• 유통과학연구
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• 제11권12호
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• pp.39-49
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• 2013

Purpose - This study attempts to examine the underlying dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) for low-cost carriers. It subsequently seeks to determine the effect of the relationships of the dimensions of service quality, airline image, and behavioral intentions on airline services to provide adequate basic information and attributes for developing differentiated and competitive service marketing strategies. Research design, data, and methodology - The survey for this study was conducted on patrons with low-cost carrier boarding experiences in districts near universities and central businesses of Seoul and Busan from 5/10/2012 to 16/10/2012. Out of 346 questionnaires, 20 questionnaires with missing data and insincere answers were excluded for this study. Collected data were processed using SPSS 18.0, and the hypothesis was verified by analyzing the structural equation model with Lisrel 8.54. First, the frequency analysis was conducted to identify universal characteristics. Second, the exploratory factor analysis and reliability analysis were conducted to identify the accuracy of the variable measurements of the construct. Third, to assess uni-dimensionality and reliability, confirmatory factor analysis was conducted. Finally, to verify the adequacy of the research model and research hypothesis, the structural model was employed. Results - The results revealed that the factors, "tangibility, reliability, responsiveness, assurance, and empathy" were shown to be the most important dimensions of service quality for the airline image of the low-cost carrier which was consistent with previous studies. Therefore, it is fair to suggest that these verified factors are crucial attributes for the brand image of low-cost carriers. Second, as reliability and responsiveness were shown to be the most important factors for behavioral intentions, it is viable to suggest that these two attributes are crucial for the sales value of low-cost carriers. Further, it was found that the brand image of low-cost carriers was closely related to behavioral intentions. Therefore, in order to ensure the competitiveness and loyalty of patrons, the airline image value is a crucial attribute. Conclusions - The result of this study established that service quality is the most important attribute for marketing to ensure competitiveness, and intensive and differentiated service marketing play a crucial role in creating profits for low-cost carrier companies. First, as tangibility is found to be the most crucial factor in ensuring service quality, quality control and maintenance of medium and small carriers must be provided to ensure reliability, as they are the main attributes of low-cost carriers. Second, in order to promote positive behavioral intentions, it is essential to enhance the value of airline image. Third, in order to ensure competitiveness, it is imperative to carry out intensive and differentiated service marketing. Therefore, to promote the image of low-cost carriers and enhance behavioral intentions, the level of service quality must be secured by developing appropriate service improvement programs.

• 유통과학연구
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• 제11권2호
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• pp.71-81
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• 2013

Purpose - The TOEIC test has been leading the change in the quality and the globalization of companies for about last 30 years. The TOEIC test is taken by about two million people each year and is used as a criterion to select new employees in companies or government offices, for performance ratings, and for overseas posting selections. Universities also use TOEIC test in various ways. Since the TOEIC test is used for the selection of new students for admission, transferring extra credits, scholarships, graduation certification, and admission of international students studying abroad, many universities all over the country provide students with TOEIC study lectures through their own language institutes. Despite the fact, there has been no research on the service quality or even the current situation of these institutes. Thus, this study aims to evaluate the factors that impact TOEIC lecture service quality and analyzes the effect of the expectation related to the education service quality and the result of education on intentional behavior. Research design, data, methodology - Data was collected by administering a survey to current TOEIC students from different university language institutes. The survey questionnaire comprised of a five-point Likert scale. The demographic analysis was conducted using the frequency analysis method and the factor analysis was conducted to verify the validity of questionnaire over any variable. The reliability analysis was conducted to verify the reliability of the results. Besides, multiple regression analysis, regression analysis, and mediated effect verification were also conducted. For education service quality, four different independent variables such as reliability, response, conviction, and sympathy were considered using the SERVQUAL survey model. Based on the research models, the study hypotheses below were formulated in order to recognize an effect relationship between the variables. The four hypotheses are, "the hypothesis on education service quality and TOEIC study result expectation," "the hypothesis on education service quality and behavioral intention," "the hypothesis on study result expectation and behavioral intention," and "the hypothesis on study result expectation and mediated effect." Results - The results are as follows. First, the factors like response, conviction, and sympathy have a positive influence on TOEIC study result expectations. Second, the TOEIC study result expectation has a positive influence on the factors of behavioral intention such as re-sign up, positive word-of-mouth, "loyalty towards school." Third, it was verified that the mediated effect on behavioral intention was influenced by education service quality at university foreign language institute, while the study result expectation has only a partial mediated effect. Conclusions - The implications of this study are summarized as follows: First, it suggests a new research model for the effect of the expectation related to the education service quality and the result of education in the university language institutes on the behavioral intention. Second, it has established a relationship between the education service quality and study result expectation by verifying the mediated effect on them.

• 산경연구논집
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• 제9권12호
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• pp.63-72
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• 2018

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

• 한국정보처리학회논문지
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• 제3권2호
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• pp.295-304
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• 1996

여러가지 미디어를 통합하여 처리가 가능한 광대역 ISDN의 서비스 전개를 경제적 으로 실현하기 위해서는 지상망과 위성망을 조합한 시스템을 구축하는 것이 필요하다. 이러한 위성을 이용한 전송방식으로서는 다양한 지역에 산재한 사용자를 효율적으로 수용 가능한 TDMA 방식이 활용되고 있다. 그러나 동기 방식인 위성 TDMA회선과 비동기 전송 모드인 ATM을 이용하는 지상망의 접속에 있어서는 셀 지연 변이로 대표되는 ATM 전송품질의 열화가 큰 문제로 된다. 따라서 비동기 전송에 대응 가능한 지연 변이의 보상 방식이 필요하게 된다. 이 ATM과 TDMA 간의 변환에서는 지연 변이의 초대 효율을 요구값 이하로 억제하고 전송 셀의 버스트 특성이 증가하지 않는 조건으로 위성회선을 효율적으로 이용하는 방법 등이 연구되고 있다. 본 논문에서는 우선 지상망에서 검토되 殷있는 타임 스탬프(time stamp)방식을 지연변이 보상 방법으로 위성회선에 이용한 경우의 문제점을 해석하였다.그리고이를 해결하기 위한 이산 셀 계수 방법을제안하여 셀전송 타이밍 정보의 전송용량과 오류율을 해석하였다. 또한 셀 전송타이밍 정보에 부호 오류가 일어난 경우에도 시스템은 안정되게 동작하고 신뢰성이 검증되어 제안된 보상 방법이 우수함을 알 수 있다.

• 정보처리학회논문지D
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• 제11D권4호
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• pp.937-950
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• 2004

인터넷과 웹의 확산으로 네트워크 기반의 분산 환경은 응용의 표준 아키텍처로 인식되고 있다. 또한 네트워크의 효율성과 최상의 서비스 제어와 공유를 위해 복잡한 네트워크 구성 자원들을 관리하는 망 관리 시스템이 요구되고, 이는 응용의 표준 하부 지원 시스템으로서 뿐 아니라 독립적인 상업적 응용으로서 수요와 기대가 점차 증가하고 있다. 하지만 특정 프로토콜이나 특정적인 벤더의 장치에 의존적으로 분산되어져 있고, 이기종의 분산형 네트워크 자체의 성질 때문에 이들 시스템들을 통합하고 일관성 있게 관리할 수 있는 표준화된 망관리의 필요성이 요구되고 있다. 또한 소프트웨어 개발 방법 측면에서는 패턴과 컴포넌트에 의한 조림, 확장을 중심으로 하는 소프트웨어 재사용이 소프트웨어 생산의 기대치를 현실화할 수 있는 최상의 접근 방법으로 인정된다. 이에 따라 잘 정의된 인터페이스를 통해 좀더 쉽고 빠른 응용을 개발 가능하게 하는 컴포넌트 기반 개발 방법론을 기반으로 컴포넌트를 구축, 선택, 조림함으로써 높은 품질과 생산성을 보장한다. 따라서 본 논문에서는 분산 망관리 시스템 개발을 위해 망관리 아키텍처를 정의하고, 망관리 설계패턴과 컴포넌트들을 식별, 정의하여 컴포넌트 아키텍처에 매핑한다. 또한 이를 통해 컴포넌트 개발과 유통, 사용을 위한 컴포넌트를 명세하고, 컴포넌트 설계를 통해 이를 구현하였으며, 구현된 컴포넌트들은 등록, 검색 및 이해할 수 있는 컴포넌트 저장소 시스템으로 적용하고, 미리 구현된 컴포넌트를 통해 전체 망관리 시스템을 분석/설계, 구현하였다.

• 대한공간정보학회지
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• 제20권2호
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• pp.63-71
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• 2012

최근 포털 사이트들을 중심으로 거리 기반의 파노라마 영상 서비스(Street-Level Imagery, SLI)가 제공되고 있다. SLI는 거리상에서 실세계를 바라보는 것과 동일한 영상으로 매우 직관적이고 상세한 정보 제공이 가능하다. 이러한 특성을 가지는 SLI는 타 공간정보와 합성을 통하여 활용성이 더욱 증대될 수 있다. 하지만, 서로 다른 공간정보 데이터셋을 합성할 경우 실세계의 동일 객체가 서로 다른 위치에 표현되는 위치 편차 문제는 합성의 품질을 저하시키는 요인이 된다. 따라서 본 연구는 SLI를 현재 가장 널리 활용되고 있는 2D 지도와 합성하기 위한 상호간의 위치 편차 제거를 목표로 한다. 위치 편차 제거는 (1) 컨트롤 포인트 쌍 탐색을 위한 SLI 촬영 궤적과 2D 지도의 도로 레이어간 교차로 매칭, (2) 경향성 분석을 통한 부정확한 컨트롤 포인트 쌍 제거, (3) 정확한 컨트롤 포인트 쌍을 이용한 국지적 조정 등의 세부 프로세스를 포함한다. 또한, SLI를 포함하는 합성 결과에 적합한 정확도 평가 방법을 제시하고, 이를 통하여 위치 편차 제거의 효과를 검증한다.

• 디지털콘텐츠학회 논문지
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• 제10권4호
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• pp.639-648
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• 2009

지구 환경의 문제에 따른 기상의 변화가 주요 이슈가 제기되고 매년 각종 재해로 인한 사 회적 손실이 발생되고 있다. 이와 함께 각종 재해로 인해서 전력수송망 또한 자연 환경에 그대로 노출되어 기상, 재해의 영향으로 고장요인이 증가하고 있다. 전력설비의 이상 발생시 정전 사태로 이어져, 생산설비, 국민생활에 심각한 타격을 줄 수 있다. 따라서 이러한 자연의 영향과 재해로부터 전력설비를 보호하고 안정적으로 전력을 공급하기 위한 시스템의 필요성이 대두하게 되었다. 본 연구에서는 기상의 변화와 재해의 영향을 파악하고, 자연기상정보의 데이터화와 실시간 관측시스템을 연결하는 재해고장 분석시스템의 개발 과정과 결과를 기술한다. 개발과정에서는 개발방법론을 따라서 대내외적으로 운영되는 시스템과 실시간적으로 전송하고, 지리정보(Feature)화 하여 수치지도상에서 GIS 응용분석 기술을 적용하도록 분석함으로써, 취약설비 추출과 효율적인 설비 관리를 위한 기법을 제시하고 있다. 또한 재해고장분석시스템 구축 결과, 설비 고장의 최소화, 설비 운영업무 효율성 제고, 과학적인 중기보강 계획 자료 제공, 투자비용 절감과 전력 공급서비스 품질향상은 물론 다양한 현장 업무 지원이 가능함을 보여주고 있다.

• 전자공학회논문지
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• 제53권5호
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• pp.13-18
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• 2016

LTE-A(Long Term Evolution-Advanced)에서는 비용 효율적 방법으로 급증하는 무선 데이터 서비스를 대처하고 사용자의 QoS(Quality of Service)를 만족시키기 위해 SCE(Small Cell Enhancement)에 대한 연구가 활발히 진행되고 있다. 하지만 수많은 소형셀이 밀집하여 불규칙하게 배치되기 때문에 전송품질 저하 등 많은 문제가 발생하게 된다. 본 논문에서는 밀집한 소형셀 네트워크에서 클러스터링 기반 간섭 관리 기법을 제안한다. 제안 기법은 UE(User Equipment)로부터 받은 RSRP(Reference Signal Received Power)를 비교하여 소형셀의 클러스터를 구성한다. 클러스터 내에서 ABS를 적용하여 소형셀 간 간섭을 완화시킨다. 또한, 전력제어를 적용하여 클러스터 간 간섭을 줄인다. 모의실험 결과, 제안한 기법에서 소형셀 사용자의 SINR(Signal to Interference plus Noise Ratio), 전송률 및 스펙트럼 효율이 향상되어 전체적인 셀 성능이 향상 되는 것을 볼 수 있다.

• 한국조리학회지
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• 제10권3호
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• pp.97-118
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• 2004

As the economy grows rapidly and the national income level increases, the service industry has become more important and its size gets larger. Especially, the food industry undertakes a continuing growth of consumer expenditures through no nationalization of food, consumers varying patterns of eating out, and individualization. However, it includes many problems with improving service quality towards customers owing to the absence of systems and philosophy to realize customer satisfaction management Therefore, this study conducted a study with Korean traditional restaurant customers to measure their perceived service quality, to verify what factors most influence consumer satisfaction, and to suggest ways to meet the costumer needs by integrating the study results and developing high service quality. To sum up the results of this study, Korean traditional restaurant visitors evaluated three dimensions of service quality overall favorably. Interestingly, background music received a lower level of satisfaction. This implies that the Korean traditional restaurant managers do not do a fine performance in managing music as an ambient element to evoke the atmosphere of the restaurant. Customers showed a lower satisfaction with menu price among the factors measuring product quality. As a result of this study, several suggestions have been made as follows: First, it is necessary for the Korean traditional restaurants to provide systematic employee training to instigate a service culture of customer focus. Secondly, it is important to develop traditional foods using ingredients produced in the region based on a literature review of food in Gyeongju, Silla. Thirdly, it is an urgent task to develop regional menus to revitalize the restaurant business. Fourthly, it is important to provide safety food through systematic sanitary administration. Lastly, it is necessary to limit the number of menu items and attempt specialization of them. Such an attempt with specialized menu items will help their food taste and quality improve and thereby reduce inventory burdens. However, this study has a few limitations. Since this study conducted a survey of the restaurants which provides only Korean traditional food in Gyeongju, not all the restaurants in it, there is a limitation in measuring customer satisfaction with service quality. Therefore, the study results cannot be generalized to all the restaurants in Gyeongju and the nation. Finally, this study suggests that studies on the relationships between customer satisfaction and menu price and customer value system or further customer satisfaction studies with Korean traditional restaurants should be continued.

• 산경연구논집
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• 제8권4호
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• pp.53-63
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• 2017

Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child․adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users' relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions - Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker's standpoint, the relationship continuity was the most important factor.