• Journal of Service Research and Studies
• /
• v.7 no.4
• /
• pp.15-38
• /
• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• 한국IT서비스학회:학술대회논문집
• /
• 2008.11a
• /
• pp.289-292
• /
• 2008

본 논문에서는 사용자에게 보다 효율적이고 직관적인 비디오 브라우징 서비스를 제공하기 위하여 비디오 데이터의 종류와 특성에 제한받지 않고 강건하게 적용될 수 있는 장면전환 검출 알고리즘을 제안하고자 한다. 제한된 알고리즘은 명암 값의 급 변화나 객체의 빠른 움직임, 영상의 왜곡 등에 의한 장면전환 검출의 오류를 제거할 수 있으며, 특히 연속된 프레임사이의 강건한 차이 값 추출을 위한 개선된 식을 제안하고, 추출된 차이 값들로부터 변화패턴을 학습하고 특징을 추출함으로서 자동 임계치 결정에 활용하였다. 제안된 방법은 급진적인 장면변화가 많고 플래시라이트와 같은 조명의 변화가 많은 다양한 비디오 데이터를 가지고 실험되었으며, 실험결과 기존의 방법에 비교하여 효율적이고 신뢰할 수 있는 결과 값들을 보여주었다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2022.11a
• /
• pp.693-695
• /
• 2022

디지털 기술이 각 분야의 기술과 융합하는 디지털 전환(Digital Transformation)은 4차 산업혁명을 가속화 하고 있다. 국가적으로 클라우드·인공지능·데이터 관련 정책 수립과 디지털 댐 사업, 데이터 플랫폼 사업 등을 통해 산업분야의 디지털 전환을 추진 중이나, 소재·바이오 등 극히 일부 과학기술 분야 외에 클라우드, 데이터, 인공지능, 시뮬레이션 등을 종합적으로 지원하는 국가적 지원이 전무한 실정이다. 본 논문은 국가 R&D의 디지털 전환 가속화를 위한 디지털융합R&D 플랫폼 제공을 위해 계산과학 SW를 서비스하기 위한 프레임워크를 설계하였다.

• Journal of Advanced Navigation Technology
• /
• v.16 no.6
• /
• pp.1065-1079
• /
• 2012

This research is done with the objectives to examine and to identify how the main factors of airline services, which become fundamentals for airline customers to select their favorite one, affect their customer satisfaction and their customer preference, with a focus on adjustable influence of converting cost. The survey has been conducted with the population of the airline customers who use international airlines through Incheon International Airport and processed with the objectives to verify the influence of the main factors of airline services to customer satisfaction and customer preference and also to collect the verified data for adjustable influence of converting cost between customer satisfaction and customer preference, and its results are as follows: Firstly, airline services have significant impact on their customer satisfaction. Secondly, they also have significant impact on their customer preference, Thirdly, the converting cost between both of customer satisfaction and customer preference to airline services doesn't involve the adjustable function in consecutive cost nor in learning cost but it does involve the one in sunk cost.

• International Commerce and Information Review
• /
• v.18 no.3
• /
• pp.227-248
• /
• 2016

World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

• Journal of Korea Port Economic Association
• /
• v.28 no.1
• /
• pp.203-227
• /
• 2012

Based on the review of the existing studies, this study built the conceptual framework describing the structural relationships among port service quality dimensions(port internal service quality, external service quality, interaction quality), customer satisfaction, customer trust and customer loyalty. In specific, switching barrier was included as moderator in customer satisfaction and customer loyalty relationships. The subjects are the customers who use the Busan New Port. A survey using 317 customers was conducted, Confirmatory factor analysis was conducted to test the validity of the measurement model, and AMOS analysis approach was used to gain important insights into how customer retention in the port business can be ensured. Results in this paper indicate that customer trust and satisfaction are identified as antecedents of the port service quality dimensions. Customer satisfaction positively influences trust. Customer trust and satisfaction positively influence loyalty. Switching barrier positively moderates the relationship of customer satisfaction and customer loyalty. Finally, this study suggests that the implications of these findings and offers directions for future research.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.2
• /
• pp.27-54
• /
• 2006

As maintaining customer long term relationship is critical factor for improving to firm value as well as customer lifetime value, the academicians and practitioners have paid attention to customer defection. It is said that service failures are key factors to customer defection or customer switching(Keaveney 1995 etc.). This study examines that the effect on customer defection of service failures is differential according to the various customer-firms relationship characteristics. We consider relationship duration, usage level, decision making influence, industry knowledge and switching cost as customer-firm relationship characteristics based on marketing literature. Predictions are developed and tested using Internet service provider(ISP) user survey data(n=212). Results show that the customer-firms relationship characteristics/above variables) play a moderating roles in the service failures and customer defection links.

• Review of KIISC
• /
• v.29 no.4
• /
• pp.19-24
• /
• 2019

디지털 전환(Digital Transformation)은 산업 각 분야에서 진행되고 있는 혁신이며, 금융권에서도 디지털 전환의 영향이 크게 미치고 있다. 전산화 되어 있지만 폐쇄적인 네트워크로 구축되어 있던 금융 네트워크가 점점 데이터의 공개를 필요로 하였으며, 그 공개된 데이터를 기반으로 새로운 서비스가 창출되는 산업적 태동이 있었다. 개별적 서비스의 처리나 단계(부품)의 개선이 아니라 플랫폼의 개방을 통한 융합화와 이를 조화롭게 통제하는 거버넌스의 필요성이 대두되었다. 이러한 동향에 편승하여 새로운 기업(스타트업)이 창출하였고, 공개된 정보를 기반으로 융합 서비스를 창출하여 서비스의 발전이 눈부시게 진행하고 있다. 핀테크 서비스가 공개 API(Application program interface)로 제공되고 있으며, 이를 이용하여 빠른 발전을 하고 있으나, 공개성으로 인하여 취약점마저도 공개되어 정보보안의 위협으로 작용 될 수 있으므로, 개방형 플랫폼의 정보보안을 중심으로 핀테크 정보보안 표준의 동향을 살펴본다.

• The Journal of Society for e-Business Studies
• /
• v.19 no.1
• /
• pp.15-42
• /
• 2014

Cloud storage service has the potential to be a core infrastructure for the future mobile and Internet service; thus related service providers have been investing in it and trying to attract as many users as possible. In addition, those need to find out what motivates the users to keep using their service not only to attract new customers but also to secure their subscribers. Therefore, this study will examine its relationship with user's motivation based on the extended TAM model with external variables for objective research about continuous use of cloud storage service. As a result, it was found that personal innovativeness, self efficacy, functional attributes, and psychological switching cost influence the continuous use of cloud storage service. Also, it is expected they can guide service providers to the right track when setting up their business strategy in the future.

• Journal of Internet Computing and Services
• /
• v.16 no.4
• /
• pp.1-11
• /
• 2015

This study uses the contingent valuation method to estimate the switching cost for adopting the MVNO service. The findings are as follows.: First, Willingness To Switch(WTS) increases as users' using pattern and perceived degree of MVNO service, but satisfaction with current service provider does not play a significant role in predicting Switching Cost. This means that as amount of money users can save exceeds a certain level, users decide to willingly change their service provider to MVNO regardless of their level of satisfaction with current service provider. Second, there are differences in WTS among service subscribers in SKT, KT and LGU+. It means that there will be a difference in the tendency to switch to MVNO among subscribers of service providers. This study suggest the following mangerial perspective to effectively promote the MVNO and boost the MVNO market for activation of mobile data services.: First, MVNOs are better off applying differentiated pricing scheme at attractive rates than using a differentiation of service product and quality. Second, regulators should consider how to implement an MVNO regulatory policy when there is an asymmetric customer loyalty among MNOs. This research will be used to set the MVNO's pricing strategy and to build up a successful regulatory policies.