• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.259-273
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• 2008

This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.377-385
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• 2010

To find out an mediating variable between justice perception and switching intentions in the service failure and recovery context the study has centered mainly on justice perceptions, satisfaction and switching intentions after service failure. The researcher found that justice perceptions had negative effects on switching intentions, but satisfaction after service recovery didn't mediate between justice perceptions and switching intentions.

• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.481-490
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• 2010

최근에 사용자가 필요한 만큼의 하드웨어 또는 소프트웨어를 유틸리티 서비스(utility service) 형태로 제공 받을 수 있는 클라우드 컴퓨팅 시대가 대두되었다. 이에 본 연구에서는 첫째, 사용자 입장에서 본 연구에서 도출한 클라우드 컴퓨팅 서비스의 성공요인이 해당서비스로의 전환에 영향을 주는가? 둘째, 혁신확산관점에서 클라우드 컴퓨팅 전환의도에 영향을 미치는 요인은 무엇인가? 두 가지의 연구주제를 실증하였다. 실증분석결과 본 연구에서 제시한 모든 가설이 지지되었다.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.507-513
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• 2012

This Paper focused on use intention at affect variable of broadcasting digital switchover. The author assumed that the perceived usability and perceived availability, social influence of technology acceptance model(TAM) are likely to affect the technological acceptance of broadcasting digital switchover. The results of this paper significant affect on the use intention of Social Influence, Personal Characteristics, Digital switchover perceive.

• Journal of KIISE
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• v.43 no.5
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• pp.606-612
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• 2016

The multi-view video service based on the DASH(Dynamic Adaptive Streaming over HTTP) switches the viewpoint or object which is selected by the user among the multiple video streams captured by multiple cameras. However, the problem is that the conventional DASH-based multi-view video service takes a long time to switch the viewpoint. The reason is that the conventional scheme switches to the new video stream after consuming all buffered segments of the previous video stream. In this paper, we propose a video streaming scheme for minimizing the viewpoint switching delay in the DASH-based multi-view video service. In order to minimize the viewpoint switching delay, the proposed scheme configures the video streams by controlling the GoP (Group of Pictures) size and controls the client buffer based on bandwidth estimation and playback buffer occupancy. Through the experimental results, we prove that the proposed scheme reduces the viewpoint switching delay.

• Journal of Korea Technology Innovation Society
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• v.18 no.1
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• pp.176-203
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• 2015

While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as effectiveness, economics, accessability, switching cost, security concern, and satisfaction toward existing IT service to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 204 respondents was used to test the model using partial least square analysis. As the result of the analysis, five hypotheses out of seven hypotheses were supported. According to our results, among the characteristics of cloud computing, effectiveness, economics, switching cost, and security concern were found to have significant impact on users' intention to switch that mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.287-300
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• 2021

The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.23-29
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• 2022

Digital services improve existing ways of purchasing contracts. In this study, we empirically analyzed the effects of individual technology readiness (optimism, innovation, inconvenience, anxiety) on the acceptance intention of cloud computing technology for users with relatively high understanding of cloud service. Also, the effect of technology readiness on acceptance intention was verified by the mediating effect of digital conversion. As a result, optimism and innovation had a positive effect on digital conversion, and discomfort and anxiety had a negative effect on digital conversion. And although the partial mediating effect of digital conversion was verified in the relationship between optimism, anxiety and acceptance intention, it was verified that there was no mediating effect of digital conversion in the relationship between innovation, discomfort and acceptance intention. Through these results, the practical implications and future research directions of cloud services were presented to companies.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.89-104
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• 2018

The purpose of this work is to develop a model that understands perceived service value is useful when explaining customer satisfaction and that examines the moderating effects of switching barriers on the relationship between service value and customer satisfaction. Serv-Perval scale which consists of five dimensions was adapted to measure perceived service value. Online and offline questionnaire survey was empirically conducted with respondents who experienced services in the various areas. The results show that five dimensions in Serv-Perval scale had impact on customer satisfaction respectively. And the switching barrier moderates between service value and customer satisfaction. It indicates that perceived value of service forecasts overall assessment on customer satisfaction and needs the optimal use of switching barriers in the service industry were offered.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.190-197
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• 2007

급속한 성장세에 있는 서비스기반의 B2B전자시장에 대하여 본 연구에서는 서비스 이용기업의 서비스 지속적이용의도에 영향을 주는 요인을 파악하고, 이들 요인간의 관계를 실증적으로 분석하였다. 실증분석을 위하여 우리나라 대표적인 ASP 방식의 Web analytics 회사의 서비스 이용기업에 대한 실증분석을 실시한 결과 기존채널 교체에 관한 전환비용은 의존도에 유의한 영향을 미쳤고, 신규채널 수용에 관한 전환비용과 사용기간은 의존도에 유의하지 않는 것으로 나타났다. 서비스품질은 ServQual을 사용하여 측정하였으며 이중 신뢰성과 공감성이 만족도에 유의한 영향이 있었지만, 응답성에는 유의하지 않는 것으로 측정되었다. 또한, 만족도는 의존도에 유의하게 나타났고, 만족도와 의존도는 서비스의 지속적이용의도에 유의하였다.