• 한국IT서비스학회:학술대회논문집
• /
• 2008.11a
• /
• pp.330-333
• /
• 2008

비즈니스 리엔지니어링 이후, 프로세스 개선 및 다양한 정보시스템 구축 등 혁신의 결과에도 불구하고 기업들은 혁신을 체질화 하는 데는 큰 성과를 보이지 못하고 있다. 본 연구에서는 상시적인 혁신 및 혁신결과의 지식화를 달성하기 위하여 가장 효과적인 프레임워크인 PAL(Process Asset Library) 기반의 PI(Process Innovation) 방법론을 소개하고, 국내 소비재(CPG) 기업의 구축 사례를 통하여 PAL 기반의 PI가 기업 내에 체질화되는 과정을 살펴보았다.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.278-285
• /
• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• Broadcasting and Media Magazine
• /
• v.24 no.3
• /
• pp.76-81
• /
• 2019

지상파 UHD 방송의 주요 특징 중 하나는 IP기반의 양방향 서비스이다. 데이터 전송 측면에서 보면 고화질 영상을 많은 사람들이 동시에 수신할 수 있는 브로드캐스트 서비스이면서도 통신망과의 연결을 통해 콘텐츠를 확장할 수 있는 확장형 서비스라고 할 수 있다. 초고속, 초저지연, 초연결 등 세가지 중요한 특징의 5G 서비스는 이러한 지상파 UHD 방송과 어떻게 접목될 수 있을까? 초고화질로 연결되는 현장 상황은 실시간 방송의 품질을 높일 것이며, 초저지연은 무선라이브 제작환경의 혁신을 가져올 것이다. 또한 초연결성은 고품질 미디어 서비스 단말기의 무한 확장을 가져올 것이다. 이처럼 통신 기술의 혁신적인 발전은 연결형 서비스로 거듭난 지상파 방송 서비스의 진화에도 많은 영향을 미칠 것이다. 본 고에서는 5G에서 달라진 기술 혁신의 내용과 미디어 소비 환경의 변화가 지상파 방송 미디어 서비스를 어떻게 변화시키는지 논의해 보고자 한다.

• Journal of Korea Technology Innovation Society
• /
• v.19 no.2
• /
• pp.324-357
• /
• 2016

As the transition to the knowledge-based economy has been accelerated in the 21st century, the importance of the service industry has been highlighted. As the proportion of knowledge service industry in the economy and the related employment rate are continuously growing, it is necessary to bring innovation to the industry in order to increase competitiveness. In this study, the innovation types are diversified into product, process, organization, and marketing and the influencing factors have been analyzed with knowledge service firms. The complex causal relationship that is linked to the innovation performance has been analyzed by the structural equation with each innovation types as the intervening variables. The results of this study can be summarized as follows. The innovation capacity of firms in knowledge service industry has very strong positive effects either directly or indirectly on product innovation, process innovation, organizational innovation, marketing innovation, and the revenue and employment of the firm. On the other hand, innovation support policy through government intervention produce negative impact on product innovation and they do not create meaningful impact on the total effect on the revenue nor the employment growth. The innovation should ultimately create effects on the revenue and the employment of the firm. And the government support policies should be carefully designed in consideration of the final destination point of this complex causal structure.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.12 no.4
• /
• pp.145-157
• /
• 2017

SMEs play an important role in the domestic economy. Regarding competency to respond flexibly to unpredictable changes, agility of SMEs is more emphasized. Entrepreneurship orientation is an important factor in the source of SMEs that enable such competency. Entrepreneurial orientation refers to the tendency of a CEO or a member of a corporation to be innovative, risk-taking, and active in the face of various market opportunities. In other words, it refers to the tendency to be expressed in the activities of the entire company without regard to specific technologies or industries. Entrepreneurial orientation has a direct or indirect effect on business performance. Therefore, in this study, we conducted theoretical and empirical studies on the effect of entrepreneurial orientation of SME managers on business performance. Research hypotheses were derived through theoretical research. We focused on the mediating effect of innovation activity and tried to identify the mechanism that entrepreneurial orientation leads to business performance through product innovation and service innovation activity. We investigated whether innovativeness, proactiveness, and risk-taking, which are sub-variables of entrepreneurial orientation, affect business performance through product innovation and service innovation. We conducted a survey of SMEs in Busan and Kyungnam regions to examine the research hypotheses. The results show that product innovation and service innovation have mediating effects. The results of the study are as follows. Product innovation has mediating effect of innovativeness and risk-taking on business performance. Service innovation has been found to mediate innovativeness, proactiveness, and risk-taking on business performance. There was a difference in the mediation effect between the two innovations. Product innovation showed a low mediating effect and a large direct effect. On the other hands, service innovation is relatively more mediating than product innovation. The implications of the research results are derived in relation to the essential differences between product innovation and service innovation. Limitations of the study and directions for future research are presented.

• The Journal of Society for e-Business Studies
• /
• v.11 no.2
• /
• pp.111-134
• /
• 2006

This paper analyzes the resistance to mobile commerce services in consumer adoption process. Relative advantage, compatibility, perceived risk, complexity, self-efficacy, innovativeness and attitude for competing service have been chosen as independent variables. This paper also investigates on the significant factors which resist against adoption of mobile commerce service according to adoption phase. The results show that relative advantage, self-efficacy, perceived risk, attitude for competing service are significant factors to affect resistance to mobile commerce services. Relative advantage, perceived risk, attitude for competing service are significant resistance to mobile commerce services for consumers in before-adoption group and compatibility, complexity, self-efficacy are significant factors for consumers in after-adoption group. This study can be extended to new communication services such as Wibro and DMB to reduce resistances in early adoption phase.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.2
• /
• pp.59-65
• /
• 2024

This study sought to determine the influence of perceived benefits of subscription services on attitudes toward subscription services and continued use intention of them. For this purpose, the perceived benefits of the subscription service were composed of perceived enjoyment and perceived usefulness, and the personal variable, innovativeness, was set as a control variable to examine its influence. As a result of the study, perceived benefits, such as perceived enjoyment and perceived usefulness, both showed a positive influence on attitude toward subscription services and continued use intention of them. The moderating effect of innovativeness on perceived usefulness was also confirmed. The influence of perceived usefulness on attitudes toward subscription services was found to be greater in groups with low innovation propensity than in groups with high innovativeness. These results provide implications about the value of personal characteristics for the continued use of subscription services.

• Journal of the Korea Society for Simulation
• /
• v.27 no.1
• /
• pp.51-60
• /
• 2018

This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

• Journal of Korea Technology Innovation Society
• /
• v.11 no.1
• /
• pp.46-71
• /
• 2008

Although the volume of mobile internet services has increased continually over the years, the rapid diffusion has still fallen short of expected quality. This paper considers mobile internet service industry in Korea as a system failure due to structural problems and attempts to identify systemic imperfection mechanisms from the supply side. The problems of mobile internet industry in Korea are categorized into interaction failures, institutional failures and capabilities failures which contribute to system failure and at the same time, failure types are linked to each other. It is needed to improve policy and institutions in operation and develop new policy for contents providers to promote mobile internet industry. This research findings will contribute to policy making to promote mobile internet service industry and development of sectoral system for emerging industries.

• Journal of Internet Computing and Services
• /
• v.11 no.5
• /
• pp.37-58
• /
• 2010

This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.