• Title/Summary/Keyword: 서비스 품질 만족

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Gap Analysis of Users' Perceptions and Staffs' Expectations Regarding the Library Service Qualify, Customer Satisfaction and Loyalty : A Case Study of the National Library of Korea (이용자와 직원이 인식하는 도서관의 서비스품질과 만족도, 충성도 - 국립중앙도서관의 사례를 중심으로 -)

  • Oh, Dong-Geun;Lim, Young-Kyu;Yeo, Ji-Suk
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.4
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    • pp.165-181
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    • 2006
  • This study analyzed the gap between users' perception and staff expectations on users' perceptions about dimensions of library service quality(library staff, service supports. materials and resources, and facilities and equipments), service value, user satisfaction, royalty. using newly developed model. Six hundred-fourteen users and one hundred staff members or the National Libra of Korea were participated in the survey using questionnaires. Users evaluated service quality lower but evaluated service value, satisfaction. and loyalty higher In terms of showing complaining behaviors, users were less than staffs expected. Model analysis for users and staff3 showed that service value and general satisfaction influenced on complaining behavior and loyalty. For users. only the dimension of library staff influenced significantly on the service value, satisfaction, complaining behavior, and loyalty. None of the other dimensions of the service qualify showed significant relationship to them in the case of staff expectation.

The Effect of Sports Centers' Service Guarantee on Service Quality, Service Value, Customer Satisfaction and Customer Loyalty (스포츠센터의 서비스보증이 서비스품질, 서비스가치, 고객만족, 고객충성도에 미치는 영향)

  • Kim, Hyo-Jin;Han, Sang-Lin
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.127-138
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    • 2013
  • This study aims to grope for the factors that can influence consumer when they evaluate sports centers' service multilaterally in order to draw strategic operation methods for sports centers. This article examines the relationship among sports centers' service guarantee, service quality, service value, customer satisfaction, and customer loyalty. This study selects 2 sports centers located in Seoul and then conducts a survey to 200 members of the sports centers. The data collected go through frequency analysis, reliability analysis, and exploratory factor analysis with SPSS 16.0, and also AMOS 18.0 is utilized to perform confirmatory factor analysis and hypothesis verification. According to the study result First, service guarantee affects service quality positively while it does not affect customer loyalty. Second, service quality affects service value positively. Third, service value affects customer satisfaction and customer loyalty positively. Therefore this study has verified the marketing effectiveness of service guarantee in sports centers, so it can be said that the study has drawn practical operation methods.

Impact of Information Support Quality and Service Quality Factors on Service Satisfaction of Department Store -Case Study of Kyungnam Area Department Store- (백화점의 정보품질과 서비스품질이 서비스만족도에 미치는 영향 -경남지역 백화점을 중심으로-)

  • Kim, Dong-Il;Choi, Seung-Il
    • The Journal of the Korea Contents Association
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    • v.7 no.7
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    • pp.133-143
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    • 2007
  • The object of this study is to empirically analyze the effects of information support quality and service quality on service satisfaction of department store. To investigate the purpose of this study, literature review and survey were conducted. for statistical analysis, factor analysis, analysis of variance(ANOVA), and regression in order by the contingency grouping method were used. In conclusion of this study are as follows First, The regression analysis had effects on information support quality and service satisfaction. Second, The Analysis of variance(ANOVA) and regression had effects on information support quality and service satisfaction as service quality factors. Result, The information support accuracy and service quality had additional effect about customer relation.

An Effect on Service Satisfaction by Information Valuation Evaluation Factor in M-commerce Industry (모바일 커머스 산업에 있어서 정보가치 평가 요인이 무선인터넷 서비스 만족에 미치는 영향 연구)

  • Kim, Min-Cheol;Yang, Young-Bae;Kim, Doo-Gyung;Davaadorj, Nyamsuren
    • Journal of Digital Convergence
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    • v.8 no.3
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    • pp.95-113
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    • 2010
  • The mobile commerce (m-commerce) has very high market value unlike other technology innovation areas in IT industries and also changing rapidly. Therefore, it is fact that the development of the effective business strategy is challenging in a digital convergence era of m-commerce context. In most of the researches, m-commerce has dealt with conceptual study such as establishment of definition. There are not many studies of influence of information valuation evaluation on users' satisfaction have done so far. In this paper, we have reported a theoretical study as well as empirical analysis and examined an influence of information valuation evaluation have on users' satisfaction. A questionnaire was constructed and data were collected from 192 users of m-commerce system. The results indicated that users' satisfaction was affected by information valuation evaluation and difference between cost satisfaction and service quality satisfaction according to users' specialty.

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A Study on the Factors Relating to the Database Service Quality for Geographic Information (지리정보 데이터베이스 서비스 품질의 영향요인에 관한 연구)

  • Park, Hye-Min;Park, Hee-Jun
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.88-94
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    • 2007
  • 오늘날 우리사회에서는 유비쿼터스를 비롯한 정보기술의 급격한 발전에 따라 GIS를 통하여 누구나 일장 속에서 직접 지리정보를 활용할 수 있게 되면서 양질의 지리정보에 대하여 관심을 보이는 편이다. 본 연구에서 다루고자하는 지리정보는 일반시민의 생활과 가장 밀접하고 친숙한 형태의 정보 중 하나이며, 정보로서의 활용도가 매우 높다. 하지만 아직까지 지리정보 데이터베이스 서비스 품질 평가에 주안점을 둔 평가모델이나 평가차원을 도출해보려는 시도에 대한 선행연구가제대로 된 적이 없다. 이에 본 연구에서는 지리정보 데이터베이스 서비스 경우에 서비스품질에 핵심적인 속성들이 무엇인지, 고객만족에 영향을 미치는 가장 중요한 데이터베이스 서비스 품질속성은 무엇인지 알아보고자 한다. 또한 고객의 만족을 실현할 수 있기 위해서는 데이터베이스 서비스 품질속성들이 각각 어떤 수준으로 제공되어야 할 것인가 라는 문제를 컨조인트 분석을 통해 해결해 보고자 한다.

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전화서비스품질에 대한 만족도 조사방법의 고찰

  • Kim, Byeong-Hun;Hwang, Geon
    • Electronics and Telecommunications Trends
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    • v.8 no.1
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    • pp.77-84
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    • 1993
  • 본 연구는 ‘90년과 ’91년에 수행한 면접 및 우편을 이용한 전화서비스 품질에 관한 사용자의 만족도 평가조사의 단점 및 미비점을 보완하기 위한 방법으로, 운영시스팀인 SLMOS 와 LCR을 이용하여 전화수리 및 전화가설공사가 완료된 이용자를 빠르게 파악하여, 군락표집 및 비례층화표집방법으로 피험자를 선정, 전화로 설문조사를 수행함으로써 신뢰성 및 타당성을 지닌 설문조사를 수행하였다. 이렇게 조사된 데이터를 CCITT가 MOS 측정에 대하여 권고한 지침에 의하여 분석하여, 이용자가 인내할 수 있는 최저 품질의 한계치를 구해보았다. 이러한 방법을 이용하면 전화서비스품질의 기준값 작성이 가능하리라 본다.

A Study on Open University's Library Service Quality Using the Kano Model and the Timko's Customer Satisfaction Coefficient (원격대학 도서관 서비스 품질에 관한 연구 - Kano 모델과 Timko 계수를 적용하여 -)

  • Jo, Chang Hyeun;Nam, Young Joon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.2
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    • pp.137-155
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    • 2017
  • Many university libraries, facing financial difficulties, have been forced to operate on a tighter budget. Such trend has created the need for an objective standard that will prioritize current library services. This study derives service quality factor via open coding from internet postings posted in the last five years on the Korean National Open University's library website, and also calculates the customer satisfaction quotient and dissatisfaction quotient using the Kano Model and Timko's Customer Satisfaction Coefficient. The result draws 25 service quality factors across 3 categories consisting of: (i) 8 attractive qualities, (ii) 15 one-dimensional qualities and (iii) 2 reverse qualities. The study, through the calculation of Timko's Customer Satisfaction Coefficient per service quality, proposes an intensive service that can prioritize the efficient use of library budget.

A Study on the Effects of Physical Environment on the Perceived Service Quality, Menu Quality and Customer Satisfaction (외식서비스기업의 물리적 환경이 고객이 인지한 서비스품질, 메뉴품질, 고객만족에 미치는 영향)

  • Jung, Seon-Mi;Kim, Young-Hun
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.224-238
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    • 2014
  • This study aimed to identify that the physical environment of a food service company has influenced on the perceived service quality, menu quality and customer satisfaction. To achieve the purpose of this study, it reviewed the theoretical background about the physical environment, the perceived service quality, the perceived menu quality and customer satisfaction. Moreover, this study conducted a corresponding empirical analysis. For the empirical analysis, a questionnaire was given to a total of 275 regular restaurant customers at Busan area. The results of the empirical analysis were shown as follows. 1) The components of physical environment of a service company are the attractiveness, cleanliness, space & convenience and the ambient factor of physical environment. 2) For the attractiveness of the physical environment, cleanliness and the ambience factors of the physical environment have influenced on the perceived service quality and menu quality. 3) The perceived service quality has influence on the perceived the menu quality. 4) The perceived service quality and the menu quality have influence on the customer satisfaction.

Service Quality Recognition and Satisfaction of Art Museum Visitors: The Case of Gwangju Museum of Art (미술관 관람객의 서비스품질 인식과 만족도 분석 : 광주시립미술관을 중심으로)

  • Byun, Gil-Hyun;Lee, Hae-Jin;Kang, Shin-Kyum
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.137-159
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    • 2014
  • The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.

Study on Relationship Quality and L-Loyalty in Location-Based Service (위치기반서비스에서 관계 품질과 L-로열티에 관한 연구)

  • Jang, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.1-11
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    • 2016
  • The purpose of this study is to examine the factors influencing relationship quality and L-Loyalty in Location-Based Service (LBS). This model tests various theoretical research hypotheses relating to LBS, relationship quality, and L-Loyalty. The target population of this study is LBS users. The results of hypothesis testing are as follows. First, personalization and perceived value positively influence commitment and perceived risk negatively influence commitment. Second, personalization, ubiquity, and perceived value positively influence satisfaction and perceived risk negatively influence satisfaction. Finally, commitment and satisfaction positively influence L-Loyalty. The results of the study will provide various implications to improve relationship quality and to secure high loyalty customers in LBS.