• Title/Summary/Keyword: 서비스 이용의향

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Changes in media usage patterns of terrestrial UHD broadcast viewers (지상파 UHD 방송 시청자의 미디어 이용형태 변화)

  • Jang, Ji-hun;Koh, Woo-jong;Tak, Jae-taek;Choi, seok
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2021.06a
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    • pp.137-140
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    • 2021
  • 지상파 UHD 방송은 2017년 세계 최초로 본방송이 시작되었고 2018년 평창 올림픽과 러시아 월드컵을 지상파 UHD 방송으로 중계하면서 성장해 왔다. 그런데 최근 급변하는 미디어 기술과 코로나 19 팬데믹 이후 미디어 시장이 요동치며 미디어 이용 플랫폼과 콘텐츠 그리고 미디어 이용 기기별 사용 시간에도 많은 변화가 생기고 있다. 이에 따라 지난 2017년 본 방송 이후 지상파 UHD 방송에 대한 시청자들의 이용 실태 및 인식 변화에 대한 조사의 필요성이 대두하게 됐다. UHD KOREA와 KBS 공영미디어 연구소는 UHD 방송에 대한 인지도와 시청의향, TV 크기의 변화, TV와 인터넷 연결 여부 등 미디어 환경변화에 따른 시청자의 미디어 이용 형태를 공동으로 조사했다. 그리고 지상파 UHD 방송의 추가 서비스의 선호도와 선호 콘텐츠, OTT 이용 여부 등에 대하여도 분석했다. 지상파 UHD 방송은 고화질, 다채널, 모바일, 재난방송, 양방향 서비스 등 ATSC 3.0 기술을 기반으로 다양한 최신 서비스를 제공하는 것이 가능하다. 이러한 조사 결과는 향후 지상파 UHD 방송 및 미디어 정책의 수립과 추진의 기초 자료로 활용될 것이다.

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Intention to Medical Facilities Selection according to Medical Service Experience of Serviceman (현역병사의 의료이용 경험에 따른 진료의료기관 선택 의향)

  • Hwang, Byung-Deog
    • The Journal of the Korea Contents Association
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    • v.10 no.4
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    • pp.247-256
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    • 2010
  • This study, using questionnaires to target Servicemen were investigating. Study period of 2009 October to 24 was 20 days. All 600 questionnaires distributed affair, but 565 cases were collected. The purpose of the this study was serviceman investigate the actual conditions of utilization of private hospitals and awareness for the level of military hospital medical service as well as to the selection of future for the private hospitals is to finding. Results of the study are as follows: Outpatient utilization rate of each other the military hospital and private hospitals was 60.7% and 18.9%.(p<.000) The results of frequency study of the factors which affect the private hospital is satisfaction of medical workforce(58.9%), medical equipment and facilities(49.6%), etc. The choice of hospital were inpatient and outpatient both the selected by private hospitals. Had to prefer a private hospital were statistically significant (p<.005). In conclusion, to increase the preference of the military hospital is level of private hospital health care level of should be to developed. More support to financial should provide for medical workforce and setting of cutting edge medical equipment in the military hospital. Military hospital is should be competition with private hospital. Also should be improve the quality of military medical service.

Enhancement of Transportation Safety Service for Foreigner Residing in Ansan Through Analysis of Travel Behavior and Traffic Accident (안산거주 외국인 통행실태 및 교통사고 분석을 이용한 교통안전서비스 증진방안 연구)

  • Jung, Yong Ki;Chang, Myungsoon;Kim, Jin Tae
    • Journal of Korean Society of Transportation
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    • v.31 no.1
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    • pp.25-35
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    • 2013
  • There is a need to provide appropriate transportation safety services to foreigners residing in Korea. The main purpose of this study is to enhance transportation safety services for foreigners. In order to identify the risk of traffic accidents, analysis of traffic accidents was conducted using a survey of foreigner travel behavior. According to the results of this model, the study suggests directions to achieve improvement of traffic safety services for foreigners who are unfamiliar with the transportation systems. The study results show that the risk of traffic accidents is influenced by two factors: comprehension of transport geography and of traffic laws. Necessity of policy is influenced by two factors: comprehension of transportation system and the risk of traffic accidents. Intention of using policy is influenced by two factors: the risk of traffic accidents and necessity of policy. Effect of policy is affected by the intention of using policy. The results also demonstrate that the traffic safety services for foreigner can be described as endogenous variables which are approximately 88% of the traffic safety education, 85% of the demanded multicultural district, and 75% of the portal traffic information. Compared with existing research, this study provides a systematic methodology to evaluate effects and the order of priority in establishing traffic safety policies for foreigners.

The Effect of Service Provider Nonverbal Attributes on Customer Evaluation in Service Recovery Stage (서비스 회복 단계에서, 접점 서비스 제공자의 비구두적 요인(Nonverbal Attributes)이 고객평가에 미치는 영향)

  • Yeo, Chan-Koo
    • Journal of the Korea Convergence Society
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    • v.4 no.3
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    • pp.7-13
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    • 2013
  • The objective of this research is to find out the effect of service provider nonverbal attributes on customer evaluation in service recovery stage. Results showed that first, the better kinesics of service provider, the more satisfaction in service recovery stage. Second, the better service providers have physical appearance, the more revisit intention. But both the kinesics and physical appearance have not an effect on recommendation intention. This paper discussed theoretical and practical focusing on nonverbal attributes of service providers.

Performance Analysis of Differential Service Model using Feedback Control (피드백제어를 이용한 차등 서비스 모델의 성능 분석)

  • 백운송;양기원;최영진;김동일;오창석
    • The KIPS Transactions:PartC
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    • v.8C no.1
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    • pp.51-59
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    • 2001
  • In order to support various QoS, IETF has proposed the Differentiated Services Model which provides discrimination service according to t the user’s requirements and payment intention intention for each traffic characteristic. This model is an excellent mechanism, which is not too c complicated in terms of the management for service and network model. Also, it has scalability that satisfies the requirement of Differentiated Services. In this paper, We define the Differentiated Services Model using feedback control, propose its control procedure, and analyze its p performance. In conventional model, non-adaptive traffic, such as UDP traffic, is more occupied the network resource than adaptive traffic, such a as TCP traffic. On the other hand, the Differentiated Services Model using feedback control fairly utlizes the network resources and even p prevents congestion occurrence due to its ability of congestion expectation.

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A Survey of Recommendation Intent for Small Business Tax Accounting Services (소규모 사업체의 세무회계서비스 추천 의향 조사)

  • Lee, Jaein;Kim, Sung-Hee
    • Science of Emotion and Sensibility
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    • v.25 no.2
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    • pp.71-78
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    • 2022
  • This study investigates the recommendation for tax accounting services used in many companies. In particular, it aims to create guidelines for small businesses with fewer than 100 employees, which are relatively difficult to manage in terms of cost or time. We surveyed 100 corporate officials on basic business information, such as the number of employees, job titles, and business type, as well as the type of tax accounting service, the recommended score for the service, the reason for the score, and other opinions related to tax accounting services. In particular, the recommendation score seeks to obtain more effective results by using the Net Promoter Score method, which is known to be more effective in understanding customer opinions than general customer satisfaction surveys. The survey revealed a Net Promoter Score for a recommendation of -33 points, lower than the general Net Promoter Score. It also indicated that tax accounting services need improvement. Specifically, the opinions of the respondents who gave a non-recommendation score were as follows: "Not inconvenient or comfortable," "It was just okay," "I don't know if it would be helpful," and "There is no differentiation and there are no special alternatives." We concluded that an improved service for raising recommendation scores was necessary. This survey focused on recommendations for companies with fewer than 100 employees; future studies should incorporate larger companies and more variables.

Effect of Experience Marketing of Exhibition Factors in Flower Fair on Intension of Customer Purchase (화훼박람회 전시요인의 체험마케팅이 소비자 구매의향에 미치는 영향)

  • Chu, Dae-Shik;Jeon, In-Oh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.193-203
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    • 2014
  • This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

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M-Commerce 에서 소비자 의사결정에 관한 연구 : 일본과 한국의 비교연구

  • Ha, Tae-Hyeon
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.211-218
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    • 2003
  • 인터넷을 통해 물품 / 서비스 / 정보를 거래하는 것이 이제는 더 이상 새로운 현상이 아니다. 즉, 정보활용기술의 급진적 발전으로 인터넷을 통한 상거래는 시간과 장소 그리고 취급 품목의 제한 없이 필요한 거래를 할 수 있게 되었다. 그러나, 인터넷 쇼핑은 컴퓨터를 물리적으로 인터넷에 접속되어 있어야 만이 필요한 내용을 검색하고 주문하여 구매를 할 수 있어 21 세기를 바쁘게 살아가는, 많은 이동이 수반되는 사람들에게는 물리적 인터넷 접속은 하나의 큰 제한이 되고 있다. 따라서 소비자들을 이러한 한계를 초월할 수 있는 무선으로 인터넷에 연결하여 이동 중에도 핸드폰을 통해 쉽고 간편하게 그리고 더욱 편리하게 상거래 행위를 유도하는 것은 자연스러운 현상이라고 할 수 있다. 이 연구는 이러한 요구에 부응하기 위해 일본과 한국에서 이동전화를 이용하는 사람들의 특정을 살펴보고 1) 이동 전화사용의 주목적, 2) 이동전화가 편리한 이유, 3) 이동전화 형태의 선호도, 4) 이동전화 사용의 심리적 안정, 5) 이동전화 사용의 문제점 등에 대한 내용을 설문조사를 통해 조사하여 추후 이동전화를 통해 물품 / 서비스 / 정보를 구입할 의향에 어떠한 영향을 미치는 가를 조사하는 것이다.

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Policy Implications for Vitalizing U-health Services Based on the Consumer Survey and the Expert Interview (u-health 서비스 활성화를 위한 정책제언 - 소비자 설문 조사 및 전문가 조사에 기초하여 -)

  • Cho, Hyun-Seung;Koh, Dae-Young
    • Journal of Korea Technology Innovation Society
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    • v.14 no.3
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    • pp.488-515
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    • 2011
  • The purpose of this study is to provide policy implications for vitalizing u-health services. We carried out survey of 500 consumers and indepth interview with various experts. Both experts and consumers believe that u-health services will become prevalent in the longrun, although there exist obstacles against vitalization of u-health services. To vitalize u-health service, the Korean government should raise reliability and recognition of u-health service for consumers. Furthermore, law and institution regarding u-health services should be improved to give enough incentives for u-health suppliers and consumers.

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An Analysis of Distinct Characteristics Between Free VOD and Paid VOD Users (IPTV 무료VOD이용자와 유료VOD이용자 간 차이에 영향을 미치는 요인에 관한 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.467-475
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    • 2020
  • As the growth rate of IPTV VOD usage increases it is necessary to analyze VOD usage patterns systematically. This study divides VOD users into free VOD and paid VOD users, then explores how VOD usage motivations, usage patterns, and demographic factors affect the differences between two groups. The results show that social motivation, VOD satisfaction, using content after the holdback expiration, an intention to pay for ad-skip, the proportion of VOD usage, a VOD give-up experience, TV usage time, and SVOD usage time, are statistically significant. Except the VOD satisfaction factor, all of the factors analyzed are more likely to expect paid VOD users. Additionally this study found paid VOD users are more likely to use a SVOD service as an alternative one compared with free VOD users.