• Title/Summary/Keyword: 서비스 품질인식

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The Effects of Service Quality on Customer's Behaviors (서비스 품질이 고객행동에 미치는 영향에 관한 연구)

  • Lee, Deok-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4847-4854
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    • 2013
  • It can be said that nowadays, customers don't recognize that only good quality products as selection attribute regarding products quality can satisfy them. The case in service industries is also the same. Service quality is most affected by the criteria that customers themselves evaluate. Customers who are not satisfied with services provided institutions will disregard them. In consequence, this will affect their profitability. Collected questionnaires were analyzed using SPSS v.15 for the concrete proof analysis and the results are as follows. First, Service quality works as an important factors on customer's behavior. Second, Relationship quality serves as a mediated role between service quality and customer's behavior.

A Study on the Impact of Satisfaction Level with Automobile Service Quality on Word-of-mouth intention (자동차구매 후 서비스품질 만족도가 자동차의 구전의도에 미치는 영향에 관한 연구)

  • Moon, Chang-Sun;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.151-160
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    • 2014
  • In terms of service quality evaluation, consumers think that the product they have bought is of good quality only when they are provided with satisfactory service. The purpose of this study was to examine the influence of service quality on customer satisfaction, repurchase intention and word-of-mouth intention in the automobile service industry and the possible mediating effects of Parameters by obtaining empirical data. A survey was conducted to gather data, and the collected data were analyzed by a statistical package SPSS. As a result, it's ascertained that the quality of service was one of integral factors for customer behavioral intention, and Parameters turned out to have strong mediating effects on the quality of service and customer behavioral intention as well.

An Evaluation of Service Quality Priorities between Air Cargo Service Providers and Customers (항공화물운송서비스 품질에 대한 서비스 이용자와 제공자간의 중요도 인식 차이에 관한 연구)

  • Jun, Il-Soo;Hong, Seok-Jin
    • Journal of Korean Society of Transportation
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    • v.22 no.5
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    • pp.35-45
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    • 2004
  • This paper analyzes the differences in the service quality priorities of air cargo service providers and customers. After having identified what constitutes the decisive factors with regards to air cargo service quslity, research was carried out to evaluate the differences in the service quality priorities of air cargo service providers and customers. Moreover, this paper analyzes these differences by separating air cargo service providers into Korean and international air cargo service providers. In order to attain the objectives of this research, the air cargo service sectors were divided into three general categories: supply capability(H/W), service accountability, and competitiveness of service fees and management capability(S/W). The researchers then placed 6 different criteria into each service category, for a total of 18. The evaluation of the service quality priorities of air cargo service providers and customers revealed very little difference between these two groups. With regards to the service criteria found in each service category, our research found marked differences between the service quality priorities of providers and customers in only three of the 18 criteria. However, we found marked differences in service quality priorities in 7 of the 18 criteria when the air cargo service providers were divided into Korean and international air cargo providers. While domestic air cargo service providers evaluated management's capability to handle cargo accidents and incidents as the most important priority, international air cargo service providers placed the highest priority on the cargo rate system. The results of this research imply that in order to properly evaluate the differences between the service quality priorities of air cargo service providers and customers, the air cargo service providers itself should be separated between the Korean air cargo service providers and the foreign providers because of their respective inherent perception on service quality.

The Effect of Empowerment and Internal Service Quality Management in an Airline on Customer Orientation (항공사의 구성원들에 대한 임파워먼트와 내부서비스 품질 관리가 고객지향성 향상에 미치는 영향)

  • Yoon, Han-Young;Lim, Jong-Bin;Park, Kang-Sung;Park, Wan-Kyu;Park, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.578-588
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    • 2019
  • As the service industry develops, service quality, customer satisfaction, and human resource management are considered priorities in modern management to maintain a company's growth. Therefore, understanding the strategic importance of service marketing is an essential task for modern companies. This study examined the relationship between the internal service quality of employees in the organization and customer orientation through organizational effectiveness. In the case of an airline, a service can be defined as an interaction between an external customer and an internal customer service provider. This interaction significantly affects the behavior and attitude of the employees. Based on the results, empowerment has a significant influence on the internal service quality, but it has no significant effect on customer orientation. As the relationship between department and employees improved, the more confident staff showed an improved ability to perform their work. Therefore, it is important that the organizational structure and the reporting system are as concise and clear as possible to allow employees to accurately recognize the authorities and responsibilities assigned to them and have autonomy and discretion in the framework.

Factors Influencing the Customer Value and the Performance of National R&D Information Services of the R&D Managers (연구관리자의 국가R&D정보서비스 고객가치 및 업무성과 영향요인)

  • Suh, Sang-Hyuk;Lee, Sun-Young;Lee, Byeong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.480-494
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    • 2014
  • The importance of knowledge and information is ever increasing. The ingredients of the customer value of the information offered for free by the public information organizations are different from those of the ordinary products or services. This study aims to identify the factors which affect the information customer value and the job performance of the R&D managers who use national R&D information service(NTIS). The results show the quality of information service and the perception of services organizations have significant positive effect on customer value. In addition, the customer value have significant influence on the job performance. Meanwhile, the perception of information organizations have not effect on the job performance. Regarding the moderating effect of the information using environment, the results are as follows: the information using environment moderates the relationship between the information service quality and between the customer value and the perception of information organizations, and the relationship between the customer value and the job performance, but does not moderate the relationship between the perception of information services organizations and the job performance. According to the research results, we proposed several implications to foster the customer value management in the field of public information as well as future research directions.

Quality of Online and Offline Education Services of Nail Art Education Centers and Students' Satisfaction (네일미용 교육센터의 온·오프라인 교육수업의 인식과 서비스품질 및 만족도)

  • Eun-Ji, Kim
    • Journal of Advanced Technology Convergence
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    • v.1 no.2
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    • pp.83-88
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    • 2022
  • As the number of students participating in nail art with great interest rises, it has become crucial to form instructor-student ties through offline interactions and establish relationships with education through media under the Fourth Industrial Revolution. Therefore, it would be very important to check the quality of online and offline services and examine customer satisfaction. For this, this study investigated current online and offline nail art education, service quality and satisfaction with the education. A questionnaire survey was performed a total of 319 men and women in their 10-50s or older from Daejeon, Sejong, Chungnam, Chungbuk and other regions. The collected data were analyzed, using SPSS 27.0, and the results found the followings. The above results confirm that perception of online and offline nail art education is correlated with service quality and satisfaction. However, there are limitations in generalizing the results due to a difficulty in accurate measurement. It is anticipated that if a subject area is expanded, and teachers' satisfaction is added for comparison and analysis, there would be better results.

Impacts of Service Quality Towards Luxury Stores and Extended Self on Luxury Purchase Intention : Focusing on Chinese Consumer (명품매장에 대한 서비스품질과 자아확장성이 명품 구매행동에 미치는 영향 : 중국소비자를 중심으로)

  • Lee, You-Kyung
    • International Area Studies Review
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    • v.21 no.1
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    • pp.79-96
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    • 2017
  • As Chinese luxury consumption is rapidly expanding and dominant in global luxury market, it becomes very critical to understand Chinese consumers' luxury consumption pattern. Under this circumstance, this study empirically tested the impacts of Chinese consumers' perceived service quality of luxury stores and extended self of luxury on luxury purchasing intention. The result of this study is as follows. First of all, Chinese consumer' perceived service quality of luxury store and extended self of luxury have positive impacts on luxury purchasing intention. However, Chinese consumer' extended self of luxury has partial interaction impact on luxury purchasing intention. From the results, to promote Chinese consumers' luxury consumption, marketers must improve the service quality of luxury store and extended self of luxury. This research not only enrich theoretical knowledge about Chinese consumers' luxury purchase behavior, but also assist marketer to develop luxury marketing strategies in China.

A study on the improvement of performance to Satellite TCP/IP (위성인터넷 TCP/IP 성능향상을 위한 연구)

  • Hong, Wan-Pyo;Kim, Hak-Sob;Lee, Jong-Bok
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.1
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    • pp.693-696
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    • 2005
  • 정지궤도위성을 이용한 인터넷서비스는 위성과 지상간의 거리에 의한 전송지연으로 전송품질이 지상망에 비하여 상당히 떨어지는 것으로 인식되어 왔으며 위성단말기의 송신부분에 대한 가격이 높아 단말기에서 상향링크는 전화망을 이용하고 하향링크만을 위성으로 하는 단방향의 위성인터넷망으로 이용되어 왔다. 최근 양방향 인터넷서비스의 제공과 함께 위성인터넷의 상향링크도 위성링크를 사용함에 따라 위성신호의 전송지연에 대한 서비스품질에 대한 측정과 전송지연이 더 높아짐에 따라 서비스 품질의 품질저하에 대한 대책을 연구하였다. 이러한 방법으로 기존에 위성을 이용한 방법으로 전송하였을 경우 지연이 많이 생겨 서비스 품질이 향상되지 않아 본 연구에서는 스푸핑방법을 도입하여 측정한 결과 지연시간이 개선되었으나 기존의 지상망과의 속도와 비교하였을 때 많이 떨어지므로 이에 따른 개선방안으로 캐쉬서버를 사용하여 위성 전송속도를 측정한결과 지상망과 비교하여 거의 비슷한 전송지연 시간을 가지며 전송속도가 향상되는 결과를 가지는 것으로 연구되었다.

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An Analysis of the Service Quality and Satisfaction Perceived by Users and Librarians on the Foreign Research Information Center (이용자와 상호대차담당자가 인식하는 외국학술지지원센터(FRIC)의 서비스품질과 고객만족도 분석)

  • Oh, Dong-Geun;Hwang, Jae-Young;Yeo, Ji-Suk
    • Journal of Information Management
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    • v.43 no.2
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    • pp.23-42
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    • 2012
  • This study is to investigate and analyze the service quality and satisfaction perceived by users and librarians of the Foreign Research Information Center (FRIC). The survey results reveal that three groups of in-campus (internal) user group, external user group and interlibrary loan librarian group has highly perceived the service quality and satisfaction of the FRIC. Two user groups have statistically significant different perceptions on the service quality, loyalty, and satisfaction. Internal user group perceived more highly than external user group, in 6 items of satisfaction, 1 item of loyalty, and 7 items of service quality. Structural equation models of satisfaction and loyalty on two user groups were proved to be appropriate. Material factor including success rate of copied text and general physical status of the copy influences significantly on the user satisfaction in both groups.

Impact of Service Quality on the Intent of Continuous Use of Railroad Logistics - Focusing on the Mediation Effect of Logistics (철도물류의 지속적 이용의도에 미치는 서비스 품질의 영향력 - 물류성과의 매개효과를 중심으로)

  • Kim, Jong-Man;Lee, Yong-Sang
    • Journal of the Korean Society for Railway
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    • v.20 no.3
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    • pp.389-399
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    • 2017
  • This study analyzes the impact on continuous use of railroad logistics by mediating the logistics performance of recognition on the logistics service quality. According to the results, economic quality, information quality and relationship quality have impacts on the intent of continuous use by fully mediating logistics performance. Based on these results, a model for intent of continuous use of railroad logistics was proposed. As for the results of this study, it can be seen that the continuous use of railroad logistics is formed by the logistics performance due to the use of railroad logistics and, for this, a practical direction is suggested: the improvement of service is required, by which the recognition can be enhanced for the economic quality, information quality and relationship quality of the customers.