• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1759-1767
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• 2006

The purpose of this study is to examine the relationship between gender, gift recipient, and group identity by product category of Korean consumers. 672 usable questionnaires from South Korea completed a self- administered survey with a five-point Likert scale. This questionnaire evaluated the perceived importance of group identity when buying apparel and electronics as a gift for kin, nonkin, and co-workers. The interaction between gender, gift recipient, and group identity were statistically significant. The results suggest that the importance of group identity may vary when gender and gift recipient differ by product category. Recommendations for future research are discussed.

• 사료
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• s.43
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• pp.70-74
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• 2010

이번호에는 해외농산물 선물(先物)시장의 향후 가격 전망에 대하여 알아보겠다. 작년 한 해 농산물 가격은 연초 대비 지지부진한 상태가 계속되었으나 2010년 한 해에도 전세계 경기 회복세가 이어지면서 상승할 것으로 전망되고 있다. 다른 원자재품목대비 농산물 가격은 저평가되어 있기 때문이다. 하지만 2010년 수급상황이 호전되고 있어 농산물 가격 상승을 제한하는 요인으로 작용할 것으로 예상되는 바 가격 상승은 견조한 상승세를 이어갈 것으로 보인다.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.777-780
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• 2009

제주를 대표하는 지역특산품인 '감귤'이 최근 소비 감소, 수입 개방 확대 등으로 인해 어려운 시기를 겪고 있다. 본 논문에서는 이를 극복하기 위해서 '생글생귤'이라는 제주 감귤을 위한 고유한 브랜드를 창출해냄으로써 차별화를 통해 경쟁력을 제고 하고자 하였다. 또한 이를 홍보하기 위한 수단으로 웹진을 제작하여 감귤의 주요 품목에 대한 정보, 몸에 맞는 감귤 추천 콘텐츠, 감귤 선물 상자 판매 등 다양한 정보를 소비자에게 제공한다.

• Journal of Distribution Research
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• v.16 no.5
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• pp.1-18
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• 2011

Local assemblers of agricultural products perform important distribution functions such as providing sales outlets, labor forces, market information, and financing, forward contracting, farming, physical distribution, and etc. However, their business activities are not transparent and producers are not effectively protected from unfair practices done by local assemblers. In order to enhance transparency and to increase effectiveness of governmental policies, local assemblers, which are mostly private management, should be organized as corporations. In order to organize corporations, the government should emphasize the importance of education and should provide corporations with governmental funds for improvement of agricultural distribution. Corporations should be developed to marketing cooperatives in the long run, and are requested to form their federations. It is also necessary to have transparent forward contracting system by local assemblers. In order to have transparent system, producers and local assemblers are guided to use standard contract forms and to operate offices handling unfair trade practices by local assemblers. We also need a place to exchange forward contracts, which can be developed to a futures market in the long run. In summary, local assemblers of agricultural products, which are mostly private management, should be developed to corporations and be operated by a transparent manner in order to protect agricultural producers and increase efficiency of trading.