each mechanism.

• Journal of Korean Society of Transportation
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• v.33 no.5
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• pp.470-477
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• 2015

VMS informs the public of traffic and weather information in real time and functions to facilitate traffic flow. However, as smart phone navigation becomes more popular with the rapid propagation of the smart phone, the efficiency and applicability of VMS are challenged. Accordingly, this study aims to investigate the drivers' preference for the traffic information service between VMS and smart phone navigation by conducting a survey using a stated preference in Busan Metropolitan City in August 2013. This study found that 60% of survey respondents prefer VMS to the smart phone navigation. Further analysis to investigate the preference focused on the smart phone users revealed that female, younger, more educated, and less experienced drivers more rely on the smart phone navigation. Consequently, this study implicates that private and governmental institutes have to take a measure to develop the integrated traffic information system.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.3
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• pp.5-21
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• 2021

The study was carried out for the purpose of identifying implications that should be considered in educating DDC through online within Library and Information Science curriculum. Followed by operating a NCS-based educational course utilizing printed matter and web version of DDC, two tests and survey were conducted to analyze learning outcomes, satisfaction, and preferences by learning tools. The result showed that differences in educational medium do not correlate to educational performance significantly. However, during the learning process, the mainly used medium affects the usefulness, preference and future utilization of the medium. Based on the research results, when designing DDC education using WebDewey in the future, compared to the printed version, relative understanding for utilizing the structure and its items of DDC classification, built numbers and education for understanding Web Dewey interface and function are required.

• (The) Korean Journal of Educational Psychology
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• v.32 no.3
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• pp.321-353
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• 2018

The purpose of this study was to investigate Korean undergraduate students' metacognitive awareness and preference of effective learning strategies. To achieve this goal, a scenario-based survey was conducted focusing on the metacognitive awareness, preference, and use of seven effective learning strategies (modality effect, static-media presentations, absence of extraneous details, testing, distributed learning, interleaved learning, generation) that were empirically supported. This study also aimed to explore the relationships between grade point average (GPA), metacognitive self-regulation, and the aforementioned variables to investigate which students know about, prefer, and use effective learning strategies. The majority of students were unknowledgeable about four of the seven strategies (modality effect, static-media presentations, absence of extraneous details, interleaved learning). Only half of the students were correctly aware of effectiveness of the two strategies (testing, generation). Moreover, students showed low preference for effective learning strategies. GPA did not show a significant correlation with metacognitive awareness and preference of effective learning strategies; however, it showed a significant positive correlation with the use of effective learning strategies. Only for a few learning strategies, metacognitive self-regulation showed a positive correlation with metacognitive awareness, preference, and/or their use. This study suggests that it is important to teach effective learning strategies to undergraduates with a specific direction of instruction. In addition, this study distinguishes metacognitive awareness from preference, suggesting that these two may reflect different constructs.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.5
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• pp.713-724
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• 2013

The purpose of this study was to explore and classify the types of portal sites' preferences among korean elderly in Korea by using the Q-methodology. 35 q-samples were adopted based on literature reviews and interviews with elderly and staff in charge of information education for the elderly. As results, types of portal sites' preferences among Korean elderly were categorized into four: 1) universality and popularity, 2) personal interests, 3) social relationship, and 4) convenience. This study also explored attributes of each type of perception and delivered implication to prepare and improve better portal sites for the elderly and finally help them use portal site more effectively and enhance their quality of life.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.1-5
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• 2001

시각제시에 의한 감성반응 생체신호 추출 실험시 시각 제시물 선정에 주관적 방식을 사용하였다. 시각제시 영상물로는 감성반응도가 가장 큰 인물얼굴 영상자료를 선정하였다. 피검자군 스스로 자신이 극도로 선호하고 혐오하는 양극단의 얼굴영상물을 선호도 특성조사를 통해 선택케 하였다. 외부와의 영상잡음이 차폐된 모니터 제시 장치를 구성하여 선호와 혐오의 양극단 영상물을 교차 제시하며 설문조사와 뇌파를 측정하였다. 피검자로는 남녀 대학생 20명을 선발하였으며 영상매체 선정을 비롯한 뇌파측정에 과정에 참여시켰다. 뇌파신호 분석 방법으로는 대역별 적분값, 반응구간 변화 미분값을 파라미터로 사용하였다. 분석결과, 교차제시에 따른 반응민감도가 향상되었으며 동일 시각 반복제시에 따라 민감도가 둔화됨을 밝혔다.