• Korean Architects
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• no.5 s.218
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• pp.7-23
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• 1987

• Korean Architects
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• no.5 s.218
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• pp.30-35
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• 1987

서울투자금융 사옥은 앞으로 지어져야 할 사무소 건축의 새로운 방향을 여러 각도에서 시사해 주는 수작이다. 부분적으로는 미완결된 채로 남아 있는 요소가 눈에 띄기는 하나, 그럼에도 불구하고 간결 ㆍ명쾌하게 처리된 조형감각과 신선한 매스 처리는 을지로 입구 금융가의 새로운 랜드마크가 되고 있음은 틀림없는 사실이다.

• Korean Architects
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• no.2 s.227
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• pp.7-25
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• 1988

• Asia Marketing Journal
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• v.13 no.4
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• pp.227-251
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• 2012

This study analyzed Woori Investment and Securities' industry-leading marketing from both a brand management and a marketing decision-making perspective. By executing a different marketing strategy from its competitors, Woori Investment and Securities recognized recent changes in the asset management and investment markets as an open opportunity, and quickly responded to the market changes. First, the company launched the octo brand as a multi-account product, two years before its competitors offered their own products. In particular, it created a differentiated brand image, using the blue octopus character, which became familiar to the general financial community, and was consistently employed as part of an integrated marketing communications strategy. Second, it executed a brand expansion strategy by sub-branding octo in a variety of new financial products, responding to rapid changes in the domestic financial and asset management markets. Through this strategic evolution, the octo brand became a successful wealth management brand and representative of Woori Investment & Securities. Third, it has converged market research, demand and trend analysis, and customer needs acquired through various customer contact channels into a marketing perspective. Thus, marketing has participated in the product development stage, a rarity in the finance industry. Woori Investment and Securities has a leading marketing system. The heart of the successful product creation lies in a collaboration of their customer bases among the finance companies in the Woori Financial Group. The present study suggested a corresponding strategy for octo brand, which is expected to enter into the maturity stage of its product life cycle. In addition, this study found a need to modify the current positioning strategy in order to position and preserve sustainability in the increasingly competitive asset management market. It also suggested the need for an offensive strategy to counter the number one M/S company, and address the issue of cannibalism in the Woori Financial Group.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.1
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• pp.76-101
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• 2021

This paper analyzes two cases of space tokenization, Meridio and QuantmRE, to explore the potential of tokenization as a new means of space financialization. Space tokenization is based on blockchain technology and security token offering (STO). Although some financial geographers noted the possible impact of blockchain technology on space financialization, it has not been examined in depth. Therefore, this paper demonstrates space tokenization cases in detail. Meridio and QuantmRE suggest financial structures that convert space into tokens based on fractional ownership transactions. QuantmRE, specifically, allows a homeowner to secure cash without either debt or ownership relinquishment through sales of tokenized home equity. As this method takes a form of sale transaction rather than a loan, it enables financial institutions to circumvent strengthened regulation on loans after the 2008 global financial crisis. Moreover, even "house poor" households, who own houses but lack cash due to excessive loans, can cash out from their properties through QuantmRE. As such, space tokenization enables financial institutions to overcome constrained conditions after the global financial crisis, thereby reproducing space financialization. Space tokenization also has the potential to geographically expand space financialization through stimulating investment in the depressed housing market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.290-295
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• 2021

This paper analyzed the relationship between corporate debt financing and interest costs using micro firm-level data. We also analyzed the differences in this relationship by the year of 2008 financial crisis. We did not find a negative relationship between corporate interest costs and debt financing. Prior to the 2008 financial crisis, we found a negative relationship between corporate interest costs and debt financing. However, following the 2008 financial crisis, we found a positive relationship between corporate interest costs and debt financing. The impacts of the decrease in corporate interest costs on the increase in corporate debt financing are not significant in the Korean economy. After the 2008 financial crisis, the decrease in corporate interest costs is followed by a decrease in corporate debt financing.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.287-308
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• 2022

The explosive growth of cryptocurrency, led by Bitcoin has emerged as a major issue in the financial market recently. As a result, interest in cryptocurrency investment is increasing, but the market opens 24 hours and 365 days a year, price volatility, and exponentially increasing number of cryptocurrencies are provided as risks to cryptocurrency investors. For that reasons, It is raising the need for research to reduct investors' risks by dividing cryptocurrency which is not suitable for recommendation. Unlike the previous studies of maximizing returns by simply predicting the future of cryptocurrency prices or constructing cryptocurrency portfolios by focusing on returns, this paper reflects the tendencies of investors and presents an appropriate recommendation method with interpretation that can reduct investors' risks by selecting suitable Altcoins which are recommended using Apriori algorithm, one of the machine learning techniques, but based on the similarity and association rules of Bitocoin.

• Land and Housing Review
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• v.12 no.4
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• pp.41-59
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• 2021

This study reviews theoretical considerations and past studies about real estate prices, macroeconomic variables, and real estate policies. Monthly data from January 2003 to June 2021 are used, and a VEC model, the most widely used multivariate time series analysis method, is employed for analysis. Through the model, the effects of macroeconomic variables and real estate regulatory policies on real estate prices in Seoul are analyzed. Findings are summarized as follows. First, macroeconomic variables such as money supply and interest rates do not have a significant impact on Seoul's apartment prices. Due to the high demand for housing and insufficient supply, there is a demand for buying a home regardless of macroeconomic booms or recessions. Second, tax and financial regulatory policies have an initial impact on the rise in apartment prices in Seoul, and their influence diminishes over time. Third, anti-speculation zones are expected to decrease apartment prices through the suppression of demand. However, these zones cause a rise in apartment prices. This could be understood as a lock-in effect due to the strengthening of capital gains tax. Fourth, the price ceiling did not decrease apartment prices. These findings propose that, in Seoul, where demand is high and supply is insufficient, the supply of high-quality and sufficient housing should be prioritized over various regulations such as tax regulations, financial regulations, anti-speculation zones, and price caps. Moreover, the findings provide an implication that city-specific real estate policies should be implemented for Seoul rather than regulation-oriented approaches in public policy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.480-488
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• 2016

As the subprime mortgage crisis spread globally, it depressed not only the financial market, but also the construction business in Korea. In fact, according to CERIK, the BSI of the construction businesses plunged from 80 points in December 2006 to 14.6 points in November 2008, and the extent of the depression in the housing sector was particularly serious. In this respect, this paper analyzes the influence of the financial market fluctuation on the housing market before and after the Global Financial Crisis using VECM. The periods from January 2000 to December 2007 and January 2008 to October 2015, before and after the financial crisis, were set as Models 1 and 2, respectively. The results are as follows. First, when the economy is good, the Gangnam housing market is an attractive one for investment. However, when it is depressed, the Gangnam housing market changes in response to the macroeconomic fluctuations. Second, the Gangbuk and Gangnam housing markets showed different responses to fluctuations in the financial market. Third, when the economy is bad, the effect of low interest rates is limited, due to the housing market risk.

• Feed Journal
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• v.4 no.8 s.36
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• pp.58-61
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• 2006

한미 자유무역협정(FTA) 2차 협상이 이번 FTA를 반대하는 단체들의 대규모 시위와 의약품 분야의 협상 중단 사태 등 파행을 겪으며 14일 종료됐다. 지난 10일부터 5일간 서울 신라호텔에서 열린 이번 협상에서 양국 협상단은 18개 분과 및 작업반 회의를 열고 관세인하 폭과 이행기간이 포함된 상품 양허안 교환에 합의했다. 또 개방제외 분야가 나열된 서비스ㆍ투자 유보안과 정부조달 분야 개방안(양허안)도 상호 교환함으로써 3차 협상의 교두보를 마련했다. 아울러 금융개방 논의도 일부 합의점을 찾았다. 하지만 농산물, 의약품, 자동차, 개성공단 생산제품 원산지 등 핵심 쟁점에 대해서는 양측의 입장이 팽팽히 맞섰다. 특히 미국측은 의약품 협상중단과 관련해 협상 나흘째인 13일부터 무역구제와 서비스 분과 회의에 참석하지 않았으며 우리 측도 이에 맞서 이날 개최키로했던 상품과 환경분과 회의를 전면 취소하는 등 갈등을 겪었다. 기본적인 틀을 짜는데 실패한 농업과 섬유는 물론 의약품과 자동차, 쌀개방, 개성공단 문제에 있어서는 양측 모두 입장차를 좁히지 못해 향후 협상 전망을 어둡게 했다.